Factors Affecting the E-Commerce Adoption by Small Hotels

2012 ◽  
Vol 4 (1) ◽  
pp. 1-10
Author(s):  
Ali Acilar ◽  
Çaglar Karamasa

Information and communication technologies (ICTs) are spreading rapidly and affecting almost all aspects of daily life, including businesses. The tourism and hospitality industry have been largely affected by advancements in ICTs. ICTs offer both opportunities and challenges for SMEs in the tourism and hospitality industry. Although large companies have been quick to adopt ICTs with rich resources, SMEs have been slow to adopt these technologies in general for various reasons, especially in developing countries. In this article, the authors explore the factors affecting the adoption of e-commerce by small hotels. To attain this purpose, a comparative case study was conducted in two small hotels, and their use of the Internet and the Web was explored. Conclusions derived from this study provide a meaningful contribution to the understanding of e-commerce adoption in small businesses in the tourism and hospitality industry.

2018 ◽  
Vol 14 (1) ◽  
pp. 46
Author(s):  
Wanzu Ibrahim ◽  
Peter Turyakira ◽  
Proscovia M. Katumba

Information and communication technologies (ICT), particularly e-Commerce, are considered very important to the growth and competitiveness of businesses globally. SMEs too need to embrace innovative e-commerce strategies if they are to stay competitive, profitable and successful in local and global markets. Increased use of the Internet offers potential benefits to SMEs, such as cost reduction, improved operational efficiencies, access to new customers and enhanced business growth. However, SMEs, particularly in Uganda, have generally been slow in adopting e-commerce. Empirical research into the challenges SMEs in Uganda face in adopting electronic commerce is also limited. This study sought to explore the factors affecting e-commerce adoption among SMEs; and to establish the influence of e-commerce adoption on SMEs’ growth in Uganda. A structured, self-administered questionnaire was used to collect data from 172 owners/managers of SMEs in the Kampala District in Uganda. The empirical results of this study indicate that e-commerce adoption significantly influence the growth of SMEs.


Author(s):  
Ali Acilar ◽  
Çaglar Karamasa

Internet use has grown and spread rapidly around the world during the last decade. Today, computers and the Internet have become an integral part of modern societies. The Internet has created a new medium for communication and commerce for businesses. It is hard to imagine a business working without using a computer. These technological advances have also largely affected small and medium-sized enterprises (SMEs). While large companies have been quick to adopt the information and communication technologies (ICTs), SMEs have been slow to adopt these technologies in general for various reasons, especially in developing countries. This study explores the factors affecting the adoption of e-commerce by small businesses in a developing country. To attain this purpose a case study was conducted in a small hotel, which is using its website to keep up with customer expectations and competition in a small Turkish city. Conclusions and suggestions derived from this study provide a meaningful contribution to the understanding of e-commerce adoption among small businesses in developing countries.


Author(s):  
Михаил Анатольевич Морозов ◽  
◽  
Наталья Степановна Морозова ◽  

the purpose of the study is to identify the main trends in the development of the tourism and hospitality industry in the digital economy. The analysis of digital technologies used in the tourism and hospitality industry is carried out. It is shown that tourism, being an extremely rich information sphere, has all the prerequisites for the formation of a digital infrastructure in the form of a digital ecosystem. As a result, promising directions and opportunities for the formation of an end-to-end information space in the field of tourism and hospitality, uniting many suppliers of tourism services, sellers and consumers, were identified. The tourism industry, in terms of its infrastructure, is most consistent with the characteristics of an ecosystem, and taking into account the speed of implementation of digital technologies, a digital ecosystem is already being formed. As a result, proposals were formulated to improve information and communication support for the tourism industry as a digital ecosystem.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Almir Pestek ◽  
Maida Sarvan

Purpose The purpose of this paper is to provide an insight as to how recent trends in virtual reality (VR) have changed the way tourism and hospitality industry communicates their offerings and meets the tourists’ needs. Design/methodology/approach The approach is based on systematic literature review, where the relations between focal concepts are given to analyze potential future developments concerning VR. Findings The paper identifies and analyzes how VR technology affected tourism and hospitality industry through three main touch points – future tourism planning and management, technology-based marketing of tourism destinations and VR potential in changing consumer requirements. These concepts were analyzed to identify changing forces and suggest potential paradigm shifts that tourism and hospitality suppliers and marketers need to consider. These included realistic virtual travel replacements, the importance of interactive experiences and innovation in future tourism systems. Originality/value While there has been increasingly larger number of discussions on how tourists and tourism and hospitality industry have been using information and communication technology recently, there is little evidence of scholars and practitioners applying such methods. This paper used systematic literature review to illustrate means in which VR could be ingrained into tourism and hospitality services to meet the needs of tourists. It suggests that VR can and probably will fundamentally change the way in which tourists’ experiences and requirements are managed entirely.


