scholarly journals Transitivity and Bidirectional Framing in Telecommunication Advertisements

2021 ◽  
Vol 2 (3) ◽  
pp. 499-513
Author(s):  
Fredrick Friday John ◽  
Oluwadamilare Daniel Atolagbe
Keyword(s):  
Social Life ◽  
Analytical Approach ◽  
Service Providers ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Self And Other ◽  
Welfare Services ◽  
Linguistic Resources ◽  
Systemic Functional Linguistic ◽  
One To One

Advertisements are onerous ways of representing the identity of producers and consumers who are both agents of social life, and mobile telecommunication advertisement is not an exception. However, this has not attracted sufficient attention in linguistic studies. This study investigates the bidirectional framing of the identities of telecommunication service providers and the subscribers in twelve MTN and GLO advertisements, aired on popular mainstream television stations between 2014 and 2017. These were downloaded from youtube, where they are trended as unsolicited adverts to reach millions of users. The qualitative analytical approach was adopted, using transitivity, in the systemic functional linguistic (SFL) framework, as theory, to analyse transcribed texts from the advertisements. The findings show that copywriters use material, mental, verbal, relational and existential processes to frame service providers as welfarists, supremacists and benefactors/beneficiaries, and the subscribers as consumerists, opportunists and beneficiaries/benefactors.  The supremacist’ and welfarist’ identities are used as indexes to establish the stiff competition between and among service providers to gain more subscribers. The results also show that welfare services are initiated as basis for out-doing self and other-self services. The enthusiasm of the subscribers to use services account for their framing as ‘consumerists’ and ‘opportunists.’ The beneficiary and benefactor identities are bidirectional, as both service providers, and subscribers mutually benefit from each other in a one-to-one relation. The study concludes that transitivity processes are indelible linguistic resources used in telecommunication advertisement to bidirectionally frame the identities of service providers and subscribers, with a view to enhancing consumerism.

scholarly journals The Effectiveness of Switching Barrier on Customer Loyalty Mediated with Customer Satisfaction: Telecommunication Industry, Batticaloa

2018 ◽  
pp. 1-9
Author(s):  
Shamini Howshigan ◽  
V. R. Ragel
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Service Providers ◽  
Practical Knowledge ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Factors Affecting ◽  
Mediating Role ◽  
Correlation And Regression Analysis

The mobile telecommunications service providers face technical hitches to meet customer loyalty, to increase the market share. Therefore, service providers should be conscious of the factors affecting customer loyalty in building strong relationships. This study aims to investigate the effectiveness of switching barrier on customer loyalty with regards to customer satisfaction in mobile telecommunication service providers. The objective of this study is to identify the level, relationship and impact of switching barrier on customer satisfaction and loyalty. Finally, the study examines the mediating role of satisfaction. This study was based on the customer’s perspectives and their experiences with mobile telecommunications service in Batticaloa. Data were obtained from the sample 200 customers, and stratified random sampling was used. The descriptive statistics, correlation and regression analysis were used to analyse the data. The results revealed that the switching barrier has a significant impact on loyalty and satisfaction. Same as satisfaction has significant impact on loyalty. And also, switching barrier impact on customer loyalty significantly through customer satisfaction. The study contributes to existing theoretical and practical knowledge by providing evidence regarding the relationships between switching barrier on customer loyalty, and customer satisfaction. The telecommunication service providers, in Sri Lanka; it is growing rapidly with high competition between the service providers. Hence, this research has the potential to contribute to the overall telecommunication service providers in terms of how to maintain long-term relationships between the service providers and their customers through the strategies of switching barrier.

scholarly journals An Empirical scrutinizing of Brand Personalities: Indian Telecommunication Service Providers

2019 ◽  
Vol 8 (4) ◽  
pp. 4266-4271
Keyword(s):  
Consumer Behavior ◽  
Service Providers ◽  
Brand Personality ◽  
Telecommunication Service ◽  
Personality Factors ◽  
Mobile Telecommunication ◽  
Personality Dimension ◽  
Personality Dimensions ◽  
Service Brands

In research of consumer behavior, a substantial amount of interest has been given to the create brand personality which refers to the set of people distinctiveness associated with brands. even though a few explorations on recognition of personalities of brands in India, this research scrutinizing attempted with conceptualization to determine the personality of mobile telecommunication brands in India. Researchers investigated perception of consumers in India regarding the few mobile telecommunication service brands with using 200 customers as a sample. The all constructs were defined with the help of five brand personality dimensions. The scrutinizing revealed that each brand represents its own personality dimension while sharing more than one key personality factors.

scholarly journals A South African perspective on value-added tax on international mobile telecommunication services

2015 ◽  
Vol 8 (3) ◽  
Author(s):  
Anculien H. Schoeman ◽  
Theuns L. Steyn ◽  
Karl Homeier
Keyword(s):  
South Africa ◽  
South African ◽  
Service Providers ◽  
Value Added ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Telecommunication Services ◽  
International Telecommunication ◽  
African Perspective ◽  
Telecommunications Services

