Trust and Perceived Risk of Personal Information as Antecedents of Online Information Disclosure

2011 ◽  
Vol 19 (4) ◽  
pp. 76-94 ◽  
Author(s):  
Horst Treiblmaier ◽  
Sandy Chong
Keyword(s):  
Perceived Risk ◽  
Information Disclosure ◽  
Personal Information ◽  
The Internet ◽  
Online Information ◽  
Data Types ◽  
Specific Data ◽  
Willingness To Disclose ◽  
Online Vendor ◽  
Privacy Calculus

Individuals have to disclose personal information in order to utilize the manifold options of the Internet. Online users frequently trade data for benefits (privacy calculus). Trust in both the Internet and the vendor has been identified as an important antecedent to disclosing personal information online. The authors introduce the perceived risk of disclosing specific data types as an additional factor in the field of study. The results from a survey in three countries (Austria, Australia, and Hong Kong) show that the perceived risk of disclosing personal information is a stronger stimulus for the intention to provide personal information than having trust in the Internet or in the online vendor. Several significant differences are found in the relationships between the perceived risk of disclosing personal information, trust, and the willingness to disclose personal information.

Trust and Perceived Risk of Personal Information as Antecedents of Online Information Disclosure

2012 ◽  
pp. 341-361
Author(s):  
Horst Treiblmaier ◽  
Sandy Chong
Keyword(s):  
Perceived Risk ◽  
Information Disclosure ◽  
Personal Information ◽  
The Internet ◽  
Online Information ◽  
Data Types ◽  
Specific Data ◽  
Willingness To Disclose ◽  
Online Vendor ◽  
Privacy Calculus

Individuals have to disclose personal information in order to utilize the manifold options of the Internet. Online users frequently trade data for benefits (privacy calculus). Trust in both the Internet and the vendor has been identified as an important antecedent to disclosing personal information online. The authors introduce the perceived risk of disclosing specific data types as an additional factor in the field of study. The results from a survey in three countries (Austria, Australia, and Hong Kong) show that the perceived risk of disclosing personal information is a stronger stimulus for the intention to provide personal information than having trust in the Internet or in the online vendor. Several significant differences are found in the relationships between the perceived risk of disclosing personal information, trust, and the willingness to disclose personal information.

Prior Negative Experience, Online Privacy Concerns and Intent to Disclose Personal Information in Chinese Social Media

2014 ◽  
Vol 10 (2) ◽  
pp. 23-44
Author(s):  
Hongwei “Chris” Yang
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Information Disclosure ◽  
Personal Information ◽  
Online Privacy ◽  
Online Information ◽  
Sensitive Information ◽  
Negative Experience ◽  
Self Disclosure ◽  
Privacy Concerns

A paper survey of 489 Chinese college students was conducted in spring, 2012 to test a conceptual model of online information disclosure in social media. It shows that young Chinese SNS users' prior negative experience of online disclosure significantly increased their online privacy concerns and their perceived risk. Their online privacy concerns undermined their trust of online companies, marketers and laws to protect privacy and elevated their perceived risk. Their trust strongly predicted their intent to disclose the lifestyle and sensitive information. Their online privacy concerns only inhibited them from disclosing sensitive information in social media. However, their prior negative experience did not directly predict their intent of self-disclosure on SNS. Implications for academia and industry are discussed.

Online Social Networks: Why We Disclose

2010 ◽  
Vol 25 (2) ◽  
pp. 109-125 ◽  
Author(s):  
Hanna Krasnova ◽  
Sarah Spiekermann ◽  
Ksenia Koroleva ◽  
Thomas Hildebrand
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Information Disclosure ◽  
Structural Equation ◽  
Personal Information ◽  
Equation Model ◽  
Self Disclosure ◽  
Network Provider ◽  
Privacy Calculus ◽  
Privacy Risks

On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of Industry players and policymakers worldwide. Despite the Impressive scope of this phenomenon, very little Is understood about what motivates users to disclose personal Information. Integrating focus group results Into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose Information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users’ perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers.

