scholarly journals Image composition influences on the mood board visual reading process through eye-tracking

2021 ◽  
Vol 19 (1) ◽  
pp. e20210010
Author(s):  
Marcos Roberto dos Reis ◽  
Eugenio Andrés Díaz Merino
Keyword(s):  
Eye Tracking ◽  
Reading Process ◽  
Image Composition ◽  
Visual Reading

Enkele Psychologische Aspecten Bij Het Beginnend Lezen Van Pre-Linguaal Dove Kinderen.

1982 ◽  
Vol 13 ◽  
pp. 168-181
Author(s):  
A.M.J. van Uden
Keyword(s):  
Reading Process ◽  
Communicative Interactions ◽  
Initial Reading ◽  
Visual Reading

"Reading" can be described as a process that derives concepts from visual codes. These codes can be pictural or non-pictural. Non-pictural codes can have graphic-verbal-dialogic backgrounds. The initial reading process by prelingually profoundly deaf toddlers can be developed as "ideo-visual reading", i.e. without any phonologic en- and de-coding. This can be worked out in such a way, that communicative interactions can be represented and read in "visualized conversations".

scholarly journals Students' Processing of Differently Structured Text Materials Focused on Agricultural Waste Disposal Using Eye-tracking

2021 ◽  
Vol 13 (4) ◽  
pp. 85-99
Author(s):  
Kristýna Mudrychová ◽  
Martina Houšková Beránková ◽  
Tereza Horáková ◽  
Milan Houška ◽  
Jitka Mudrychová
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Success Rate ◽  
Waste Disposal ◽  
Agricultural Waste ◽  
Reading Process ◽  
Structured Knowledge ◽  
Textual Form ◽  
Positive Effect ◽  
Tracking Technology

This study was focused on agricultural waste disposal (AWD) textual materials. Two educational texts are compared: designed texts traditionally with no purposeful design and structured knowledge texts, including the textual form of knowledge units. Eye-tracking technology is employed for retrieving the values of critical indicators specifying the way of reading the texts. We analysed users' visual attention and looking behaviour during the reading process. Thirty-three students worked with 45 pieces of educational texts accompanied by a didactic test. Statistical analyses show statistically significant differences neither in any indicator within studying the texts nor in the users' success rate in the didactic test. The users can work with the knowledge structured texts equivalently with the designed texts in the traditional way. The positive effect for AWD is that users can process knowledge structured texts with better results.

scholarly journals Practical Field Use of Eye-tracking Devices for Consumer Research in the Retail Environment

2013 ◽  
Vol 23 (4) ◽  
pp. 517-524 ◽  
Author(s):  
Bridget K. Behe ◽  
R. Thomas Fernandez ◽  
Patricia T. Huddleston ◽  
Stella Minahan ◽  
Kristin L. Getter ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Consumer Research ◽  
Data Extraction ◽  
Reading Process ◽  
Eye Tracker ◽  
Retail Environment ◽  
Pilot Studies ◽  
Tracking Devices ◽  
Practical Field ◽  
Practical Instrument

Eye-tracking equipment is now affordable and portable, making it a practical instrument for consumer research. Engineered to best analyze gaze on a plane (e.g., a retail shelf), both portable eye-tracking glasses and computer monitor–mounted hardware can play key roles in analyzing merchandise displays to better understand what consumers view. Researchers and practitioners can use that information to improve the sales efficacy of displays. Eye-tracking hardware was nearly exclusively used to investigate the reading process but can now be used for a broader range of study, namely in retail settings. This article presents an approach to using glasses eye tracker (GET) and light eye tracker (LET) eye-tracking hardware for applied consumer research in the field. We outline equipment use, study construction, data extraction as well as benefits and limitations of the technology collected from several pilot studies.

scholarly journals Reading Process of Thai Characters Based on Eye Tracking and Word Superiority Effect

2014 ◽  
Vol 50 (5) ◽  
pp. 271-279
Author(s):  
Tsutomu KONOSU ◽  
Makoto IKEDA ◽  
Yusuke EMORI ◽  
Kitsana PRACHARASNIYOM
Keyword(s):  
Eye Tracking ◽  
Reading Process ◽  
Word Superiority Effect ◽  
Superiority Effect

Reading Process of Arab Children: An Eye-Tracking Study on Saudi Elementary Students

2021 ◽  
pp. 2150003
Author(s):  
Khaloud Al-Khalefah ◽  
Hend S. Al-Khalifa
Keyword(s):  
Eye Movements ◽  
Word Recognition ◽  
Eye Tracking ◽  
Visual Information ◽  
Major Effect ◽  
Orthographic Knowledge ◽  
Reading Process ◽  
Arab Children ◽  
Recognition Process ◽  
Reading Methods

