The Impacts of User Experience on User Loyalty Based on O2O Innovation Platform

2019 ◽  
Vol 17 (2) ◽  
pp. 79-87 ◽  
Author(s):  
Yilei Pei ◽  
Wanxin Xue ◽  
Yong Yang ◽  
Dandan Li ◽  
Yi Li
Keyword(s):  
Technology Acceptance ◽  
User Experience ◽  
User Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Rapid Development ◽  
Equation Model ◽  
Ease Of Use ◽  
Acceptance Model ◽  
Innovation Platform

In the age of the experience economy, the rapid development of O2O platform makes the study on user experience become important. Based on technology acceptance model (TAM), this article discusses user loyalty from the perspective of user experience; introduces user satisfaction; develops the structure model of relationships between user experience and user loyalty based on O2O innovation platform; uses structural equation model (SEM) and verifies the theoretical hypothesis through the questionnaire of 201 O2O platform users. The study finds that the usefulness and ease of use of O2O platform interact with each other, the usefulness and ease of use of O2O platform have a significant positive impact on user experience. This in turn leads to the user experience of O2O platform has a significant positive impact on user satisfaction, and user satisfaction of the O2O platform has a significant positive impact on user loyalty. The conclusions reveal the effect mechanism between user experience and user loyalty based on O2O innovation platform.

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2020 ◽  
Vol 12 (2) ◽  
pp. 1-15
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals MODEL PENERIMAAN DAN PEMANFAATAN TEKNOLOGI: E-LEARNING DI PERGURUAN TINGGI

2020 ◽  
Vol 8 (1) ◽  
pp. 110
Author(s):  
Fajar Arianto ◽  
Lamijan Hadi Susarno ◽  
Utari Dewi ◽  
Alfi Fatimatus Safitri
Keyword(s):  
Technology Acceptance ◽  
Structural Equation Model ◽  
Structural Equation ◽  
User Behavior ◽  
Equation Model ◽  
Ease Of Use ◽  
Research Subjects ◽  
E Learning ◽  
Moderate Effect ◽  
Acceptance Model

E-learning is a kind of learning by utilizing information and communication technology. The success of using e-learning influenced by various factors. Technology Acceptance Model (TAM) is a model developed by Davis (1989) that is used to find out the acceptance and use of technology. The purpose of TAM is to explain the determinants of computer acceptance in general, which can explain user behavior in various computing technologies of end-users and user populations, saving time and theoretically justified. This model aims to predict and explain the factors that need to be corrected. This study focused on six variables, namely the perception of use, the perception of ease, attitude, and behavior. The analysis technique used to analyze data was SEM (Structural Equation Model) analysis. The research subjects were 262 students. The results of this study were (1) perception of use had a strong effect on the attitude of the use of e-learning, (2) perception of ease had a strong effect on the attitude of the use of e-learning, (3) perception of use had a moderate effect on the behavior of the use of e-learning, (4) perception of ease had a moderate effect on e-learning usage behavior, and (5) strong e-learning attitude toward e-learning behavior. The use of e-learning must pay attention to the user's attitude towards the technology used and the user's perception of the ease of use. AbstrakE-learning merupakan pembelajaran dengan memanfaatkan teknologi onformasi dan komunikasi. Keberhasilan dalam penggunaan e-learnig dipengaruhi berbagai faktor. Teknologi Acceptance Model (TAM) merupakan model yang dikembangkan oleh Davis (1989) yang digunakan untuk mengetahui mengetahui penerimaan dan penggunaan pemenfaatan teknologi. Tujuan dari TAM adalah untuk memberikan penjelasan tentang faktor-faktor penentu penerimaan komputer secara umum, mampu menjelaskan perilaku pengguna di berbagai teknologi komputasi pengguna akhir dan populasi pengguna, hemat waktu dan secara teoritis dibenarkan. Model ini bertujuan untuk memprediksi dan menjelaskan faktor-faktor yang perlu diperbaiki. Pada penelitian ini memfokuskan pada enam variabel, yaitu persepsi penggunaan, persepsi kemudahan, sikap, dan perilaku. Teknik analisa yang dipergunakan untuk menganalisis data adalah analisis SEM (Structural Equation Model). Subjek penelitain berjumlah 262 mahasiswa. Hasil dari penelitian ini adalah (1) persepsi penggunaan berpengaruh yang kuat terhadap sikap penggunaan e-learning, (2) persepsi Kemudahan berpengaruh yang kuat terhadap sikap penggunaan e-learning, (3) persepsi Penggunaan berpengaruh yang sedang terhadap perilaku penggunaan e-learning, (4) persepsi Kemudahan berpengaruh yang sedang terhadap perilaku penggunaan e-learning, dan (5) sikap penggunaan e-learning yang kuat terhadap perilaku penggunaan e-learning. Penggunaan e-learning harus memperhatikan sikap pengguna terhadap teknologi yang digunakan dan persepsi pengguna terhadap kemudahan penggunaan. 

