The Influence Of Price, Product Quality And  Service Quality On Purchase Decision Of Netflix Applications

This study aims to determine the effect of price, product quality and service quality on purchasing decisions partially and simultaneously or collectively. After knowing the magnitude of the influence of the three independent variables, we will find the variable that most influences the purchase decision on the Netflix application. This study uses a purposive sampling technique which is included in the type of non-probability sampling, by distributing questionnaires to consumers of Netflix products who have bought and experienced Netflix products as many as 101 respondents. In this study using the SPSS 25 program with the analytical tools used are the Validity and Reliability Test, Multiple Linear Regression Analysis, Normality Test, Multicollinearity Test and Heteroscedasticity Test. The result of the multiple linear regression model is Y = 2. 031 + 0.133X1 + 0.263X2 + 0.357X3 and analysis shows that simultaneously there is an influence between price, product quality and service quality on purchasing decisions on the Netflix application. In addition, it was found that the R2 value was 0.567 or 56.7% and the remaining 43.3% was explained or influenced by other variables not included in this study.

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Pengaruh Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Konsumen King Cake

Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management ◽

10.20473/jmtt.v6i1.2654 ◽

2016 ◽

Vol 6 (1) ◽

Author(s):

Monica Maria ◽

Mohamad Yusak Anshori

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Customer Satisfaction ◽

Service Quality ◽

Multiple Linear Regression ◽

Product Quality ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Reliability Testing ◽

Validity And Reliability

The main purpose of this research is to identify the influence of product quality (X1) and service quality (X2) towards King Cake’s customer satisfaction (Y). The population of this research is King Cake’s customers. The sample size is 63 respondents. Respondents are selected using non-probability sampling, which is Purposive Sampling. This research uses multiple linear regression analysis. The validity and reliability testing to each indicator is taken before performing the multiple linear regression analysis. The research shows that product quality (X1) and service quality (X2) significantly influences King Cake’s customer satisfaction (Y). The finding shows that service quality (X2) gives more significant value towards customer satisfaction (Y) than product quality (X1) does.

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ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA AMBON

Jurnal Soso-Q ◽

10.30598/sosoq.v8i1.1084 ◽

2020 ◽

Vol 8 (1) ◽

Author(s):

Walter Tabelessy

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Product Quality ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Test Results ◽

Purchasing Decisions ◽

Quality Promotion

This study aims to analyze the effect of product quality, promotion and design on the purchasing decisions of Samsung Smartphones in Ambon City. The population in this study is Samsung Smartphone consumers in Ambon. The sample used was 100 respondents with accidental sampling technique. Data collection techniques with questionnaires, while data analysis techniques using multiple linear regression analysis. From the F test results it is known that the regression model is feasible to measure the purchasing decisions of Samsung smartphones to consumers in Ambon City. Based on the results of multiple linear regression analysis of the t test, the results show that product quality, promotion and design have a significant effect on the purchasing decision of Samsung Ambon City Smartphones. Keywords: Product Quality, Promotion, Design, Purchasing Decisions

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The influence of local brand image and product quality on customer loyalty at PT. Sinar Menara Deli Medan

JURNAL GLOBAL MANAJEMEN ◽

10.46930/global.v10i1.1133 ◽

2021 ◽

Vol 10 (1) ◽

pp. 38

Author(s):

Ronnie MT Sirait

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Product Quality ◽

Brand Image ◽

Linear Regression Analysis ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Number Of Customers

In managing a leading company, it is necessary to pay attention to the level of Local Brand Image and Product Quality as one of the elements that influence the Purchasing Decision. This study aims to determine the effect of local brand image and product quality on purchasing decisions simultaneously. The type of research used is explanatory research with a quantitative approach. The number of samples used in this study were 66 respondents, namely a number of customers at PT. Graha Aluminum Products. The analysis technique used is multiple linear regression analysis with hypothesis testing, namely F test (simultaneous) and T test (persial). The result of multiple linear regression Y = 3,326 + 0,357X1 + 0,695X2, shows that the local brand image variable has a significant effect on purchasing decisions with a value of tcount 3.105> ttable 2.026. Product Quality variable shows the tcount value of 3.105> 2.026, this means that Product Quality has a significant effect on Purchasing Decisions. The result of Fcount is 237.052> Ftable value of 3.25, that there is a significant influence between the variables of Local Brand Image and Product Quality simultaneously affect the Purchase Decision. While the value of the coefficient of determination, it is known that the Adjusted R Square obtained is 0.924 (92.4%), which means that the Local Brand Image and Product Quality are able to explain the Purchase Decision which illustrates the influence of other variables for the Purchasing Decision of PT. Graha Aluminum Products. Advice given to the leadership of PT. Graha Aluminum Medan Products to further enhance the Local Brand Image and Product Quality so that Purchase Decisions are higher.

