scholarly journals Achieving effective customer relationship using frequent pattern-growth algorithm association rule learning technique

2021 ◽  
Vol 40 (2) ◽  
pp. 329-339
Author(s):  
N.V. Ugwu ◽  
C.N. Udanor
Keyword(s):  
Association Rule ◽  
Rule Learning ◽  
Business Environment ◽  
Database Management System ◽  
Customer Relationship ◽  
Frequent Pattern ◽  
Business World ◽  
Analysis And Design ◽  
Learning Technique ◽  
Pattern Growth

Customer relationship management (CRM) is a methodology and tool that possesses the plan and techniques that companies should follow in relating with their customers. In today’s business world, the relationship between organizations and their customers is very important in engaging the customers’ interest, which has the direct effect in increasing the business profit. Due to ineffective collaboration and interaction between organizations and their customers, identifying who the real customers are, along with what they need has failed. A breach of trust from the company, and lack of feedback from the customer could make an organization not to be able to compete with her rivals in a business environment and win her customers’ loyalty. Therefore, the guarantee of the customer continuing transactions with the company may no longer be assured. This work deploys an association rule learning technique of data mining using frequent pattern growth algorithm to identify which items are regularly purchased together by customers and based on this result, analyzes and understands the customers’ buying habits. Object-Oriented Analysis and Design methodology (OOAD) is used to analyze and design the system, whereas the implementation is carried out using Python programming language and My-SQL database management system. The contribution of this work is that it enables firms to gather and analyze customers’ interests in a product so that the needs of their valued customers will be met in order to make them return for more business transactions, thereby achieving customer retention.

scholarly journals Pengembangan Aplikasi E-Crm pada PT Trafoindo Prima Perkasa

2008 ◽  
Vol 2 (2) ◽  
pp. 81
Author(s):  
Honni Honni ◽  
Robertus Tang Herman ◽  
Kurniawan Iswanto
Keyword(s):  
Customer Loyalty ◽  
Customer Relationship ◽  
Survey Method ◽  
Analysis Tool ◽  
Application Development ◽  
Business World ◽  
Customer Needs ◽  
Analysis And Design ◽  
Factor Evaluation ◽  
Evaluation Matrix

Various surveys show that the key to corporate success lies not only on the product or service being offered but how far the company’s efforts to satisfy the needs of its customers. Companies have to provide products or services that match customer needs and wants, and then maintain close relations with customers. Customer loyalty will be the key to success, not only in the short term but sustainable competitive advantage. This is because customer loyalty has strategic value for the company. One way that proved effective and successful to meet and satisfy customer needs is through the CRM (Customer Relationship Management). CRM is not new in the business world. Customer Relationship has long been applied by traditional businessmen. Technology in the form of a web can be utilized as a catalyst in improving the quality of CRM. Combining Technology and CRM in a business called E-CRM. E-CRM application development web based on PT Trafoindo Prima Perkasa aims to analyze and design company and customer needs. The research method used in this writing is descriptive survey method primarily associated with the customer. The analysis tool used is the model porter five forces and industry analysis: CPM Matrix, the External Factor Evaluation Matrix (EFE), the Internal Factor Evaluation Matrix (IFE), SWOT Matrix, IE Matrix, SPACE Matrix, and Grand Strategy Matrix to identify alternative strategies can be applied. Alternative strategy is then measured with a Matrix QSP charm, coupled with the approach of Object Oriented Analysis and Design as the basis for the development of E-CRM application based on web. Conclusions obtained are E-CRM applications have produced work as expected.Keywords: development, application of E-CRM, Trafoindo Prima Perkasa

scholarly journals Analisa Pola Frekuensi Keranjang Belanja Dengan Dengan Perbandingan Algoritma Fp-Growth (Frequent Pattern Growth) dan Eclat pada minimarket

2020 ◽  
Vol 7 (2) ◽  
pp. 364-373
Author(s):  
Krisna Nata Wijaya
Keyword(s):  
Data Mining ◽  
Association Rule ◽  
Frequent Pattern ◽  
Minimum Support ◽  
Pattern Growth

