scholarly journals Students' Processing of Differently Structured Text Materials Focused on Agricultural Waste Disposal Using Eye-tracking

2021 ◽  
Vol 13 (4) ◽  
pp. 85-99
Author(s):  
Kristýna Mudrychová ◽  
Martina Houšková Beránková ◽  
Tereza Horáková ◽  
Milan Houška ◽  
Jitka Mudrychová
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Success Rate ◽  
Waste Disposal ◽  
Agricultural Waste ◽  
Reading Process ◽  
Structured Knowledge ◽  
Textual Form ◽  
Positive Effect ◽  
Tracking Technology

This study was focused on agricultural waste disposal (AWD) textual materials. Two educational texts are compared: designed texts traditionally with no purposeful design and structured knowledge texts, including the textual form of knowledge units. Eye-tracking technology is employed for retrieving the values of critical indicators specifying the way of reading the texts. We analysed users' visual attention and looking behaviour during the reading process. Thirty-three students worked with 45 pieces of educational texts accompanied by a didactic test. Statistical analyses show statistically significant differences neither in any indicator within studying the texts nor in the users' success rate in the didactic test. The users can work with the knowledge structured texts equivalently with the designed texts in the traditional way. The positive effect for AWD is that users can process knowledge structured texts with better results.

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

scholarly journals Covert Attention to Gestures Is Sufficient for Information Uptake

2021 ◽  
Vol 12 ◽  
Author(s):  
Kendra Gimhani Kandana Arachchige ◽  
Wivine Blekic ◽  
Isabelle Simoes Loureiro ◽  
Laurent Lefebvre
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Information Extraction ◽  
Sentence Context ◽  
Covert Attention ◽  
Speech Comprehension ◽  
Video Clips ◽  
Degraded Speech ◽  
Different Types ◽  
Tracking Technology

Numerous studies have explored the benefit of iconic gestures in speech comprehension. However, only few studies have investigated how visual attention was allocated to these gestures in the context of clear versus degraded speech and the way information is extracted for enhancing comprehension. This study aimed to explore the effect of iconic gestures on comprehension and whether fixating the gesture is required for information extraction. Four types of gestures (i.e., semantically and syntactically incongruent iconic gestures, meaningless configurations, and congruent iconic gestures) were presented in a sentence context in three different listening conditions (i.e., clear, partly degraded or fully degraded speech). Using eye tracking technology, participants’ gaze was recorded, while they watched video clips after which they were invited to answer simple comprehension questions. Results first showed that different types of gestures differently attract attention and that the more speech was degraded, the less participants would pay attention to gestures. Furthermore, semantically incongruent gestures appeared to particularly impair comprehension although not being fixated while congruent gestures appeared to improve comprehension despite also not being fixated. These results suggest that covert attention is sufficient to convey information that will be processed by the listener.

scholarly journals Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis

2018 ◽  
Vol 10 (9) ◽  
pp. 3038 ◽  
Author(s):  
Tsai Wang ◽  
Chia Tsai ◽  
Ta Tang
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Behavioral Intention ◽  
Performing Arts ◽  
Advertising Effectiveness ◽  
Order Effects ◽  
Attention Restoration ◽  
Experimental Findings ◽  
Experimental Group ◽  
Tracking Technology

The beautiful, natural environment in a tourist hotel’s marketing images can evoke relaxing and soothing emotions. However, can tourist hotels use nature as a servicescape to make their performing arts services more attractive? Based on attention restoration and servicescape theory, this study explores and compares the influence of tourist hotels’ performing arts images with nature- or built-based servicescapes on the advertising effectiveness (i.e., customer visual attention and behavioral intention). To analyze visual attention on the marketing images, this study uses eye-tracking technology to record customer visual trajectories. This experiment used a total of 113 participants. The sample size of the nature-based servicescape group was 59 (age with mean = 39.04), and that of the built-based servicescape group was 54 (age with mean = 40.17). A tourist hotel’s (Volando Urai Spring Spa & Resort) marketing images were chosen as stimuli. All participants were randomly assigned to the nature-based or the built-based servicescape group. In each experimental group, all the images were randomly presented to reduce any order effects of the images. By using eye-tracking analysis, the experimental findings were as follows: (1) A nature-based servicescape can arouse more visual attention of customers than a built-based servicescape can; (2) Marketing images with performing arts activities in nature-based servicescapes attract the visual attention of customers; (3) Nature-based servicescapes stimulate higher behavioral intentions of consumers than built-based servicescape.

