scholarly journals Examining the overarching factors of clients’ loyalty based on the mobile insurance typology

2019 ◽  
Vol 50 (1) ◽  
Author(s):  
Enock M. Ampaw ◽  
Junwu Chai ◽  
Joseph Frempong
Keyword(s):  
Developing Countries ◽  
Structural Equation ◽  
Service Providers ◽  
Insurance Industry ◽  
Corporate Identity ◽  
Behavioural Intentions ◽  
Halo Effects ◽  
Equation Modelling ◽  
High Degree

Background: The mobile insurance industry plays a crucial role in the insurance ecosystem of developing countries, yet the overarching factors that impinge on and shape clients’ behavioural intentions towards service providers have not been given the necessary attention they deserve.Objectives: This study explores the role of corporate identity, clients’ satisfaction, Service Quality (SERQUAL) and institutional-based trust in shaping clients’ loyalty (CL) towards mobile insurance (M-insurance) service providers.Method: Structural equation modelling (SEM) was used to analyse a total of 334 questionnaires obtained from clients of selected M-insurance service points in Accra, Ghana.Results: Our results indicate that SERQUAL, institutional-based trust, satisfaction and corporate identity, corroboratively, impact positively on CL within the M-insurance ecosystem, albeit in varied proportions. The results also demonstrate a high degree of causality among SERQUAL, institutional-based trust and corporate identity.Conclusion: SERQUAL has both direct and indirect significant positive relationships with CL. Thus, in order for M-insurance service providers to attract and retain clients, the former must pay a great deal of attention to SERQUAL owing to its striking halo effects.

Exploring Tourists’ Behavioural Intentions Towards Use of Select Mobile Wallets for Digital Payments

Paradigm ◽  
2020 ◽  
Vol 24 (2) ◽  
pp. 177-194
Author(s):  
Arif Hasan ◽  
S. K. Gupta
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Affecting Factors ◽  
Behavioural Intentions ◽  
Equation Modelling ◽  
Usage Patterns ◽  
Different Dimensions ◽  
Digital Payments

The present study goal is to identify assorted factors and also to investigate their influence on tourists’ behavioural intentions about their usage patterns with respect to M-wallet payment. A conceptual model has been anticipated and authenticated and 600 questionnaires were distributed and 482 were usable. Structural equation modelling was employed to assess research hypotheses. The result shows that the behavioural intention is significantly influenced by perceived value, trust, compatibility and social influence while tourists’ is less optimistic when it comes to use M-wallet with regard to perceived enjoyment. The study also showed that trust followed by compatibility has a more powerful influence on the behavioural intention of tourists in the context of M-payment. The present study is limited to only six M-wallet and that too limited to the certain age category, namely 18–25 in Gwalior city of India. Understanding the different dimensions of behavioural intentions can help M-wallet players to win the trust of tourists and enhance the frequency to use M-wallet for M-payment. The results indicate that M-wallet service providers should consider and manage all affecting factors proactively as mechanisms for intention to use M-wallet. It will establish a behavioural intention model of M-wallet users that can help organizations to manage the formation of behavioural intentions of their users.

Role of Personalization in Shaping Attitudes Towards Social Media Ads

2018 ◽  
Vol 14 (3) ◽  
pp. 54-76 ◽  
Author(s):  
Gökhan Aydin
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Indirect Effects ◽  
Structural Equation ◽  
Survey Study ◽  
Positive Effects ◽  
Equation Modelling ◽  
Research Gap ◽  
Value Model

The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the most rapidly growing type of advertising and the present study aims to contribute to fill this research gap. A survey study was carried out to understand the attitudes using Ducoffe's advertising value model and extending it by the inclusion of “rewards” and “personalization” constructs. Facebook ads are used as a proxy for social media ads and a total of 327 questionnaires were collected from Turkish consumers, which were filtered down to 281 and analyzed using structural equation modelling. The findings indicate that credibility, personalization, informativeness and entertainment have direct positive effects on advertising value and have indirect effects on attitudes towards social media ads. Personalization emerged as a significant factor affecting all other related constructs.

scholarly journals To pay or not to pay: Measuring the effect of religiosity in the ABC theory

2021 ◽  
pp. 795-806 ◽  
Author(s):  
Abdul Hafaz Ngah ◽  
Serge Garbarre ◽  
Jagan Jeevan ◽  
Nurul Haqimin Mohd Salleh ◽  
Rudiah Md Hanafiah
Keyword(s):  
Willingness To Pay ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Sampling Method ◽  
Service Providers ◽  
Kuala Lumpur ◽  
Transport Service ◽  
Moderation Effect ◽  
Equation Modelling

This study identifies the role of religiosity in the willingness to pay for halal transportation among Muslim consumers in Malaysia by applying the ABC theory. Applying a purposive sampling method, data were gathered from questionnaires distributed to Muslim consumers at malls in Kuala Lumpur and Putrajaya. From 250 Muslims who were approached, 200 respondents agreed to answer the questionnaire. SMART-PLS 3.3.2. was used to analyse the data for this study using a Structural Equation Modelling (SEM) approach. Out of six direct hypotheses tested, five hypotheses were found supported. From four hypotheses on mediation, only one was found as unsupported. Religiosity was found to have a moderation effect between knowledge and the WTP for halal transportation. The findings provide useful information on the WTP for halal transportation. Related parties such as governments, halal transport service providers and customers can use these findings to plan further actions in order to enhance the WTP for halal transportation. The study reveals the capability of the ABC theory to identify the factors of the WTP for halal transportation among Muslim consumers in Malaysia. The findings also show the moderation effects of religiosity on the WTP for halal transportation. The study also incorporates awareness as a mediator and as a sequential mediator within the model. The findings also enrich the literature on the WTP in halal studies.

