The Use of Social Networking by Higher Education Institutions in Spain

2016 ◽  
Vol 18 (2) ◽  
pp. 16-34 ◽  
Author(s):  
F. Javier Miranda ◽  
Antonio Chamorro ◽  
Sergio Rubio

The objective of this study was to analyse the use Spanish universities are making of the main social network today: Facebook. The research adapts to the Higher Education Institutions context an evaluation index denominated FAI that has been used in other areas. It applies the index to all of Spain's universities, making comparisons between them and the best universities in the world. The results show that Spanish universities' indices are far from the values obtained by the best international universities, and that the country's private universities have better results than the public ones. It is an intention of the work to contribute to the tools the marketing managers of higher education institutions might use in how they relate to social networks and to the opportunities and threats these pose.

2013 ◽  
Vol 4 (4) ◽  
pp. 94-100
Author(s):  
D Veerasamy

Social networks have become a way of life for many people who use them to connect and communicate with the world at large. Social media is defined as any tool or service that uses the Internet to facilitate conversations. Facebook is one of the most popular social networking sites (SNSs) and has a total of 55 million active users worldwide with an average of 250000 new registrations per day. After Yahoo, MySpace and Google, Facebook is also the fourth most popular SNS in South Africa. The purpose of the paper was to determine whether social networks have an influence on higher education students’ lifestyles and behaviour. This research was descriptive and quantitative in nature. The sample comprised 386 students studying at the Durban University of Technology (DUT). The results indicated that the majority of the respondents preferred Facebook as their social network of choice. More than half of the respondents indicated that they access their preferred social network five times or more per day. The majority of the respondents agreed that social networks allow for global interaction and that maintaining relationships has become easier with social networking,


2010 ◽  
Vol 3 (2) ◽  
pp. 170-183 ◽  
Author(s):  
Rasa Levickaitė

This article is based on sociological insight into the concept of up‐to‐date world without borders: technological impact and social networking. Generations X, Y and Z are discussed according to three categories: social, technological and historical environment. The survey results are provided representing the Lithuanian case. Six areas are analysed: 1) country of residence (a survey has been carried out among Lithuanians through social networks Facebook, Twitter, LinkedIn, and MySpace); 2) age (generation) share; 3) number of social network connections ("friends"); 4) type of social network associates; 5) demand of physical meeting with social network associates; and 6) frequency of social networking. Out of 812 Lithuanians (social network users) who participated in a short survey the conclusion might be offered that they follow same digital trends and changes happening all over the world. Social networking may be part of every communication tool one uses; those tools in the very essence change how people interact with each other. In this case social networking loses categories of time and space providing the concept of the world without borders. Y, X, Z kartos: pasaulio be sienų idėjos formavimas naudojantis socialiniais tinklais (lietuvos atvejis) Santrauka Straipsnyje remiamasi sociologinėmis įžvalgomis, kaip socialiniai tinklai šiandien padeda formuoti pasaulio be sienų idėją. Straipsnyje aptariamos paskutinių penkiasdešimties metų X, Y ir Z kartos trimis aspektais: remiantis socialine, technologine ir istorine aplinka. Pateikiami tyrimo, atlikto Lietuvoje 2010 m., naudojant socialinius tinklus, rezultatai. Tyrimo metu aiškintasi šešios sritys: 1) gyvenamoji šalis (visi tyrime dalyvavę respondentai buvo lietuviai, klausimynas buvo platinamas per socialinius tinklus Facebook, Twitter, LinkedIn ir MySpace); 2) pasiskirstymas pagal amžių; 3) kontaktų skaičius socialiniuose tinkluose; 4) kontaktų tipas socialiniuose tinkluose; 5) fizinio susitikimo poreikis su socialinių tinklų dalyviais; 6) dalyvavimo socialiniuose tinkluose dažnis. Iš 812 lietuvių, socialinių tinklų vartotojų, atsakymų matoma, kad Lietuvoje vyrauja pasaulio socialinių tinklų tendencijos, vyksta komunikacijos ir medijų pokyčiai. Socialiniai tinklai gali būti žmonių naudojamos komunikacijos priemonių dalis, kurios iš esmės keičia žmonių bendravimo įpročius. Remiantis


2014 ◽  
Vol 8 (3) ◽  
pp. 1411-1413
Author(s):  
Nader Yahya Alkeinay ◽  
Norita Md Norwawi ◽  
Fauziah Abdul Wahid ◽  
Roesnita Ismail ◽  
Najwa Hayaati Mohd Alwi

Social network is term used to refer to the social structure that is made up of a set of social actors. The social actors in this case include organizations or individuals. Social networks allow people to interact and socialize as they get to learn and know each other. Through social networking sites, people from different parts of a country or the world also get to meet and interact. However, there have been issues with regards to social network privacy for those who use the internet to use social network sites. This paper will look at some of the factors that affect trust of the users as well as the privacy issues related to social networks (Fernandez, 2009).


