scholarly journals The influence of local brand image and product quality on customer loyalty at PT. Sinar Menara Deli Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 38
Author(s):  
Ronnie MT Sirait
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Number Of Customers

In managing a leading company, it is necessary to pay attention to the level of Local Brand Image and Product Quality as one of the elements that influence the Purchasing Decision. This study aims to determine the effect of local brand image and product quality on purchasing decisions simultaneously. The type of research used is explanatory research with a quantitative approach. The number of samples used in this study were 66 respondents, namely a number of customers at PT. Graha Aluminum Products. The analysis technique used is multiple linear regression analysis with hypothesis testing, namely F test (simultaneous) and T test (persial). The result of multiple linear regression Y = 3,326 + 0,357X1 + 0,695X2, shows that the local brand image variable has a significant effect on purchasing decisions with a value of tcount 3.105> ttable 2.026. Product Quality variable shows the tcount value of 3.105> 2.026, this means that Product Quality has a significant effect on Purchasing Decisions. The result of Fcount is 237.052> Ftable value of 3.25, that there is a significant influence between the variables of Local Brand Image and Product Quality simultaneously affect the Purchase Decision. While the value of the coefficient of determination, it is known that the Adjusted R Square obtained is 0.924 (92.4%), which means that the Local Brand Image and Product Quality are able to explain the Purchase Decision which illustrates the influence of other variables for the Purchasing Decision of PT. Graha Aluminum Products. Advice given to the leadership of PT. Graha Aluminum Medan Products to further enhance the Local Brand Image and Product Quality so that Purchase Decisions are higher.

Peningkatan Keputusan Pembelian Melalui Celebrity Endorsement, Kualitas Produk dan Citra Merek

2021 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Yusuf Yusuf ◽  
Aprilia Attika Tiauw ◽  
Mohammad Amin ◽  
Hastuti Mustamin
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
Purchasing Decision

This study aims to determine the effect of celebrity endorsement, product quality and brand image on purchasing decisions. Respondents of this research are customers of Beauty store at Kendari who buy and use Scarlett Handbody products totaling 110 samples. Multiple linear regression analysis was used to analyze the data in this study. The results showed that purchasing decisions were significantly influenced by celebrity endorsement, product quality and brand image. This study also found that brand image has the strongest role in influencing the purchasing decision of scarlet handbody.  

scholarly journals PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK PADA KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE XIAOMI

2021 ◽  
Vol 10 (5) ◽  
pp. 416
Author(s):  
I Putu Gede Agi Agata Wirawan ◽  
Ni Ketut Seminari
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Effective Communication ◽  
Purchase Decision ◽  
Communication Tool ◽  
Purchasing Decisions ◽  
Purposive Sampling

The development of technology is growing rapidly, so that smartphones are common and an effective communication tool for users to meet all their needs and interests. Many manufacturers provide smartphone products that offer various conveniences. There are several considerations for consumers in buying a product such as price, brand image and product quality. Purpose of this study is to determine the effect of price, brand image and product quality on purchasing decisions. Research was conducted in Denpasar and the population in this study are consumers who had bought or used Xiaomi smartphone. The research sample consisted of 120 respondents with purposive sampling. Data are analyzed using multiple linear regression. results show that price has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and product quality has a positive and significant effect on purchasing decisions o Xiaomi smartphones in Denpasar. Keywords: Price, Brand Image, Product Quality, Purchase Decision

scholarly journals PURCHASE DECISION BASED ON THE BRAND IMAGE, PRODUCT DESIGN AND LIFESTYLE ON CONVERSE SHOES IN SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Assa Agustin ◽  
Sudarwati Sudarwati ◽  
Siti Maryam
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Design ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Analysis Technique

The purpose of this study was to determine the effect of brand image, product design and lifestyle on purchasing decisions for Converse shoes in Surakarta. This type of research uses quantitative descriptive research. The variables in this study were a brand image, product design and lifestyle. The population of this study was all people of Surakarta City, especially those who wear Converse shoes. The research sample consisted of 100 people, using purposive sampling technique, and data collection using a questionnaire. The data analysis technique used in this research is the coefficient of determination analysis technique, the classical assumption test and multiple linear regression. The test results of multiple linear regression analysis show that brand image has no significant effect on purchasing decisions, product design has a significant effect on purchasing decisions, and lifestyle has a significant effect on purchasing decisions. Keywords: Brand.Image, Product.Design,.Lifestyle

scholarly journals PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KFC DI KOTA BENGKULU

2020 ◽  
Vol 15 (1) ◽  
pp. 95-107
Author(s):  
Yudi Irawan Abi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Quality Product ◽  
The City

The purpose of this study is to look at the effect of brand image and product quality on purchasing decisions for KFC products in the city of Bengkulu. This research was conducted based on a quantitative approach. Data were collected using a questionnaire involving 100 respondents. Data analysis was used using multiple linear regression. The results of this study reveal that the influence of brand image has a significant effect on purchasing decisions on KFC products in Bengkulu City. The effect of product quality has a significant effect on decisions on KFC products in Bengkulu City.Keywords: product quality; Product Knowledge; and Purchase Decision.