Dalam kegiatan transaksi jual beli di minimarket ataupun toko pemilik harus mengerti apa yang diinginkan komsumen dalam memberikan kenyaman berbelanja, terutama kemudahan dalam pemilihan barang yang disesuaikan dengan tata letak atau penempatan barang. Dengan menerapkan association rule pada data transaksi akan memudahkan pemilik dalam mengelolah informasi penjualan dan mencari itemset. Oleh karena itu, penelitian ini Melakukan analisis pola data transaksi penjualan dengan menerapkan metode asosiasi pada data mining. Selanjutnya dengan melakukan perbandingan algoritma Fp-Growth dan Eclat dengan minimum support dan confidence sebesar 0.01% untuk menentukan jumlah aturan yang terbentuk sebagai bahan pengambil keputusan yang ditunjukan untuk frekuensi keranjang belanja.

Market Basket Analysis with Apriori Algorithm and Frequent Pattern Growth (Fp-Growth) on Outdoor Product Sales Data

2021 ◽  
Vol 2 (1) ◽  
pp. 132-139
Author(s):  
Wiwit Pura Nurmayanti ◽  
Hanipar Mahyulis Sastriana ◽  
Abdul Rahim ◽  
Muhammad Gazali ◽  
Ristu Haiban Hirzi ◽  
...  
Keyword(s):  
Association Rules ◽  
Association Rule ◽  
Frequent Pattern ◽  
Apriori Algorithm ◽  
Market Basket Analysis ◽  
Market Basket ◽  
Transaction Data ◽  
Pattern Growth ◽  
Product Sales ◽  
The Relationship

Indonesia is an equatorial country that has abundant natural wealth from the seabed to the top of the mountains, the beauty of the country of Indonesia also lies in the mountains that it has in various provinces, for example in the province of West Nusa Tenggara known for its beautiful mountain, namely Rinjani. The increase in outdoor activities has attracted many people to open outdoor shops in the West Nusa Tenggara region. Sales transaction data in outdoor stores can be processed into information that can be profitable for the store itself. Using a market basket analysis method to see the association (rules) between a number of sales attributes. The purpose of this study is to determine the pattern of relationships in the transactions that occur. The data used is the transaction data of outdoor goods. The analysis used is the Association Rules with the Apriori algorithm and the frequent pattern growth (FP-growth) algorithm. The results of this study are formed 10 rules in the Apriori algorithm and 4 rules in the FP-Growth algorithm. The relationship pattern or association rule that is formed is in the item "if a consumer buys a portable stove, it is possible that portable gas will also be purchased" at the strength level of the rules with a minimum support of 0.296 and confidence 0.774 at Apriori and 0.296 and 0.750 at FP-Growth.  

scholarly journals Penerapan Association Rule Mining Berbasis Algoritma Frequent Pattern Growth untuk Rekomendasi Penjualan

2020 ◽  
Vol 7 (2) ◽  
pp. 135-148
Author(s):  
Didi Supriyadi
Keyword(s):  
Data Mining ◽  
Association Rule ◽  
Association Rule Mining ◽  
Frequent Itemset ◽  
Frequent Pattern ◽  
Rule Mining ◽  
Minimum Support ◽  
Pattern Growth ◽  
Mining Association Rule

