Effect of Demographics on Use Intention of Gamified Systems

2018 ◽  
Vol 14 (1) ◽  
pp. 1-21 ◽  
Author(s):  
Gokhan Aydin
Keyword(s):  
Technology Acceptance ◽  
Online Survey ◽  
Ease Of Use ◽  
Survey Study ◽  
Intention To Use ◽  
Screening Process ◽  
Factors Affecting ◽  
Practical Applications ◽  
Perceived Enjoyment ◽  
And Gender

Gamification has become an influential term in diverse fields ranging from education to systems development and marketing. The recent intensifying emphasis is attributable to enabling technologies and successful practical applications used for changing attitudes and increasing engagement. However, relevant academic studies are not wide-spread and this study aims to address this vital research gap. This study is structured to understand the factors affecting intention to use gamified systems and test whether they are affected by gender or age. An online survey study was conducted on a web-based gamified system (EmpireAvenue.com) and following a detailed screening process, a total of 168 fully complete questionnaires were attained. The theoretical model employed was developed upon technology acceptance model (TAM) and modified to incorporate an intrinsic motivation element, namely the “perceived enjoyment” construct. According to the findings, age and gender moderate the relationships between usefulness, ease of use, perceived enjoyment and intention to use the gamified system.

scholarly journals Validating Pupils’ Behaviour Intention to Use E-Book Technology in their Learning

2018 ◽  
Vol 7 (2.29) ◽  
pp. 511
Author(s):  
Moamar Elyazgi
Keyword(s):  
Technology Acceptance ◽  
Convergent Validity ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Face Validity ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Perceived Enjoyment ◽  
Acceptance Model

The purpose of this study was to develop and validate a new learning environments instrument designed to aid investigators and practitioners in measuring and researching the pupils’ behaviour intention to use e-book technology. The use of e-book technology in schools is now ubiquitous, but the effectiveness on the learning environment has mixed results. This study intends to investigate factors affecting pupils’ behavioural intentions to use the e-book technology. Integrating Child Computer Interaction (CCI) factors such as usability and interface with the Technology Acceptance Model (TAM) factors such as Perceived Enjoyment (PE),  Perceived Ease of Use (PEOU), Perceived Usefulness (PU) and Behaviour Intention (BI). Using e-book technology acceptance survey was developed, field-tested with 40 pupils from school aged 10-17 years  and then validated. The proposed questionnaire has 33 items allocated to six scales: (1) Usability; (2) interface; (3) Perceived Enjoyment; (4) Perceived Ease of Use; (5) Perceived Usefulness and (6) Behaviour Intention. The proposed questionnaire was administered to pupils in the schools. Six experts in the field of computer science, information system and technology to justify it, especially in relation to the elements of each concept, assessed content validity or face validity of the questionnaire. Then alpha reliability, convergent validity and discernment validity have been calculated in this study.   The questionnaire of e-book technology acceptance has strong evaluative and discriminative properties and can be used with confidence to measure the e-book acceptance for pupils.  

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

Consumer acceptance of smart speakers: a mixed methods approach

2018 ◽  
Vol 12 (4) ◽  
pp. 418-431 ◽  
Author(s):  
Pascal Kowalczuk
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Content Type ◽  
Acceptance Model

PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.

scholarly journals HOW THE COVID-19 CRISIS IS AFFECTING CUSTOMERS’ INTENTION TO USE ISLAMIC FINTECH SERVICES: EVIDENCE FROM INDONESIA

2021 ◽  
Vol 7 ◽  
Author(s):  
Dety Nurfadilah ◽  
Sudarmawan Samidi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Government Support ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact

The objective of this study is to investigate the factors that are affecting customers’ intention to use Islamic FinTech services during the Covid-19 crisis. It expands the technology acceptance model (TAM) by adding government support as a new variable for the context of Islamic FinTech services during the pandemic. Using TAM as a framework, we propose a model outlining the impact of government regulation, perceived usefulness, perceived ease of use, perceived trust, and user innovativeness on consumer attitude behaviour and the intention to use Islamic FinTech services, such as payment and peer-to-peer lending. 220 sets of data were collected from an online survey and analysed using partial least squares-structural equation modelling (PLS-SEM). The results show that government support for Islamic FinTech during the Covid-19 pandemic has had an indirect impact on attitude behaviour in using Islamic services through perceived ease of use and perceived usefulness. Attitude behaviour was found to have an impact on intention.

