Bi-Objective Two-Stage Decision-Making Process for Service Marketing

2012 ◽  
Vol 3 (3) ◽  
pp. 24-39 ◽  
Author(s):  
Hamed Fazlollahtabar ◽  
Ermia Aghasi ◽  
Peter Forte
Keyword(s):  
Decision Making ◽  
Service Marketing ◽  
Decision Making Process ◽  
Two Stage ◽  
Objective Model ◽  
Marketing Team ◽  
Satisfaction Measures ◽  
Hierarchy Process ◽  
A Company

The authors propose a bi-objective two-stage decision-making process to help the marketing team of a company to determine which services make more profit. The decision is based on customer satisfaction measures which are related to the different company services. Thus, they constitute a multi-criteria assessment of the company’s performances. The first stage of the authors’ proposed process is to evaluate the services with respect to certain criteria using a stochastic multi-criteria acceptability analysis. Then, a bi-objective mathematical model is utilized to determine which services are more profitable. An analytical hierarchy process is applied to aggregate the bi-objective model. The applicability and validity of the proposed process is illustrated in a case study.

scholarly journals Аn example of different AHP structuring in a forest management problem

2016 ◽  
pp. 127-137
Author(s):  
Milena Lakicevic ◽  
Bojan Srdjevic ◽  
Ivaylo Velichkov ◽  
Zorica Srdjevic
Keyword(s):  
Decision Making ◽  
Forest Management ◽  
Analytic Hierarchy Process ◽  
Evaluation Procedure ◽  
Decision Making Process ◽  
Management Problem ◽  
Consistency Check ◽  
Analytic Hierarchy ◽  
Hierarchy Process

The paper investigates how different hierarchy structuring in analytic hierarchy process (AHP) may affect the final results in the decision-making process. This problem is analyzed in a case study of the Rila monastery forest stands in Bulgaria. There were three similar and mutually overlapped hierarchies defined. A decision maker evaluated all of them and after analyzing final results and consistency performance, he selected and revised the most appropriate hierarchy structure. Consistency check assisted in detecting the judgments which have strongly violated evaluation procedure. These mistakes are interpreted as a consequence of a large number of required pair-wise comparisons. The paper emphases the importance of properly defining hierarchy structure and recommends using consistency analysis as a guide and not as a directive for the revision of judgments.

scholarly journals Decision Tree and AHP Methods Application for Projects Assessment: A Case Study

2021 ◽  
Vol 13 (10) ◽  
pp. 5502
Author(s):  
Augustinas Maceika ◽  
Andrej Bugajev ◽  
Olga Regina Šostak ◽  
Tatjana Vilutienė
Keyword(s):  
Decision Making ◽  
Decision Tree ◽  
Construction Projects ◽  
Decision Making Process ◽  
Analytic Hierarchy ◽  
Model Stability ◽  
Proposed Model ◽  
Tree Methods ◽  
Hierarchy Process

This research is dedicated to the modelling of decision process occurring during the implementation of construction projects. Recent studies generally do not assess the robustness of the decisions regarding the possible changes during the construction project implementation. However, such an assessment might increase the reliability of the decision-making process. We addressed this gap through a new model that combines the decision-making process modelling with the AHP method and includes the analysis of model stability concerning stakeholders’ behaviour. We used the Analytic Hierarchy Process (AHP) and Decision tree methods to model the decision-making process. The proposed model was validated on a case study of multiple construction projects. The assessment was performed from individual investor’s and independent expert’s perspectives. The criteria for the assessment were selected according to the principles of sustainability. We performed the sensitivity analysis, making it possible to assess the possible changes of the decisions depending on the potential patterns of the decision-makers’ behaviour. The results of the study show that, sometimes, small fluctuations in the project factors affect the project selection indicating the possible lack of the robustness of the project decisions.

scholarly journals A Decision-Making Process for Selecting of Lean Tools Implementation Methods by Means of Analytical Hierarchy Process in Health Center

2013 ◽  
Vol 64 (3) ◽  
Author(s):  
Seyed Navid Seyedi ◽  
Saeed Hakimi ◽  
Hadi Badri Ahmadi ◽  
Pouyan Rezvan ◽  
Mozghan Izadifar
Keyword(s):  
Decision Making ◽  
College Student ◽  
Analytical Hierarchy Process ◽  
Decision Making Process ◽  
Multi Criteria Decision Making ◽  
Study Results ◽  
Management Context ◽  
Lean Tools ◽  
Hierarchy Process

