scholarly journals Modelos de responsabilidad social corporativa en el sector deporte. Una revisión sistemática (Models of corporate social responsibility in the sports sector. A systematic Review)

Retos ◽  
2021 ◽  
Vol 43 ◽  
pp. 1106-1115
Author(s):  
Ingrid Fonseca ◽  
Jayson Bernate ◽  
Cristian Perez

Las organizaciones deportivas sirven como plataforma para llevar a cabo transformaciones a nivel social, medio ambiental y económico y para promover el bienestar de las personas. De esta manera, se suscitan acciones sostenibles y en búsqueda del éxito organizacional se implementan mecanismos de regulación y se respeta la opinión de los grupos de interés. El objetivo de esta revisión sistemática es identificar y describir los modelos de responsabilidad social corporativa implementados en el sector deporte. Siguiendo la estructura del protocolo PRISMA se realizó una revisión sistemática en cuatro bases de datos (SportDiscus, Scopus, Scielo y Proquest), utilizando las palabras clave “corporate social responsibility”, “model”, “sport”, “measuring” y “sport organization”, el período de búsqueda fue de 10 años (2011-2020) y se seleccionaron un total de 15 artículos. Entre los resultados se encontró que los modelo de RSC en el sector deporte son escasos y los existentes se basan en escalas, cuestionarios y guiones de entrevista semiestructurada para conocer la opinión de los fanáticos, los deportistas y los gerentes. La evidencia científica indica la necesidad de implementar de manera efectiva los modelos de RSC porque son un canal de motivación, confianza y legitimidad con los deportistas, aficionados y grupos de interés, mejoran la imagen corporativa y la relación con la comunidad. Esta investigación presenta una línea de estudio para investigaciones futuras y sugerencias para que las organizaciones deportivas generen beneficios en los grupos de interés y promuevan valores.  Abstract. Sports organizations serve as a platform to carry out transformations at a social, environmental and economic level and to promote the well-being of people. In this way, sustainable actions are raised and in search of organizational success, regulatory mechanisms are implemented and the opinion of stakeholders is respected. The objective of this systematic review is to identify and describe the corporate social responsibility models implemented in the sports sector. Following the structure of the PRISMA protocol, a systematic review was carried out in four databases (SportDiscus, Scopus, Scielo and Proquest), using the keywords "corporate social responsibility", "model", "sport", "measuring" and "sport organization ”, the search period was 10 years (2011-2020) and a total of 15 articles were selected. Among the results, it was found that CSR models in the sports sector are scarce and the existing ones are based on scales, questionnaires and semi-structured interview scripts to find out the opinion of fans, athletes and managers. Scientific evidence indicates the need to effectively implement CSR models because they are a channel of motivation, trust and legitimacy with athletes, fans and interest groups, improve the corporate image and the relationship with the community. This research presents a line of study for future research and suggestions for sports organizations to generate benefits for interest groups and promote values.

Author(s):  
Cindy Lee ◽  
Hyejin Bang ◽  
David J. Shonk

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, Munfavorable = 5.07, Mfavorable = 5.60, F(1, 216) = 6.38, p < .05, , and attitudes, Munfavorable = 4.64, Mfavorable = 5.49; F(1, 216) = 18.34, p < .05, , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.


2018 ◽  
Vol 30 (3) ◽  
pp. 349-359 ◽  
Author(s):  
Marija Unterberger ◽  
Predrag Vešović ◽  
Katarina Mostarac ◽  
Dragana Šarac ◽  
Spasenija Ožegović

In this paper, the term “corporate social responsibility” (CSR) was first observed based on the existing pyramid, which defines CSR as a set of economic, legal, ethical, and philanthropic activities. Then the dimensioning of the model of corporate responsibility in postal system was performed, where seven categories of the CSR model were defined. Only one category (out of seven) represents a set of all four activities defined by the existing pyramid. Based on this, a new model of CSR in the postal system was developed, that is seen through the development of three dimensions of the postal network: physical (PH), electronic (E), and financial (F). The main objective of the paper is to define a CSR model that will ensure the economic, social, and environmental development of the postal market by synergistic operation of all three dimensions of the postal network. An analysis of the existing state of the postal services market was carried out, and then the level of the future development of the postal network was determined. Through evaluation or systematic and objective assessment of the CSR model based on the determined parameters, measurability of the CSR model is assured. This paper deals with the case of the public postal operator (PPO) in the Republic of Serbia (RS).


Author(s):  
Muhammad Adnan Khurshid ◽  
Abdulrahman Al-Aali ◽  
Ahmed Ali Soliman ◽  
Salmiah Mohamad Amin

Purpose – The purpose of this study is to develop an Islamic corporate social responsibility (ICSR) model. Design/methodology/approach – Based on Qur’anic verses and previous literature, the authors aim to develop an ICSR model with an extension of the corporate social responsibility (CSR) theory of Carroll (1979). Findings – This study extends the theory of Carroll (1979) using an operational definition of CSR that encompasses the economic, legal, ethical and philanthropic dimensions of CSR from an Islamic perspective. This ICSR model is applicable to both Islamic and non-Islamic business systems because both Islamic and Western CSR have common humanitarian grounds. Research limitations – The conceptual research is not tested in this article. Further, not all Islamic principles are integrated in this model. Originality/value – Many Western theoreticians have attempted to offer theoretical, moral and ethical grounds for CSR initiatives. However, these attempts have been broadly criticized for problems relating to justification, conceptual clarity and possible inconsistency and for failing to provide adequate ethical guidance to business executives who must determine which course to pursue and their level of commitment. Therefore, there is a need to develop the concept of CSR, which has gained popularity and wide acceptance among the Western and Islamic business communities, especially from an Islamic perspective.


