scholarly journals Being Māori and Pākehā: Methodology and Method in Exploring Cultural Hybridity

Author(s):  
Niki Grennell-Hawke ◽  
Keith Tudor

This article addresses the first author’s experience of identifying as both Māori and Pākehā in Aotearoa New Zealand. Based on her own research using both kaupapa research theory and heuristic research method, and supervised by the second author, the article describes her negotiation of the experience of being a hybrid cultural subject and object, of belonging and not belonging. The article extends the practice and understanding of cross-cultural research on a number of levels: the intrapsychic (i.e., within the principal investigator herself), the interpersonal (i.e., between the researcher and supervisor), and the methodological (i.e., between an indigenous and a Western theory).

2010 ◽  
Vol 50 (6) ◽  
pp. 654-668 ◽  
Author(s):  
Leah J. Watkins ◽  
Juergen Gnoth

This study evaluates the research method of means–end in a cross-cultural research context in order to understand Japanese tourists’ values that drive travel choices in New Zealand. It contributes an extensive critique of means–end analysis and its advantages over quantitative research methods in cross-cultural research. Its theoretical contribution comes in the form of a set of values or travel motivators, including a number of culturally motivated values that reveal unique insights into Japanese travel experiences. The article argues that meaningful values research must consider not only those values that are commonly understood across cultures but also those that are particular to the culture of interest, in order to understand what drives perception and satisfaction relevant for destination management and marketing. The data can be used to address a number of practical issues facing tourism practitioners such as segmenting the Japanese market, positioning tourism offerings within this market, and developing communication strategies.


2018 ◽  
Vol 19 (1) ◽  
pp. 106-132
Author(s):  
Alexei D. Palkin

Abstract Cross-cultural research is crucially important in the modern globalized world where different cultural notions clash and interact. This article sheds light on the notions “money” and “house”, which represent attitudes to property, in the perception of Russians and the Japanese. The research method is an association experiment that allows to explain the grounds for mutual understanding or possible misunderstanding in the instances of interethnic contacts. Analysis of association fields formed on the basis of two Russian and one Japanese sampling shows that modern Japanese tend to perceive money as beneficial, while modern Russians tend to perceive it as something evil and related to governance. 21st-century Japanese respondents and 21st-century Russian respondents proved to be more work-oriented than their early 1990s Russian counterparts. Regardless of cultural differences, both Russians and the Japanese admitted their need of money as an indispensable element of modern life. A house is understood in both cultures as a place to live in, but 1990s Russians found it less cozy and comfortable than 21st-century Russians and the Japanese.


Foods ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 2880
Author(s):  
Sara R. Jaeger ◽  
David Jin ◽  
Grace S. Ryan ◽  
Joachim J. Schouteten

Emoji have been argued to have considerable potential for emotion research but are struggling with uptake in part because knowledge about their meaning is lacking. The present research included 24 emoji (14 facial, 10 non-facial) which were characterized using the PAD model (Pleasure —Arousal-Dominance) of human affect by 165 consumers in New Zealand and 861 consumers in the UK. The results from the two countries were remarkably similar and contributed further evidence that emoji are suitable for cross-cultural research. While significant differences between the emoji were established for each of the PAD dimensions, the mean scores differed most on the Pleasure dimension (positive to negative), then on the Arousal dimension (activated to deactivated), and lastly on the Dominance dimension (dominance to submissive). The research also directly measured the perceived appropriateness of the 24 emoji for use with foods and beverages. The emoji face savoring food (😋), clapping hands (👏) and party popper (🎉) were in the top-5 for the highest appropriateness in food and beverage context for both studies, as was a strong negative expression linked to rejection (Study 1: face vomiting (🤮); Study 2: nauseated face (🤢)). On the other hand, zzz (💤) and oncoming fist (👊) were considered as the least appropriate to be used in a food and beverage context in both studies. Again, the results from the UK and NZ were in good agreement and identified similar groups of emoji as most and least suitable for food-related consumer research.


2019 ◽  
Vol 42 ◽  
Author(s):  
Penny Van Bergen ◽  
John Sutton

Abstract Sociocultural developmental psychology can drive new directions in gadgetry science. We use autobiographical memory, a compound capacity incorporating episodic memory, as a case study. Autobiographical memory emerges late in development, supported by interactions with parents. Intervention research highlights the causal influence of these interactions, whereas cross-cultural research demonstrates culturally determined diversity. Different patterns of inheritance are discussed.


1988 ◽  
Vol 33 (6) ◽  
pp. 543-543
Author(s):  
Kaye Middleton Fillmore

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