THE INFLUENCE OF PROMOTION AND BRAND IMAGE TOWARD PURCHASE DECISION OF HONDA VARIO

2019 ◽  
Vol 7 (1) ◽  
pp. 121-130
Author(s):  
Eko Putra
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Probability Sampling

The purpose of this researchis to know the influence of promotion and brand image on the decision to purchase a Honda Vario motorcycle in West Pasaman. The population insthis research were all consumers who used Honda Vario motorcycle in West Pasaman . The sampling technique used was a Non Probability Sampling sample. Research instrument is a questionnaire. The data obtained were then processed using multiple linear regression analysis using SPSS. From the results of this researchfound the promotion variables (X1), and brand image (X2) have a significant effect on purchase decision with a significant level of 0,000. The magnitude of the effect of promotion (X1), and brand image (X2) on purchasing decisions (Y) is 0.781 or equal to 78.1% Keywords: Purchase Decision, Promotion, Brand Image

scholarly journals Analisis Faktor yang Mempengaruhi Keputusan Pembelian pada Pusat Jajanan Kota Langsa

2020 ◽  
Vol 8 (3) ◽  
pp. 366-376
Author(s):  
Rahmi Meutia ◽  
Ivan Aulia
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions

The aim of this study is to determine the effect of product quality, servicescape and service quality to buyer’s purchasing decision in Langsa Snack Center. This study has 96 sample respondents with multiple linear regression analysis is choosen. The proof of hypothesis uses the T test, F test, and analysis of the coefficient of determination. Multiple linear regression analysis result shows Y = 1,549 + 0,191X1 + 0,272X2 + 0,258X3 and coefficient of determination result (Adjusted R Square) shows 0,664 or 66,40%. It shows the variables of product quality, servicescape and service quality affect purchasing decisions at the Langsa City Snack Center by 66,40%, while the remaining 33,60% is influenced by other variables not examined in this study such as price and location. T test results obtained partially product quality, servicescape and service quality significantly influence purchasing decisions at the Langsa City Snack Center. F test results obtained simultaneously product quality, servicescape and service quality significantly influence purchasing decisions at the Langsa City Snack Center

scholarly journals PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Mohd. Heikal
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase  decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

PENGARUH HARGA, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HONDA INDAKO BINJAI

2021 ◽  
pp. 264-285
Author(s):  
Rosa Ningsih Dachi ◽  
Nawary Saragih ◽  
Peran Simanhuruk
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
F Test

The purpose of this study was to determine and explain the effect of price, promotion and brand image on purchasing decisions at PT. Honda Indako Binjai. Data collection was carried out by distributing questionnaires to 96 consumers who already owned a Honda Scoopy stylish sporty motorbike. Testing techniques used in research are validity testing, reliability testing, multiple linear regression analysis, hypothesis testing (F test and t test) and analysis of the coefficient of determination. Data analysis using SPSS version 22. From the results of the study showed multiple linear regression equations where: Y= 4.740+0.369X1+0.145X2+0.251X3+e. Simultaneously (F test) price, promotion, and brand image have a positive and significant effect on purchasing decisions (F-count of 50.344 > F-table 2.70). Partially (t test) the price has a positive and significant effect on purchasing decisions where t-count 5.545>t-table 1.66159 with a significant level of 0.000 t-table1,66159 with a significant level of 0.000 t-table 1.66159 with a significant level of 0.013

scholarly journals The Influence Of Price, Product Quality And Service Quality On Purchase Decision Of Netflix Applications

2021 ◽  
Vol 2 (5) ◽  
pp. 1705-1711
Author(s):  
Waseso Segoro ◽  
Mochamad Rifky Rifaldi
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Model ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability

This study aims to determine the effect of price, product quality and service quality on purchasing decisions partially and simultaneously or collectively. After knowing the magnitude of the influence of the three independent variables, we will find the variable that most influences the purchase decision on the Netflix application. This study uses a purposive sampling technique which is included in the type of non-probability sampling, by distributing questionnaires to consumers of Netflix products who have bought and experienced Netflix products as many as 101 respondents. In this study using the SPSS 25 program with the analytical tools used are the Validity and Reliability Test, Multiple Linear Regression Analysis, Normality Test, Multicollinearity Test and Heteroscedasticity Test. The result of the multiple linear regression model is Y = 2. 031 + 0.133X1 + 0.263X2 + 0.357X3 and analysis shows that simultaneously there is an influence between price, product quality and service quality on purchasing decisions on the Netflix application. In addition, it was found that the R2 value was 0.567 or 56.7% and the remaining 43.3% was explained or influenced by other variables not included in this study.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

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