The purpose of the article is to explore the VAT practices of mobile telecommunication service providers in South Africa. First, literature dealing with the general VAT principles in South Africa such as the VAT Act No. 89 of 1991 and that of other countries was considered, where after the Melbourne Agreement, which specifically deals with the VAT on international telecommunication services, was considered. As the provisions of the general VAT principles as portrayed in the VAT Act (89/1991) and those of the Melbourne Agreement differ, the tax managers at three major South African telecommunication service providers were interviewed to determine which principles they apply in practice. From the interviews conducted, it was clear that South African telecommunication service providers apply the principles of the Melbourne Agreement and levy VAT at 14% on international telecommunications services provided to its customers and VAT at 0% to foreign network operators for services rendered to non-residents while in South Africa. This is, however, contrary to the normal VAT principles that a service is zero-rated when a service is exported and consumed outside of South Africa and VAT levied at 14% when the service is provided to a non-resident present in South Africa at the time the service is rendered.

scholarly journals Co-Design of Social Impact Domains with the Huntington’s Disease Community

Disabilities ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 116-131
Author(s):  
Natasha Layton ◽  
Natasha Brusco ◽  
Tammy Gardner ◽  
Libby Callaway
Keyword(s):  
Quality Of Life ◽  
Huntington's Disease ◽  
Huntington’S Disease ◽  
Design Process ◽  
Social Life ◽  
Social Inclusion ◽  
Social Impact ◽  
Service Providers ◽  
The Social

Background: For people living with or affected by Huntington’s Disease (HD) to experience a good quality of life, tailored support is required to meet physical, cognitive-behavioral, psychological, and social support needs. Substantial service and knowledge gaps regarding HD exist across support providers and service systems. Measuring unmet needs and what quality of life looks like is a fundamental step required to determine the social impact of service investment and provision. The objectives of this study were to validate and map a draft set of HD Social Impact Domains (HD-SID) against existing national and international outcome frameworks; and evaluate and finalize the HD-SID set using a co-design approach with people with lived experience of, and expertise in, HD. Methods: This research used a qualitative co-design process, with 39 participants across four stakeholder groups (people who were HD gene-positive, gene-negative family members, academics, peak organizations, and service providers) to: (i) map and verify the social life areas impacted by HD; (ii) undertake a rigorous three-phased, qualitative process to critically evaluate the draft HD-SID; and (iii) seek feedback on and endorsement of the HD-SID through this co-design process, with a final set of HD-SID identified. Results: Endorsed HD-SID comprised risks and safety (including housing stability, and economic sustainability) and social inclusion (including health and symptom management, physical wellbeing, emotional wellbeing, and building resilient relationships). Conclusions: Effective measurement of the impacts and outcomes for people with HD is informed by both extant measures and an understanding of the specific population needs. This qualitative co-design research demonstrates that HD-SID resonate with the HD community.

scholarly journals Traffic model for the interconnection of networks and operators using MPLS-TE

2017 ◽  
Vol 26 (44) ◽  
pp. 85 ◽  
Author(s):  
Carlos Mario Restrepo ◽  
Octavio José Salcedo-Parra ◽  
Juan Manuel Sánchez-Céspedes
Keyword(s):  
Traffic Engineering ◽  
Service Providers ◽  
Global Model ◽  
Traffic Model ◽  
Telecommunication Service ◽  
Model Output ◽  
New Model ◽  
Traffic Models ◽  
Wolfram Mathematica ◽  
Study Case

In this paper, the main features of MPLS Traffic Engineering are presented to illustrate how telecommunication service providers use them to create interconnections between each other in order to offer telecom services satisfying QoS commitments. Based on previous traffic models, a new model, which deals with traffic queue balancing for different Classes of Service, and for a provider using another provider´s network is presented. The model output shows that carrying another operator’s traffic may increase delays in an undesirable manner, forcing the carrier to increase the serving rate of LSRs until Utilization is below 60 %. In order to validate the model, a number of network scenarios are implemented in the Wolfram Mathematica 10.1 Study Version, based on study case configurations of an MPLS network. The total global model is useful for future implementation of test-beds of interconnected providers under an MPLS environment.

scholarly journals أوامر في سورة النساء المتعلقة بأحكام الأسرة; دراسة تطبيقية

2020 ◽  
Vol 1 (1) ◽  
pp. 180-199
Author(s):  
Awal Rifai ◽  
Usamah Maming
Keyword(s):  
Family Life ◽  
Social Life ◽  
Analytical Approach ◽  
The Family ◽  
The Law

Surah An-Nisa is one of the longest madaniah surah, and is one full of provisions of sharia laws that govern all matters both internal and external ones for Muslims. Among the prominence of this noble surah is that it tells a lot about important things related to women, household, family, country, and social life. In this surah, there are commands and prohibitions in various matters. The purpose of this study was to extract imperative sentences related to family life and then briefly identify the rules that became the base for these commands. The researcher employed an inductive and analytical approach by extrapolating Surah Al-Nisa, taking imperative sentences related to family life, and explaining the law which is concluded from it. Researcher finds, among the most important of the most important ones are as follows: understanding the meaning of al-amr (command) which is a request to do something in the form of superiority. There are two types of amr: direct and indirect. The number of amr related to the family in the surah is seventeen.

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