Effectiveness of Social Media in Disaster Fundraising

2017 ◽  
Vol 4 (1) ◽  
pp. 49-68 ◽  
Author(s):  
Aya Okada ◽  
Yu Ishida ◽  
Naoto Yamauchi
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Online Survey ◽  
Positive Impact ◽  
Time Frame ◽  
Limited Time ◽  
Nuclear Threat ◽  
Nonprofit Fundraising ◽  
Before And After ◽  
Use Of Social Media

When a disaster strikes, nonprofit organizations face the need to mobilize resources as quickly as possible in a limited time frame. Given its characteristics to instantly spread information to masses of people, social media is considered one of the most effective ways for nonprofits to publicize opportunities to take voluntary actions. Despite the envisioned use, however, little has been examined about the effectiveness of social media in encouraging people to give. This paper takes the case of earthquake, tsunami, and nuclear threat that struck Japan in 2011 to examine whether the use of social media was effective in nonprofit fundraising. Analyzing data collected in an original online survey, the authors find that the use of social media both before and after the disaster has a positive impact on the amount of donations that nonprofits raise.

In Prosperity Prepare for Adversity

2018 ◽  
pp. 42-64 ◽  
Author(s):  
Aya Okada ◽  
Yu Ishida ◽  
Naoto Yamauchi
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Online Survey ◽  
Positive Impact ◽  
Time Frame ◽  
Limited Time ◽  
Nuclear Threat ◽  
Nonprofit Fundraising ◽  
Before And After ◽  
Use Of Social Media

When a disaster strikes, nonprofit organizations face the need to mobilize resources as quickly as possible in a limited time frame. Given its characteristics to instantly spread information to masses of people, social media is considered one of the most effective ways for nonprofits to publicize opportunities to take voluntary actions. Despite the envisioned use, little has been examined about the effectiveness of social media in encouraging people to give. This chapter takes the case of earthquake, tsunami, and nuclear threat that struck Japan in 2011 to examine whether the use of social media was effective in nonprofit fundraising. Analyzing data collected in an original online survey, the authors find that the use of social media both before and after the disaster has a positive impact on the amount of donations that nonprofits raise. Use of social media during non-disaster times is the key for successful fundraising in times of disaster.

scholarly journals Influence of COVID on the educational use of Social Media by students of Teaching Degrees

2021 ◽  
Vol 22 ◽  
pp. e23623
Author(s):  
Alicia León-Gómez ◽  
Raquel Gil-Fernández ◽  
Diego Calderón-Garrido
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Traditional Classroom ◽  
Use Of Technology ◽  
Virtual Universities ◽  
Intensive Use ◽  
Before And After ◽  
Spanish Universities ◽  
Use Of Social Media ◽  
The Way

The situation caused by SARS-CoV-2 has resulted in the intensive use of technology in all fields, including education and interactions between students. This research seeks to identify changes in the way social media have been used for educational purposes by students of teaching degrees both before and after lockdown. Based on an online survey administered to a sample of 424 students from different Spanish universities in which it has been observed how their use has generally been very similar, although significant differences have been detected according to the kind of university. In this capacity, the use of social media for academic purposes has increased in universities offering traditional classroom-based courses, while it has remained the same in virtual universities which, due to their particular idiosyncrasies, have not been directly affected.

scholarly journals Use and self-perceived effects of social media before and after the COVID-19 outbreak: a cross-national study

2021 ◽  
Author(s):  
Hilde Thygesen ◽  
Tore Bonsaksen ◽  
Mariyana Schoultz ◽  
Mary Ruffolo ◽  
Janni Leung ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Online Survey ◽  
Linear Regression Analysis ◽  
The Self ◽  
National Study ◽  
Before And After ◽  
Perceived Effects ◽  
Use Of Social Media ◽  
Cross National