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PROLL TAPE PADA UD. PRIMADONA JEMBER

Jurnal Ilmiah Inovasi ◽

10.25047/jii.v15i2.34 ◽

2016 ◽

Vol 15 (2) ◽

Author(s):

Shanti Maulina Ningrum ◽

Ratih Puspitorini Y. A. ◽

Wenny Dhamayanthi

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Multiple Linear Regression Model ◽

Regression Testing ◽

Purchase Decision ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Statistical Software ◽

Factors Affecting ◽

Independent Variables

This research title is Factors - Factors Affecting Purchase Decision Proll Tape in UD. Primadona Jember .The purpose of this research is to analyze and test the effect of independent variables simultaneously, partially and the variables that affect the dominant on purchasing decisions proll tape. This study took a sample of 40 respondents. Data were analyzed using statistical software SPSS version 16 with multiple linear regression model. Before analyzing the multiple linear regression to tested the validity and reliability. The results of the research conducted showed that regression testing F test showed that all independent variables have a significant effect on purchasing decisions. Regression testing test showed that the independent variables that affect the purchasing decisions of the variable packaging. While independent variables were not significant effect of variable price and taste. Dominant variable in affecting purchasing decisions in UD. Primadona is variable packaging.

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Pengaruh Kualitas Pelayanan, Servicescape dan Harga Terhadap Kepuasan Konsumen

Widya Cipta - Jurnal Sekretari dan Manajemen ◽

10.31294/widyacipta.v3i2.5581 ◽

2019 ◽

Vol 3 (2) ◽

pp. 203-208

Author(s):

Vina Islami

Keyword(s):

Linear Regression ◽

Customer Satisfaction ◽

Service Quality ◽

Multiple Linear Regression ◽

Consumer Satisfaction ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Significance Test ◽

Validity And Reliability

Globalization now has a big impact on people's lives, especially seen from their lifestyle. The mindset of a developing and changing society does not escape the influence of technological progress. Facing competition, companies must be able to place their products in the midst of intense business competition. Consumers today are smarter and selective in choosing the goods and services used. This study aims to examine the effect of service quality, servicescape, and prices on consumer satisfaction at consumers of Jasmine Beauty Clinic Bogor.This study used a survey research design on respondents by distributing questionnaires to consumers of Jasmine Beauty Clinic Bogor. The population of this study was the Bogor community who took care at Jasmine Beauty Clinic Bogor. The sample in this study amounted to 120 respondents using a purposive sampling technique with the criteria of respondents having done treatment at Jasmine Beauty Clinic Bogor and aged over 17 years. The data collection technique uses a questionnaire with a Likert scale, each of which has been tested and has met the validity and reliability requirements. Data analysis using multiple linear regression and hypothesis testing using the partial significance test (t test).The results of multiple linear regression analysis with SPSS version 16 show that service quality, servicescape, and prices partially have a positive and significant effect on customer satisfaction. Keywords: service quality, servicescape, price and customer satisfaction.

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THE INFLUENCE OF PROMOTION AND BRAND IMAGE TOWARD PURCHASE DECISION OF HONDA VARIO

Jurnal Apresiasi Ekonomi ◽

10.31846/jae.v7i1.205 ◽

2019 ◽

Vol 7 (1) ◽

pp. 121-130

Author(s):

Eko Putra

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purchase Decision ◽

Purchasing Decisions ◽

Probability Sampling

The purpose of this researchis to know the influence of promotion and brand image on the decision to purchase a Honda Vario motorcycle in West Pasaman. The population insthis research were all consumers who used Honda Vario motorcycle in West Pasaman . The sampling technique used was a Non Probability Sampling sample. Research instrument is a questionnaire. The data obtained were then processed using multiple linear regression analysis using SPSS. From the results of this researchfound the promotion variables (X1), and brand image (X2) have a significant effect on purchase decision with a significant level of 0,000. The magnitude of the effect of promotion (X1), and brand image (X2) on purchasing decisions (Y) is 0.781 or equal to 78.1% Keywords: Purchase Decision, Promotion, Brand Image

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Analisis Faktor yang Mempengaruhi Keputusan Pembelian pada Pusat Jajanan Kota Langsa

Jurnal Manajemen dan Keuangan ◽

10.33059/jmk.v8i3.2375 ◽

2020 ◽

Vol 8 (3) ◽

pp. 366-376

Author(s):

Rahmi Meutia ◽

Ivan Aulia

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Service Quality ◽

Multiple Linear Regression ◽

Product Quality ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Test Results ◽