An Exploration of Pre-Service Teachers' Intention to Use Mobile Devices for Teaching

2015 ◽  
Vol 7 (3) ◽  
pp. 1-17 ◽  
Author(s):  
Jung Won Hur ◽  
Ying W. Shen ◽  
Ugur Kale ◽  
Theresa A. Cullen
Keyword(s):  
Mobile Devices ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
The Us

Teachers in the US have been increasingly adopting mobile devices for teaching, but little research has examined how pre-service teachers perceive mobile device integration in classrooms. To address this issue, the study developed a research model that explained factors affecting pre-service teachers' intention to use mobile devices and the relationship among the factors. A total of 386 pre-service teachers participated in an online survey, and the model was tested using structural equation modeling. The results showed that 72.5% of variances in pre-service teachers' intention to use mobile devices were explained by perceived usefulness and self-efficacy for technology integration jointly, where perceived usefulness was the strongest predictor. The findings also demonstrated that constructivist beliefs and perceived ease of use indirectly influenced pre-service teachers' intention to use mobile devices for teaching.

Gender and Age

2015 ◽  
Vol 7 (1) ◽  
pp. 32-51 ◽  
Author(s):  
Emad Ahmed Abu-Shanab
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
Factors Influencing ◽  
Gender And Age ◽  
And Gender ◽  
Future Work

The importance of e-government projects is driving research in the area of technology acceptance to better understand the factors influencing the adoption of such projects and thus the success of e-government. Among the factors influencing the intention to use e-government projects are: perceived usefulness, perceived ease of use, social influence and trust. These relationships also are moderated by gender and age and previous literature supported such premise. This study utilized a sample of Jordanians who filled a survey consisting of items measuring the previously mentioned constructs. Results supported the proposed research model, where intention to use e-government services was significantly predicted by all proposed variables. Age and gender were significant predictors of e-government services when added to the model. Unfortunately, only one relationship was moderated by age and no relationships where moderated by gender. The detailed findings, conclusions and future work are discussed further in this paper.

scholarly journals Research on the use intention of potential designers of unmanned cars based on technology acceptance model

PLoS ONE ◽  
2021 ◽  
Vol 16 (8) ◽  
pp. e0256570
Author(s):  
Tianyang Huang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Perceived Enjoyment ◽  
Acceptance Model ◽  
Positive Effect

The success of unmanned car, an emerging tool of transportation with so many advantages, depends to a large extent on its user acceptability. Potential designers are both the decision makers of driverless car design and the users of driverless cars. This study aims to explore the influencing factors of the potential designers’ intention to use unmanned cars. Based on the theory of Technology Acceptance Model (TAM), this study further expanded the TAM by incorporating perceived trust, perceived enjoyment and self-efficacy, so as to explain and predict potential designers’ intention to use unmanned cars. The questionnaire is determined through theoretical literature, pre-tests, etc., and the Structural Equation Model is used to analyze the data of 202 valid survey samples to investigate the influencing factors of the willingness to use unmanned vehicles. The results show that potential designers’ intention to use unmanned cars is positively affected by perceived trust, perceived enjoyment, perceived usefulness and perceived ease of use, and perceived trust has a positive effect on perceived ease of use, self-efficacy and perceived ease of use also have a positive effect on perceived usefulness. The findings of this study can provide designers and developers of unmanned cars, policy makers and implementers with guidance in the follow-up design, policy formulation and advertising of unmanned cars.

