scholarly journals Decoding the Role of Advertisements and Exploring the Motivators that Influence the Perception of Self - Image

2021 ◽  
Vol 11 (4) ◽  
pp. 5392-5404
Author(s):  
Niharika Thapliyal ◽  
Mun Mun Ghosh
Keyword(s):  
Body Image ◽  
Mixed Method ◽  
The Body ◽  
The Self ◽  
Mixed Method Approach ◽  
Self Image ◽  
Perception Of Self ◽  
Method Approach

The study of a person's opinion of their own body is the study of "body image." While the definition was not much complicated, the arguments around the "Body Image" have numerous folds, from weight and size to appearance and normality. There can be a long list of things that can affect a person's body image concept and make them feel good about themselves or even dread being in their bodies. The source can be anything from one’s peers to the brands advertising their products with the help of models and celebrities. In this research, we will focus on the advertisements impacting the self-body image. The advertisers take the help of models and celebrities to impact the minds of their viewers and nudge them to try their product. In today’s world, a consumer’s self-image is targeted by how an advertisement is made. The research used a mixed-method approach to imply the finding of the study. The study validated and established the identified and the proposed construct and implied that the advertisements impact the viewers to attain or aspire for the sure self-body image. However, for a brief period, the effect and impact it creates cannot be overruled entirely.

scholarly journals The role and linkages of buy-back centres in the recycling industry: Pretoria and Bloemfontein (South Africa)

2012 ◽  
Vol 12 (1) ◽  
Author(s):  
J. M.M. Viljoen ◽  
C. J. Schenck ◽  
P. F. Blaauw
Keyword(s):  
South Africa ◽  
Informal Sector ◽  
Mixed Method ◽  
Mixed Method Approach ◽  
Recycling Industry ◽  
Job Opportunities ◽  
Role Players ◽  
Buy Back ◽  
Method Approach

Purpose/objectives: The aim of this paper is to get a better understanding of the role and linkages of buy-back centres (BBCs) in the recycling industry. The first objective is to analyse the institutional profile of the BBCs in two different geographical areas - namely, Pretoria and Bloemfontein. The second objective is to discuss the role and linkages of BBCs with the informal sector activities and specifically the activities of street waste pickers. The third objective is to explain the linkages that exist between BBCs and recycling companies. Problem investigated: Recycling, and specifically the collection and sorting of waste, is currently receiving much attention on the national as well as municipal level. To understand the recycling industry, and to make informed policy decisions concerning the recycling industry, policy makers need to have an understanding of the role and crucial link of all role players in the industry. Knowledge on the BBCs, who act as a link between the formal and informal sector activities in the recycling industry, is of the utmost importance. Design/Methodology/Approach: A mixed method approach consisting of a quantitative survey coupled with qualitative questions was used. The mixed method approach is used to collect as much data as possible from the BBCs, which is beyond the scope of what a structured questionnaire on its own can achieve. A lack of accurate location information on BBCs necessitated an intensive search for BBCs in the two areas. Findings/Implications: The BBCs in Pretoria and Bloemfontein act as an important link between informal sector activities and recycling companies and therefore promote informal and formal job opportunities. Formal job opportunities are created at the BBC sites as well as formal jobs at the upper end of the recycling chain, namely at formal recycling companies. Informal income generating opportunities are created for the informal waste collectors. Any changes in the formal or informal recycling sectors will have a direct influence on the operations and existence of the BBCs. Originality/Value: The role of BBCs in the recycling chain has been neglected in the literature. This study is the first study on the linkages and role of BBCs in South Africa and addresses a gap in the literature. Conclusion: BBCs play an important role in creating formal jobs and informal income generating opportunities for the poor and unemployable. More research is needed to understand the industry and its role players. This study can form a basis for additional research in this field.

scholarly journals How to make a deal: the role of rankings and personal ties in creating trust in the mergers and acquisitions market

2017 ◽  
Vol 17 (2) ◽  
pp. 311-336
Author(s):  
Valérie Boussard ◽  
Olivier Godechot ◽  
Nicolas Woloszko
Keyword(s):  
At Risk ◽  
Mergers And Acquisitions ◽  
Mixed Method ◽  
Social Ties ◽  
League Table ◽  
Mixed Method Approach ◽  
Method Approach

Abstract On the mergers and acquisitions (M&A) market, buyers and sellers resort to experts in order to secure deals. But as these experts might be prone to opportunism, firms need to find a way to build trust. We identify two trust devices: social ties and public rankings. We explore whether these personal and impersonal devices are substitutes, independent or complementary. We study the French M&A market through a mixed-method approach. We show that both previous contacts and league table rankings of firms contribute to trust and to making deals. These trust devices are all the more likely to be used if the deal is risky, especially within the sell side (more at risk). We also find that firms tend to make deals only with other firms at the same level in the rankings. Finally, we find some evidence of substitution between rankings and personal ties, especially for low-value deals.

scholarly journals The Role of Enterprise Education and Training in the Performance of Small Manufacturing Firms: Evidence from West Midlands (United Kingdom)