Author(s):  
Ali Acilar ◽  
Çaglar Karamasa

Internet use has grown and spread rapidly around the world during the last decade. Today, computers and the Internet have become an integral part of modern societies. The Internet has created a new medium for communication and commerce for businesses. It is hard to imagine a business working without using a computer. These technological advances have also largely affected small and medium-sized enterprises (SMEs). While large companies have been quick to adopt the information and communication technologies (ICTs), SMEs have been slow to adopt these technologies in general for various reasons, especially in developing countries. This study explores the factors affecting the adoption of e-commerce by small businesses in a developing country. To attain this purpose a case study was conducted in a small hotel, which is using its website to keep up with customer expectations and competition in a small Turkish city. Conclusions and suggestions derived from this study provide a meaningful contribution to the understanding of e-commerce adoption among small businesses in developing countries.


2020 ◽  
Vol 1 (4) ◽  
pp. 47-52
Author(s):  
A. A. SERGEEV ◽  

The article considers the factors affecting the socioeconomic development of Russia. The assessment of Russia's competitiveness in the Global Competitiveness Index 4.0 system is given. The contribution of various industries to economic indicators, such as gross domestic product and its average annual growth, the indicator of information and communication technologies and the innovative component of development is Considered. Arguments are given in favor of the development of the manufacturing industry. Measures are proposed for structural adjustment, demonopolization of the economy, fighting corruption while reducing the taxation of small businesses. The author focuses on the increase in real incomes of citizens and the return of citizens ' confidence to carry out reforms, against the background of low inflation and an increase in the number of jobs.


Author(s):  
Olha Nikolaichuk

Purpose. The research problem for the study is to examine key development parameters in the tourism and hospitality industry in Ukraine. The subject of the article is to identify factors affecting the growth in the tourism and hospitality in Ukraine. Methods. The methods used in the study include: systematizing and grouping (for identifying the major factors and dividing them into groups); methods of economic and mathematical statistics and modeling (for building correlation and regression models of the impact of factors on the development of entrepreneurship in the tourism and hospitality industry); abstract and logical method (for formulating conclusions). Results. The article presents analysis of key indicators showing the development of entrepreneurship in the tourism and hospitality industry in Ukraine: the dynamics and number of business entities, the number of employed personnel, and the gross output. A multifactor correlation and regression analysis is undertaken in order to outline prospects for the development of entrepreneurship in the tourism and hospitality industry in Ukraine and to determine key factors positively affecting the industry. The gross output of all business entities of the industry is chosen as an indicator of the development. Through building a correlation matrix the following external factors affecting the development of entrepreneurship in the industry are identified: social and economic welfare of people; effectiveness of state governance; political factors; transport infrastructure; investment and financial support of the industry; inflation processes; integration of Ukraine into the world economic system. A regression model is developed to analyze the impact of the gross output of the sector on investments into the tourism and hospitality industry. It is concluded that any increase of investments by $1 leads to a rise of returns in the tourism and hospitality industry by $1080.65.


2020 ◽  
Vol 65 (1) ◽  
pp. 17-26
Author(s):  
Gergely Olt ◽  
Adrienne Csizmady

AbstractThe growth of the tourism and hospitality industry played an important role in the gentrification of the post-socialist city of Budapest. Although disinvestment was present, reinvestment was moderate for decades after 1989. Privatisation of individual tenancies and the consequent fragmented ownership structure of heritage buildings made refurbishment and reinvestment less profitable. Because of local contextual factors and global changes in consumption habits, the function of the dilapidated 19th century housing stock transformed in the 2000s, and the residential neighbourhood which was the subject of the research turned into the so called ‘party district’. The process was followed in our ongoing field research. The functional change made possible speculative investment in inner city housing and played a major role in the commodification of the disinvested housing stock.


Author(s):  
Christopher Hilliard

The chapter surveys post-First World War Littlehampton, a coastal town where tourism and hospitality had overtaken maritime trade, but where coastal shipping and ship-building remained important industries. The libel case unfolded in the Beach Town district, where Littlehampton’s hotels and apartment houses were concentrated. Many of the tradesmen, small businesswomen, labourers, and domestics who serviced the tourism and hospitality industry lived in the neighbourhood. Working from the evidence George Nicholls gathered, census records, and documents in the Littlehampton Museum, the chapter provides an anatomy of the neighbourhood and then examines the families at the centre of the dispute, their economic and social position, and relationships within the household, which were often marked by violence.


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