Utilization of Instagram: Efforts to Introduce Publishing Study Program and Publishing Works to the Community

MEDIASI ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 202-220
Author(s):  
Diah Amelia ◽  
Nurul Akmalia
Keyword(s):  
New Media ◽  
Communication Theory ◽  
Media Theory ◽  
Learning Activities ◽  
Marketing Communication ◽  
Study Program ◽  
Study Results ◽  
Descriptive Approach ◽  
Creative Media ◽  
Selection Of

This article discusses the selection of Instagram as a promotional medium in introducing the Creative Media State Polytechnic Publishing study program and publishing works. Information such as photos or videos of work products, pictures of learning activities, and other activities added to the Instagram account. This information can be seen by followers and can get a response or input directly. The study used qualitative research methods with a descriptive approach. The theory used is New Media and Internet theory, Social Media theory, and Marketing Communication theory. The study results explain that the use of Instagram significantly facilitates the spread of messages quickly and reaches more people. The content on the Instagram account @prodi.penerbitan.polimedia follows the institution's image but still has to be packaged in an attractive style and design and has new value.

scholarly journals Utilization of Instagram: Efforts to Introduce Publishing Study Program and Publishing Works to the Community

MEDIASI ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 202-220
Author(s):  
Diah Amelia ◽  
Nurul Akmalia
Keyword(s):  
New Media ◽  
Communication Theory ◽  
Media Theory ◽  
Learning Activities ◽  
Marketing Communication ◽  
Study Program ◽  
Study Results ◽  
Descriptive Approach ◽  
Creative Media ◽  
Selection Of

This article discusses the selection of Instagram as a promotional medium in introducing the Creative Media State Polytechnic Publishing study program and publishing works. Information such as photos or videos of work products, pictures of learning activities, and other activities added to the Instagram account. This information can be seen by followers and can get a response or input directly. The study used qualitative research methods with a descriptive approach. The theory used is New Media and Internet theory, Social Media theory, and Marketing Communication theory. The study results explain that the use of Instagram significantly facilitates the spread of messages quickly and reaches more people. The content on the Instagram account @prodi.penerbitan.polimedia follows the institution's image but still has to be packaged in an attractive style and design and has new value.

scholarly journals Integrated Marketing Communication as An Element of Visitors’ Selection of Heritage Destination: A Theoretical Framework

2020 ◽  
pp. 39-46
Keyword(s):  
Communication Theory ◽  
Heritage Tourism ◽  
Marketing Mix ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Review Of Literature ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Selection Of

Integrated marketing communications (IMC) is a major communication archetype rooted from communication theory. Integrated Marketing Communications (IMC) is known as one of 4ps marketing mix elements. Heritage tourism is based on significant histories, or humanity to attract visitors to discover, to explore, and to enjoy attractions. The purpose of this paper is to identify the components of Integrated Marketing Communication (IMC) as an element for selection of heritage destinations by the visitors. This paper adopts a qualitative approach in identifying the components of IMC which are essential in selection of heritage destination. The identification is primarily based on extensive review of literature based on IMC, Heritage Tourism, and Destination Marketing.

Ernest Fenollosa's Etymosinology in the Age of Global Communication

2009 ◽  
Vol 26 (2-3) ◽  
pp. 249-273 ◽  
Author(s):  
Hwa Yol Jung
Keyword(s):  
New Media ◽  
Communication Theory ◽  
Zen Buddhism ◽  
Social Process ◽  
Full Scale ◽  
Cross Cultural ◽  
Media Theory ◽  
Global Communication ◽  
Relational Ontology ◽  
Meiji Restoration

This article puts forward the thesis that in the age of multiculturalism, global communication is rooted in cross-cultural understanding as shown in McLuhan's late communication theory. The American philosopher Ernest Fenollosa went to Japan during the Meiji Restoration when it started in earnest full-scale Westernization. He became fascinated with the poetics of sinography manifested in etymosinology. Etymosinology reveals the depth of the Sinic cultural soul, which is this-worldly, practical, concrete and specific. Sinism (i.e. Confucianism, Daoism and Chan/Zen Buddhism) is a species of relational ontology which is predicated upon the conception of reality as social process. This social process is always already embodied. With the aid of Merleau-Ponty's phenomenology of embodiment, I critically explore and examine the connection between embodiment and `new media' theory.

scholarly journals Penerapan Lesson Study pada Kegiatan Praktikum Mikrobiologi Program Studi Pendidikan Biologi IKIP Budi Utomo Malang

2016 ◽  
Vol 8 (2) ◽  
pp. 51
Author(s):  
TRIO AGENG PRAYITNO ◽  
NURIL HIDAYATI
Keyword(s):  
Lesson Study ◽  
Biology Education ◽  
Education Students ◽  
Study Program ◽  
Study Selection ◽  
Study Results ◽  
And Performance ◽  
Psychomotor Ability ◽  
Selection Of

