scholarly journals Pengembangan Aplikasi E-Crm pada PT Trafoindo Prima Perkasa

2008 ◽  
Vol 2 (2) ◽  
pp. 81
Author(s):  
Honni Honni ◽  
Robertus Tang Herman ◽  
Kurniawan Iswanto
Keyword(s):  
Customer Loyalty ◽  
Customer Relationship ◽  
Survey Method ◽  
Analysis Tool ◽  
Application Development ◽  
Business World ◽  
Customer Needs ◽  
Analysis And Design ◽  
Factor Evaluation ◽  
Evaluation Matrix

Various surveys show that the key to corporate success lies not only on the product or service being offered but how far the company’s efforts to satisfy the needs of its customers. Companies have to provide products or services that match customer needs and wants, and then maintain close relations with customers. Customer loyalty will be the key to success, not only in the short term but sustainable competitive advantage. This is because customer loyalty has strategic value for the company. One way that proved effective and successful to meet and satisfy customer needs is through the CRM (Customer Relationship Management). CRM is not new in the business world. Customer Relationship has long been applied by traditional businessmen. Technology in the form of a web can be utilized as a catalyst in improving the quality of CRM. Combining Technology and CRM in a business called E-CRM. E-CRM application development web based on PT Trafoindo Prima Perkasa aims to analyze and design company and customer needs. The research method used in this writing is descriptive survey method primarily associated with the customer. The analysis tool used is the model porter five forces and industry analysis: CPM Matrix, the External Factor Evaluation Matrix (EFE), the Internal Factor Evaluation Matrix (IFE), SWOT Matrix, IE Matrix, SPACE Matrix, and Grand Strategy Matrix to identify alternative strategies can be applied. Alternative strategy is then measured with a Matrix QSP charm, coupled with the approach of Object Oriented Analysis and Design as the basis for the development of E-CRM application based on web. Conclusions obtained are E-CRM applications have produced work as expected.Keywords: development, application of E-CRM, Trafoindo Prima Perkasa

scholarly journals Modern Market Customer Loyalty: Advertising Promotion Strategies

2019 ◽  
Vol 10 (2) ◽  
pp. 111
Author(s):  
Apri Budianto ◽  
Irma Damayanti Bastaman ◽  
Aulia Fauziyah
Keyword(s):  
Customer Loyalty ◽  
Customer Relationship ◽  
Analysis Tool ◽  
Promotion Strategy ◽  
Retail Business ◽  
Promotion Strategies ◽  
The Relationship ◽  
Simple Regression ◽  
Loyal Customers

This study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of creating loyal customers. This research was conducted on modern market customers in Ciamis. Ciamis is one of the regions in Indonesia, which is the same as other regions there are several modern markets with a variety of character of its customers. The study is based on the statements of several experts, which explain the customer relationship with various retail business promotion strategies. The model used in this study as an analysis tool is simple regression to illustrate how the relationship between advertising promotion strategies and customer loyalty. The results obtained are that there is an influence of advertising promotion strategies on customer loyalty, with the magnitude of influence is 27.5%, while as many as 22.5% are influenced by other factors not examined in this study

scholarly journals Analisis Strategi Pengembangan Usaha Supermarket XYZ dengan Pendekatan Model Bisnis Kanvas

2018 ◽  
Vol 12 (2) ◽  
pp. 194
Author(s):  
Jack Absalom Soselisa ◽  
Sapta Raharja ◽  
Budi Suharjo
Keyword(s):  
Business Model ◽  
Descriptive Analysis ◽  
Development Program ◽  
Customer Relationship ◽  
Strategy Training ◽  
Shopping Experience ◽  
Factor Evaluation ◽  
Business Condition ◽  
Evaluation Matrix ◽  
Hierarchy Process

The purpose of the research is to identify and analyze the business model in Supermarket XYZ,  then give recommendation of priority strategy as perfection of Supermarket XYZ business model to more systematic, specific, unique and relevant to current business condition.   This research uses descriptive analysis method. The analytical tool used is business model canvass (BMC), the external factor evaluation matrix (EFE), internal factor evaluation matrix (IFE), external internal matrix (IE), and the combination between  strength, weakness, opportunity, threat (SWOT), and analytical hierarchy process (AHP )  called  AWOT.  The  result was obtained based on the result of AWOT analysis,  the priority strategy of the channel element with the highest score is SO strategy, to develop a food court to provide a customer shopping experience. Priority strategy of the customer relationship element is ST strategy, cooperation with the third parties for the development of joint promotion programs.  Finally, priority strategy of the key activities element is WO strategy,  training and development program.  The Selected BMC element and the specified strategy can be the basis for the development of the Supermarket XYZ business model in the future.

scholarly journals Customer Relationship Management Information System in Medika Lestari Hospitals