scholarly journals Understanding the consumer’s intention to use the e-wallet services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Mohamad Fakhrul Reza Abd Rahman ◽  
Ali Mughal Muhammad ◽  
Qi Zhang
Keyword(s):  
Technology Acceptance ◽  
User Satisfaction ◽  
Online Survey ◽  
Perceived Value ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Integrative Approach ◽  
Intention To Use ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to investigate the key factors that explain intention to use e-wallet services (perceived usefulness, perceived ease of use, attitude, subjective norm, positive disconfirmation and perceived behavioral control). The moderating role of perceived value in the relationship between satisfaction and their intention to continue using the e-wallet is also examined. Methodology A total of 257 e-wallet users participated in an online survey and hypotheses were tested with SPSS/PLS-SEM. Findings The constructs technology acceptance model (TAM), theory of planned behavior (TPB) and user satisfaction affect intention to use. However, perceived value does not strengthen the relationship between user satisfaction and e-wallet usage intention. Practical implications The TAM, TPB and expectancy disconfirmation model (EDM) constructs help explain the use of e-wallet services. These results will help the providers of these services to understand user behavior and to design their marketing strategies more appropriately to ensure consumer satisfaction and their intention to use e-wallet services. Originality This study adopts a holistic and integrative approach to explain the continued use of e-wallet services. The model integrates three basic adoption theories: TAM, TPB and EDM.

scholarly journals Examining the Perception and Use of Open Crime Data from a Citizen Perspective

2019 ◽  
Vol 10 (1) ◽  
pp. 46
Author(s):  
Mei Jen Hung ◽  
Wan-Hua Hsieh
Keyword(s):  
Technology Acceptance ◽  
Citizen Participation ◽  
Online Survey ◽  
Open Data ◽  
Public Information ◽  
Ease Of Use ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Crime Data

The disclosure of public information is an important issue in government practice. Freely used and accessible data produced by government bodies presumably encourages citizen participation and makes government more transparent and accountable. However, there is limited evidence that citizens would take advantage of open data and on what drives that usagee. This study expands the technology acceptance model to take into account citizens’ perception of open data’s potential societal risks as well as potential advantages to society and the advantages of delivering positive social outcomes. The analysis of results fromof an online survey conducted in Taiwan in May 2017 confirms that a majority of respondents agree that open crime data has advantages compared with aggregate-level statistical data, while risks involved in the adoption of open crime data is are indeed a concern for a majority of respondents. Both help to explain citizens’ intentions of using to use open crime data. Citizens’ perception of usefulness is positively related to their intention to use open data. However, perceived ease of use of open crime data is not significantly associated with the intention to use open crime data directly. Future research should consider other ways to reach citizens who do not use the internet regularly. A better understanding of citizens’ responses to open data helps government design continued improvements to open data.

Adoption of Cloud Computing Amongst Indian SMBs: An Extension of TAM Framework

2015 ◽  
Vol 4 (1) ◽  
Author(s):  
Vibhava Srivastava ◽  
Saurabh Dewan
Keyword(s):  
Cloud Computing ◽  
Technology Acceptance ◽  
Online Survey ◽  
Study Data ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Wide Range ◽  
Managerial Implications ◽  
Medium Businesses

Cloud computing has been gaining recognition amongst enterprises due to its wide range of applications. Its adoption is found to be driven by factors like industry, geography, size of organization, and nature of business etc. Gradually researchers started exploring adoption of cloud computing from users perspective particularly behavioral factors driving the same. The present study intends to explore different behavioral predictor of intention to use cloud computing, by adopting the recent Technology Acceptance Model (TAM) 3 developed by Venkatesh & Bala (2008). A total of 100 users who are involved in purchasing computing solutions or are key stakeholders/decision-makers of Indian Small and Medium Businesses (SMBs) constituted the sample for this study. Data collection was done through online survey. The findings suggest that perceived ease of use has significant effect on attitude towards usage which subsequently affects intention to use cloud computing. The findings are consistent with the previous researches on technology adoption factors. At the end, the theoretical and managerial implications of the study are discussed.

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