scholarly journals Analyzing Drivers’ Intention to Accept Parking App by Structural Equation Model

2020 ◽  
Vol 2020 ◽  
pp. 1-11 ◽  
Author(s):  
Chang Yang ◽  
Xiaofei Ye ◽  
Jin Xie ◽  
Xingchen Yan ◽  
Lili Lu ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Mobile Apps ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
The Relationship

With the concept of sharing economic entering into our lives, many parking Apps are designed for connecting the drivers and vacated parking spaces. However, there are not many drivers who use the mobile Apps to reserve and find available parking spaces, which is largely due to the insufficient information provided by the parking App. In order to better explain, predict, and improve drivers’ acceptance of parking App, the conceptual framework based on technology acceptance model was developed to establish the relationships between the drivers’ intention to accept parking App, trust in parking App, perceived usefulness of parking App, and perceived ease of its use. Then structural equation model was established to analyze the relationship between various variables. The results show that the trust in parking App, perceived usefulness, perceived ease of use, and parking App attributes are the main factors that determine the intention to use parking App. Through the test of direct effect, indirect effect, and total effect in the model, it is found that perceived usefulness has the largest total impact on acceptance intention, with a standardized coefficient of 0.984, followed by parking App attribute (0.743), perceived ease of use (0.384), and trust in parking App (0.381).

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2021 ◽  
pp. 984-999
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model

2021 ◽  
Vol 13 (20) ◽  
pp. 11160
Author(s):  
Seung-hye Jung ◽  
Joon-ho Kim ◽  
Ha-na Cho ◽  
Hae-won Lee ◽  
Hyun-ju Choi
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Brand Personality ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Korean Dance

Brand personality is a useful tool that forms a favorable brand image and that ultimately builds powerful brand equity. However, there has been insufficient empirical research on the brand personality of Korean dance. In the context of using culture and the arts to support national competitiveness, we examine traditional Korean dance in terms of a potential brand personality that can influence the perceptions of global consumers. We look at how this brand can affect consumer perceptions of how easy it is to learn Korean dances as well as their perceptions of the physical benefits of these dances. The respondents included global consumers who had listened to or watched Korean dance music and videos on TV and the Internet, searched for and watched Korean dance videos on YouTube, and searched for Korean dance information on social media at least once. A survey was conducted over the course of four months, from October 2020 to January 2021, in four countries: South Korea, the USA, the UK, and South Africa. Valid data were obtained from 649 individuals. We conducted an empirical study by applying and integrating the technology acceptance model (TAM) to the brand personality of Korean dance. A structural equation model was used to analyze the responses. The brand personality of Korean dance enhanced its perceived ease of use and its perceived usefulness among global consumers, which led to positive attitudes toward the dances. Furthermore, it led to a sustainable behavioral intention, that is, interest in learning traditional Korean dances. Since no studies have integrated Korean dance into a single brand personality to use it as a cultural asset, this study makes considerable contributions to the literature.

scholarly journals PENGGUNAAN TEKNOLOGY ACCAPTED MODEL (TAM) DALAM PEMBELIAN TIKET OLAHRAGA DI GAYAM BOJONEGORO

2020 ◽  
Vol 18 (3) ◽  
pp. 536-546
Author(s):  
Harjo Lukito
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Acceptance Model ◽  
Buy Back ◽  
Descriptive Survey

The purpose of this study is to find out the effective factors in making people willing to buy back sports tickets online with an approach to expanding the technology acceptance model. This research is considered to expand its functionality, descriptive survey of its systems, and focused on the Structural Equation Model (SEM). Participants are supporters of Gayam Village Volleyball Team who have purchased tickets online at least once. The review of questionnaire data was conducted using SPSS18 and AMOS20. This finding shows that relative trust has the greatest influence on people's expectations and decisions to buy back sports tickets so they have a positive view of the use of such methods. Even the perceived ease of use is second, which means that because the purchase system seems simpler, the incentive to buy will be increased. Ultimately, the utility assumption of the purchasing system will generate optimistic expectations of the use of technology.

scholarly journals ANALISIS PERILAKU PENGGUNA SISTEM INFORMASI AKADEMIK DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DI UNIVERSITAS SANG BUMI RUWA JURAI BANDAR LAMPUNG

2016 ◽  
Vol 1 (1) ◽  
pp. 24-55
Author(s):  
Tedi Gunawan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Critical Ratio ◽  
Perceived Ease Of Use ◽  
Actual System ◽  
Acceptance Model