Decision making is contemplated as a serious task in management context and it becomes more challenging when appropriate alternatives should be selected among various options based on some criteria. Analytical Hierarchy Process (AHP) is one of the multi-criteria decision making methods, which is widely used in management science because of its reliable and acceptable performance. In this study, a novel execution of adjusted AHP in decision making was utilized in a case study in Iran in order to find the best method for application of lean concept among alternatives. Previous-mentioned alternatives are consulting, college student, and internal human resource. Case study results demonstrated that using consultants for carrying out lean tools is the best method. The degree of consistency is satisfactory and proved the accuracy and correction of application of AHP in finding the best method for implementation of lean tools.

scholarly journals IMPLEMENTASI METODE MULTIFACTOR EVALUATUION PROCESS PADA APLIKASI PENENTUAN WILAYAH PEMASARAN PRODUK ADIRA FINANCE KOTA LUBUKLINGGAU

2019 ◽  
Vol 4 (1) ◽  
pp. 9-19
Author(s):  
Lukman Hakim ◽  
Heri Kiswanto
Keyword(s):  
Decision Making ◽  
Evaluation Process ◽  
Decision Makers ◽  
Motor Vehicles ◽  
Decision Making Process ◽  
Weighting System ◽  
Marketing Area ◽  
Marketing Team ◽  
A Company ◽  
Process Method

Abstrak Multifactor Evaluation Proses (MFEP) adalah  metode kuantitatif yang menggunakan Weighting System, dalam pengambilan keputusan multi faktor, pengambil keputusan secara subyektif dan intuitif menimbang berbagai faktor atau kriteria yang mempunyai pengaruh penting terhadap alternatif pilihannya [1]. Adira Finance Kota Lubuklinggau merupakan perusahaan yang melayani beragam pembiayaan seperti kendaraan bermotor baik baru ataupun bekas, Adira Finance Kota Lubuklinggau saat ini belum memiliki suatu aplikasi yang dapat mendukung dalam proses pengambilan keputusan untuk menentukan lokasi wilayah pemasaran. Proses penentuan wilayah pemasaran selama ini dilakukan dengan cara survey yang dilakukan oleh tim marketing dengan melihat satu kriteria yaitu wilayah blacklist ke wilayah-wilayah yang ingin dijadikan tempat pemasaran,  berdasarkan hasil survey kepala cabang akan memprediksi dari beberapa alternatif wilayah mana yang akan menjadi tempat pemasaran produk, dimana hasil perkiraan tersebut akan menjadi keputusan yang dilakukan oleh kepala cabang. Dari permasalahan yang ada di Adira Finance Kota Lubuklinggau, maka peneliti akan merancang sebuah Aplikasi dengan menerapkan Metode Multifactor Evaluatuion Process untuk dapat menentukan wilayah pemasaran produk dan aplikasi ini juga dapat melakukan perhitungan untuk menentukan wilayah pemasaran terbaik. Kata Kunci : Multifactor Evaluation Process, Pengambilan Keputusan, Wilayah Pemasaran Abstract Multifactor Evaluation Proses (MFEP) is a quantitative method that uses a Weighting System, in making multi-factor decisions, decision makers are subjectively and intuitively weighing various factors or criteria that have an important influence on alternative choices[1]. Adira Finance Lubuklinggau City  is a company that serves a variety of financing such as new or used motor vehicles, Adira Finance Lubuklinggau City currently does not have an application that can support the decision-making process to determine the location of the marketing area. The process of determining the marketing area so far is done by means of surveys conducted by the marketing team with looking at one criterion, namely the blacklist area to the areas that want to be the place of marketing, based on the results of the survey the head of the branch will predict which alternative regions will be the place for marketing the product,  where the results of these estimates will be a decision made by the head of the branch. From the problems that exist in Adira Finance Lubuklinggau City,  then the researcher will design an application by applying the Multifactor Evaluation Process Method to determine the product marketing area and this application can also do calculations to determine the best marketing area Keywords : Multifactor Evaluation Proces, Decision Making, Marketing Area

scholarly journals Analytical Hierarchy Process for Enhancing Procurement Decision-Making in Project Phase: A Case Study in the Gold Mining Project