Prior Negative Experience, Online Privacy Concerns and Intent to Disclose Personal Information in Chinese Social Media

2015 ◽  
pp. 1053-1075
Author(s):  
Hongwei “Chris” Yang
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Personal Information ◽  
Online Privacy ◽  
Online Information ◽  
Sensitive Information ◽  
Negative Experience ◽  
Self Disclosure ◽  
Chinese College Students ◽  
Privacy Concerns

A paper survey of 489 Chinese college students was conducted in spring, 2012 to test a conceptual model of online information disclosure in social media. It shows that young Chinese SNS users' prior negative experience of online disclosure significantly increased their online privacy concerns and their perceived risk. Their online privacy concerns undermined their trust of online companies, marketers and laws to protect privacy and elevated their perceived risk. Their trust strongly predicted their intent to disclose the lifestyle and sensitive information. Their online privacy concerns only inhibited them from disclosing sensitive information in social media. However, their prior negative experience did not directly predict their intent of self-disclosure on SNS. Implications for academia and industry are discussed.

scholarly journals Exacerbating the privacy paradox: Investigating cognitive load’s impact on disclosure

2021 ◽  
Author(s):  
◽  
Paul Harrison
Keyword(s):  
Cognitive Load ◽  
Perceived Risk ◽  
Information Disclosure ◽  
Personal Information ◽  
Load Condition ◽  
Disclosure Quality ◽  
Key Factor ◽  
Privacy Paradox ◽  
The Impact

<p>Consumers have become the targets of a dual threat; more frequent requests for personal information and increased multitasking leading to distraction. This paper investigates the impact of cognitive load on the propensity to disclose personal information. A between-subjects experimental design was employed wherein participants completed a fictitious company questionnaire which asked for personal information whilst participants simultaneously remembered a 7-digit (Cognitive load condition) or 2-digit (Control condition) number. Upon completion of the questionnaire participants were asked to recall their number before answering several additional surveys and demographic questions. The results suggest that cognitive load influences the level of personal information disclosure in such a way that individuals tasked to remember a 7-digit number were more likely to disclose their personal information. Results also demonstrated the impact of information sensitivity, perceived risk, perceived worry, and need for cognition on three dependent variables: absolute disclosure, quality of disclosure, and response latency. The research adds greater nuance to the privacy paradox literature by proposing cognitive load as a key factor. Moreover, the results provide implications for marketing practitioners and policymakers regarding the acquisition of consumer’s personal information.</p>

scholarly journals Research on Influencing Factors of Personal Information Disclosure Intention of Social Media in China

2020 ◽  
Vol 5 (1) ◽  
pp. 195-207
Author(s):  
Anrong Fan ◽  
Qiao Wu ◽  
Xiaofei Yan ◽  
Xiaotong Lu ◽  
Yue Ma ◽  
...  
Keyword(s):  
Social Media ◽  
Social Services ◽  
Influencing Factors ◽  
Perceived Risk ◽  
Privacy Protection ◽  
Information Disclosure ◽  
Structural Equation ◽  
Factor Model ◽  
Personal Information ◽  
User Privacy

AbstractThe disclosure of personal information by users is very important for social media, in order to balance privacy protection and personalized service. This article probes into the factors influencing users’ disclosure intention. Based on the privacy calculus theory and theory of planned behavior, the study constructs an influencing factor model of social media personal information disclosure intention. Then an extensive survey of social media users is conducted through questionnaire, and the hypothetical model is verified using structural equation model, and finally the relationship between various influencing factors and personal information disclosure intentions is obtained. The results show that the perceived benefits and subjective norm are related to personal information disclosure intentions, and privacy view is associated with perceived risk. Finally, the study provides new ideas for social media services and user privacy protection, such as creating a secure social media environment, increasing valuable social services, reducing users’ risk perception and making information processing open and transparent.

scholarly journals Do privacy concerns determine online information disclosure? The case of internet addiction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nik Thompson ◽  
Atif Ahmad ◽  
Sean Maynard
Keyword(s):  
Internet Addiction ◽  
Information Disclosure ◽  
Structural Equation ◽  
Cost Benefit ◽  
Online Information ◽  
Self Disclosure ◽  
Content Type ◽  
Privacy Concerns ◽  
Privacy Calculus ◽  
The Impact

