Examining Behavioral Intention Toward Mobile Services

This study presents a conceptual model that combines perceived ease of use, perceived usefulness, innovativeness, trust, demographic characteristics and relationship drivers in order to examine their influence on the mobile services’ adoption intention. The proposed model is empirically tested using data collected from a survey with questionnaires conducted in Greece. The results are analyzed through factor analysis, stepwise regression analysis, and ANOVAs. The findings show that individuals’ innovativeness, their educational level, and the relationship ties between the users and the mobile services are key factors to encourage m-services’ adoption. The results provide interesting insights and useful hints to practitioners and researchers.

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Mobile Services Behavioral Intention

Mobile Commerce ◽

10.4018/978-1-5225-2599-8.ch064 ◽

2018 ◽

pp. 1341-1364

Author(s):

Vaggelis Saprikis ◽

Maro Vlachopoulou ◽

Theodora Zarmpou

Keyword(s):

Behavioral Intention ◽

Mobile Services ◽

Theoretical Background ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Key Factors ◽

Using Data ◽

The Relationship ◽

Adoption Intention

This chapter presents a review of literature concerning behavioral intention theory and research models, focusing on the factors driving consumer adoption intention of mobile services. Based on this theoretical background a conceptual framework that combines perceived ease of use, perceived usefulness, innovativeness, trust, demographic characteristics and relationship drivers in order to examine their influence on the mobile services' adoption intention has been proposed. Furthermore, the proposed framework is empirically tested using data collected from a survey in Greece. The collected data are analyzed through factor analysis, stepwise regression analysis and ANOVAs. According to the results of the study, individuals' innovativeness, their educational level, and the relationship ties between the users and the mobile services are key factors to encourage m-services' adoption. The outcomes provide interesting insights and useful hints to practitioners and researchers.

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Mobile Services Behavioral Intention

Securing Transactions and Payment Systems for M-Commerce - Advances in E-Business Research ◽

10.4018/978-1-5225-0236-4.ch002 ◽

2016 ◽

pp. 24-47

Author(s):

Vaggelis Saprikis ◽

Maro Vlachopoulou ◽

Theodora Zarmpou

Keyword(s):

Behavioral Intention ◽

Mobile Services ◽

Theoretical Background ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Key Factors ◽

Using Data ◽

The Relationship ◽

Adoption Intention

This chapter presents a review of literature concerning behavioral intention theory and research models, focusing on the factors driving consumer adoption intention of mobile services. Based on this theoretical background a conceptual framework that combines perceived ease of use, perceived usefulness, innovativeness, trust, demographic characteristics and relationship drivers in order to examine their influence on the mobile services' adoption intention has been proposed. Furthermore, the proposed framework is empirically tested using data collected from a survey in Greece. The collected data are analyzed through factor analysis, stepwise regression analysis and ANOVAs. According to the results of the study, individuals' innovativeness, their educational level, and the relationship ties between the users and the mobile services are key factors to encourage m-services' adoption. The outcomes provide interesting insights and useful hints to practitioners and researchers.

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Using PLS-SEM Model to Explore the Influencing Factors of Learning Satisfaction in Blended Learning

Education Sciences ◽

10.3390/educsci11050249 ◽

2021 ◽

Vol 11 (5) ◽

pp. 249

Author(s):

Chun-Hsiung Huang

Keyword(s):

Blended Learning ◽

Influencing Factors ◽

Structural Equation ◽

Positive Impact ◽

Ease Of Use ◽

Perceived Usefulness ◽

Learning Motivation ◽

Perceived Ease Of Use ◽

Learning Satisfaction ◽

The Relationship

This research explores the influencing factors of learning satisfaction in blended learning. Three dimensions are proposed: perceived usefulness, perceived ease of use, and learning motivation. It studied how these variables affect students’ learning satisfaction. The research hypotheses are: (1) Perceived ease of use positively affects perceived usefulness; (2) Perceived usefulness and perceived ease of use will have a positive effect on learning motivation; (3) Learning motivation positively affects learning satisfaction; (4) Perceived usefulness has a positive intermediary effect on the relationship between perceived ease of use and learning motivation. Participants included 173 freshmen who took the first-year interactive game design course at Ling Tung University in Taichung, Taiwan. The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 173 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables. It explains that the perceived ease of use affects the perceived usefulness. Perceived usefulness and perceived ease of use have a positive impact on learning motivation. Learning motivation has a positive impact on learning satisfaction. Perceived usefulness as an intermediary factor of perceived ease of use has an indirect impact on learning motivation. The contribution of this research is to provide empirical evidence and explain what factors may affect learning satisfaction. Some other related factors that may affect learning satisfaction should be taken as the factors that teachers should pay attention to when implementing blended learning.

