scholarly journals Skepticism Toward Online Advertising

2022 ◽  
Vol 12 (1) ◽  
pp. 0-0
Keyword(s):  
Online Advertising ◽  
Moderated Mediation ◽  
Product Knowledge ◽  
Mediation Technique ◽  
Time Lagged ◽  
Subject Experiment

Despite the enormous spending on digital advertising, consumers are skeptical toward online advertising (STA). We integrated advertising value and stimulus-organism- response (SOR) frameworks to develop a model of STA's causes and consequences. Product knowledge and perceived ethics of online seller (ETH) were proposed as moderators. For study 1, moderated-moderated mediation technique was applied on the time-lagged data of 411 consumers. For study 2, a between-subject experiment (n = 179) compared the effects of skepticism across video and picture ads. The results indicate that ETH and product knowledge moderated the relationships between stimulus-organism and organism-response states, respectively. Moreover, consumers showed favorable attitudes toward video ads. This study made novel contributions to research on STA by filling multiple voids (a) integration of advertising value and SOR (b) infotainment and puffery as predictors (c) product knowledge and perceived ethics of online seller as moderators (d), and comparison across advertisement type (video vs. picture).

I see you in me, and me in you

2019 ◽  
Vol 48 (5) ◽  
pp. 1209-1238 ◽  
Author(s):  
Hirra Pervez Butt ◽  
Hussain Tariq ◽  
Qingxiong Weng ◽  
Nadeem Sohail
Keyword(s):  
Relationship Quality ◽  
Moderated Mediation ◽  
Personal Identification ◽  
Multinational Company ◽  
Future Research ◽  
Mediation Model ◽  
Content Type ◽  
Moderated Mediation Model ◽  
Time Lagged ◽  
Work Passion

Purpose Based on the theory of crossover, the purpose of this paper is to explore the limited but growing body of research on positive crossover, wherein the authors investigated the direct and indirect crossover of work passion between the dyadic setting of leader and followers. The authors hypothesized that the leader’s (follower’s) work passion influence follower’s (leader’s) work passion through direct crossover phenomena (i.e. crossover via empathy). In the study, the authors also examined the underlying indirect crossover mechanism of leader’s (follower’s) work passion via personal identification – the process by which individuals (supervisors and subordinates) realize cognitive overlap between the self and other over time in a relationship. In an attempt to fully understand the crossover of leader’s (follower’s) work passion, the authors scrutinized the pattern of leader–follower relationship quality, which has the capacity to moderate the direct and indirect crossover of work passion from leader to follower and vice versa. Design/methodology/approach The authors conducted two independent studies and collected a time-lagged data from the dyadic settings of a large trade multinational company (n=77 supervisor and 373 subordinates) and a large manufacturing multinational company (n=89 supervisor and 411 subordinates) situated in Anhui province of China to test the authors’ moderated mediation model of work passion. Findings As expected the authors found support for all the authors’ hypothesized relationships. Specifically, the results provide support for the notion of direct and indirect crossover of work passion within leader–follower dyads. Moreover, the authors’ findings also support the moderated mediation model of direct and indirect crossover of work passion. Originality/value Overall, this study provides a potential way to stimulate work passion in employees (leader and followers) from the perspective of their relationship quality with each other. Moreover, implications for theory, research and practice with prospective future research topics are discussed.

A stress perspective on antecedents of abusive supervision: Blaming the organisation when exhausted supervisors abuse

2018 ◽  
pp. 1-21
Author(s):  
Boon Ching Serene Ng ◽  
Xiujuan Zhang ◽  
Zhen Xiong George Chen
Keyword(s):  
Positive Relationship ◽  
Abusive Supervision ◽  
Moderated Mediation ◽  
Conservation Of Resources ◽  
Mediation Model ◽  
Psychological Strain ◽  
Transactional Theory ◽  
Moderated Mediation Model ◽  
Path Analyses ◽  
Time Lagged

AbstractDrawing on the stress literature (transactional theory of stress, job demands-resources model and conservation of resources theory), this study aims to provide new insights into the antecedents of abusive supervision. We collected data from 95 supervisors with matched responses from 358 subordinates working across various industries in China using a time-lagged survey. We tested our moderated mediation model using path analyses. Results revealed that perceived workplace competitiveness triggered supervisors’ felt stress and psychological strain, resulting in abusive supervision. Two workplace constraints (climate of error aversion and organisational sanctions against aggression) were examined as moderators: a high climate of error aversion intensified the positive relationship between supervisors’ perceived competition and supervisors’ felt stress; while high organisational sanctions against aggression mitigated the positive relationship between supervisors’ psychological strain and abusive supervision. Together, these findings highlight the importance of workplace constraints and explicate how they influence resource-drained supervisors to displace their aggression onto subordinates.