Purpose It is a widely held belief that users make a rational cost-benefit decision when choosing whether to disclose information online. Yet, in the privacy context, the evidence is far from conclusive suggesting that strong and as-yet unmeasured influences on behaviour may exist. This paper aims to demonstrate one such link – the effect of internet addiction on information disclosure. Design/methodology/approach Data from 216 Web users was collected regarding their perceptions on privacy and information disclosure intentions as well as avoidance behaviour, an element of internet addiction. Using a research model based on the Privacy Calculus theory, structural equation modelling was applied to quantify the determinants of online disclosure under various conditions. Findings The authors show that not all aspects of privacy (a multi-dimensional construct) influence information disclosure. While concerns about data collection influence self-disclosure behaviour, the level of awareness about privacy does not. They next examine the impact of internet addiction on these relationships, finding that internet addiction weakens the influence of privacy concerns to the point of non-significance. Originality/value The authors highlight some of the influences of self-disclosure behaviour, showing that some but not all aspects of privacy are influential. They also demonstrate that there are powerful influences on user behaviour that have not been accounted for in prior work; internet addiction is one of these factors. This provides some of the first evidence of the potentially deleterious effect of internet addiction on the privacy calculus.

Trading with privacy: the price of personal information

2015 ◽  
Vol 39 (7) ◽  
pp. 923-938 ◽  
Author(s):  
Nili Steinfeld
Keyword(s):  
Second Life ◽  
Privacy Protection ◽  
Information Disclosure ◽  
Design Methodology ◽  
Personal Information ◽  
Online Information ◽  
Content Type ◽  
Protection Strategy ◽  
Common Information ◽  
Network Profile

Purpose – The purpose of this paper is to examine how users in an anonymous virtual environment react to an offer to trade in access to their social network profile. Design/methodology/approach – The experiment was conducted in Second Life (SL). Participants were offered varied sums of money in exchange for access to their Facebook profile, effectively undermining their anonymity. Findings – Even in an anonymous environment, money plays a role in users’ decisions to disclose their offline identity, but a closer look at the findings reveals that users also use deception to enjoy the benefits of the offer without paying the costs. The results illustrate three types of users according to the strategies they employ: abstainers, traders, and deceivers. Research limitations/implications – The implications to the field of online information disclosure lie at the ability to illustrate and distinguish between the different strategies users choose with regard to online information disclosure, as the study design simulates a common information disclosure trade offer in online environments. Originality/value – Unlike previous studies that focussed on trades with specific pieces of information, this study examines willingness to sell access to a user’s entire profile, by thus better simulating online services conduct. This is also the first privacy experiment conducted in the anonymous environment of SL, and the first to study deception as a privacy protection strategy.

Users' affect and satisfaction in a privacy calculus context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad S. Najjar ◽  
Laila Dahabiyeh ◽  
Raed Salah Algharabat
Keyword(s):  
Mobile Device ◽  
Information Disclosure ◽  
Personal Information ◽  
Mobile Apps ◽  
Mobile App ◽  
Perceived Benefits ◽  
Content Type ◽  
Perceived Risks ◽  
Privacy Calculus ◽  
The Impact

PurposeMobile device users are frequently faced with a decision to allow access to their personal information that resides on their devices in order to install mobile applications (apps) and use their features. This paper examines the impact of satisfaction on the intention to allow access to personal information. The paper achieves this by acknowledging the affective and cognitive components of satisfaction derived from affect heuristic and privacy calculus theories, respectively.Design/methodology/approachSurvey data was collected from mobile device users who download and install mobile apps on their devices. Overall, 489 responses were collected and analyzed using LISREL 8.80.FindingsThe findings suggest that personal information disclosure decision is mainly a matter of being satisfied with the mobile app or not. We show that perceived benefits are more critical than perceived risks in determining satisfaction, and that perceived benefits influence intention to allow access to personal information indirectly through satisfaction.Originality/valueThis study offers a more nuanced analysis of the influence of satisfaction by examining the role of its two components: the cognitive (represented in perceived benefits and perceived risks) and the affective (represented in affect). We show that information disclosure decision is a complicated process that combines both rational and emotional elements.

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