HR Practices, Learning Culture and Human Capital: A Study on Indian Business and Professional Service Sector

2017 ◽  
Vol 18 (3) ◽  
pp. 678-690 ◽  
Author(s):  
Pooja K. Singh ◽  
M. K. Rao
Keyword(s):  
Human Capital ◽  
Knowledge Management ◽  
Structural Equation ◽  
Service Sector ◽  
Service Providers ◽  
Professional Service ◽  
Mediating Role ◽  
Hr Practices ◽  
Equation Modelling

This study aims to examine the role of human resource (HR) practices and learning-oriented culture to influence organizational human capital through knowledge management (KM) processes. Several linkages were proposed among study constructs based on previous literature annotations. Further, proposed relationships were empirically tested using structural equation modelling technique with the help of SPSS 20, PROCESS macro and AMOS 20 software. Data were collected from 237 employees of Indian business and professional service providers. This study discusses the role of HR practices and learning-oriented culture to affect KM process and shows that the proposed relationship has the potential to positively influence organizational human capital. In addition, results of the study provide empirical evidence to the mediating role of KM process between the associations of HR practices, organizational human capital, learning oriented culture and organizational human capital. Later, authors discuss study findings and provide insights into implications, limitations and future scope of the study.

The Effect of Prestige Sensitivity on Price Acceptance in Vietnam’s Mobile Phone Market

2018 ◽  
pp. 97-112
Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Structural Equation ◽  
Sampling Method ◽  
Product Knowledge ◽  
Mediating Role ◽  
Modelling Method ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.

Self-disclosure of social media users in Indonesia: the influence of personal and social media factors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mona Natasha Siahaan ◽  
Putu Wuri Handayani ◽  
Fatimah Azzahro
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Service Providers ◽  
Age Groups ◽  
Emotional Needs ◽  
Self Disclosure ◽  
Content Type ◽  
Social And Emotional ◽  
Equation Modelling ◽  
Group Data

PurposeIn the context of social media (SM) use, self-disclosure (SD) behaviour meets users' social and emotional needs, but it is also accompanied by risks that can harm users. This paper aims to identify the factors that influence users' SD behaviour on SM in Indonesia, using a comparative analysis based on age groups.Design/methodology/approachA survey was conducted on 2,210 respondents who were active SM users in Indonesia. Data were processed and analysed using covariance-based structural equation modelling with AMOS 24.0 software.FindingsResults indicate that, in the overall age group data, factors such as use of information (UI), trust, privacy control (PC), interactivity, perceived benefits (PB) and perceived risks (PR) influence users' SD behaviour. This research also found differences in the characteristics of SD behaviour between age groups.Originality/valueFindings from this study can help SM service providers to evaluate the credibility and reliability of their platforms to encourage user retention.

scholarly journals Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana

SAGE Open ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 215824401989910 ◽  
Author(s):  
James Agyei ◽  
Shaorong Sun ◽  
Eugene Abrokwah ◽  
Emmanuel Kofi Penney ◽  
Richmond Ofori-Boafo
Keyword(s):  
Customer Loyalty ◽  
Life Insurance ◽  
Service Provider ◽  
Structural Equation ◽  
Insurance Industry ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Mediating Role ◽  
Customer Trust

This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance. Furthermore, it investigated the mediating role of customer engagement in the relationships between trust dimensions and customer loyalty. A total of 452 valid responses from life insurance customers in Ghana were examined using structural equation modeling (SEM). The results revealed that trust in service provider, trust in the regulator, economy-based trust, and information-based trust significantly influence customer engagement, with trust in service provider and trust in the regulator driving a higher level of customer engagement. The results also uncovered that customer engagement significantly enriches customer loyalty and mediated the relationships between the trust dimensions and customer loyalty. The findings highlight the importance of building convincing customer trust to advance customer engagement and customer loyalty.

Structural capital, innovation capability, and size effect: An empirical study

2011 ◽  
Vol 17 (3) ◽  
pp. 307-325 ◽  
Author(s):  
Nekane Aramburu ◽  
Josune Sáenz
Keyword(s):  
Intellectual Capital ◽  
Structural Equation ◽  
Innovation Capability ◽  
Organizational Conditions ◽  
Structural Capital ◽  
Equation Modelling ◽  
Moderator Role ◽  
The Impact ◽  
Innovation Processes

AbstractThe aim of this paper is to analyze the impact of different organizational enablers – i.e. ‘structural capital’ – on the ideation stage of innovation processes from an ‘intellectual capital’ (IC) perspective. Considering company size as one of the most relevant contingent variables as regards organizational conditions, the moderator role of this variable is also examined. To gather information about the variables under study, a questionnaire has been designed and addressed to the CEOs of a set of 142 Spanish manufacturing firms with more than 50 employees and which carry out R&D activities. Structural equation modelling (SEM) based on partial least squares (PLS) has then been applied in order to test the hypotheses drawn from the research. The results obtained show the organizational components which exert the greatest impact on the ideation phase and, therefore, the priority aspects to work on, in order to enhance this particular dimension of the innovation capability.

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