Multi-Agent Negotiation in B2C E-Commerce Based on Data Mining Methods
2010 ◽
Vol 6
(4)
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pp. 46-70
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Keyword(s):
The Multi agent system (MAS) model has been extensively used in the different tasks of e-commerce like customer relation management (CRM), negotiation and brokering. For the success of CRM, it is important to target the most profitable customers of a company. This paper presents a multi-attribute negotiation approach for negotiation between buyer and seller agents. The communication model and the algorithms for various actions involved in the negotiation process is described. The paper also proposes a multi-attribute based utility model, based on price, response-time, and quality. In support of this approach, a prototype system providing negotiation between buyer agents and seller agents is presented.
2012 ◽
pp. 164-186
2011 ◽
Vol 3
(2)
◽
pp. 33-52
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Keyword(s):
2006 ◽
Vol 315-316
◽
pp. 651-655
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Keyword(s):
2014 ◽
Vol 519-520
◽
pp. 458-461
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Keyword(s):
2010 ◽
Vol 2
(2)
◽
pp. 24-48
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