Gaze Toward Naturalistic Social Scenes by Individuals With Intellectual and Developmental Disabilities: Implications for Augmentative and Alternative Communication Designs

2018 ◽  
Vol 61 (5) ◽  
pp. 1157-1170 ◽  
Author(s):  
Jiali Liang ◽  
Krista Wilkinson
Keyword(s):  
Down Syndrome ◽  
Visual Attention ◽  
Eye Tracking ◽  
Augmentative And Alternative Communication ◽  
Visual Scene ◽  
Alternative Communication ◽  
Social Content ◽  
Reporting Practices ◽  
The Social ◽  
Tracking Technology

Purpose A striking characteristic of the social communication deficits in individuals with autism is atypical patterns of eye contact during social interactions. We used eye-tracking technology to evaluate how the number of human figures depicted and the presence of sharing activity between the human figures in still photographs influenced visual attention by individuals with autism, typical development, or Down syndrome. We sought to examine visual attention to the contents of visual scene displays, a growing form of augmentative and alternative communication support. Method Eye-tracking technology recorded point-of-gaze while participants viewed 32 photographs in which either 2 or 3 human figures were depicted. Sharing activities between these human figures are either present or absent. The sampling rate was 60 Hz; that is, the technology gathered 60 samples of gaze behavior per second, per participant. Gaze behaviors, including latency to fixate and time spent fixating, were quantified. Results The overall gaze behaviors were quite similar across groups, regardless of the social content depicted. However, individuals with autism were significantly slower than the other groups in latency to first view the human figures, especially when there were 3 people depicted in the photographs (as compared with 2 people). When participants' own viewing pace was considered, individuals with autism resembled those with Down syndrome. Conclusion The current study supports the inclusion of social content with various numbers of human figures and sharing activities between human figures into visual scene displays, regardless of the population served. Study design and reporting practices in eye-tracking literature as it relates to autism and Down syndrome are discussed. Supplemental Material https://doi.org/10.23641/asha.6066545

scholarly journals Visual Attention Patterns in Adults According to the Use of Things in Aided AAC VSDs: An Eye-tracking Study

2021 ◽  
Vol 26 (3) ◽  
pp. 718-726
Author(s):  
Jin Hui Lee ◽  
Ji Young Na ◽  
Su Hyang Lee ◽  
Bong Won Yi
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Target Object ◽  
Visual Scene ◽  
Partial Group ◽  
Area Of Interest ◽  
Total Fixation ◽  
Object Usage ◽  
The Difference ◽  
Tracking Technology

Objectives: This study aims to investigate patterns of visual attention on a target object in VSDs (Visual Scene Displays) when they are designed with/without an action of usage of the object. We used eye-tracking technology to evaluate how the action of usage of an object in still photographs influenced the visual attention of adults without disabilities. We tried to examine visual attention on the contents of visual scene displays (VSDs).Methods: 25 college students participated in the study. Eye-tracking technology recorded point-of-gaze while participants viewed 20 photographs. Data from eye-tracking provided information on where participants were visually fixated and paid more attention on the presented VSDs including a target object.Results: Both total fixation duration and average fixation count were statistically significant. Participants visually fixated on the target object longer and more often when the object was being used in the presented VSDs. For AOI (Area Of Interest) time of the first fixation, after analyzing only a partial group that had the data match due to the difference in gaze pattern per subject, the average AOI time of the first fixation was shown to be faster when using an object in 6 out of 10 objects.Conclusion: This study supports the inclusion of an action of an object usage in VSDs suggesting that the act of object usage can partially influence the visual attention pattern of a user.

