scholarly journals An Analysis of Media Representation of the Australian Electronic Gaming Machine Industry

2017 ◽  
Author(s):  
June St Clair Buchanan ◽  
Michael L. Jones ◽  
Ken Tann
Keyword(s):  
Media Coverage ◽  
Social Acceptance ◽  
Marketing Managers ◽  
Leading Role ◽  
Electronic Gaming Machine ◽  
Machine Industry ◽  
The Media ◽  
Promotional Messages ◽  
Analyse De Contenu ◽  
Gaming Machine

Marketers of legal but potentially harmful products face a number of challenges. This paper examines the influence of media on the legitimacy of the electronic gaming machine (EGM) industry, and focuses on the largely negative portrayal of EGMs in Australia. Academic literature on gambling focuses overwhelmingly on problem gambling. EGMs have been accused as being the most addictive type of gambling. However, statistical evidence suggests that most persons who play EGMs do not in fact become addicted to them. The media are generally expected to present both sides of an issue. In reality, however, competing ideologies influence the stance various newspapers take. An initial content analysis of 343 newspaper articles from three major Australian newspapers was undertaken. Further analysis of a “representative slice” of a media article using discourse analysis adds weight to the negative portrayal towards EGMs by the media using “framing.” This lack of balance in the Australian media is at odds with the historical social acceptance of gambling, thereby creating bias and causing somewhat of a conundrum for marketing managers in this industry. Furthermore, all external advertising of EGMs is now banned in Australia, making it extremely difficult for marketing managers to develop effective promotional messages to counter negative media coverage. We recommend that government take a leading role for open and transparent dialogue to make its democratic voice heard. We also argue it could be done through research, independent panels and other suitable means.Les spécialistes du marketing de produits légaux, mais potentiellement dangereux, sont confrontés à un certain nombre de défis. Cet article analyse l’influence des médias sur la légitimité des appareils de jeu électronique et porte sur la représentation largement négative de ce secteur en Australie. La littérature universitaire sur le jeu se concentre essentiellement sur la dépendance au jeu. Les appareils de jeu électronique ont été pointés comme le type de jeu le plus addictif, mais les statistiques démontrent que la plupart des personnes qui jouent avec ces appareils ne deviennent pas dépendantes. On s’attend généralement à ce que les médias présentent les deux facettes d’un problème. Dans la réalité, cependant, les idéologies concurrentes influencent la position prise par les différents journaux. Une première analyse de contenu de 343 articles de trois grands journaux australiens a ainsi été entreprise. Un examen approfondi d’une « tranche représentative » d’un article à l’aide de l’analyse du discours renforce le portrait négatif des appareils que font les médias par le « cadrage ». Ce déséquilibre dans les médias australiens est en contradiction avec l’acceptation sociale historique du jeu, créant ainsi un parti pris et posant ainsi un véritable casse-tête aux directeurs du marketing dans ce secteur d’activité. De plus, toute publicité externe des appareils de jeu électronique est maintenant interdite en Australie, ce qui rend extrêmement difficile, pour les directeurs du marketing, de concevoir des messages promotionnels efficaces pour contrebalancer la couverture médiatique négative. Nous recommandons donc au gouvernement de jouer un rôle de chef de file afin de créer un dialogue ouvert et transparent par l’entremise de recherches, de groupes d’experts indépendants et d’autres outils adaptés pour la communauté dans son ensemble et de faire entendre sa voix démocratique (et celle d’autres parties prenantes comme les acteurs de ce secteur d’activité). 

scholarly journals An Analysis of Media Representation of the Australian Electronic Gaming Machine Industry

2017 ◽  
Author(s):  
June St Clair Buchanan ◽  
Michael L. Jones ◽  
Ken Tann
Keyword(s):  
Media Coverage ◽  
Social Acceptance ◽  
Marketing Managers ◽  
Leading Role ◽  
Electronic Gaming Machine ◽  
Machine Industry ◽  
The Media ◽  
Promotional Messages ◽  
Analyse De Contenu ◽  
Gaming Machine

