scholarly journals Investigation the Effect of Country-of-Origin on Consumer Perception and Purchase Intention of Luxury Brands: Case Study - Luxury Branded of Switzer Watches

2017 ◽  
Vol 06 (04) ◽  
Author(s):  
Mohammad Ali Abdolvand ◽  
Atoosa Forough ◽  
Sam Tavakkoli Targhi
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Consumer Perception ◽  
Luxury Brands

How brand image, country of origin, and self-congruity influence internet users' purchase intention

2013 ◽  
Vol 41 (4) ◽  
pp. 599-611 ◽  
Author(s):  
Chih-Ching Yu ◽  
Pei-Jou Lin ◽  
Chun-Shuo Chen
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Positive Impact ◽  
Country Of Origin ◽  
The Internet ◽  
Country Image ◽  
Luxury Brands ◽  
Internet Users

In this study we explored the influence of country of origin (COO), brand image, and self-congruity on consumers' purchase intention of luxury brands via the Internet. We found that: (a) consistency in the country of origin (COO), self-congruity, and brand image had a positive impact on purchase intention; (b) inconsistency between the country of brand and the country of manufacture, and consistency in the country image increased the influence of brand image on purchase intention when the brand image was weak; (c) inconsistency in the country image decreased the influence of brand image on purchase intention when the brand image was weak; and (d) consistency in COO influenced purchase intention more strongly than did self-congruity.

Creating a Chinese “Miele”? Asymmetries in the Consumer Perception of Chinese and German Brands

2010 ◽  
Vol 1 (4) ◽  
pp. 30-42
Author(s):  
Cora F. Jungbluth
Keyword(s):  
Country Of Origin ◽  
Consumer Perception ◽  
Comparative Case Study ◽  
Chinese Government ◽  
Important Means ◽  
Corporate Internationalization ◽  
Similar Development ◽  
Negative Connotation ◽  
Chinese Manufacturer

This paper analyzes the country-of-origin effects of Chinese brands going international. To approach this topic, the author uses a comparative case study, in which a Chinese manufacturer of white goods, Haier, and a German manufacturer, Miele, serve as examples. Fueled by “China trash” reports in EU and US media, the image of China as country of origin still has a negative connotation. The Chinese government and Chinese companies are working to change this image, since they both regard branding as important means for corporate internationalization. This paper argues that Chinese brands could achieve a similar development as did Japanese and Korean brands in the second half of the last century.

scholarly journals Luxury brand consumption and counterfeiting: A case study of the Portuguese market

2021 ◽  
Vol 17 (3) ◽  
pp. 45-55
Author(s):  
Miguel Varela ◽  
Paula Lopes ◽  
Rita Mendes
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Ethical Issues ◽  
Upper Class ◽  
Luxury Brands ◽  
Street Vendors ◽  
Counterfeit Goods ◽  
Main Factors ◽  
Counterfeit Products

This paper discusses the trade of counterfeit luxury brands, which has grown at an alarming rate and is becoming a pertinent topic. The objective of this study is to specify the factors that influence purchase intention of counterfeit products. A questionnaire was applied to a group of Portuguese consumers, wherein 43% male and 57% female, with an average age of 32.59 years (SD = 9.78). The middle class registered the highest number of responses (86%), followed by the upper class (11%). Most respondents had higher education (76%). This group agreed to declare that they purchase counterfeit luxury products. Qualtrics software was used to validate one hundred responses. Data analysis was performed using SPSS.The results show that the three most popular counterfeit products are bags, clothes, and watches; the three brands that are most easily for sale are Louis Vuitton, Ray-Ban, and Nike; the main motivation associated with counterfeit goods is lower price (44%). The main sources are street vendors and online shopping. The intention to re-purchase a counterfeit product obtained low median results.The most desired counterfeit products are bags and clothes that are sold by street vendors (28%) or in the Internet (26%). The main factors that lead to the acquisition of counterfeit products are lower prices (44%) and product design (11%). 130 consumers declared the highest price satisfaction than a personal satisfaction from the purchase of counterfeit products. Portuguese consumers are also aware of ethical issues and agree with the enforcement of severe measures.

scholarly journals THE ANALYSIS OF RELIGIOSITY AND COUNTRY OF ORIGIN INFLUENCE TOWARDS PURCHASE INTENTION WITH CONSUMER ATTITUDES AS THE INTERVENING VARIABLE IN KFC PANDANARAN SEMARANG (CASE STUDY IN FE UNISSULA�S STUDENTS)

2018 ◽  
Vol 3 (2) ◽  
pp. 473
Author(s):  
Edwin Hermanto
Keyword(s):  
College Student ◽  
Purchase Intention ◽  
Sampling Method ◽  
Country Of Origin ◽  
Consumer Attitudes ◽  
Research Instrument ◽  
Purposive Sampling ◽  
Intervening Variables ◽  
Economic Faculty

This research aims to analyze the influence of religiosity and the county of origin against the purchase intention in KFC Pandanaran Semarang with consumer attitudes as intervening variable. The population in this research is a college student of economic faculty of Islamic University of Sultan Agung. The technique of the sample with a purposive sampling method and incidental sampling.Samples taken as many as 100 collage students, with a research instrument in the form of a questionnaire.Data analysis using SPSS 23.0. The results showed that religiosity and country of origin has a positive and significant effect on consumer attitudes. Country of origin and consumer attitudes has a positive and significant effect on the purchase intention. Religiosity has a negative and significant effect on purchase intention. Consumer attitudes not as intervening variables between religiosity towards purchase intention and between the country of origin towards purchase intention.Keywords: Religiosity, Country of origin, Consumer attitudes, and Purchase intention.

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

2019 ◽  
Vol 4 (3) ◽  
pp. 365-374
Author(s):  
Edy Purwanto ◽  
Aryo Wibisono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Digital Camera ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Country Of Origin Image ◽  
Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 

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