Microbiology course is one of the compulsory subjects in the study program of education. This course requires implemented in two activities that is theory and practical. Limitations of equipment and materials in practical activities, the lack of detailed practical instructions for each topic, as well as the implementation of lab activities less systematically make this activity less than optimal. The development of psychomotor abilities and performance of students who are less maximized become another problem related to the achievement of learning objectives in accordance with the standards of competence in this course. Based on the above problems the researchers conducted a study on lab activities based lesson study. Selection of lesson study is done to correct deficiencies in each study appears from some observers and colleagues who participated in the activities of lesson study. Results from this study that practical activities based lesson study is able to improve the quality of learning and improving biology education students psychomotor ability at IKIP Budi Utomo Malang

scholarly journals Komunikasi Cyber Beauty Vlogger Fatya Biya dalam Mendukung Citra Merek Wardah

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 295
Author(s):  
Yolanda Octha Verren ◽  
Septia Winduwati
Keyword(s):  
New Media ◽  
Communication Theory ◽  
Brand Image ◽  
Media Theory ◽  
Image Theory ◽  
Online Data ◽  
Community Activities ◽  
Key Informant ◽  
The Times ◽  
Collection Methods

In the case of the development of media massa now is a supporter of the needs in community activities.  In the era of globalization, developing technology can make it easier for people to get information practically and effectively by following the times.  YouTube is one example of new media that is currently quite popular.  This study aims to determine Fatya Biya's cyber beauty vlogger communication in supporting Wardah's brand image.  Theories used in this research are cyber communication theory, new media theory and brand image theory.  This research was conducted using descriptive qualitative methods.  Data collection methods from this research are interviews, document studies and online data.  Interviews were conducted with 1 key informant and 3 informants consisting of one beauty vlogger namely Fatya Biya and three Fatya Biya subribers who watched the Wardya one brand makeup video tutorial on YouTube.  The results of this study explain the cyber communication done by beauty vlogger Fatya Biya in supporting Wardah's brand image on YouTube, which is that he uses YouTube as a means to communicate about Wardah products in a video titled Wardah one brand makeup tutorial in supporting Wardah's image, which is halal and economical.Pada hal perkembangan media massa saat ini merupakan sebuah pendukung kebutuhan dalam aktivitas masyarakat. Dalam era globalisasi, teknologi yang berkembang dapat memudahkan masyarakat untuk mendapatkan informasi secara praktis dan efektif dengan mengikuti perkembangan zaman. YouTube adalah salah satu contoh dari new media yang saat ini cukup digemari. Penelitian ini bertujuan untuk mengetahui komunikasi cyber beauty vlogger Fatya Biya dalam mendukung citra merek Wardah. Teori yang digunakan dalam penelitian ini adalah teori komunikasi cyber, teori new media dan teori citra. Penelitian ini dilakukan menggunakan metode kualitatif secara deskriptif. Metode pengumpulan data dari penelitian ini adalah wawancara, studi dokumen dan data online. Wawancara dilakukan kepada 1 key informan dan 3 informan yang terdiri dari satu beauty vlogger yaitu Fatya Biya dan tiga subribers Fatya Biya yang  menonton video Wardah one brand makeup tutorial Fatya di YouTube. Hasil dari penelitian ini menjelaskan  komunikasi cyber yang dilakukan oleh beauty vlogger Fatya Biya dalam mendukung citra merek Wardah di YouTube yaitu ia menggunakan YouTube sebagai sarana untuk mengkomunikasikan mengenai produk Wardah dalam video yang berjudul Wardah one brand makeup tutorial dalam mendukung citra Wardah yaitu halal dan ekonomis.

scholarly journals Analisis Industri Kreatif Dalam Memanfaatkan Identitas Kota Melalui Media Baru

2018 ◽  
Vol 10 (1) ◽  
pp. 95
Author(s):  
Farid Rusdi ◽  
Gregorius Genep Sukendro
Keyword(s):  
New Media ◽  
Communication Theory ◽  
Creative Industries ◽  
Creative Industry ◽  
Marketing Communication ◽  
Literature Study ◽  
Two Cities ◽  
Potential Customers

Creative industry in Indonesia is growing rapidly cannot be separated from new media support. Utilization of new media by the creative industry attracts potential customers not only from domestic but also from abroad. They can get information about the creative industry through new media. The place where the creative industry is there is also a consideration for potential consumers in determining the choice. In this study aims to find out how the creative industry strategy communicates the attractiveness of the place where they are so that the interest of potential customers. This research will use marketing communication theory and new media. And in analyzing data obtained by researcher will use SOSTAC analysis. In addition to observation and literature study, researchers also conducted interviews with industry parties from two cities that are identical with the creative industries of Bandung and Yogyakarta, which has gained a reputation in overseas markets. From this research found that creative industry players have the potential to attract tourists, especially from abroad.  Industri kreatif di Indonesia berkembang pesat tidak bisa lepas dari dukungan media baru. Pemanfaatan media baru oleh industri kreatif menarik minat calon konsumen tidak hanya dari dalam negeri tapi juga dari luar negeri. Mereka bisa mendapatkan informasi tentang industri kreatif melalui media baru. Tempat di mana industri kreatif itu ada juga menjadi pertimbangan bagi calon konsumen dalam menentukan pilihannya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi industri kreatif mengkomunikasikan daya tarik tempat di mana mereka berada sehingga menjadi daya tarik minat calon konsumen. Penelitian ini menggunakan teori komunikasi pemasaran dan media baru. Dan dalam menganalisis data yang diperoleh peneliti menggunakan analisis SOSTAC. Selain melakukan observasi dan studi pustaka, peneliti juga melakukan wawancara dengan pihak industri dari dua kota yang identik dengan industri kreatif yakni Bandung dan Yogyakarta yang sudah mendapat reputasi di pasar mancanegara. Dari penelitian ini ditemukan bahwa pelaku industri kreatif memiliki potensi untuk menarik minat wisatawan terutama dari luar negeri. 

