scholarly journals The Relationship between Persuasion Cues and Idea Adoption in Virtual Crowdsourcing Communities

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0

Building on the elaboration likelihood model (ELM) and absorptive capacity, this study develops a four-dimensional model of idea adoption in Virtual Crowdsourcing Communities (VCCs) and examines the influence of different persuasion cues on idea adoption. The research model was tested using hierarchical logistic regression based on a dataset from the Tableau community. The results show that both community recognition of users and community recognition of ideas are positively related to idea adoption. Proactive user engagement has a significant positive impact on idea adoption, while reactive user engagement has no significant impact. Idea content quality, represented by idea length and supporting arguments, has an inverted U-shaped relationship with idea adoption. Community absorptive capacity positively moderates the curvilinear relationship between idea content quality and idea adoption. These results contribute to a better elucidation of the persuasion mechanisms underlying idea adoption in VCCs, and thus provide important implications for open innovation research and practice.

2015 ◽  
Vol 9 (1) ◽  
pp. 97-113 ◽  
Author(s):  
Zhi-hong Song

Purpose – The purpose of this paper is to examine the relationships among organizational learning, absorptive capacity, imitation and innovation in the Chinese context. Design/methodology/approach – Based on the organizational learning theory and innovation theory, the paper presents a framework linking organizational learning, absorptive capacity, imitation and innovation. Using a key informant technique, a survey questionnaire was designed and sent to the middle or top management managers of 115 firms located in Peking, People’s Republic (PR) of China. Structural equation modeling (SEM) with the maximum likelihood (ML) estimation procedures was applied to test the hypotheses developed in the research. Findings – The empirical results show that both organizational learning and absorptive capacity have positive impacts on innovation; imitation has a positive impact on absorptive capacity; absorptive capacity mediates the relationship between imitation and innovation. Practical implications – This study has implications for firms aiming to enhance innovation by organizational learning, absorptive capacity and imitation. Originality/value – Despite the number of studies concerning organizational learning, absorptive capacity, imitation and innovation, research that encompasses the interrelationships between the four concepts simultaneously remains scarce. The paper provides a framework linking organizational learning, imitation, absorptive capacity and innovation, and it advances the argument that absorptive capacity is an important factor in predicting the Chinese firms’ transition from imitation to innovation.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mukta Srivastava ◽  
Sreeram Sivaramakrishnan

PurposeIt is empirically proven that enhanced engagement with a focal medium motivates a consumer to post electronic word-of-mouth (eWOM). However, what has not been explored is whether enhanced exposure to eWOM results in greater consumer brand engagement (CBE). While answering this question, this study also assesses the influence of eWOM and CBE on customer loyalty and satisfaction with the brand. The study has been conducted across two products –a search product and an experience product.Design/methodology/approachA model is developed and hypotheses are proposed using the Elaboration Likelihood Model which are then tested using PLS-SEM. Data was collected from 712 respondents across India.FindingsFindings indicate that eWOM significantly and positively affects CBE in both product categories. CBE significantly and positively influences both satisfaction and loyalty. eWOM is not significantly related to loyalty for both search and experience products. It is, however, found to be significantly and positively associated with satisfaction in case of the experience product, while a non-significant relationship was found for the search product.Research limitations/implicationsThe present study uses the survey method and PLS-SEM as the analysis technique which makes it correlational and confirmatory. The study, therefore, makes no firm claims on establishing causality.Originality/valueThe paper presents an original idea that CBE fully mediates the relationship between eWOM and satisfaction. This study attempts to fulfil a critical gap in the existing literature by establishing that eWOM generated by other users/consumers about a brand has a significant impact on CBE irrespective of the type of the product that is search or experience.


2014 ◽  
Vol 687-691 ◽  
pp. 4785-4789
Author(s):  
Guo Zheng Zhang ◽  
Song Zheng Zhao ◽  
Juan Ru Wang

This paper analyzes the moderating effect of organizational climate on the relationship between absorptive capacity and knowledge integration. 183 survey data from 5 regions including Beijing is collected for empirical study using multiple linear regressions. The results show that absorptive capacity has a significantly positive impact on knowledge integration;organizational climate positively moderates the relationship between absorptive capacity and knowledge integration.


2019 ◽  
Vol 12 (10) ◽  
pp. 57
Author(s):  
Mahmoud Fallatah

The paper extends previous research on the relationship between offshoring and organizational innovation. Building on prior research that suggested a curvilinear relationship between offshoring and innovation, the paper aims to increase our understanding about the relationship by introducing two moderators. It proposes that when offshoring, organizations with higher absorptive capacity are more likely to innovate than those with lower levels. Additionally, it suggests that organizations with higher levels of inter-functional integration are expected to benefit more from offshoring than those with lower levels. The paper concludes with discussions on managerial implications as well as areas for future research.