Marketers of legal but potentially harmful products face a number of challenges. This paper examines the influence of media on the legitimacy of the electronic gaming machine (EGM) industry, and focuses on the largely negative portrayal of EGMs in Australia. Academic literature on gambling focuses overwhelmingly on problem gambling. EGMs have been accused as being the most addictive type of gambling. However, statistical evidence suggests that most persons who play EGMs do not in fact become addicted to them. The media are generally expected to present both sides of an issue. In reality, however, competing ideologies influence the stance various newspapers take. An initial content analysis of 343 newspaper articles from three major Australian newspapers was undertaken. Further analysis of a “representative slice” of a media article using discourse analysis adds weight to the negative portrayal towards EGMs by the media using “framing.” This lack of balance in the Australian media is at odds with the historical social acceptance of gambling, thereby creating bias and causing somewhat of a conundrum for marketing managers in this industry. Furthermore, all external advertising of EGMs is now banned in Australia, making it extremely difficult for marketing managers to develop effective promotional messages to counter negative media coverage. We recommend that government take a leading role for open and transparent dialogue to make its democratic voice heard. We also argue it could be done through research, independent panels and other suitable means.Les spécialistes du marketing de produits légaux, mais potentiellement dangereux, sont confrontés à un certain nombre de défis. Cet article analyse l’influence des médias sur la légitimité des appareils de jeu électronique et porte sur la représentation largement négative de ce secteur en Australie. La littérature universitaire sur le jeu se concentre essentiellement sur la dépendance au jeu. Les appareils de jeu électronique ont été pointés comme le type de jeu le plus addictif, mais les statistiques démontrent que la plupart des personnes qui jouent avec ces appareils ne deviennent pas dépendantes. On s’attend généralement à ce que les médias présentent les deux facettes d’un problème. Dans la réalité, cependant, les idéologies concurrentes influencent la position prise par les différents journaux. Une première analyse de contenu de 343 articles de trois grands journaux australiens a ainsi été entreprise. Un examen approfondi d’une « tranche représentative » d’un article à l’aide de l’analyse du discours renforce le portrait négatif des appareils que font les médias par le « cadrage ». Ce déséquilibre dans les médias australiens est en contradiction avec l’acceptation sociale historique du jeu, créant ainsi un parti pris et posant ainsi un véritable casse-tête aux directeurs du marketing dans ce secteur d’activité. De plus, toute publicité externe des appareils de jeu électronique est maintenant interdite en Australie, ce qui rend extrêmement difficile, pour les directeurs du marketing, de concevoir des messages promotionnels efficaces pour contrebalancer la couverture médiatique négative. Nous recommandons donc au gouvernement de jouer un rôle de chef de file afin de créer un dialogue ouvert et transparent par l’entremise de recherches, de groupes d’experts indépendants et d’autres outils adaptés pour la communauté dans son ensemble et de faire entendre sa voix démocratique (et celle d’autres parties prenantes comme les acteurs de ce secteur d’activité). 

scholarly journals Undifferentiated optimism and scandalized accidents: the media coverage of autonomous driving in Germany

2021 ◽  
Vol 20 (04) ◽  
pp. A02
Author(s):  
Lena Jelinski ◽  
Katrin Etzrodt ◽  
Sven Engesser
Keyword(s):  
Public Opinion ◽  
Mass Media ◽  
Media Coverage ◽  
Social Acceptance ◽  
Rapid Development ◽  
Autonomous Vehicle ◽  
News Coverage ◽  
Autonomous Driving ◽  
The Media ◽  
The Mass Media

When, to what extent and under what conditions autonomous driving will become common practice depends not only on the level of technical development but also on social acceptance. Therefore, the rapid development of autonomous driving systems raises the question of how the public perceives this technology. As the mass media are regarded as the main source of information for the lay audience, the news coverage is assumed to affect public opinion. The mass media are also frequently criticized for their inaccurate and biased news coverage. Against this backdrop, we conducted a content analysis of the news coverage of autonomous driving in five leading German newspapers. Findings show that media reporting on autonomous driving is not very detailed. They also indicate a slight positive bias in the balance of arguments and tonality. However, as soon as an accident involving an autonomous vehicle occurs, the frequency of reporting, as well as the extent of negativity and detail increase. We conclude that well-informed public opinion requires more differentiated reporting — irrespective of accidents.

scholarly journals The childhood representation in the Ukrainian internet media

2020 ◽  
pp. 221-230
Author(s):  
Oleksandra Zinenko
Keyword(s):  
Content Analysis ◽  
Media Coverage ◽  
Child Support ◽  
School Life ◽  
Media Content Analysis ◽  
Social Success ◽  
Leading Role ◽  
Internet Media ◽  
Overall Evaluation ◽  
The Media

At present, online resources play a leading role among news channels. Therefore for the study we selected journalistic content from the three leading online media of Ukraine for 2019 («Ukrayinsʹka Pravda», «TSN» and «Channel 24»). A detailed content analysis of articles on the topics of childhood and children as vulnerable social group representatives has been conducted, by the agency of special media coverage techniques. Thematic classification of materials has been proposed: social (success and achievement stories, school life, health, culture, science, behavioral social studies), public (child support programs, legislative reform, community organizations and initiatives, children assistance), family (tips for parents, ideas for leisure), tabloids (accidents and road crashes, child abuse, star children, funny cases, and curiosities). The biggest was the group of tabloid materials (47.6%), the second place was occupied by the social problems’ materials (21.6%), family texts amounted to 8.11%, and public interest ― only 2.5%. The trends of the image of children in the media were distinguished based on a statistical study of materials (children in the materials of the Internet media were presented in two main directions: 1) weakness and lack of security; 2) fun and carelessness with a significant predominance of the first group). The creation of the image of childhood analysis following the standards of journalistic work is conducted and the overall evaluation of the topic development and ways of its coverage is given. The prerequisites for the subject of follow-up studies on childhood in mass media were created. Keywords: children, childhood image, Internet media, content analysis, journalism.

