Using Mass Media Domestic Violence Campaigns to Encourage Bystander Intervention

2014 ◽  
pp. 205-222
2017 ◽  
Vol 5 (2) ◽  
pp. 166 ◽  
Author(s):  
Norman C. H. Wong ◽  
Eryn Bostwick

This study examined the effectiveness of various messaging via Twitter in persuading bystanders of domestic violence (DV) to intervene on behalf of DV victims. Using Fishbein’s (2000) integrative model of behavioral prediction as a guiding framework, an experiment was conducted with 196 undergraduates from a large Southwestern university. Participants were randomly assigned to read either a: (1) tweet describing warning signs associated with DV motivating bystander intervention, (2) gain or loss framed tweet emphasizing why a bystander chose to intervene, or (3) control tweet that simply provided statistics on the prevalence of DV in the U.S. Results indicate injunctive norms were the best predictor of participants’ intent to intervene in a DV situation, and that the most effective approach to promoting bystander intervention is to highlight warning signs of DV. Implications for practice are also discussed.


EGALITA ◽  
2012 ◽  
Author(s):  
Hj. Elfi Mu’awanah, M.Pd

Violence on mass media is one short of discrimination towards women. It shows the fact that violence which are mostly women experiencing needs real solution such as gender issues and regulation on domestic violence socialization. Government plays important part in reducing the rate of domestic violence  that are presented in mass media lately in terms of law enforcement. It is also  crucial that all people are aware of this issue  if they become the victims report to institution or person who is in charge with domestic violence case.


2016 ◽  
Vol 1 (3) ◽  
pp. 10
Author(s):  
Tommy Prayoga ◽  
Amanda Giovani Pea ◽  
Yosef Dedy Pradipto

Previous studies have shown the rate of domestic violence towards women in Indonesia is increasing. Researches in the field have found that one of the most effective ways to prevent the violence was the bystander. To understand the characteristics of bystander in the sample of teenager in Indonesia, this study seeks to determine the relationship between efficacy and Decisional Balance and likelihood to intervene. The result showed that there is a significant correlation between bystander efficacy and tendency to intervene, yet no empirical support for Decisional Balance.2398-4279 © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Domestic violence; Bystander Intervention; Bystander Efficacy; Bystander Decisional Balance


2021 ◽  
Vol 13 (8) ◽  
pp. 4135
Author(s):  
Lidia Puigvert ◽  
Ana Vidu ◽  
Patricia Melgar ◽  
Marifa Salceda

Gender-based violence and domestic violence constitute a huge problem all across countries and continents. The COVID-19 outbreak and the lockdown produced as a consequence of it have contributed to escalating this problem. Many national organisms reported an increase in the data on domestic violence during confinement. Bystander intervention often constitutes one of the most effective mechanisms of attention. The problem is that bystanders do not always dare to intervene. This article aims to provide knowledge on the reasons for this lack of intervention and its connection to domestic violence, while presenting measures to encourage intervention and victim support, offering protection to those most in need during this pandemic. The research was conducted through questionnaires distributed online among social entities in charge of providing care to women suffering from domestic violence during the lockdown. The results have shown that most of these entities have had to intervene in providing support to women during the lockdown. In conclusion, the case of the Unitary Platform Against Gender Violence and the entities, which are members of the platform, acted in situations of domestic violence produced during confinement, based on the mutual support provided by being a group of entities that have the support of the Platform.


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