Online Advertising

2017 ◽  
Vol 8 (3) ◽  
pp. 49-64
Author(s):  
Mehdi Behboudi ◽  
Hamideh Mokhtari
Keyword(s):  
Content Analysis ◽  
Online Advertising ◽  
Internet Advertising ◽  
Research Attention ◽  
High Involvement ◽  
Intercoder Reliability ◽  
Insight Into

The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? In pursuing these goals, the content of 649 ads through 205 websites and 751 ads through 138 weblogs was analyzed. Content analysis was used to verify the data. In order to avoid the miscoding of contents, two researchers conducted the analysis and Intercoder reliability used to this goal. The authors found that (1) all 649 analyzed ads in Iranian websites are belonged to ethical ads and no unethical advertisement found at websites, (2) the majority of published advertisements are belonged to “high involvement product with rational appeal”, (3) the “objectionable product ads” at Iranian weblogs (%68) was more “pleasant product ads” (%32). This study by analyzing 1400 advertisements gives managers some insights and solutions regarding to advertising on the Iranian Internet domains. These experimental evidences regarding to ethics, pleasant and objectionable products and the type of involvement in Internet advertising in Iran have attracted little research attention.

Online Advertising

2017 ◽  
pp. 119-136
Author(s):  
Mehdi Behboudi ◽  
Hamideh Mokhtari
Keyword(s):  
Content Analysis ◽  
Online Advertising ◽  
High Involvement ◽  
Intercoder Reliability ◽  
Insight Into

The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? Content analysis was used to verify the data. In order to avoid the miscoding of contents, two researchers conducted the analysis and Intercoder reliability used to this goal. we found that (1) all 649 analyzed ads in Iranian websites are belonged to ethical ads and no unethical advertisement found at websites, (2) the majority of published advertisements are belonged to “high involvement product with rational appeal”, (3) the “objectionable product ads” at Iranian weblogs was more “pleasant product ads”. This study by analyzing 1400 advertisements gives managers some insights and solutions regarding to advertising on the Iranian Internet domains.

Advertisements on the Internet

2014 ◽  
Vol 5 (4) ◽  
pp. 1-21
Author(s):  
Mehdi Behboudi ◽  
Hamideh Mokhtari Hasanabad
Keyword(s):  
Content Analysis ◽  
The Internet ◽  
High Involvement ◽  
Insight Into

The purpose of this study is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? In pursuing these goals, the content of 649 ads through 205 websites and 751 ads through 138 weblogs was analyzed. Content analysis was used to verify the data. The authors found that (1) all 649 analyzed ads in Iranian websites are belonged to ethical ads and no unethical advertisement found at websites, (2) the majority of published advertisements are belonged to “high involvement product with rational appeal”, (3) the “objectionable product ads” at Iranian weblogs (%68) was more “pleasant product ads” (%32). This study by analyzing 1400 advertisements gives managers some insights and solutions regarding to advertising on the Iranian Internet domains.

Advertisements on the Internet

2015 ◽  
pp. 1052-1074
Author(s):  
Mehdi Behboudi ◽  
Hamideh Mokhtari Hasanabad
Keyword(s):  
Content Analysis ◽  
The Internet ◽  
High Involvement ◽  
Insight Into

The purpose of this study is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? In pursuing these goals, the content of 649 ads through 205 websites and 751 ads through 138 weblogs was analyzed. Content analysis was used to verify the data. The authors found that (1) all 649 analyzed ads in Iranian websites are belonged to ethical ads and no unethical advertisement found at websites, (2) the majority of published advertisements are belonged to “high involvement product with rational appeal”, (3) the “objectionable product ads” at Iranian weblogs (%68) was more “pleasant product ads” (%32). This study by analyzing 1400 advertisements gives managers some insights and solutions regarding to advertising on the Iranian Internet domains.

scholarly journals Good Idea But Not Here! A Pilot Study of Swedish Tourism Stakeholders’ Perceptions of Halal Tourism

2021 ◽  
Vol 13 (5) ◽  
pp. 2646
Author(s):  
Saeid Abbasian
Keyword(s):  
Content Analysis ◽  
Pilot Study ◽  
Tourism Industry ◽  
Target Group ◽  
Exploratory Research ◽  
Swedish Study ◽  
Increased Risk ◽  
Insight Into