Tech-E ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 49
Author(s):  
Tugiman Tugiman ◽  
Amat Basri ◽  
Benny Daniawan
Keyword(s):  
Customer Relationship Management ◽  
System Analysis ◽  
Corporate Strategy ◽  
System Development ◽  
Relationship Management ◽  
Customer Relationship ◽  
Application Development ◽  
Analysis And Design ◽  
Iso 9126

Marketing strategies based on efforts to create relationships between companies and customers are better known as Customer Relationship Management (CRM). CRM is a corporate strategy used to pamper customers so they don't look away. This study wants to find out and improve relations between hospitals and patients. Besides that, by building this system, can it affect customer / patient satisfaction. The quality of information systems is measured using the ISO 9126 model by adapting four characteristics of software quality: Functionality, Reliability, Usability, and Efficiency. The system development method uses the Rapid Application Development (RAD) model. Researchers will conduct system analysis and design using the Unified Model Language (UML), then coding with the PHP programming language and MySQL database, as well as collecting data using a questionnaire, and testing the system using the Blackbox Testing model. Based on testing using ISO 9126 the results are functionality (83%), Reliability (86%), Usability (87%), and Efficiency (83%). Overall the results are 85% (very good).

scholarly journals THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT, CUSTOMER SATISFACTION QUALITY OF SERVICE AND CUSTOMER LOYALTY (Empirical Study On Corporate Travel Organizers Umrah and Hajj PT. Travel Albadriyah)

2019 ◽  
Vol 1 (2) ◽  
pp. 114-125
Author(s):  
Subaebasni ◽  
Henny Rinawati ◽  
Anoesyirwan Moeins
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Customer Relationship ◽  
Survey Method ◽  
Management Service ◽  
Corporate Travel

Every company should be able to understand the behavior of consumers in the target market because the survival of the company as an organization that seeks to meet the needs and desires of consumers rely heavily on the behavior of consumers. Through an understanding of consumer behavior, the management company can develop appropriate strategies and programs to take advantage of existing opportunities and outperform their competitors. Therefore, the quality of good service and build relationships with customers able to accomplish the goals of the company. It certainly needs to be an active part of all employees and those involved in the provision of services. (MORA, 2017). Based on the analysis and discussion that has been described on the effect of customer relationship management, service quality, and customer satisfaction to customer loyalty in Corporate Travel Organizers Umrah and Hajj PT. Travel Albadriyah, it can be concluded that customer relationship management, service quality, and customer satisfaction proved to influence jointly on customer loyalty Corporate Travel Organizers Umrah and Hajj PT. Travel Albadriyah. As this study is descriptive and verification, using the survey method.

scholarly journals Achieving effective customer relationship using frequent pattern-growth algorithm association rule learning technique

2021 ◽  
Vol 40 (2) ◽  
pp. 329-339
Author(s):  
N.V. Ugwu ◽  
C.N. Udanor
Keyword(s):  
Association Rule ◽  
Rule Learning ◽  
Business Environment ◽  
Database Management System ◽  
Customer Relationship ◽  
Frequent Pattern ◽  
Business World ◽  
Analysis And Design ◽  
Learning Technique ◽  
Pattern Growth

Customer relationship management (CRM) is a methodology and tool that possesses the plan and techniques that companies should follow in relating with their customers. In today’s business world, the relationship between organizations and their customers is very important in engaging the customers’ interest, which has the direct effect in increasing the business profit. Due to ineffective collaboration and interaction between organizations and their customers, identifying who the real customers are, along with what they need has failed. A breach of trust from the company, and lack of feedback from the customer could make an organization not to be able to compete with her rivals in a business environment and win her customers’ loyalty. Therefore, the guarantee of the customer continuing transactions with the company may no longer be assured. This work deploys an association rule learning technique of data mining using frequent pattern growth algorithm to identify which items are regularly purchased together by customers and based on this result, analyzes and understands the customers’ buying habits. Object-Oriented Analysis and Design methodology (OOAD) is used to analyze and design the system, whereas the implementation is carried out using Python programming language and My-SQL database management system. The contribution of this work is that it enables firms to gather and analyze customers’ interests in a product so that the needs of their valued customers will be met in order to make them return for more business transactions, thereby achieving customer retention.

scholarly journals Customer Relationship Management dalam Meningkatkan Loyalitas Nasabah Bank BNI UNPAD

2018 ◽  
Vol 9 (2) ◽  
pp. 1
Author(s):  
Puti Embun Sari
Keyword(s):  
Path Analysis ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Analysis Tool ◽  
Purposive Sampling ◽  
Branch Office

This study aimed to determine Customer Relationship Management at UNPAD Branch Office of BNI and also to recognize the influence of CRM exchange of emotions, exchange of knowledge, and exchange of acts through the customer loyalty at UNPAD Branch Office of BNI. The obtained data in this study are from the questioners-consisted of 16 questions that distributed among the 100 customers at UNPAD Branch Office of BNI. The sampling technique used is purposive sampling. Analysis tool that used to test the hypothesis is path analysis. The result of descriptive hypothesis shows that UNPAD Branch Office of BNI has leaving a satisfactory CRM exchange of emotions, exchange of knowledge, and exchange of acts. At the same time, The result of verification hypothesis shows that the customer loyalty at UNPAD Branch Office of  BNI are significantly influenced by CRM exchange of emotions and exchange of acts, both partially and simultaneously. But has no partially effect between exchange of knowledge through customer loyalty.