2017 ◽  
Vol 4 (7) ◽  
Author(s):  
M. García

Palabras Clave: Grupos de interés, Responsabilidad Social Corporativa, Reforma Eléctrica en México, Sector Eléctrico Mexicano.Resumen. El presente estudio tiene como objetivo analizar y evaluar la gestión de Responsabilidad Social Corporativa (RSC) en el Sector Electrico Mexicano, analizando a detalle la Comisión Federal de Electricidad (CFE). La investigación es planteada con carácter exploratorio; la población del estudio es la Industria eléctrica en México, enfocándonos en la Comisión Federal de Electricidad, -el monopolio mexicano en el sector eléctrico-. Se utilizarán elementos del tipo explicativo para validar los hallazgos en la gestión de RSC que lleva a cabola empresa. Se observa que la empresa ha dedicado esfuerzos y ha invertido en los temas que más relevancia tienen en cuanto a su RSC, como son las relaciones con sus empleados, proveedores, medioambiente y sociedad en general. No obstante, se requiere la creación de un Comité de Políticas en materia de Responsabilidad Social Corporativa que se encargué decoordinar, difundir y mejorar la gestión en materia de RSC, mediante la implementación de índices y objetivos en materia social y medioambiental.Al margen de los acontecimientos en materia de Reforma Eléctrica que tengan lugar en los próximos años, la publicación de “Memorias de Sostenibilidad” es recomendable en el corto plazo, como un medio de información hacia los grupos de interés en el sector eléctrico mexicano.Key words: Corporate Social Responsibility, Mexican Electric Sector, Mexican Electric Reform. Stakeholders.Abstract. This study has the objective of analyzing and evaluating the management of Corporate Social Responsibility (CSR) in the Mexican Electric Sector, it will be analize the case of the “Comision Federal de Electricidad (CFE)”. The research has an exploring purpose; the study population is the electrical industry in Mexico, and we focus on the Comision Federal de Electricidad, -the Mexican Electric Monopoly-. Explaining tools will be used in order to valid the results of the CSR Management in this company. We observe that CFE has dedicated efforts and has invested in relevant topics related with CSR, like employees, suppliers, environment and society. We recommend create a Political Board in Corporate Social Responsibility that will be on charge of coordinating, promoting and improving the management in CSR, through the implementation of index and objectives in social and environmental topic. In the margin of the situation in Mexican Electrical Reform that will take place in the next years, the publication of “Sustainability Memories” is recommended on a short time, as a way to inform the interested groups related with Mexican Electric Industry.


Author(s):  
A. Orazayeva ◽  
M. Arslan

Purpose of research. The aim of this systematic review is to develop a general framework which is applicable for analysis of corporate social responsibility (CSR) in developing economies. This framework is further applied to transitional economy such as Kazakhstan.Methodology. This study presents a systematic review of existing CSR literature on developing economies. The study used the content analysis approach and identified the relevant studies by searching the keywords. Based on existing literature, the study developed a general framework which summarizes mostly noted motives and limitations relevant for CSR discussion in the context of developing countries.Originality / value. The most of existing studies aimed on developed countries and limited research is conducted in the context of developing countries that are characterised by weak institutional environment and have different socio-economic factors, compared to their counterparts. The study adds value to existing CSR literature by developing the framework which summarizes motives and limitations of CSR for developing countries.Findings. We identified that most of existing studies have reported the barriers of undertaking CSR research and documented the factors such as corruption, weak stakeholder activism and lack of government controls as main constraints. On the other hand, existing studies reported that religious traditions, historical background, globalization, and government institutional voids are the main drivers of CSR studies. Subsequent application of the framework to Kazakhstan shows that these constraints and motives are also true for the country.


2019 ◽  
Vol 11 (23) ◽  
pp. 6732 ◽  
Author(s):  
Escamilla-Solano ◽  
Fernández-Portillo ◽  
Paule-Vianez ◽  
Plaza-Casado

In recent decades, the novel fact of considering corporate social responsibility (CSR) as part of the corporate strategy of companies has resulted in interest groups demanding the disclosure of such information. Likewise, considering their importance of transparency and governance today, it is necessary to make an approximation on the study of the divulgation of CSR information on companies listed on the Spanish stock market. The aim of this work is to determine whether the disclosure of the measures taken by the companies on CSR influences business profitability. Applying PLS-SEM on the information extracted from the sustainability reports of 103 companies listed on the Spanish continuous market, it is found that the disclosure of CSR measures improves business profitability in its social and economic dimensions, with no effect being found between the disclosure CSR in its environmental dimension on business profitability.


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