The following study is the first Swedish study on Halal tourism in Sweden. The purpose of this exploratory research is to get insight into the perception of Halal tourism in Sweden among representatives of tourism stakeholders. The overall methodology approach in this research is qualitative, consisting of 25 qualitative questionnaires, 21 short letters, four follow-up interviews, and a web observation, and content analysis was employed. The results indicate that there is a low knowledge of Halal tourism in Sweden including Swedish tourism industry. The concept is very challenging, and profits are low. It might result in problem scenarios such as detrimental effects on non-Halal tourism, cultural difficulties and increased risk of xenophobia, anti-Islamism, and tension in the society. There is low interest for Sweden among Muslim tourists as the interest and priority for Halal tourism is rather low from Swedish tourism industry. Despite Halal tourism’s importance internationally, these representatives are rather cautious and doubtful about promotion of Sweden towards this niche. Still, a majority seems to be positive to a lighter version of Muslim-friendly tourism with secular/moderate Muslims as a target group.

Telework amidst the COVID-19 pandemic: effects on work style reform in Japan

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Masahiro Hosoda
Keyword(s):  
Content Analysis ◽  
Design Methodology ◽  
Document Analysis ◽  
Environmental Barriers ◽  
State Of Emergency ◽  
Content Type ◽  
Work Style ◽  
The Government ◽  
Japanese Companies ◽  
Insight Into

Purpose This study aims to examine how the COVID-19 pandemic affected telework initiatives in Japanese companies and investigate the factors that affect telework based on the technology, organization and environment (TOE) model, through the analysis of published documents. Design/methodology/approach Document analysis was adopted. Documents were collected from English news articles in the Nikkei Asian Review and Nikkei Asia which cover Japan's economy, industries and markets. The results of surveys by the Persol Research Institute and Tokyo Chamber of Commerce and Industry were also provided to discuss factors promoting and hindering telework. Content analysis was adopted to analyse the documents. Findings COVID-19 had an unavoidable impact on the implementation of telework that the government had previously failed to instigate. Japanese listed companies tend to implement telework, whereas small- and medium-sized companies are struggling. The ratio of telework has been low even after the declaration of the state of emergency because there exist organizational, technological and environmental barriers to telework in Japan. Originality/value This study contributes to discussions on work style reform by focusing on the impacts of the COVID-19 pandemic on telework. This research also gives new insight into operationalization of telework in organizations not only in Japan but also in other countries known for low rates of telework and inflexible work styles such as Korea.

A Content Analysis of Korean and Egyptian Websites in the Regard of Online Advertising

2021 ◽  
Vol 129 ◽  
pp. 29-66
Author(s):  
Miwafy Doha Ali Saleh ◽  
Sung Wook Shim ◽  
Young Cho
Keyword(s):  
Content Analysis ◽  
Online Advertising

Issue Emergence, Evolution of Controversy, and Implications for Competitive Framing

2011 ◽  
Vol 17 (2) ◽  
pp. 169-189 ◽  
Author(s):  
Erika Franklin Fowler ◽  
Sarah E. Gollust ◽  
Amanda F. Dempsey ◽  
Paula M. Lantz ◽  
Peter A. Ubel
Keyword(s):  
Content Analysis ◽  
Dynamic Process ◽  
Hpv Vaccine ◽  
Public Discourse ◽  
News Coverage ◽  
Future Research ◽  
Local Newspapers ◽  
The Media ◽  
External Events ◽  
Insight Into

Although scholarship on competitive framing acknowledges that framing is a dynamic process in which the early stages may matter most, very little research has focused on the dynamics of issue emergence. In this article, we draw on several literatures to develop theories for how controversy related to new issues will emerge and expand in news coverage. Through a comprehensive content analysis of 101 local newspapers across the fifty U.S. states, we explore the dynamic and evolving process wherein a new issue—the HPV vaccine—emerged into public discourse and a legislative debate over school requirements for vaccination began. We find that coverage of controversy is a function of proximity, driven primarily by events within a state, although external events also influence local coverage. We also find that the legislative discussion in the media did not necessarily start out as controversial, but as the issue evolved, we observe a large increase in the proliferation of both actors taking positions and the types of arguments made to influence debate. The findings yield important insight into issue emergence with implications for how future research might test competing frames to better understand how the presentation of controversy in the mass media affects public opinion.

