Factors Influencing Intention of Facebook Fans of Companies to Convert into Actual Buyers

2019 ◽  
Vol 30 (4) ◽  
pp. 1-23 ◽  
Author(s):  
Hsiu-Yuan Wang ◽  
Jian-Hong Wang ◽  
Hsing-Wen Wang ◽  
Chi-Chun Chen

Recently, a new wave of business opportunities has emerged by integrating social media and commerce. Although many hospitality organizations have considered online social communities as potential channels for promotion, most of them have failed to obtain sales from community members. Therefore, the purpose of this study was to propose and examine a new research model that can capture cognitive- and affective-based trust elements influencing fans' behavioral intention to purchase by affecting their firm commitment. A survey of 393 Facebook participants found strong support for the model. The results indicated that Facebook fans' perceptions of firm commitment could be a strong predictor of their buying intention. Factors of building cognitive trust (i.e. perceived reputation, perceived ability, and information quality) as well as affective trust (i.e. perceived benevolence, perceived integrity and perceived social presence) were the critical components significantly influencing fans' firm commitment. Theoretical and practical implications of the results are discussed.

Author(s):  
Hsiu-Yuan Wang ◽  
Jian-Hong Wang ◽  
Hsing-Wen Wang ◽  
Chi-Chun Chen

Recently, a new wave of business opportunities has emerged by integrating social media and commerce. Although many hospitality organizations have considered online social communities as potential channels for promotion, most of them have failed to obtain sales from community members. Therefore, the purpose of this study was to propose and examine a new research model that can capture cognitive- and affective-based trust elements influencing fans' behavioral intention to purchase by affecting their firm commitment. A survey of 393 Facebook participants found strong support for the model. The results indicated that Facebook fans' perceptions of firm commitment could be a strong predictor of their buying intention. Factors of building cognitive trust (i.e. perceived reputation, perceived ability, and information quality) as well as affective trust (i.e. perceived benevolence, perceived integrity and perceived social presence) were the critical components significantly influencing fans' firm commitment. Theoretical and practical implications of the results are discussed.


2021 ◽  
pp. 237929812199705
Author(s):  
Joseph G. Gerard ◽  
Reena E. Lederman ◽  
Jack P. Greeley

As business and management instructors, we increasingly struggle with student inattention to information accuracy and quality in our courses, especially when student-based research is required and misinformation is more prevalent. Without the time to teach information literacy (IL) skills, we created a series of information sourcing (IS) prompts that were small and flexible enough to be deployed anywhere we might need IL reinforcement. We describe this “IS plug-in,” share challenges surrounding its creation and successful implementation across multiple courses, and explain its grounding in information literacy theory. We then provide insights and recommendations for future management education research that arose from experiences with the unique IS plug-in approach and in-depth application of new research in IL. We provide recommendations for expanding the IL Framework’s use and measurement, and improving our understanding of authority and information versus belief.


2010 ◽  
Vol 23 (1) ◽  
pp. 35-52 ◽  
Author(s):  
Roya Gholami ◽  
Elizabeth Koh ◽  
John Lim

In spite of the increasing significance of broadband, many small and medium enterprises (SMEs) are unaware of or unappreciative of its benefits. This is potentially a problem for governments, Internet Service Providers and other supply side institutions. The current study empirically verifies applicability of an extended IS continuance model controlling for organizational variables based on the Technology-Organization-Environment framework to examine factors influencing broadband post-adoption behavior of SMEs in Singapore. Strong support for the model has been manifested by the results, providing insight into influential factors. Results of the study suggest that perceived usefulness is a strong predictor of users’ continuance intention, followed by satisfaction with broadband usage as a significant but weaker predictor. SMEs in a more competitive business environment and whose key executive possesses greater IT knowledge are more likely to use broadband.


2012 ◽  
Vol 182-183 ◽  
pp. 1418-1422
Author(s):  
Chuan Min Wu ◽  
Shuai Zhang ◽  
Jin Ming Qiu

Three-dimension scene simulation technology of virtual environment maybe widely applied in many fields such as city planning, tourist industry and virtual battlefield. The technique has been applied to the research of “Digital Museum” which can provide a new research topic in the today’s world. In allusion to the problem of Digital Museum GUI, Three-dimension Digital Museum modeling database and virtual scene is constructed through Maya; application environment is realized which using JAVA programming technique based on windows plat; some key technologies about how to realize the system are introduced, including building of 3D modeling databases, Multi-Texture based on Blaxxun/BS, Models simplification and validated them. The paper formed research and exploiting methods and technologies, which provide strong support of Digital Museum services system.