2021 ◽  
pp. 026666692110203
Author(s):  
Xinghan Wu ◽  
Xitong Guo ◽  
He Zhu

MHealth service is widely accepted as a good path towards healthcare promotion. However, patients’ low-level usage restricted its effectiveness. This work draws upon the elaboration likelihood model and mindfulness theory to investigate the mindfulness mechanism in mHealth service usage, which highlights: First, both perceived information quality and mindfulness positively affect mHealth service usage. Also, perceived information quality is observed to affect the establishment of mindfulness positively. These findings stress that both perceived information quality and mindfulness are essential for mHealth service usage. Second, peer patient influence and physicians’ recommendations positively affect the establishment of mindfulness. These findings stress that human factors are essential for consumers’ establishment of mindfulness. Third, mindfulness mediates the relationship between human factors and mHealth service usage. This phenomenon indicates that when consumers adopt a mHealth service, both peer patient influence and physicians’ recommendations have a positive impact on mHealth service usage indirectly. Fourth, the effects of both peer patient influence and physicians’ recommendations on mindfulness depend on patients’ perceived eHealth literacy levels. This finding illustrates that while peer patient influence is especially crucial for improving mindfulness in a cohort with a high-level perceived eHealth literacy, physicians’ recommendations are especially crucial for improving mindfulness in a cohort with low-level perceived eHealth literacy.


2021 ◽  
Vol 65 (3) ◽  
pp. 277-293
Author(s):  
Lyubomira Spasova ◽  

The purpose of this article is to present research on consumer attitudes to mobile operator advertising, as well as their relationship with components of the value of consumers of mobile products and services. The Petty and Cacioppo’s Elaboration Likelihood Model of Persuasion, which examines the variability of attitudes toward advertising, as well as the Schwartz method for changing values, are applied. The obtained results clearly show the presence of a relationship between the studied indicators, as well as behavioral changes in the individual target groups. The leading summary is that females aged 21 to 24 are more strongly influenced by advertising of mobile operators and the same target group shows higher values for establishing benevolence towards different family members and universalism as shows tolerance to the needs of representatives of individual social groups.


Author(s):  
Ismail Raisal ◽  
Arun Kumar Tarofder ◽  
Athambawa Haleem

Organizations needs knowledge creation capability and organizational forgetting to enrich their innovative performance in ever-changing business setting.The purpose of this article is to explore the influence of knowledge creation capability, organizational forgetting and absorptive capacity on Firm’s innovative performance. We test the model using Partial least squares structural equation modeling (PLS-SEM) to analyze empirical data collected from 194SMEs listed in Sri Lanka inventors’ commission.The findings of the study show that in addition to their individually positive impact of knowledge creation capability and organizational forgetting on firm’s innovative performance, the absorptive capacity mediates the relationship between knowledge creation capability, organizational forgetting and innovation performance. As one of the first studies to integrate the  capabilities of creating internal new knowledge and unlearning outdated knowledge for advancing firm innovativenessthrough the mediating effect of absorptive capacity. A major implication of this finding is that absorptive capacity enhances the effect of knowledge creation capability and organizational forgetting on firm's innovativeness and affects the types of innovation strategies adopted by firms.


2016 ◽  
Vol 20 (01) ◽  
pp. 1650003 ◽  
Author(s):  
DANIEL ROBERT ADAMS ◽  
TESSA CHRISTINA FLATTEN ◽  
HELGE BRINKMANN ◽  
MALTE BRETTEL

Continuous innovation is one of the key challenges businesses are currently facing, which makes organisational absorptive capacity (ACAP) — a firms ability to explore and exploit external knowledge — a highly relevant topic. This study addresses ACAPs consequences and antecedents in an international context by analysing data from 549 small and medium-sized companies in Austria, Brazil, Germany, India, Singapore, and the US First, we reveal that both potential and realised ACAP have an equally strong positive impact on firm performance around the world. Second, we assess that the relationship between organisational structure and potential ACAP is not moderated by national cultural values. Furthermore, we show that the role a formalised organisational structure plays with regard to realised ACAP is positively moderated by the national cultural characteristic of power distance and negatively by the national cultural trait of masculinity. In contrast, masculinity positively moderates the relationship between specialisation and realised ACAP. Overall, with our study, we advance research on the consequences as well as the antecedents of ACAP and provide managers with mechanisms to support corporate knowledge absorption and innovation generation throughout the world.


2021 ◽  
Vol 12 ◽  
Author(s):  
Yuchun Xiao ◽  
Shuwei Liu ◽  
Ting Dai

In modern organizations, creative work is usually carried out by teams, and the study of team creativity will therefore have meaningful implications for organization innovation research. The improvement of team creativity is a key management challenge for organization leaders. But our knowledge of how teams respond to and benefit from the supervisor’s developmental feedback is limited. This paper draws on the interdependence and knowledge density of team creativity to study how the supervisor’s developmental feedback influences creativity at the team level. Our statistical analysis of 94 supervisors and 330 employees finds that positive and negative development feedback from the supervisor both have a positive impact on team creativity, the impact from the negative development feedback is even stronger, and we also finds that the team’s harmonious innovation passion mediates the relationship between the supervisor’s developmental feedback and team creativity. In addition, we conclude that proactive personality activity moderates the relationship between the supervisor’s positive (negative) developmental feedback and the team’s harmonious innovation passion. Our research promotes the development of the study of team creativity in the Chinese cultural context and it is also an important application of developmental feedback that can be incorporated into management practices to enhance team creativity.


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