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A CONCEPTUAL MODEL TO UNDERSTAND THE EFFECTS OF PERCEPTION ON THE CONTINUANCE INTENTION IN FACEBOOK

Australian Journal of Business and Management Research ◽

10.52283/nswrca.ajbmr.20110108a04 ◽

2012 ◽

Vol 01 (08) ◽

pp. 29-34

Author(s):

Shih-Chih Chen ◽

Huei-Huang Chen ◽

Mei-Tzu Lin ◽

Yu-Bei Chen

Keyword(s):

Information System ◽

Social Networking ◽

Conceptual Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

System Quality ◽

Perceived Ease Of Use ◽

Continuance Intention ◽

Proposed Model ◽

Managerial Implications

Recently, the social networking applications expand rapidly and attract a lot of users in a short time period. This study attempts to develop a conceptual model to understand the continuance intention in the context of social networking. The conceptual model integrates the post-acceptance model of information system continuance with perceived ease-of-use and perceived usefulness proposed by Bhattacherjee (2001a) and Davis (1989), respectively. In the proposed model, continuance intention is influenced by the relationship quality and information system quality. Additionally, nine propositions are developed based the proposed model and literature review. Finally, conclusions, managerial implications, and future direction of research are also provided.

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Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

International Journal of Business and Management ◽

10.5539/ijbm.v11n2p22 ◽

2016 ◽

Vol 11 (2) ◽

pp. 22 ◽

Cited By ~ 2

Author(s):

M. Shakaib Akram ◽

Wafi Albalawi

Keyword(s):

Social Media ◽

Structural Equation ◽

Online Survey ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

The Social ◽

Perceived Enjoyment ◽

Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

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Mobile payment adoption process: a serial of multiple mediation and moderation analysis

The Bottom Line Managing Library Finances ◽

10.1108/bl-09-2020-0059 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Wanny Oentoro

Keyword(s):

Social Influence ◽

Perceived Risk ◽

Ease Of Use ◽

Perceived Usefulness ◽

Mobile Payment ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Multiple Mediation ◽

Content Type ◽

The Relationship

Purpose Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment. Findings Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use. Practical implications It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk. Originality/value The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.

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Technology Acceptance Model and Determinants of Technology Rejection

Information Systems and Modern Society ◽

10.4018/978-1-4666-2922-6.ch014 ◽

2012 ◽

pp. 226-238

Author(s):

Melih Kirlidog ◽

Aygul Kaynak

Keyword(s):

Information Systems ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Key Factors ◽

Perceived Difficulty ◽

Acceptance Model ◽

Insight Into

Technology Acceptance Model (TAM) is an important tool to understand the dynamics of acceptance of Information Systems in an organization. The model posits that perceived ease of use and perceived usefulness are key factors in the adoption. This study extends TAM for investigating the user rejection of technology by reversing the two key factors into perceived difficulty of use and perceived uselessness. The study was conducted by surveying the customers of an e-banking application in Turkey who disuse the system. The results reveal important hints for the organization that wants to get an insight into the causes of the system disuse.

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Factors Affecting Usage of Information Technology in Support of Knowledge Sharing

Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing ◽

10.4018/978-1-4666-2142-8.ch006 ◽

2012 ◽

pp. 129-151

Author(s):

Ngai-Keung Chow

Keyword(s):

Information Technology ◽

Knowledge Sharing ◽

Ease Of Use ◽

Perceived Usefulness ◽

Service Organizations ◽

Perceived Ease Of Use ◽

Key Factors ◽

Factors Affecting ◽

Managerial Implications ◽

Barriers And Motivators

This study explores key factors affecting the usage of information technology (IT) tools in support of knowledge sharing in service organizations in Hong Kong. In a case study of five firms, the usage of IT tools is influenced by an array of factors acting as enablers, barriers, and motivators. The findings support extant theories on knowledge management (KM). This research discovers relationships between multiple factors and the usage of IT tools for knowledge sharing at various hierarchical levels. Operational factors like perceived usefulness, perceived ease of use, staff capability, and nature of work induce higher usage of IT for knowledge sharing. These findings and related analyses have managerial implications for firms engaging in service business.

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Healthcare at Your Fingertips: The Acceptance and Adoption of Mobile Medical Treatment Services among Chinese Users

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph17186895 ◽

2020 ◽

Vol 17 (18) ◽

pp. 6895 ◽

Cited By ~ 1

Author(s):

Qingchuan Li

Keyword(s):

Medical Treatment ◽

Technology Acceptance ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Privacy Concerns ◽

Treatment Services ◽

Proposed Model ◽

Acceptance Model ◽

Behavioral Intention To Use

Mobile health (mHealth) services have recently been receiving increasing attention. However, there is a lack of knowledge about how users accept and adopt mobile medical treatment (MMT) services, some of the most promising mHealth services that aim to extend the patient–physician relationship beyond the conventional clinic environment. To fill this research gap, this study proposes a research model for predicting consumers’ acceptance behavior toward MMT services based on the Technology Acceptance Model (TAM). A survey was conducted among 303 Chinese MMT service users to evaluate the proposed model and relevant hypotheses using partial least squares. Several key findings were summarized from the results: (1) the attitude toward using MMT, technology anxiety, and trust are significantly associated with users’ behavioral intention to use MMT services; (2) the perceived ease of use, perceived usefulness, and trust significantly influence users’ attitude toward using MMT services; (3) the perceived interactivity, perceived personalization, and privacy concerns have significant impacts on users’ perceptions of ease of use, usefulness, and trust toward MMT services. The current findings have both theoretical and practical implications that may guide practitioners and researchers to better understand consumers’ acceptance of MMT services.

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