2020 ◽  
Vol 11 (1) ◽  
pp. 43-56
Author(s):  
Budi Irawan Saleh ◽  
Choirul Anwar ◽  
Rusman Zaenal Abidin ◽  
Aris Setyo Radyawanto
Keyword(s):  
Decision Making ◽  
Analytical Hierarchy Process ◽  
Gold Mining ◽  
Project Team ◽  
Decision Making Process ◽  
Process Plant ◽  
Mining Project ◽  
Plant Equipment ◽  
Hierarchy Process

The aim of the research was to enhance the selection for the process plant equipment supplier based on their country of origin in the gold mining project using the Analytical Hierarchy Process (AHP). The research also intended to investigate how AHP could further enhance the process of the project. The steps for modeling the AHP were identifying the hierarchy by the project team, constructing the AHP model, and calculating the weight for supplier selection. The research object was a gold mining company based in Indonesia. The schedule and resources were calculated, followed by a survey to evaluate the AHP process. After modeling and calculating using AHP, it is found that the three highest criteria for selecting the process plant equipment suppliers are running capacity (14,3 %), efficiency (9,9%), and endurance (9,7%). The overall scores for each supplier show that supplier from United States (25,87%) is in the first rank. It is followed by Germany (25,80%) and Australia (25,20%). Moreover, AHP is proven to enhance the process by not only reducing the time of decision-making for two days but also increasing the resource by almost 23%. Based on the survey to the project team, AHP increases the involvement of the project team in the decision-making process and shows that more than 80% of the project team agrees with the decision. The survey also reveals that almost 63% of the project team decides to use the same tools for the decision-making process.

scholarly journals Decision-Making Methodologies for Reuse of Industrial Assets

Complexity ◽  
2018 ◽  
Vol 2018 ◽  
pp. 1-17 ◽  
Author(s):  
J. Claver ◽  
A. García-Domínguez ◽  
M. A. Sebastián
Keyword(s):  
Decision Making ◽  
Decision Support Techniques ◽  
Decision Making Process ◽  
Final Decision ◽  
Analytic Hierarchy ◽  
Future Developments ◽  
Cultural Interest ◽  
Hierarchy Process ◽  
Multicriteria Decision Support

When there is a social consensus that industrial assets are in fact heritage elements of cultural interest, their conservation and reuse must be considered with approaches that offer greater guarantees and that prevent their exposure to aggressive actions. In order for this to materialise, many aspects must be included in the decision-making process, from the characteristics of an asset and its surroundings, to the valuable aspects that distinguish it and that must be protected. This study aims to develop tools that guide the decision-making process regarding the most appropriate activity for each specific case study. Multicriteria Decision Support Techniques are evaluated as adequate support to create a proposal that fulfils these objectives. Furthermore, the Analytic Hierarchy Process is adapted to develop methodologies for assessing both the heritage value and the most compatible uses according to the characteristics of the asset. Subsequently, they are connected and such considerations regarding the heritage value of the asset are incorporated into the final decision. The tools developed are then applied to a case study to test their performance, assess their usefulness, and identify possible applications and future developments.

Did Groupthink or Polythink Derail the 2016 Raqqa Offensive?

2019 ◽  
Author(s):  
Kasey Barr ◽  
Alex Mintz
Keyword(s):  
Decision Making ◽  
Group Dynamics ◽  
Decision Making Process ◽  
Islamic State ◽  
Study Analysis ◽  
Strategic Decisions ◽  
Case Study Analysis ◽  
The Us ◽  
Tactical Decisions

This chapter examines the effect of group dynamics on the 2016 decision within the administration of President Barack Obama to lead the international coalition in a mission to liberate Raqqa, Syria, from the Islamic State. The authors show that whereas the groupthink syndrome characterized the decision-making process of the US-led coalition’s decision to attack Raqqa, it was polythink that characterized the decision-making dynamics both in the US-led coalition and within the inner circle of Obama’s own foreign policy advisors. Through case-study analysis, the authors illustrate that groupthink is more likely in strategic decisions, whereas polythink is more likely in tactical decisions.

Sign in / Sign up

Export Citation Format

Share Document