scholarly journals The Takeover of Science Communication – Science Lost its Leading Role in the Public Discourse of Carbon Capture and Storage Research in Daily Newspapers in Germany

2018 ◽  
Author(s):  
Simon Schneider
Keyword(s):  
Media Coverage ◽  
Carbon Capture ◽  
Science Communication ◽  
Public Discourse ◽  
Carbon Capture And Storage ◽  
Media Representations ◽  
The Public ◽  
Daily Newspapers ◽  
Leading Role ◽  
The Media

Abstract. CCS is an important issue that has played a major role in the agenda of scientists, researchers, and engineers. While the media representations of CCS in Germany from 2004 to 2014 showed significant characteristics of a medialization of the topic, this cannot be ascribed to science. Instead, CCS media coverage in Germany was dominated by other stakeholder groups. If Science will stay a pro-active element of science communication, new approaches for future science PR have be deduced to re-strengthen the role of science communication. Among these is the pursuit of a more differentiated understanding of target audiences and regional concerns. Science PR has to accept that the science itself is no longer the only stakeholder and actor within science communication.

Representasi Moralitas Dalam Iklan Teh Botol Sosro Versi “Semeja Bersaudara”

2020 ◽  
Vol 26 (1) ◽  
pp. 48-59
Author(s):  
Aji Sulistyo
Keyword(s):  
Social Life ◽  
Human Action ◽  
Moral Values ◽  
Religious Communities ◽  
The Public ◽  
Television Advertisement ◽  
Stuart Hall ◽  
The Media ◽  
Promotional Messages ◽  
Social Messages

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.

Media Representation of the Pandemic: a Metaphorical Image of War (based on American Newspapers)

2020 ◽  
Vol 1 (8) ◽  
pp. 69-83
Author(s):  
N. S. Dankova ◽  
E. V. Krekhtunova
Keyword(s):  
Critical Discourse Analysis ◽  
Media Coverage ◽  
Critical Discourse ◽  
Media Representation ◽  
Martial Law ◽  
War Zone ◽  
Mass Consciousness ◽  
The Media ◽  
Coronavirus Infection ◽  
Theoretical Foundations

The article is devoted to the study of the media representation features of the situation of coronavirus infection spread. The material was articles published in American newspapers. It is shown that the metaphorical model "War" is widely used in media coverage of the pandemic. The relevance of the work is due to the ability of the media to influence the mass consciousness. The methodological basis of the research is formed by critical discourse analysis, which establishes the connection between language and social reality. The article provides an overview of works devoted to the study of metaphor. The theoretical foundations for the study of metaphorical modeling are given. In the course of the analysis, the linguistic means of updating the metaphorical model "War" were revealed. The authors note that this metaphorical model is represented by such frames as “War and its characteristics”, “Participants in military action”, “War zone”, “Enemy actions”, “Confronting the enemy”. It is shown that modern reality is presented in the media as martial law, the coronavirus is positioned in the media as a cruel and merciless enemy seeking to take over the world, the treatment of the disease is represented as a fight against the enemy. It is concluded that the use of the metaphorical model "War" is one of the ways to conceptualize the spread of coronavirus.

scholarly journals “The Looming, Crazy Stalker Coronavirus”: Fear Mongering, Fake News, and the Diffusion of Distrust

2021 ◽  
Vol 7 ◽  
pp. 237802312110247
Author(s):  
Alexandrea J. Ravenelle ◽  
Abigail Newell ◽  
Ken Cai Kowalski
Keyword(s):  
Mental Health ◽  
Media Coverage ◽  
Media Consumption ◽  
Fake News ◽  
Compensatory Control ◽  
The Media ◽  
Good For ◽  
Fear Mongering ◽  
One Year

The authors explore media distrust among a sample of precarious and gig workers interviewed during the COVID-19 pandemic. Although these left-leaning respondents initially increased their media consumption at the outset of the pandemic, they soon complained of media sensationalism and repurposed a readily available cultural tool: claims of “fake news.” As a result, these unsettled times have resulted in a “diffusion of distrust,” in which an elite conservative discourse of skepticism toward the media has also become a popular form of compensatory control among self-identified liberals. Perceiving “fake news” and media sensationalism as “not good” for their mental health, respondents also reported experiencing media burnout and withdrawing from media consumption. As the pandemic passes its one-year anniversary, this research has implications for long-term media coverage on COVID-19 and ongoing media trust and consumption.

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