1970 ◽  
pp. 237-260
Author(s):  
Jolanta Jarczyńska

Social networking sites (SNS), popularly called portals, are sites that combine multiple functions. Users might communicate by SNS with their friends, share photos and movies or participate in groups. SNS satisfy their users’ needs such as the need to connect or to self-present. These functions of SNS make them attractive. It is not surprising, therefore, that in recent years there has been an increasing number of people, especially young ones, using social networking sites. Facebook (FB)is the most popular social network in the world. Statistics carried out by FB indicate a rapid increase in the number of Internet users who make use of this particular social networking site. The article presents the characteristics of the phenomenon of school students’ excessive use of social networking sites. It defines the basic concepts, describes the diagnostic criteria for abuse of social networking sites and theories to explain this behavior. It shows the loss and benefits of excessive use of social networks and presents tools used in research to measure school students’ excessive use ofsocial networking sites.


2013 ◽  
Vol 16 (3) ◽  
pp. 5-19
Author(s):  
Thanh Duy Nguyen ◽  
Nghia Dinh Tran ◽  
Cuong Manh Pham

Social network is strongly growing and is increasingly becoming an integral part of the daily life of people in all over the world; online advertising on social networks is a potential market for the business towards. With the booming development of web 2.0, online advertising is showing a remarkable transformation, Vietnam marketers are approaching the new form of online advertising on social network such as facebook, zingme, google+, linkedin, twitter, yume... The studies showed that the popularity of online advertising on social networking is essential. This study proposes a new model that is online advertising on social network adoption model in Vietnam. Research results shows that independent factors affect to attitude toward advertising and attitude toward advertising affects to online advertising on social networks; all proposed hypotheses are accepted. The model explains 72.9% of variance in the online advertising on social network adoption.


2021 ◽  
Vol 8 (9) ◽  
Author(s):  
Fayyaz Hussain Qureshi ◽  
Sarwar Khawaja

<p>Economic policies encouraging private ownership (liberalisation, privatisation and marketisation) have allowed Private Higher Education Institutions (PrHEIs) to proliferate in most parts of the world, particularly since the 1990s. The number of private colleges and universities continues to grow in most countries at a remarkable rate, partly reflecting the demand for greater choice and more flexibility, which PrHEIs are able to offer. In some countries, PrHEIs even outnumber public higher education institutions (PuHEIs) or are at least expected to do so within the next decade. This is particularly the case in emerging and developing countries. The worldwide expansion of private higher education can be illustrated by the fact that one in three students globally is now enrolled in PrHEIs, and there are very few places in the world where public monopolies continue to prevent the emergence of alternative providers from the private sector. In the UK, the Government recognises that private, for-profit higher education institutions, the majority of which award degrees in conjunction with state universities, typically function more efficiently and work harder to improve the student experience. Their appeal among non-traditional students dovetails perfectly with Government rhetoric to make higher education more accessible and widen participation. A legal framework has been created that makes it easier for challenger institutions to enter the market and compete with the public higher education sector. A more streamlined, student-focused approach to the regulation of higher education in the UK is also designed to stimulate further growth and competition in the HE sector, ensuring that private colleges and universities remain a viable alternative to the public sector. </p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0886/a.php" alt="Hit counter" /></p>


2008 ◽  
Vol 104 (11/12) ◽  
Author(s):  
D.R. Walwyn

Despite the importance of labour and overhead costs to both funders and performers of research in South Africa, there is little published information on the remuneration structures for researchers, technician and research support staff. Moreover, there are widely different pricing practices and perceptions within the public research and higher education institutions, which in some cases do not reflect the underlying costs to the institution or the inherent value of the research. In this article, data from the 2004/5 Research and Development Survey have been used to generate comparative information on the cost of research in various performance sectors. It is shown that this cost is lowest in the higher education institutions, and highest in the business sector, although the differences in direct labour and overheads are not as large as may have been expected. The calculated cost of research is then compared with the gazetted rates for engineers, scientists and auditors performing work on behalf of the public sector, which in all cases are higher than the research sector. This analysis emphasizes the need within the public research and higher education institutions for the development of a common pricing policy and for an annual salary survey, in order to dispel some of the myths around the relative costs of research, the relative levels of overhead ratios and the apparent disparity in remuneration levels.


Author(s):  
Sanjay Chhataru Gupta

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.


2017 ◽  
Vol 1 (1) ◽  
pp. 1 ◽  
Author(s):  
Kevin R. McClure ◽  
Leah Frierson ◽  
Adam W. Hall ◽  
Kara L. Ostlund

Author(s):  
N.R. Madhava Menon

The purpose of looking at Indian universities in a comparative perspective is obviously to locate it among higher education institutions across the world and to identify its strengths and weaknesses in the advancement of learning and research. In doing so, one can discern the directions for reform in order to put the university system in a competitive advantage for an emerging knowledge society. This chapter looks at the current state of universities in India and highlights the initiatives under way for change and proposes required policy changes.


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