scholarly journals La transparencia de los partidos políticos como estrategia electoral. Una evaluación de sus promesas y sus páginas web

Tripodos ◽  
2021 ◽  
pp. 83-104
Author(s):  
María Díez Garrido ◽  
Eva Campos Domínguez ◽  
Dafne Calvo
Keyword(s):  
Content Analysis ◽  
Political Parties ◽  
Web Sites ◽  
The Political ◽  
New Parties ◽  
The Public ◽  
General Elections ◽  
Insight Into

El escenario digital ha impulsado pro­fundos cambios en el entorno político, entre los que se puede distinguir el im­pulso de la transparencia informativa. La transparencia se ha convertido en uno de los valores democráticos que los políticos quieren demostrar de cara a la ciudadanía, ya que es un signo de le­gitimidad, evolución y lucha contra la corrupción. Los partidos políticos han introducido la transparencia en sus dis­cursos y argumentarios. Precisamente las formaciones tienen una reputación baja en cuanto a apertura informativa. Este artículo pretende estudiar la intro­ducción de la transparencia en el dis­curso electoral de los partidos políticos. Para ello, se estudia la presencia de la transparencia en los programas elec­torales de las principales formaciones políticas españolas durante las últimas Elecciones Generales (2015 y 2016). A continuación, se realiza un análisis de contenido de sus páginas web, que pretende conocer su nivel de apertura informativa. Esta metodología nos per­mite descubrir si lo que promocionan las formaciones en los programas se relaciona con el desarrollo en sus pá­ginas web. Los resultados muestran las diferencias entre los nuevos partidos y los tradicionales, así como la evolución entre unos comicios y los siguientes.   Political Parties’ Transparency As an Electoral Strategy. An Evaluation of Their Promises and Their Websites The digital scenario has produced pro­found changes in the political environ­ment, and transparency is part of this transformation. Transparency has become one of the most valued aspirations that politicians want to demonstrate to the public, as it is a sign of legitimacy, evolution, and the fight against corrup­tion. Political parties have introduced transparency in their speeches and ar­guments. At the same time, political for­mations have a low reputation in terms of informative openness. This article aims to study the introduction of trans­parency in the political parties’ electoral discourse. To this end, we explore the presence of transparency in the electo­ral programs of the main Spanish poli­tical parties during the last two General Elections (2015 and 2016). Next, we carry out a content analysis of their web sites, which aims to gain deeper insight into their level of informative openness. This methodology allows us to determine if Spanish political parties promote in their programs the same ob­jectives that they put forward on their web sites. The results also show the di­fferences between the new parties and the traditional ones, as well as their evolution between the General Elections in 2015 and 2016.

scholarly journals A Content Analysis of Blog Posts on Angry Library Patrons

2021 ◽  
Author(s):  
◽  
Iris Marigold Operario
Keyword(s):  
Content Analysis ◽  
Exploratory Study ◽  
Qualitative Content Analysis ◽  
Research Problem ◽  
Staff Members ◽  
Wide Range ◽  
Problem Library ◽  
Library Staff ◽  
Insight Into ◽  
Blog Posts

<p>Research Problem: This exploratory study looks into what is written in blogs regarding angry library patrons. It aims to provide insight on angry library patrons by identifying the themes/issues in the blog posts, the reasons for anger of the library patrons, and to describe the characteristics of the blog post authors. Methodology: A qualitative content analysis was used to analyse the blog posts. The blog search engine Google Blogs was used to search for the relevant blog posts. A sample of 92 individual and organisational blog posts were read and analysed. Results: Three main themes emerged in the analysis of the blog posts: 1) the causes of anger which can either be library-related or due to other patrons; 2) how anger was displayed; and 3) the sentiments of the library staff members towards angry patrons. The blog authors mostly come from North America and have a library background. Implications: Analysing these blog posts provides further insight into angry library patrons which might not otherwise be found in existing anger studies in a library setting and problem library patron research. Uncovering what is said in the blogosphere about angry library patrons will give a picture of a wide range of anger issues which may be relevant for library staff members as they try to better understand angry library patrons. While this study was not able to retrieve as much blog posts from an angry library patron’s perspective as originally planned, a study noting the key difference of opinions between angry library patrons and library staff members could be investigated in the future</p>

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