DISCUSSION OF VISUAL ATTENTION FOR SOLVING MULTIPLE CHOICE SCIENCE PROBLEM: AN EYE-TRACKING ANALYSIS

2015 ◽  
Author(s):  
Miroslawa Sajka ◽  
◽  
Roman Rosiek ◽  
Keyword(s):  
Problem Solving ◽  
Visual Attention ◽  
Eye Tracking ◽  
Physics Education ◽  
New Technology ◽  
Multiple Choice ◽  
Science Problem ◽  
Scientific Expertise ◽  
Tracking Technology ◽  
Mathematics And Physics

Eye-tracking technology was used to analyze the participants’ visual attention while solving a multiple-choice science problem. The research encompassed 103 people of varying levels of knowledge, from pupils to scientists. The respondents in general devoted more time to analyze the chosen fields. However, the trend is reversed for people with high scientific expertise and criticism and with extreme motivation to solve a problem. The trend depends also on the strategies of solving a problem and conviction about the correctness of the answer. Key words: eye-tracking, mathematics and physics education, problem solving, new technology in didactics of science.

scholarly journals Promoting L2 acquisition of multiword units through textually enhanced audiovisual input: An eye-tracking study

2021 ◽  
pp. 026765832110497
Author(s):  
Eva Puimège ◽  
Maribel Montero Perez ◽  
Elke Peters
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Item Difficulty ◽  
Empirical Support ◽  
L2 Acquisition ◽  
Online Processing ◽  
Multiword Units ◽  
Textual Enhancement ◽  
Word Skipping ◽  
Positive Effect

This study examines the effect of textual enhancement on learners’ attention to and learning of multiword units from captioned audiovisual input. We adopted a within-participants design in which 28 learners of English as a foreign language (EFL) watched a captioned video containing enhanced (underlined) and unenhanced multiword units. Using eye-tracking, we measured learners’ online processing of the multiword units as they appeared in the captions. Form recall pre- and posttests measured learners’ acquisition of the target items. The results of mixed effects models indicate that enhanced items received greater visual attention, with longer reading times, less single word skipping and more rereading. Further, a positive relationship was found between amount of visual attention and learning odds: items fixated longer, particularly during the first pass, were more likely to be recalled in an immediate posttest. Our findings provide empirical support for the positive effect of visual attention on form recall of multiword units encountered in captioned television. The results also suggest that item difficulty and amount of attention were more important than textual enhancement in predicting learning gains.

scholarly journals Visual attention on a respiratory function monitor during simulated neonatal resuscitation: an eye-tracking study

2018 ◽  
Vol 104 (3) ◽  
pp. F259-F264 ◽  
Author(s):  
Trixie A Katz ◽  
Danielle D Weinberg ◽  
Claire E Fishman ◽  
Vinay Nadkarni ◽  
Patrice Tremoulet ◽  
...  
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Tidal Volume ◽  
Respiratory Function ◽  
Neonatal Intensive Care ◽  
Neonatal Resuscitation ◽  
Positive Pressure ◽  
Qualitative Feedback ◽  
Visit Duration ◽  
Tracking Technology

ObjectiveA respiratory function monitor (RFM) may improve positive pressure ventilation (PPV) technique, but many providers do not use RFM data appropriately during delivery room resuscitation. We sought to use eye-tracking technology to identify RFM parameters that neonatal providers view most commonly during simulated PPV.DesignMixed methods study. Neonatal providers performed RFM-guided PPV on a neonatal manikin while wearing eye-tracking glasses to quantify visual attention on displayed RFM parameters (ie, exhaled tidal volume, flow, leak). Participants subsequently provided qualitative feedback on the eye-tracking glasses.SettingLevel 3 academic neonatal intensive care unit.ParticipantsTwenty neonatal resuscitation providers.Main outcome measuresVisual attention: overall gaze sample percentage; total gaze duration, visit count and average visit duration for each displayed RFM parameter. Qualitative feedback: willingness to wear eye-tracking glasses during clinical resuscitation.ResultsTwenty providers participated in this study. The mean gaze sample captured wa s 93% (SD 4%). Exhaled tidal volume waveform was the RFM parameter with the highest total gaze duration (median 23%, IQR 13–51%), highest visit count (median 5.17 per 10 s, IQR 2.82–6.16) and longest visit duration (median 0.48 s, IQR 0.38–0.81 s). All participants were willing to wear the glasses during clinical resuscitation.ConclusionWearable eye-tracking technology is feasible to identify gaze fixation on the RFM display and is well accepted by providers. Neonatal providers look at exhaled tidal volume more than any other RFM parameter. Future applications of eye-tracking technology include use during clinical resuscitation.

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