Tingkat persaingan dan kompleksitas permasalahan penjualan pada perusahaan retail, menuntut setiap perusahaan retail untuk mampu berkompetisi dengan perusahaan lain. Salah satu yang dapat dilakukan adalah melalui pengambilan keputusan terkait penjualan yang lebih tepat dan efektif. Besarnya data transaksinonal penjualan perusahaan retail dapat dilakukan ekstraksi informasi yang bermanfaat. Metode yang dapat digunakan untuk menggali informasi adalah melalui penerapan association rule mining. Association Rule Mining merupakan suatu metode data mining yang berfokus pada pola transaksi dengan cara mengekstraksi asosiasi atau hubungan suatu kejadian. Keranjang belanja yang terdapat pada perusahaan retail yang terkomputerisasi merupakan cara terbaik untuk memberikan dukungan rekomendasi keputusan secara ilmiah dengan cara menentukan hubungan antara barang yang dibeli secara bersamaan dalam setiap transaksi. Algoritma FP-growth digunakan untuk menentukan himpunan dataset yang paling sering muncul (frequent itemset) pada sekeompok data. Penelitian ini menghasilkan nilai minimum support 0,1% dan nilai minimum confidence 60% jumlah rule yang dihasilkan berjumlah 116457, nilai minimum confidence 70% jumlah rule yang dihasilkan berjumlah 84086, dan nilai minimum confidence 80% jumlah rule yang dihasilkan berjumlah 48623 dari data yang diolah sebanyak 22191. Hasil rule ini dapat digunakan untuk strategi pemasaran produk. Nilai minimum support 0,1% dimana semakin besar nilai minimum confidence maka menghasilkan rule yang semakin sedikit.

scholarly journals Analisa Faktor yang Mempengaruhi Kondisi Kesehatan Menggunakan Algoritma Frequent Pattern Growth

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Sukma Evadini ◽  
Alwis Nazir ◽  
Yusra Pizaini
Keyword(s):  
Association Rule ◽  
Middle Age ◽  
Human Life ◽  
Health Condition ◽  
Frequent Pattern ◽  
Age Group ◽  
Age And Gender ◽  
Pattern Growth ◽  
And Gender

Health is an important factor in human life that have to be guarded, both physically and mentally. This study aimed to analyze the factors that affect health condition using medical check up data. Factors analyzed were consuming alcohol, smoking, exercise, age and gender. The method was the association rule using FPGrowth. The result of this study was factors that affect the health condition is alcohol, exercise and age. This result evidenced by the rules A3→K3, which means that if a person consumes more alcohol than 4 days/week with the amount of alcohol is less than 180ml/day, then health condition was poor with 11% support and 67% confidence. E1→K3, which means that if one rarely exercise then health condition was poor with 24% support and 99% confidence. G2→K3, which means that if a person in middle age group, then the condition of health was poor with 24% support and 99% confidence.

scholarly journals FP-Growth Algorithm for Discovering Region-Based Association Rule in the IoT Environment

Electronics ◽  
2021 ◽  
Vol 10 (24) ◽  
pp. 3091
Author(s):  
Hong-Jun Jang ◽  
Yeongwook Yang ◽  
Ji Su Park ◽  
Byoungwook Kim
Keyword(s):  
Association Rules ◽  
Spatial Data ◽  
Association Rule ◽  
Clustering Algorithm ◽  
Frequent Pattern ◽  
Pattern Growth ◽  
Position Data ◽  
New Association ◽  
Iot Devices ◽  
Mining Algorithms

With the development of the Internet of things (IoT), both types and amounts of spatial data collected from heterogeneous IoT devices are increasing. The increased spatial data are being actively utilized in the data mining field. The existing association rule mining algorithms find all items with high correlation in the entire data. Association rules that may appear differently for each region, however, may not be found when the association rules are searched for all data. In this paper, we propose region-based frequent pattern growth (RFP-Growth) to search for association rules by dense regions. First, RFP-Growth divides item transaction included position data into regions by a density-based clustering algorithm. Second, frequent pattern growth (FP-Growth) is performed for each transaction divided by region. The experimental results show that RFP-Growth discovers new association rules that the original FP-Growth cannot find in the whole data.

A Fuzzy Frequent Pattern-Growth Algorithm for Association Rule Mining

2015 ◽  
Vol 5 (5) ◽  
pp. 21-33
Author(s):  
Sajedul Hoque A.H.M ◽  
Rashed Mustafa ◽  
Sujit Kumar Mondal ◽  
Md.Al-Amin Bhuiyan
Keyword(s):  
Association Rule ◽  
Association Rule Mining ◽  
Frequent Pattern ◽  
Rule Mining ◽  
Pattern Growth
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