Transitioning from Technical Communication to User Experience (UX)

This article details a collaboration between a Technical Communication (TC) academic program at Milwaukee School of Engineering and its User Experience (UX) industry and community partners. This collaboration resulted in rethinking a TC degree program and establishing a new UX and Communication Design B.S. degree program. This article responds to TC scholarship calling for increased collaboration between academia and industry. The authors further explain how this particular collaboration was guided by Stakeholder Theory, enabling the program to identify its stakeholders and balance their differences while establishing new partnerships with the UX professional community. This article presents a case study of academia/industry collaboration and details both the challenges and successes that emerged during a program redesign. It concludes with models, a tools, and preliminary lessons that can assist other academic programs considering or undergoing similar curriculum or programmatic changes.

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Political technical communication and ideographic communication design in a pre-digital congressional campaign

Communication Design Quarterly ◽

10.1145/3431932.3431933 ◽

2020 ◽

Vol 8 (4) ◽

pp. 4-14

Author(s):

Ryan Cheek

Keyword(s):

Social Justice ◽

Political Communication ◽

Technical Communication ◽

Electoral Politics ◽

Communication Design

Building on the work of technical communication scholars concerned with social justice and electoral politics, this article examines the Coray for Congress (1994) campaign as a case study to argue in support of a more formal disciplinary commitment to political technical communication (PxTC). Specifically, I closely analyze the ideographic communication design of pre-digital PxTC artifacts from the campaign archive. The type of pre-digital political communication design products analyzed in this article are ubiquitous even today. The implications of four dominant ideographs are analyzed in this case study: <jobs>, <communities>, <families>, and <"see PDF">. Key takeaways for PxTC practitioners, educators, and scholars are discussed.

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Marketing of an academic program: case study of an engineering program

Marketing and Management of Innovations ◽

10.21272/mmi.2021.1-05 ◽

2021 ◽

pp. 56-64

Author(s):

Aleksandra Kuzior ◽

Michalene Grebski ◽

Wes Grebski

Keyword(s):

Marketing Strategy ◽

Public Universities ◽

Private Universities ◽

Academic Program ◽

Academic Programs ◽

Educational Services ◽

State University ◽

Pennsylvania State University ◽

Engineering Program

The main purpose of this research was the development of an effective marketing strategy for academic programs. The nature of academic programs has significantly changed. The curriculum at those programs as well as the methods for recruiting students were very traditional and rigid. In recent decades many private universities were created and started competing with established public universities. At the same time, public universities started competing among themselves. Recently many people view university education as an investment which provides a return in the form of well-paid employment after the completion of their formal education. The recruitment strategy needs to be adjusted to the changing conditions. Every academic program is trying to compete for the best highly-motivated high school students. Academic programs are operating in a similar mode to traditional businesses by selling educational services. The article presents a marketing approach to offering educational services in universities using the example of an Engineering Program at The Pennsylvania State University Hazleton (USA). The authors, using the case study method, place their considerations in a broader context of issues related to the marketing and communication strategy of universities. They indicate the need to use the 7-element marketing mix using the broader context of relationship marketing and feedback as well as building the brand of the university to skillfully meet the challenges of the dynamically developing world and the constantly evolving labour market, while not giving up the intellectualization of the educational processes and shaping the personality of the students. The methodology used in this study was a case study of the marketing of an Engineering program at The Pennsylvania State University (USA). This is a public university successfully competing with many private universities in the United States (USA). A theoretical analysis of the marketing strategy based on the best and most effective practices is being presented in the article. The paper also contains practical suggestions and recommendations that can be used by both private and state universities.

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Incorporating industry goals into academic programs: A case study of a successful effort

PsycEXTRA Dataset ◽

10.1037/e572172013-119 ◽

2012 ◽

Author(s):

Michael C. Bartha ◽

S. Camille Peres ◽

Christy Harper ◽

Kritina Holden ◽

Melissa Meingast ◽

...

Keyword(s):

Academic Programs

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IT enabled service capability model for achieving high quality user experience—a case study of Kobayashi Optical

Advances in Communication Technology and Systems ◽

10.2495/iccts140651 ◽

2014 ◽

Author(s):

Chi-Jing Shiue ◽

Tzu-Chuan Chou

Keyword(s):

User Experience ◽

High Quality ◽

Service Capability

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МЕЖДИСЦИПЛИНАРНОСТЬ В ПОДГОТОВКЕ КОНФЛИКТОЛОГОВ: СОСТОЯНИЕ И ПЕРСПЕКТИВЫ

Konfliktologia ◽

10.31312/2310-6085-2020-15-1-13-38 ◽

2020 ◽

Vol 15 (1) ◽

pp. 13

Author(s):

А. И. Стребков ◽

А. И. Мусаев

Keyword(s):

Conflict Resolution ◽

Comparative Analysis ◽

Subject Matter ◽

Academic Program ◽

Academic Programs ◽

Full Time ◽

The Us ◽

Promotional Materials ◽

Russian Universities ◽

Educational Methodology

The present article concerns with the modern state of things of the conflict resolution specialists’ training in the US universities. The analysis is based on the informational and promotional materials which were picked up from the 11 American universities’ websites. The aim of the analysis was the examination of the four sections, which are: the orientation of the academic program, the content of the program or the scope of the skills, the main methodology of the academic program and the educational technologies. Together with the analysis of the US universities’ academic programs the article provides the comparative analysis of these programs with the Russian academic programs. On the back of this comparative analysis the authors come to the comprehensive conclusion according to which the specialists’ training in the field of the conflict resolution and peacebuilding in the US does not have significant differences from Russian ones and is carried out within one international academic trend in regard to its main features which are: the orientation, content, educational methodology and technologies. The key distinction of the Russian training from the American one is that the Russian academic tradition does have the core subject matter around which the whole academic program is being developed and which is the conflict. This subject matter is being taken in its entirety and the conflict resolution is considered as the closing stage of the conflict studies specialists’ training whereas the academic programs of the US universities embrace the conflict resolution as the subject matter of the academic training and therefores leaves beyond the scope of the training both the theory of the conflict and the forms practice of its manifestation in a number of the programs. The letter is peculiar to both short-term academic programs and the full-time two-year academic programs as it is accepted in the educational space of the Russian Federation. Furthermore, the authors of the article make up the conclusion of the coinciding major educational methodology which guides the academic programs of the American and Russian universities and which is developed on the principles of the interdisciplinarity.

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An Infusion Approach to Internationalization: Drake University as a Case Study

Frontiers: The Interdisciplinary Journal of Study Abroad ◽

10.36366/frontiers.v11i1.158 ◽

2005 ◽

Vol 11 (1) ◽

pp. 187-204 ◽

Cited By ~ 2

Author(s):

David Skidmore ◽

Jan Marston ◽

Gretchen Olson

Keyword(s):

Degree Program ◽

Global Learning ◽

Comprehensive University ◽

American Council ◽

Early Stages ◽

International Perspectives

The idea that international perspectives should be represented throughout the curriculum lies at the heart of the American Council on Education’s “Global Learning for All” initiative, which asserts that: “…international and global learning is important for all students—not just an elite few—and should be integral to every degree program." Drake University’s own internationalization program, still in its early stages, combines a number of elements that fit its particular needs as a medium-sized (approximately 3,000 undergraduates), private, comprehensive university located in the Midwest.

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