2020 ◽  
Vol V (I) ◽  
pp. 260-268
Author(s):  
Fahad Sultan ◽  
Syed Haider Khalil ◽  
Syed Mohsin Ali Shah
Keyword(s):  
Mixed Method ◽  
Small Businesses ◽  
Small Firms ◽  
Education And Training ◽  
Mixed Method Approach ◽  
Enterprise Education ◽  
The Relationship ◽  
And Training ◽  
Method Approach

Enterprise education and training play a pivotal role in bridging workforce skills and improving the performance of small businesses. Considering the significant role of small businesses, this study attempts to investigate how small manufacturing units improve their performance using training methods. Therefore, for this study mixed-method approach was adopted to find the relationship between both variables. In the first part of the methodology, face to face, and semi-structured interviews were conducted with business owners and managers. Furthermore, survey questionnaires were carried out to find the relationship between both variables. For a mixed-method approach, 26 owners/managers were interviewed, and 136 respondents were identified from food and furniture manufacturing units with several employees who comes on the definition of small firms. The results of the study confirm in small firms positively impacted the individual performance and overall non-financial turnover of employees. The study concludes with future recommendations for academicians and policymakers.

scholarly journals Role of Organizations in Preparedness and Emergency Response to Flood Disaster in Bangladesh

2020 ◽  
Author(s):  
Babul Hossain
Keyword(s):  
Emergency Response ◽  
Mixed Method ◽  
Disaster Preparedness ◽  
Flood Disaster ◽  
Mixed Method Approach ◽  
Organizational Role ◽  
Effective Role ◽  
Method Approach ◽  
Housing Facilities

Abstract The present study is to know the role of organizations and make an assessment on their assistance regarding preparedness and emergency response of flood disaster affected people. This study has used a mixed-method approach. Flood-affected people were the respondents to evaluate the organizational role. The study reveals that before the flood in 2017 to minimize the loss and damages, the GOs play a very effective role concerning the arrangement of preparatory meetings and preparing shelter centers, and NGOs play a very useful role in making arrangements for awareness-building training. During the emergency period, the GOs played a comparatively better role in providing CI sheets, agricultural assistance and cash money as relief for establishing housing facilities and emergency support. The NGOs played relatively a better role in providing food, water, clothes, medicine, etc. This study put forward complications such as limited sanctions, disruption of communication, lack of awareness of sufferers, and overlapping. The findings of this study would be a significant for the disaster policymakers, and civil societies. Keywords: Organizations (GOs & NGOs); Flood Disaster; Preparedness; Emergency Response; Bangladesh

scholarly journals Role of Organizations in Preparedness and Emergency Response to Flood Disaster in Bangladesh

2020 ◽  
Author(s):  
Babul Hossain
Keyword(s):  
Emergency Response ◽  
Mixed Method ◽  
Flood Disaster ◽  
Mixed Method Approach ◽  
Organizational Role ◽  
Effective Role ◽  
Method Approach ◽  
Housing Facilities ◽  
Civil Societies

Abstract The present study is to know the role of organizations and make an assessment on their assistance regarding preparedness and emergency response of flood disaster affected people. This study has used a mixed-method approach. Flood-affected people were the respondents to evaluate the organizational role. The study reveals that before the flood in 2017 to minimize the loss and damages, the GOs play a very effective role concerning the arrangement of preparatory meetings and preparing shelter centers, and NGOs play a very useful role in making arrangements for awareness-building training. During the emergency period, the GOs played a comparatively better role in providing CI sheets, agricultural assistance and cash money as relief for establishing housing facilities and emergency support. The NGOs played relatively a better role in providing food, water, clothes, medicine, etc. This study put forward complications such as limited sanctions, disruption of communication, lack of awareness of sufferers, and overlapping. The findings of this study would be a significant for the disaster policymakers, and civil societies.

scholarly journals Role of Organizations in Preparedness and Emergency Response to Flood Disaster in Bangladesh

2020 ◽  
Author(s):  
Babul Hossain
Keyword(s):  
Emergency Response ◽  
Mixed Method ◽  
Flood Disaster ◽  
Mixed Method Approach ◽  
Organizational Role ◽  
Effective Role ◽  
Method Approach ◽  
Housing Facilities ◽  
Civil Societies

Abstract The present study is to know the role of organizations and make an assessment on their performances regarding preparedness and emergency response of flood disaster affected people. This study has used a mixed-method approach. Flood-affected people were the respondents to evaluate the organizational role. The study reveals that before the flood in 2017 to minimize the loss and damages, the GOs play a very effective role concerning the arrangement of preparatory meetings and preparing shelter centers, and NGOs play a very useful role in making arrangements for awareness-building training. During the emergency period, the GOs played a comparatively better role in providing CI sheets and cash money as relief for establishing housing facilities and emergency support. The NGOs played relatively a better role in providing food, water, clothes, medicine, etc. This study put forward complications such as limited sanctions, disruption of communication, lack of awareness of sufferers, and overlapping. The findings of this study would be a significant for the disaster policymakers, and civil societies.

Sign in / Sign up

Export Citation Format

Share Document