Many previous eye-tracking studies were conducted to examine how adult readers process different written languages. Relatively, only few eye-tracking studies have been conducted to observe the reading process of Arab children. This study investigated the influence of orthographic regularity on Saudi elementary grades’ English and Arabic words recognition. The eye movements of 15 grade-four students and 15 grade-six students were recorded while they read words that differ in frequency and regularity. Analysis of the visual information from the word-recognition process shows differences in the students’ eye movements for the two languages. There were statistically significant differences in the total fixation duration and fixation count between the two languages and between both groups. All the students showed longer processing time for English sentences than Arabic ones. However, Arabic-speaking students were influenced by English orthography with more processing difficulty for English irregular words. The visual information shows that more cross-linguistic differences are found in grade-four students’ results. Grade-four students transferred their first language (L1) reading strategies to read English words; however, Arabic reading methods cannot be effectively applied to reading irregular orthographies like English. This explains the increased eye-movement measurements of grade-four students compared to grade-six students, who fixated more on unfamiliar English words. Although orthographic regularity had a major effect on the word-recognition process in this study, the development of the students’ Arabic and English orthographic knowledge affected the progress of their visual word recognition across the two levels.

scholarly journals BRINGING READING RESEARCH IN MULTILINGUAL NUSANTARA INTO A NEW DIRECTION THROUGH EYE-TRACKING

2018 ◽  
Vol 3 (2) ◽  
pp. 107
Author(s):  
Warid Mihat ◽  
Hazita Azman ◽  
Kan Or Soh
Keyword(s):  
Eye Tracking ◽  
Cognitive Processes ◽  
Text Processing ◽  
Full Range ◽  
Reading Process ◽  
Research Projects ◽  
Relevant Research ◽  
Reading Research ◽  
Psychological Mechanisms ◽  
Internal Attention

Current understanding of the psychological mechanisms underlying reading comprehension among multilinguals are typically limited to external observations of their ability to read and comprehend text. Additionally, descriptions of the nature of comprehension processes relied perilously on the use of memory taken after the reading process. In this article we introduce the potential of using eye tracking as a tool in collecting internal attention data for a deeper understanding of EFL text processing among multilinguals. The eye tracking procedures will enable researchers to combine perspectives collected from internal and external observations, to explicate and elucidate the complex cognitive processes of the multilingual when involved in reading. Since the use of the eye-tracking in reading research methodology is fairly new, particularly in multilingual contexts such as Malaysia and Nusantara in general, we will emphasize how progress has been achieved elsewhere in understanding text processing through the use of eye-tracking. The article will introduce relevant research projects that can be conducted using eye-tracking, after sketching the historical progression of eye-tracking research in the field. It concludes by suggesting that eye-tracking can provide a framework for studying the full range of the multilingual readers’ competencies in reading while expanding related theories about EFL reading.Keywords: External attention, eye-tracking, internal attention, oculomotor-behaviours, oral-comprehension and multilingual readersCite as: Mihat, W., Azman, H. & Soh, O.K. (2018). Bringing reading research in multilingual Nusantara into a new direction through eye-tracking. Journal of Nusantara Studies, 3(2), 107-123. http://dx.doi.org/10.24200/jonus.vol3iss2pp107-123

An Eye-Tracking Study on Audiovisual Speech Perception Strategies Adopted by Normal-Hearing and Deaf Adults Under Different Language Familiarities

2020 ◽  
Vol 63 (7) ◽  
pp. 2245-2254 ◽  
Author(s):  
Jianrong Wang ◽  
Yumeng Zhu ◽  
Yu Chen ◽  
Abdilbar Mamat ◽  
Mei Yu ◽  
...  
Keyword(s):  
Speech Perception ◽  
Eye Tracking ◽  
Normal Hearing ◽  
Audiovisual Speech ◽  
Audiovisual Speech Perception ◽  
Allocation Pattern ◽  
Deaf Adults ◽  
Bilingual Speaker ◽  
Primary Hypothesis ◽  
Standard Chinese

Purpose The primary purpose of this study was to explore the audiovisual speech perception strategies.80.23.47 adopted by normal-hearing and deaf people in processing familiar and unfamiliar languages. Our primary hypothesis was that they would adopt different perception strategies due to different sensory experiences at an early age, limitations of the physical device, and the developmental gap of language, and others. Method Thirty normal-hearing adults and 33 prelingually deaf adults participated in the study. They were asked to perform judgment and listening tasks while watching videos of a Uygur–Mandarin bilingual speaker in a familiar language (Standard Chinese) or an unfamiliar language (Modern Uygur) while their eye movements were recorded by eye-tracking technology. Results Task had a slight influence on the distribution of selective attention, whereas subject and language had significant influences. To be specific, the normal-hearing and the d10eaf participants mainly gazed at the speaker's eyes and mouth, respectively, in the experiment; moreover, while the normal-hearing participants had to stare longer at the speaker's mouth when they confronted with the unfamiliar language Modern Uygur, the deaf participant did not change their attention allocation pattern when perceiving the two languages. Conclusions Normal-hearing and deaf adults adopt different audiovisual speech perception strategies: Normal-hearing adults mainly look at the eyes, and deaf adults mainly look at the mouth. Additionally, language and task can also modulate the speech perception strategy.

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