AbstractTo (i) examine the use of social media before and after the COVID-19 outbreak; (ii) examine the self-perceived impact of social media before and after the outbreak; and (iii) examine whether the self-perceived impacts of social media after the outbreak varied by levels of mental health. A cross-national online survey was conducted in Norway, UK, USA and Australia. Participants (n = 3810) reported which social media they used, how frequently they used them before and after the COVID-19 outbreak, and the degree to which they felt social media contributed to a range of outcomes. The participants also completed the 12-item General Health Questionnaire. The data were analyzed by chi-square tests and multiple linear regression analysis. Social media were used more frequently after the pandemic outbreak than compared to before the outbreak. Self-perceived effects from using social media increased after the COVID-19 outbreak, and in particular stress and concern for own and others’ health. Emotional distress was associated with being more affected from using social media, in particular in terms of stress and concern for own or others’ health. The use of social media has increased during the coronavirus outbreak, as well as its impacts on people. In particular, the participants reported more stress and health concerns attributed to social media use after the COVID-19 outbreak. People with poor mental health appear to be particularly vulnerable to experiencing more stress and concern related to their use of social media.

scholarly journals Late-Night Use of Social Media and Cognitive Engagement of Female Entrepreneurs: A Stressor–Strain–Outcome Perspective

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110376
Author(s):  
Fakhar Shahzad ◽  
Adnan Abbas ◽  
Adnan Fateh ◽  
Raja Suzana Raja Kasim ◽  
Kashif Akram ◽  
...  
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Cognitive Engagement ◽  
Equation Modeling ◽  
Negative Consequences ◽  
Female Entrepreneurs ◽  
Late Night ◽  
Use Of Social Media ◽  
Outcome Perspective

The excessive use of social media is an emerging phenomenon with several negative consequences in an entrepreneurial context. Based on the stressor–strain–outcome paradigm, this research aims to unveil the following: that social media late-night usage can affect two psychological strains (life invasion and technostress) among female entrepreneurs and thus influence their behavioral outcome (cognitive engagement). This study empirically tested the proposed mediation model using an online survey of 225 female entrepreneurs from the small- and medium-sized enterprise sector. A partial least squares structural equation modeling (PLS-SEM) was implemented to obtain the results. The findings indicate that late-night social media usage significantly raises life invasion and technostress among female entrepreneurs. Moreover, internal strains (life invasion and technostress) reduce female entrepreneurs’ cognitive engagement and significantly mediate the association between late-night use of social media and entrepreneurial cognitive engagement. This study draws associated practical and theoretical contributions based on findings, which were not previously discussed.

Examining the boundaries of journalism in the digital age : a SEM test of digital transitions in newsrooms

2017 ◽  
Author(s):  
◽  
Yanfang Wu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Business Models ◽  
Equation Model ◽  
Sem Analysis ◽  
Media Industry ◽  
Cross Sectional ◽  
News Organizations ◽  
Use Of Social Media

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The debate about boundaries in journalism amid the rise of citizen journalism, the crisis of business models in the news industry and the use of social media in the news-gathering and dissemination process, has become a central focus in the media industry and academia. There is no doubt that the digital transition is a trend. Based on the Carlson's (2015) boundaries of journalism theory and Shoemaker and Vos' (2009) levels of analysis in the gatekeeping theory, administering a cross-sectional, self-administered questionnaire, national online survey (N=1063), conducting a Structural Equation Model (SEM) analysis, the study seeks to find out the relationships between socialization and perceptions of digital impact on journalism, journalists and news organizations. The findings showed news organizations' social media culture affects journalists' use of social media. Twitter interactivity mediates journalists' social media internalization and their attitude toward social media. However, this mediating effects does not apply to Facebook and other social media interactivity. The distinguishing line between reporters and editors is blurring in news organizations. Older journalists (age>40) are picking up social media as additional journalistic tools and developing a positive attitude toward them. However, there still may be a long way to go before old journalists become experts in social media.