scholarly journals Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel

2012 ◽  
Vol 3 (1) ◽  
pp. 513
Author(s):  
Natalia Natalia ◽  
Cooky Tri Adhikara ◽  
Shirley Agusthina
Keyword(s):  
Public Relations ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Management Program ◽  
Customer Relationship ◽  
Business World ◽  
Customer's Loyalty ◽  
The Impact

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was owned. One of the methods that could be followed was constructive the customer's loyalty by maintaining the available customer so as they were loyal and did not move to the other competitor. Therefore, it is important for the company to create the value of the superior for the customers. The case study was about Customer Relationship Management program (CRM) and Marketing Public Relations (MPR) that was carried out by Grand Tropic Suites’ Hotel to create the value of the superior of the customers where being expected with this superior value to be able to affect the customer to loyal to the Hotel. The aim of this research was to analyze the implementation of Customer Relationship Management programs (CRM) and Marketing Public Relations (MPR) towards the Perceived Value and it impact towards Customer Loyalty.

scholarly journals Percepatan Pembangunan Ekonomi Daerah Tertinggal (Kabupaten Pesisir Barat)

2020 ◽  
Vol 9 (3) ◽  
pp. 165-175
Author(s):  
Lies Maria Hamzah ◽  
Erlin Agustin
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Analysis Tool ◽  
The Development Strategy ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
Three Stages ◽  
Underdeveloped Areas ◽  
Analytical Tools ◽  
Evaluation Matrix

This study aims to determine strategies and policies to accelerate the development of the West Coast District which is one of the underdeveloped areas in Indonesia. The SWOT analysis tool is one of the tools that can be used to develop a strategy through three stages: input, incorporation, decision. The analytical tools used in this study are the IFE (Internal Factor Evaluation) matrix, the EFE (External Factor Evaluation) matrix, and the Strength-Weakness-Opportunity-Threats (SWOT) matrix. The result of the research shows that the development strategy of underdeveloped areas in Pesisir Barat Regency is prioritized by using information technology, including to support tourism development in Pesisir Barat Regency.

scholarly journals Analisis dan Perancangan Operasional Sistem Berbasiskan CRM (Studi Kasus pada PT Terang Dunia Internusa)

2010 ◽  
Vol 1 (2) ◽  
pp. 1083
Author(s):  
Tanty Oktavia
Keyword(s):  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Object Oriented ◽  
Customer Relationship ◽  
Web Based ◽  
Analysis And Design ◽  
The Business Cycle ◽  
The Relationship ◽  
Web Based System

Article to design an operational system based Customer Relationship Management (CRM) that can connect customers with the company. It is expected that the exchange of information between both parties can be properly channeled, in short, accurate, and actual business-process occurs. Information is an important part in the business cycle because it includes all the transactions that are closely related business activities that occurred. The method used in designing this system is the Object Oriented Analysis and Design. Results to be achieved from this research are the formation of a web-based system that is able to become a liaison between the customer and the company, so the relationship can be well maintained. Customer satisfaction towards services obtained during the conduct of business transactions will have a positive impact for the company, as this can make the customers stay loyal to the company, as well as company profit can be increased as increasing customer loyalty.

scholarly journals Bauran Pemasaran, Manajemen Hubungan Pelanggan dalam Menciptakan Loyalitas Konsumen

The Winners ◽  
2010 ◽  
Vol 11 (1) ◽  
pp. 34
Author(s):  
Dian Tauriana ◽  
Andhika Andhika
Keyword(s):  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Marketing Mix ◽  
Customer Relationship ◽  
Consumer Loyalty ◽  
Core Concept ◽  
Business World ◽  
The Core ◽  
Advanced Development

The more advanced development of the business world led to the emergence of an increasingly tight competition, which challenge must be faced by PT Serafim Tours and Travel by conducting strategic steps. Maintaining the viability of the company can be achieved by gaining consumer loyalty. To achieve such loyalty is to utilize existing marketing concepts, namely the marketing mix and Customer Relationship Management (CRM). It is important to understand consumers' needs very well (fast and accurate). Through the concept of marketing mix, to think about how your product or service is packaged, giving a brand, having characteristics, level of prices offered, level of discount given, how the products or services are distributed and the latter, through what media service the product will be known. The presence of the CRM will be able to cope with consumer demand since the aim of CRM is to get the core concept of customer that is not obvious and put it in terms of company applications framework. This paper reviews the theory and implementation of marketing mix and CRM and its influence on customer loyalty by using path analysis.

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