scholarly journals Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model

2021 ◽  
Vol 11 ◽  
Author(s):  
Mudassir Husnain ◽  
Zanxin Wang ◽  
Petra Poulova ◽  
Fauzia Syed ◽  
Ahsan Akbar ◽  
...  
Keyword(s):  
Brand Equity ◽  
Dairy Product ◽  
Moderated Mediation ◽  
Underlying Mechanism ◽  
Moderated Mediation Model ◽  
Narcissistic Personality ◽  
Time Lagged ◽  
Duplex Theory ◽  
The Relationship ◽  
Brand Hate

Using the assumptions of Sternberg (2003) Duplex Theory of Hate, the present study reveals the combined effects of similar competitor offer and narcissistic personality on brand equity through the underlying mechanism of brand hate. Specifically, we hypothesize that brand hate mediates the relationship between similar competitor offer and brand equity. Moreover, we propose that similar competitor offer and brand hate relationship are stronger for narcissistic individuals. By employing a multi-wave time-lagged research design, we collected data from a sample of (N = 338) dairy product consumers in Pakistan. The findings of moderated-mediation regression analyses indicate that (a) Brand hate mediates the relationship between similar competitor offer and brand equity; and (b) Narcissistic personality moderates a similar competitor offer and brand hate relationship such that a high similar competitor offer led to greater brand hate when narcissism was high. Furthermore, conditional indirect effects reveal that brand hate mediates the relationship between similar competitor offer and brand equity only with individuals exhibiting narcissistic personality traits. The current study offers great insights to managers that by managing similar competitor offer, they can manage the development of brand hate, which can subsequently effect brand equity. Moreover, by profiling customers on the basis of their personalities, marketing managers can effectively invest only in customers with positive tendencies. The current study is unique in that it highlights new avenues in existing research by extending the nascent domain of brand hate in consumer–brand relationships.

Idiographic Dynamics of Positive Affect in GAD

2020 ◽  
Vol 36 (3) ◽  
pp. 500-509
Author(s):  
Hannah G. Bosley ◽  
Devon B. Sandel ◽  
Aaron J. Fisher
Keyword(s):  
Positive Affect ◽  
Structural Equation ◽  
Alternative Hypothesis ◽  
Equation Model ◽  
Aggregated Data ◽  
Regulatory Strategy ◽  
Constant State ◽  
Automatic Search ◽  
Time Lagged ◽  
Exploratory Procedure

Abstract. Generalized anxiety disorder (GAD) is associated with worry and emotion regulation difficulties. The contrast-avoidance model suggests that individuals with GAD use worry to regulate emotion: by worrying, they maintain a constant state of negative affect (NA), avoiding a feared sudden shift into NA. We tested an extension of this model to positive affect (PA). During a week-long ecological momentary assessment (EMA) period, 96 undergraduates with a GAD analog provided four daily measurements of worry, dampening (i.e., PA suppression), and PA. We hypothesized a time-lagged mediation relationship in which higher worry predicts later dampening, and dampening predicts subsequently lower PA. A lag-2 structural equation model was fit to the group-aggregated data and to each individual time-series to test this hypothesis. Although worry and PA were negatively correlated in 87 participants, our model was not supported at the nomothetic level. However, idiographically, our model was well-fit for about a third (38.5%) of participants. We then used automatic search as an idiographic exploratory procedure to detect other time-lagged relationships between these constructs. While 46 individuals exhibited some cross-lagged relationships, no clear pattern emerged across participants. An alternative hypothesis about the speed of the relationship between variables is discussed using contemporaneous correlations of worry, dampening, and PA. Findings suggest heterogeneity in the function of worry as a regulatory strategy, and the importance of temporal scale for detection of time-lagged effects.

Linking LMX to Performance via Engagement: Moderated Mediation Effect

2011 ◽  
Author(s):  
Fangyi Liao ◽  
Liu-Qin Yang ◽  
Mo Wang ◽  
Junqi Shi
Keyword(s):  
Moderated Mediation ◽  
Mediation Effect
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