Uses and gratifications

Author(s):  
Warwick Reider ◽  
Bo Li
2001 ◽  
Vol 13 (2) ◽  
pp. 62-72 ◽  
Author(s):  
Frank Schwab

Zusammenfassung. Der Beitrag unterscheidet Ansätze der Untersuchung der Unterhaltungsrezeption in explorative und theoriegeleitete. Der “Uses and Gratifications“-Ansatz sowie der Eskapismusansatz sind dem explorativen Vorgehen zuzuordnen. Theoriegeleitete Ansätze werden in erregungspsychologische Konzepte und in identitätsorientierte Konzepte unterteilt und durch eigene Überlegungen zu emotionspsychologischen Konzepten ergänzt. Es lässt sich verdeutlichen, dass die Auseinandersetzung mit Emotionen fruchtbar im Lichte der Evolution geführt werden kann. Proximate Erklärungsansätze der Unterhaltungsrezeption lassen sich am Beispiel des “Stimulus Evaluation Check“-Modells (SEC) der Emotionsgenese erörtern, während distale/ultimate Erklärungen mit dem Konzept “Evolvierter Psychischer Mechanismen“ (EPMs) am Beispiel der Funktionsanalyse positiver Emotionalität dargestellt werden. Ergänzend zum SEC-Modell wird neben der Berücksichtigung der Realitäts-Fiktions-Unterscheidung eine Differenzierung positiver Emotionalität in Freude, Interesse und Zufriedenheit vorgeschlagen. Diese Unterscheidungen führt der Beitrag aus einer evolutionspsychologischen Perspektive heraus ein. Die adaptive Funktion positiver Emotionalität liegt dabei in einer Erweiterung des Denk- und Handlungsraumes. Dies lässt sich ohne weiteres mit dem identitätsorientierten Ansatz der Unterhaltungsrezeption in Einklang bringen.


2021 ◽  
Vol 4 ◽  
pp. 205920432110225
Author(s):  
Amanda E Krause ◽  
Solange Glasser ◽  
Margaret Osborne

Investigations of music in everyday life are dominated by a functional perspective, drawn from work using the theory of Uses and Gratifications. In so doing, we may have neglected to fully appreciate the value people place on music listening. Therefore, the present study considered if, and why, people value music listening and probed instances when they may not want to listen to music in everyday life. A sample of 319 university students residing in Australia (76.50% female, M age = 20.64) completed an online questionnaire, on which they were asked to provide short responses to open-ended questions directly addressing two research questions. Inductive thematic analysis yielded 13 themes synthesizing how participants valued listening to music, such as appreciation, emotion, time and engagement, cognitive factors, and mood regulation. Reasons for not listening to music were summarized by eight themes dominated by interference with activities that required focus or concentration, followed by environmental context, affective responses, music engagement and inversely, a preference for silence or other auditory stimuli. Fifteen percent of participants stated there was never a time they did not want to listen to music. The findings provide a novel perspective on the value of music listening beyond that considered by uses and gratifications with regard to the function of listening to music in everyday life.


2007 ◽  
Vol 14 (2) ◽  
pp. 102-121 ◽  
Author(s):  
Douglas A. Ferguson ◽  
Clark F. Greer ◽  
Michael E. Reardon

2021 ◽  
pp. 097215092110056
Author(s):  
Evelyn Lopez ◽  
Jose A. Flecha-Ortiz ◽  
Maria Santos-Corrada ◽  
Virgin Dones

Ephemeral content has become a vital marketing resource for companies, but its effects have rarely been addressed in academic literature. Through the theory of uses and gratifications (U&G), we explore ephemeral content, the impact of Snapchat use, and their impact on millennials’ purchase motivation. Through an electronic survey of 454 millennial-generation participants, analysed through SMART-PLS, theoretical contributions are presented in identifying modality-based gratifications and interactivity-based gratifications as two additional sources of gratification that generate the modality of Snapchat’s ephemeral content. The study theoretically reflects how much interaction and identification with the medium generates a positive involvement in the audience’s needs, thus explaining its reasons for use.


Author(s):  
Maite Soto-Sanfiel

Despite claims that “cinema is dead” or that it only interests nostalgic old-timers, statistics indicate a global increase in theater attendance. Not only is moviegoing still one of the favorite forms of entertainment, but it especially appeals to young people. Moreover, communication research seems to have neglected cinema, but the relationship between modern-day teenagers and the silver screen needs to be observed. This chapter reports the results of a cross-cultural study based on the uses and gratifications paradigm with youngsters from eight European countries. It presents their cinematographic uses and consumption, their motivations for going to the movies, and their preferences and conceptions regarding different movie traditions. The study also performs cross-cultural contrasts to reveal more about the impact of regional, national, and global forces on the psychological relationship between today’s teenagers and cinema.


First Monday ◽  
2021 ◽  
Author(s):  
Libby Hemphill ◽  
A.J. Million ◽  
Ingrid Erickson

We present findings from interviews with 23 individuals affiliated with non-profit organizations (NPOs) to understand how they deploy information and communication technologies (ICTs) in their civic engagement efforts. Existing research about NPO ICT use is often critical, but we did not find evidence that NPOs fail to use tools effectively. Rather, we detail how NPOs assemble various ICTs to create infrastructures that align with their values. Overall, we find that existing theories about technology choice (e.g., task-technology fit, uses and gratifications) do not explain the assemblages NPOs describe. We argue that the infrastructures they fashion can be explained through the lens of moral economies rather than utility. Together, the rhetorics of infrastructure and moral economies capture the motivations and constraints our participants expressed and challenge how prevailing theories of ICT use describe the non-profit landscape.


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