scholarly journals Strategi Komunikasi Pemasaran Wisata Baru Setigi di Gresik Jawa Timur

2019 ◽  
Vol 9 (2) ◽  
pp. 114-129
Author(s):  
Uzlifatul Jannah ◽  
Agoes Moh. Moefad
Keyword(s):  
Communication Theory ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Tourism Marketing ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Youth Community ◽  
Limestone Hill

This article discusses how the tourism marketing communication strategy "Setigi" in Sekapuk Village, Ujungpangkah District, Gresik Regency. The purpose of this study was to determine the marketing communication strategy of Village-Owned Enterprises (Bumdes) and tourism awareness groups (Pokdarwis) "Pelangi" in tourism marketing. limestone hill "Setigi" to attract visitors. This study uses a qualitative-descriptive approach based on integrated marketing communication theory. The result of this research is the implementation of a marketing communication strategy carried out by Bumdes and Pokdarwis "Pelangi" in Sekapuk Village, Ujungpangkah District, Gresik Regency utilizing social media and collaborating with the youth community in the Gresik area, as well as collaborating with the Gresik Regency Tourism Office

PENERAPAN PEMBELAJARAN MATEMATIKA REALISTIK INDONESIA (PMRI) UNTUK MENINGKATKAN HASIL BELAJAR MATEMATIKA SISWA KELAS I SD NEGERI 011 BUKIT GAJAH KECAMATAN UKUI KABUPATEN PELALAWAN

2017 ◽  
Vol 5 (3) ◽  
pp. 451
Author(s):  
Ipi Hanapiati
Keyword(s):  
Learning Outcomes ◽  
Mathematics Learning ◽  
Learning Activities ◽  
Average Value ◽  
Study Results ◽  
Teachers And Students

This research was motivated by the low results of students' mathematics learning. Of the 35students only 15 students (40.54%) who completed study results, while the average valueobtained by the students was 68.65. This study aims to increase the students' mathematicslearning through PMRI. This research is a class act who performed two cycles. Based on theresearch of learning outcomes and learning activities teachers and students expressedincreased. In the first cycle 1 meeting activities for teachers to get a score of 14 (70%), in thefirst cycle 2 meeting increased with a score of 15 (75%). In the second cycle 1 meeting obtaina score of 17 (85%) and the second cycle 2 meeting obtain a score of 18 (90%). Besides thestudent activity also increased in the first cycle of meeting one activity students obtain a scoreof 12 (60%), in the first cycle 2 meeting increased with a score of 16 (80%). In the secondcycle 1 meeting obtain a score of 17 (85%) and the second cycle 2 meeting obtain a score of17 (85%). The results of students' mathematics learning increases the basic score averagevalue obtained was 68.65 increase in the first cycle with an average value of 95.41 hasincreased in the second cycle with an average value of 97.97.

scholarly journals Students’ Attitude Towards the Sustainable Use of Mobile Technologies in Higher Education

2021 ◽  
Vol 13 (11) ◽  
pp. 5923
Author(s):  
Liliana Mâță ◽  
Otilia Clipa ◽  
Venera-Mihaela Cojocariu ◽  
Viorel Robu ◽  
Tatiana Dobrescu ◽  
...  
Keyword(s):  
Higher Education ◽  
Academic Staff ◽  
Sustainable Use ◽  
Learning Activities ◽  
Mobile Technologies ◽  
Academic Status ◽  
Place Of Residence ◽  
Study Program ◽  
Confirmatory Factor Analyses ◽  
Students Attitudes

Our study aims to identify students’ attitudes towards the use of mobile technologies (MT) during learning activities in higher education. Data were collected using the Mobile Technologies Questionnaire/MTQ, a ten-item brief questionnaire that was designed to determine attitudes towards the use of mobile technologies in the learning process among university students and academic staff. The MTQ was completed by 575 students from a state university in the northeastern region of Romania. Exploratory and confirmatory factor analyses revealed two latent factors: MT facilities for study resources and communication and MT facilities for learning. Along with general analysis of the statistical indicators regarding the attitude towards the use of MT, the relationships between the use of MT and five socio-demographic variables (gender, age, place of residence, year of study, academic status and study program) were analyzed. Comparative data showed some statistically significant differences but with small or modest effect sizes, depending on age, year of study, place of residence, academic status and the study program in which the students were enrolled. This study provides additional support for the construct validity of a brief tool that was designed to measure students’ attitudes towards the use of MT during learning activities carried out in higher education.

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