Skepticism Toward Online Advertising

Despite the enormous spending on digital advertising, consumers are skeptical toward online advertising (STA). We integrated advertising value and stimulus-organism- response (SOR) frameworks to develop a model of STA's causes and consequences. Product knowledge and perceived ethics of online seller (ETH) were proposed as moderators. For study 1, moderated-moderated mediation technique was applied on the time-lagged data of 411 consumers. For study 2, a between-subject experiment (n = 179) compared the effects of skepticism across video and picture ads. The results indicate that ETH and product knowledge moderated the relationships between stimulus-organism and organism-response states, respectively. Moreover, consumers showed favorable attitudes toward video ads. This study made novel contributions to research on STA by filling multiple voids (a) integration of advertising value and SOR (b) infotainment and puffery as predictors (c) product knowledge and perceived ethics of online seller as moderators (d), and comparison across advertisement type (video vs. picture).

Emotional labor as the underlying mechanism in the relationship between emotional stability and affective commitment: A study in the hospitality industry

<p>This study aims to examine the mediating effects of emotional labor variables, namely emotive effort and dissonance resulting from deep and surface acting strategies, which are based on the relationship between emotional stability and affective commitment. 249 data were obtained from the hospitality industry in major cities in Indonesia and were analyzed using a mediation technique. The results showed that emotive effort mediated the relationship between emotional stability and affective commitment. Furthermore, it was also shown that emotive dissonance did not mediate the relationship between emotional stability and affective commitment.</p>

Translation from Artistic Language (the New Delimitation of Art)

The aim of the article is to delimitate the art zone for our current era. The problematic relationship between the general public and contemporary art is well known and often discussed. The viewers often find it difficult to relate to contemporary artworks or even to understand why they are considered art. We are searching for the appropriate forms to support the viewers in the quest to improve perception of contemporary art by the public. Among the new approaches, we highlight the conception of contemporary art as based not only the category of beauty, but also the communicative act which can translate important social sense(s). This point of view we have found in conceptions of J. Dickey, A. Danto and E. Oryol. To help an ordinary art consumer discover the social sense, we suggest using facilitative discussion technique designed by American teachers A. Hausen and F. Yenawain, and the mediation technique practiced by the UIBSI (Yekaterinburg). Keywords: contemporary art, communication, message, mediation, excursion, facilitative discussion

The Influence of Job Rotation Practices on Employee Performance, Mediation Effect of Human Factor and Motivation

Banking industry plays a significant role in economic development of a nation through their operational efficiency. This study is an assessment of enhanced skills of employees through job rotation such that their performance, human factor and motivational factor play role on employee performance. A self – administered adopted questionnaire developed by Morgeson & Humphrey, also Marylene Gagne et al., method adopted questionnaire is circulated amongst 402 employees of banks in Vellore district selected applying purposive sampling method. The data is assessed applying mediation technique using structural equation modeling approach. Results indicate that motivation and human factor play mediating role in the performance of employees due to job rotation. This study confirms the importance of job rotation in the performance of employees in banking industry helping employer build better relationship and yield effective results from their employees.

Mediator and their role in collective disputes

Mediation, as a way of resolving disputes, including collective disputes, is associated with relatively small regulatory interference by the legislator, which is reflected by one of its features, i.e. a lack of formal constraints. Therefore, the question arises about the mediator’s role in resolving collective disputes. Undoubtedly, they must guarantee to be impartial, however, it should be remembered that parties to a collective dispute are its hosts. Hence, it seems that the importance of an appropriate mediation technique cannot be overstated and it can be concluded that it will have a decisive impact on the successful completion of mediation. Therefore, the mediator’s role is primarily to help the parties communicate so that the conflict does not escalate during the mediation process.

KEPEMILIKAN INSTITUSI, PILIHAN STRATEGIS, DAN EFISIENSI PERUSAHAAN GO PUBLIC DI INDONESIA

; "> Based on the tenets of capital allocation systems theory, stewardship theory, and ‘going concern’concept of business, institutional ownership is proposed to affect corporate Efficiency, both directly andindirectly, in large Indonesian corporations through a set of three firm-level choices: product/marketdevelopment, capital intensity, and leverage. Using data on 59 corporations drawn from all industrysectors in Indonesian, and applying a partial mediation technique, this study tests an integrated, causalmodel of the relationships among these variables. Results show mixed support for the model. No directrelationship between institutional ownership and Efficiency is observed. However, institutionalownership affects Efficiency indirectly through product/market development and capital intensity.Although almost variable has mediation affect between institutional ownership and Efficiency,nevertheless institutional ownership has no significant relationship with leverege which also has nosignificant relationship with Efici.Keyword: institutional ownership, product/market development, capital intensity, leverage, efficiency

Médiations techniques des interactions perceptives: rencontres tactiles dans les environnements numériques partagés

Dans quelles conditions une médiation technique permet-elle à des sujets de se rencontrer et de se reconnaître? Dans les réseaux numériques, les espaces virtuels de travail collaboratif et de jeu donnent lieu à des interactions entre des utilisateurs distants. Mais dans quelle mesure ces interactions permettent-elles à chacun de reconnaître la présence d'autres sujets percevants? Pour étudier cette question nous utilisons des dispositifs de suppléance perceptive (systèmes de substitution sensorielle). En effet, ces prothèses perceptives représentent une situation extrême, bien révélatrice de la façon dont les technologies transforment nos capacités perceptives. Ici, elles permettent l'étude des conditions d'existence du croisement perceptif, c'est-à-dire d'une situation qui donne aux sujets la possibilité de se reconnaître mutuellement. Pour mener cette recherche nous proposons un paradigme expérimental minimaliste construit à l'aide du système `Tactos'. Ce dispositif de suppléance perceptive a été développé pour donner une perception tactile des formes numériques présentes sur l'écran de l'ordinateur. La mise en réseau de dispositifs de ce type permet aussi des interactions tactiles entre des utilisateurs distants (on parle de caresses distales). La version minimale de ce dispositif permet une étude expérimentale et une analyse précise des interactions perceptives. Ces expériences nous conduisent à suggérer quelques conditions nécessaires pour la constitution de l'expérience vécue de croisements perceptifs: la présence pour chacun d'un corps-image perceptible par les autres utilisateurs; un lien direct entre l'activité perceptive et la dynamique de ce corps-image; et l'absence de perception par chacun du corps-image qu'il présente aux autres utilisateurs.