Purchasing Decisions

The aim of this study is to determine the effect of product quality, servicescape and service quality to buyer’s purchasing decision in Langsa Snack Center. This study has 96 sample respondents with multiple linear regression analysis is choosen. The proof of hypothesis uses the T test, F test, and analysis of the coefficient of determination. Multiple linear regression analysis result shows Y = 1,549 + 0,191X1 + 0,272X2 + 0,258X3 and coefficient of determination result (Adjusted R Square) shows 0,664 or 66,40%. It shows the variables of product quality, servicescape and service quality affect purchasing decisions at the Langsa City Snack Center by 66,40%, while the remaining 33,60% is influenced by other variables not examined in this study such as price and location. T test results obtained partially product quality, servicescape and service quality significantly influence purchasing decisions at the Langsa City Snack Center. F test results obtained simultaneously product quality, servicescape and service quality significantly influence purchasing decisions at the Langsa City Snack Center

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PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis ◽

10.29103/e-mabis.v18i1.284 ◽

2018 ◽

Vol 18 (1) ◽

Author(s):

Mohd. Heikal

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Significant Influence ◽

Brand Image ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah Pada Counter Wardah Di Borobudur Kediri

JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi ◽

10.30737/jimek.v2i1.424 ◽

2019 ◽

Vol 2 (1) ◽

pp. 69

Author(s):

Jasinta Pangastuti ◽

Sudjiono Sudjiono ◽

Eni Prastiti

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Product Quality ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purchasing Decisions ◽

Probability Sampling ◽

Independent Variable

The sample in this study were some of the consumers who had purchased Wardah cosmetic products at the Wardah counter in Borobudur Kediri. The sampling technique uses non-probability sampling using purposive sampling technique. This study researcher determined the number of samples as many as 30 respondents. This study uses two variables as the object of research, namely the independent variable of product quality (X1) and price (X2) and the dependent variable is the purchasing decision (Y). In this study the researcher used a questionnaire that was filled out by the respondent, it was necessary to do the calculation using a Likert scale. The type of research used in this study is associative research, this research is included in the type of quantitative research. The Research Instrument Test uses Test Validity and Reliability. using data analysis in the form of (descriptive analysis, and multiple linear regression analysis and also using normality tests), hypothesis testing (partial significant testing (t-test), test variables together (F-test), coefficient of determination (R ^ 2 ) The test results partially show that product quality and price variables give a positive and significant influence on purchasing decisions. The results of the tests simultaneously show all the influential variables on purchasing decisions. The results of multiple linear regression analysis The regression coefficients of all independent variables show positive numbers. the most dominant independent variable is product quality (X1) with a regression coefficient of 0.551 while for the price variable (X2) is 0.385. Sampel dalam penelitian ini adalah sebagian dari konsumen yang telah membeli produk kosmetik Wardah di counter Wardah di Borobudur Kediri. Teknik pengambilan sampel menggunakan non-probability sampling dengan menggunakan teknik pengambilan sampel purposive sampling. Penelitian ini peneliti menentukan jumlah sampel sebanyak 30 responden. Penelitian ini menggunakan dua variabel sebagai objek penelitian yaitu variabel bebas kualitas produk (X1) dan harga (X2) dan variabel terikatnya keputusan pembelian (Y). Dalam penelitian ini peneliti menggunakan kuesioner yang telah diisi responden perlu dilakukan penghitungan dengan menggunakan skala Likert. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif, penelitian ini termasuk dalam jenis penelitian kuantitatif. Uji Instrumen Penelitian menggunakan Uji Validitas dan reliabilitas. menggunakan analisis data berupa (analisis deskriptif, dan analisis Regresi Linear Berganda dan juga menggunakan uji normalitas), pengujian hipotesis (pengujian signifikan parsial(uji-t), uji variabel secara bersama-sama(uji-F), koefisien determinasi ( ). Hasil pengujian secara parsial menunjukkan variabel kualitas produk dan harga memberikn pengaruh positif dan signifikan terhadap keputusan pembelian. Hasil pengujian secara simultan menunjukkan semua variabel berpengaruh terhadap keputusan pembelian. Hasil analisis regresi linear berganda Koefisien regresi dari semua variabel bebas menunjukkan angka positif. Dari kedua variabel bebas yang paling dominan berpengaruh adalah Kualitas produk (X1) dengan koefisien regresi sebesar 0,551sedangkan untuk variabel harga(X2) sebesar 0,385.

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Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

BISMA (Bisnis dan Manajemen) ◽

10.26740/bisma.v6n2.p139-147 ◽

2018 ◽

Vol 6 (2) ◽

pp. 139

Author(s):

Bintang Jalasena Anoraga ◽

Sri Setyo Iriani

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Reference Group ◽

Linear Regression Analysis ◽

Virtual Community ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Snowball Sampling ◽

Purchasing Decisions ◽

Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

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