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

scholarly journals DETERMINATION OF ADOLESCENT WORLDVIEW: COMBATING NEGATIVE INFLUENCE OF SOCIAL MEDIA

2017 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
Rose Emmaria Tarigan
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Case Study Research ◽  
Negative Influence ◽  
Number Of Factors ◽  
Depth Interview ◽  
Negative Impacts ◽  
Use Of Social Media

Use of social media creates positive or negative impacts on adolescents. There are a number of factors enabling adolescents to make use of social media positively. One of the factors studied in this research is the adolescent worldview. The adolescent worldview greatly determines the way she behaves and her attitude towards social media. The result of this research shows that adolescent worldview may release and enables her to reject negative impacts of social media, particularly from modern cultural -isms as relativism, individualism, emotionalism, presentism (present-time ism), materialism, autonomy, victimism, and turn it into a positive impact on herself. Worldviews may be differentiated based on three categories namely religion, spirituality and secularity. This research is conducted by explorative-qualitative approach, using case study research method. Data collection was conducted by in-depth interview with late adolescents.

scholarly journals PERAN MEDIA SOSIAL “FACEBOOK” JELANG PEMILIHAN UMUM KEPALA DAERAH TAHUN 2017 DI KABUPATEN ACEH JAYA

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Aminah Aminah
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Negative Impact ◽  
Positive Impact ◽  
Field Research ◽  
Research Literature ◽  
Track Record ◽  
Negative Impacts ◽  
Use Of Social Media

This study aims to explain the role of Social Media "Facebook" and its impacts ahead of the elections of regional heads in 2017 in Aceh Jaya district. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results showed that social media "Facebook" very effective way of delivering a variety of things including the introduction of a track record as well as the vision and mission of the future leaders of Aceh Jaya fore. Campaigns that use social networking "Facebook" more influential than campaigns that are only focused on the delivery of any information or content (in the sense of simply using billboard and his card only). In the use of social media "Facebook" there are various impacts. There are two impacts: the effect of positive and negative impacts. The positive impact of the using social media "Facebook" in the election of Aceh Jaya, namely (1) the establishment of kinship fellow Team (timses) of each candidate, (2) can foster public participation in politics (3) provides information on the dynamics of the election in Aceh Jaya (4) to introduce the candidates (5) to introduce the vision and mission of the candidates. As for the negative impact of (1) to attack each other between supporters and supporters Irfan TB Well yahGam (2) Dropping Party Opposition. Keywords: Role of Facebook, Political Communication and Election

scholarly journals The Central Arizona Conservation Alliance Programs: Use of Social Media and App-Supported Community Science for Landscape-Scale Habitat Restoration, Governance Support, and Community Resilience-Building

Land ◽  
2022 ◽  
Vol 11 (1) ◽  
pp. 137
Author(s):  
Aireona B. Raschke ◽  
Jeny Davis ◽  
Annia Quiroz
Keyword(s):  
Social Media ◽  
Habitat Restoration ◽  
Positive Impact ◽  
Community Resilience ◽  
Open Spaces ◽  
Awareness Raising ◽  
Use Of Social Media ◽  
Community Science ◽  
Central Arizona

Land managers are currently faced with a nexus of challenges, both ecological and social, when trying to govern natural open spaces. While social media has led to many challenges for effective land management and governance, the technology has the potential to support key activities related to habitat restoration, awareness-raising for policy changes, and increased community resilience as the impacts of increased use and climate change become more apparent. Through the use of a case study examining the work of the Central Arizona Conservation Alliance’s social media ambassadorship and its app-supported community science projects, we examine the potential and realized positive impact that technology such as social media and smartphone apps can create for land managers and surrounding communities.

scholarly journals MEDIA SOSIAL SUKSESKAN PROMOSI

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Wahjoe Mawardiningsih
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Positive Impact ◽  
Market Trends ◽  
Use Of Social Media ◽  
The Times ◽  
Corporate Blog

Entrepreneurs need to actively follow market trends and look for opportunities to continue to thrive. Promotion must be in accordance with the conditions of the times. The virtual world in the form of social media needs to be empowered optimally for promotional media, in the form of media outlets: Facebook, Twitter, YouTube, corporate blog, Whatsapp, Line, Instagram. The use of social media for media promotion, can be combined using, not just one type. This will have a very positive impact

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