2021 ◽  
Vol 107 ◽  
pp. 3-14
Author(s):  
Henry Hlatshwayo ◽  
Nkosinathi Madushele ◽  
Noor A. Ahmed

Ball bearings are critical components of any industrial rotary equipment. They constitute about 90% of industrial machines’ components – and are thus responsible for the largest proportion of failures – approximately 70-85% of downtime. Defected bearings, while in service, give rise to high vibration amplitudes in rotary equipment, resulting in great reduction in their operational efficiency coupled with high energy consumption. Their premature and inadvertent failure could result in unplanned equipment downtown – thereby causing production loss and increased maintenance cost. Patently, to curtail this, it is vital that their health state is monitored throughout their service life for early faults detection, diagnosis, and prognosis. A knowledge of when a bearing will fail – that is, its remaining useful life (RUL) – can serve as supplement to maintenace decision-making such as determining in advance the time an equipment needs to be taken out-of-service and that can alternatively allow for sufficient lead time for maintenance planning as well. This can correspondingly result in enhancement in rotary systems effectiveness – i.e., availability, reliability, maintainability, and capability. Three popular condition monitoring approaches are signal processing-based approaches namely fault size estimation (FSE) and fault degradation estimation (FDE) as well as artifial intelligent (AI) based approach. It is, however, still a challenge to estimate a bearing fault size and therefore its RUL with high precision based on what has been diagnosed using these approaches. Accordingly, this review holistically explore capabilities and limitations of these approaches from recently published work. The reviewed limations are summarized and serve as new research avenue.


2019 ◽  
Vol 17 (1) ◽  
pp. 52-65 ◽  
Author(s):  
Hungwei Tseng ◽  
Hsin-Te Yeh ◽  
Yingqi Tang

Trust is one of the important factors either fostering or damaging students' online teamwork learning experience. Building trust among team members has become a necessary step for a successful collaboration experience. The purpose of the article was to understand students' learning and teamwork experiences and further to investigate the relationships of learner-centered instructions, team trust, and social presence in an online learning community. Also, this article adds to the research on the role of social presence in promoting cognitive and affective trust. The results indicated there were positive correlations between learner-centered instructions and trust, between learner-centered instructions and social presence, and between trust and social presence. The study could provide suggestions for instructors teaching online courses for the implementation of learner-centered instructions and the importance of creating a social presence and building trust for students in a collaborative online learning environment.


2017 ◽  
Vol 1 (S1) ◽  
pp. 44-44
Author(s):  
Rebecca Namenek Brouwer ◽  
Denise Snyder

OBJECTIVES/SPECIFIC AIMS: Describe the process used to develop job descriptions and how this translates into consistent hiring practices. Describe how competencies are used to provide transparency into professional development opportunities. Discuss planned incorporation of competencies into efforts to train the clinical research workforce. METHODS/STUDY POPULATION: These processes were developed at Duke, an academic medical center with over 2000 active clinical research protocols and 300 new clinical trials per year. Over 1000 employees were evaluated for mapping into clinical research positions, with 685 mapping into new research positions (makeup of workforce to be depicted). RESULTS/ANTICIPATED RESULTS: Prior to this initiative, the clinical research workforce was not well-defined. Through the mapping process, employees were mapped from over 80 different positions into 10 (figure), resulting in a workforce that allows for visible career ladders and greater opportunity for development. As the initiative evolves and grows to include competency-driven performance evaluations, training modules, and assessments, we anticipate the ability to see the relationship between the competencies and high-quality clinical research support. DISCUSSION/SIGNIFICANCE OF IMPACT: The use of competencies in the context of workforce development is not new, yet in clinical research, they provide a much-needed framework for an ever-evolving profession. This comprehensive use of competencies throughout a workforce development initiative is key to ensuring strong support of high-quality clinical research.


2010 ◽  
Vol 56 ◽  
pp. 285-316
Author(s):  
Cheryl E. Praeger

Bernhard Hermann Neumann was born and educated in Berlin. He held doctorates from Berlin and Cambridge, and mathematical positions at universities in Cardiff, Hull, Manchester and the Australian National University (ANU) in Canberra. Whereas his move to the UK in 1932 was a result of the difficulties he faced as a Jew in finding employment in Germany, his move to Australia in 1962 was to set up a new research Department of Mathematics at the Institute of Advanced Studies at ANU. Bernhard Neumann was famous both for his seminal research work in algebra and also for his strong support of all endeavours in mathematics. His scholarly publications span more than 70 years. His honours include election to the Fellowships of the Royal Society and of the Australian Academy of Science, appointment as Companion of the Order of Australia, and numerous honorary doctorates. To Bernhard it was important to share and spread the joy of doing mathematics.


2018 ◽  
Vol 30 (3) ◽  
pp. 1808-1826 ◽  
Author(s):  
Hsiu-Yuan Wang

Purpose The purpose of this paper is to examine a new research model which includes both hedonic and utilitarian determinants that influence Line users’ attitudes toward hospitality companies that offer free Line stickers for potential users. Design/methodology/approach To target the right population, Line users who had used hospitality company-branded Line stickers are recruited as participants. Data from 372 usable questionnaires are tested against the research model by using the structural equation modeling approach. Findings The results show that all of the proposed variables, perceived usefulness, perceived social presence, perceived richness, perceived enjoyment, perceived novelty and perceived appeal, were found to be critical factors significantly influencing users’ attitudes. Research limitations/implications This study targets Line users who had experiences in using hospitality company-branded Line stickers. Therefore, a validation using another large sample gathered elsewhere is required to generalize the findings. Practical implications The findings can give hospitality managers an increased understanding of the attitudes of Line users toward the companies providing stickers to them; the results may be used as a guideline to develop more appropriate business strategies for hospitality organizations with which to promote their products/services. Originality/value The proposed model is new; little research has been done on examining Line users’ attitudes toward hospitality companies that offer free Line stickers for users. This study contributes to an understanding of the factors that actually influence users’ attitudes toward those hospitality companies offering brand Line stickers.


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