Tujuan penelitian ini adalah untuk mengetahui bagaimana perilaku pengguna (user) dalam hal ini Mahasiswa Universitas Sang Bumi Ruwa Jurai Bandar Lampung dan operator masing-masing Fakultas dengan menggunakan pendekatan metode Technology Acceptance Model (TAM). Pengukuran ini dilakukan dengan menggunakan beberapa variable, diantaranya persepsi kemanfaatan penggunaan / Perceived Usefulness (PU), persepsi kemudahan penggunaan / Perceived Ease of Use (PEoU), sikap penggunaan / Attitude Toward Using (ATU), kecenderungan pengguna untuk tetap menggunakan teknologi / Behavioral Intention to Use (BITU) dan kondisi nyata penggunaan sistem informasi layanan akademik/Actual System Usage (ASU). Pengujian kesesuaian model dan hipotesis dilakukan dengan menggunakan analisis Structural Equation Model (SEM) dengan menggunakan software LISREL (LInear Structural RELationship) Versi 8.72. Hasil penelitian menunjukan bahwa varibel kemudahan penggunaan / perceived ease of use (PEoU) berpengaruh pada persepsi kemanfaatan penggunaan / perceived usefulness (PU) dengan nilai Critical Ratio (CR) sebesar 2,15 (nilai CR yang disyaratkan yaitu lebih dari + 2,0), tetapi tidak berpengaruh langsung kepada sikap pengguna / Attitude Toward Using (ATU) dengan nilai CR 0,92. Dari hasil penelitian tersebut direkomendasikan adanya perbaikan pada pengembangan Sistem Informasi Akademik ini yaitu pada menu satuan acara perkuliahan, dan Tampilan.

Analyzing Behaviors Influencing the Adoption of Online Games from the Perspective of Virtual Contact

2013 ◽  
Vol 41 (1) ◽  
pp. 113-122 ◽  
Author(s):  
Hung-Yuan Lin ◽  
Chi-Hsian Chiang
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Positive Impact ◽  
Online Games ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Parasocial Interaction ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model

In this study, we discussed the antecedents of online game adoption based on the technology acceptance model. A total of 303 valid questionnaires were collected and hypotheses were tested using structural equation modeling. Results showed that telepresence positively influences parasocial interaction, perceived usefulness (PU), perceived ease of use (PEU), and perceived playfulness (PP). Parasocial interaction was found to have a positive impact on subjective norms (SN), PU, and PP. In addition, SN positively influenced image (Im) and PEU positively influenced PU and PP. Finally, behavioral intention to use (BIU) online games was found to be positively affected by SN, PU, PEU, and PP.

scholarly journals A survey on the user acceptance of PV battery storage systems

2021 ◽  
Author(s):  
Daniel Fett ◽  
Joris Dehler-Holland ◽  
Markus Schmutz
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Storage Systems ◽  
User Acceptance ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Battery Storage ◽  
Acceptance Model

AbstractThis study presents the results of an analysis of user acceptance of PV battery storage systems. A structural equation model is developed based on Davis’ technology acceptance model (TAM). It is expanded by integrating elements of Ajzen’s theory of planned behavior (TPB). The main factors influencing the acceptance of PV battery storage systems are evaluated and analyzed. Empirical findings indicate that survey participants’ acceptance of PV battery storage systems is mainly influenced by their behavioral beliefs, perceived knowledge about battery storage systems, perceived ease of use, and perceived usefulness of PV battery storage systems. The results indicate a high degree of acceptance for PV battery storage systems.

scholarly journals Modified technology acceptance model for hospital information system evaluation – a case study

2018 ◽  
Vol 154 ◽  
pp. 01101 ◽  
Author(s):  
Vembri Noor Helia ◽  
Vikha Indira Asri ◽  
Elisa Kusrini ◽  
Suci Miranda
Keyword(s):  
Information System ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Satisfaction ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Hospital Information Systems (HIS) has been widely used in Indonesia. This implementation in hospital needs comprehensive, integrated information system designed to manage all the aspects of a hospital's operation. One of the factors that currently plays an important role in the successful HIS’s application is the user factor. The hospital can evaluate HIS from user factor, so that it becoming better, perfect and can support the objectives, vision and mission of the hospital. This study aims to use the Modified Technology Acceptance Model created in Structural Equation Modeling (SEM) and tested using the software Amos 20 to determine the variables that most influence in HIS’s application using in several hospitals in Sleman, Daerah Istimewa Yogyakarta Province, Indonesia. Data collected by distributing questionnaires to employees of D grade hospitals in Sleman district. The results from this study are seven variables that may influence the user in using HIS (Subjective Norm, Perceived Usefulness, Perceived Ease of Use, User Satisfaction, Behavior Intention to Use, Attitude Toward Using, Actual System Usage) and significant or insignificant relationship among them.

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