scholarly journals Social Media Influencers and The Dietary Choices Among University Students

2021 ◽  
Vol 6 (10) ◽  
pp. 543-557
Author(s):  
Syahruddin Awang Ahmad ◽  
Diandra Eleanor Bruno
Keyword(s):  
Social Media ◽  
Reasoned Action ◽  
Eating Habits ◽  
Subjective Norms ◽  
Behavioral Intent ◽  
Social Media Platform ◽  
Dietary Choices ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform

This study investigated the attitude and subjective norms of students on Social Media Influencers (SMIs) towards the behavioural intent on their dietary choices in accordance with the Theory of Reasoned Action. Social media influencers as groups of people have had to some extent constructed a reputation for themselves through applying social media platforms to promote oneself. In completing the study, the final year students in Universiti Malaysia Sabah (UMS) were selected as the respondents. The results of the study showed there is a significant relationship between the subjective norms of students on SMIs with the behavioral intent on their dietary choices. Thus, the study concluded that attitude of students towards the SMIs does not affected their daily dietary choices, however, the subjective norms in the students’ life on the SMIs actually makes a difference in their eating habits. Based on the findings of the study, 97.6% of the students believed that they have healthy dietary choices. This study also shows that, 98.8% of the respondents subscribe to social media influencers on their social media accounts. The findings alone indicated that the students’ live are impacted by them. Furthermore, most of them follow the social media influencers on every social media platform: Instagram, Facebook, YouTube, TikTok and Twitter. However, Instagram is the most used social media platform to subscribe to them.

scholarly journals Habib Husein Jafar Al-Hadar’s Da’wa Content Commodification on Youtube

2021 ◽  
Vol 15 (1) ◽  
pp. 1-11
Author(s):  
Akhmad Roja Badrus Zaman ◽  
Mahin Muqaddam Assarwani
Keyword(s):  
Social Media ◽  
Young Person ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
The Social ◽  
People’S Perception ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of ◽  
Selection Of

Advances in technology and information provide new opportunities for preachers to be able to take part in spreading Islamic teachings through various social media platforms. One of the preachers who took the role to preach through social media was Habib Husein Jafar al-Hadar. This article examines Habib Husein Jafar’s missionary activities on the social media platform he uses, Youtube. The researcher analyzes the data by observing virtually and visually (virtual ethnography) on the da’wa content displayed by Habib Husein Jafar through Youtube. The study shows that: 1) the attention to the spiritual enlightenment efforts of the younger generation is the basis of the selection of the social media platform Youtube - because based on previous research, the users of this social media platform are 18-29 years of age; 2) starting from the da’wa consumers who are primarily young people, the content they present is suitable to their needs and lifestyle and 3) by using the concept of the circuit of culture analysis, Habib Husein Jafar in various ranges can reconstruct people’s perception of one’s definition of holiness. It is not limited based on normative appearance - cloaked and sacrificed, for example - but more on the substantive side, namely by behaving and having knowledgeable skills. With the variety of content, he could visualize himself as a pious young man by not abandoning his social status as a young person.

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽  
2019 ◽  
pp. 146488491987032 ◽  
Author(s):  
Shixin Ivy Zhang
Keyword(s):  
Social Media ◽  
Actor Network Theory ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Central Argument ◽  
Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

“Digital buddies”: parasocial interactions in social media

2016 ◽  
Vol 10 (4) ◽  
pp. 305-320 ◽  
Author(s):  
Mujde Yuksel ◽  
Lauren I. Labrecque
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Future Research ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Personal Accounts ◽  
Parasocial Interactions

Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.

scholarly journals Tanggung Gugat Akun Media Sosial Tanpa Identitas Asli Atas Perbuatan Melanggar Hukum

2021 ◽  
Vol 4 (6) ◽  
pp. 2277
Author(s):  
Desy Ramadhani Pratini
Keyword(s):  
Social Media ◽  
Social Media Platform ◽  
Legal Subject ◽  
Civil Lawsuit ◽  
The Social ◽  
Civil Suit ◽  
Social Media Platforms ◽  
Media Platform ◽  
Illegal Acts ◽  
The Law

AbstractLiability (aansprakelejikeheidcausing) is a condition in which a party or a legal subject, if after committing an act of breaking the law, and losses to other parties must bear it. Unlawful acts can also be found on a social media platform, along with the types of accountability. There is a tendency for illegal acts committed by owners of social media accounts without identity because one of the social media platforms is not accompanied by verification of personal identity at the time of account creation. This unlawful act through social media accounts without real identity is an insult and defamation which is a special form of an illegal act. On the other hand, for the losses suffered by the victim, a civil suit against the law can be filed. However, due to difficulties in the civil lawsuit process, namely by not knowing the identity of the account owner. Then this can only be done if there is a final legally binding decision regarding criminal law.Keywords: Unlawful; Liability of Liability; Social Media Accounts.AbstrakTanggung gugat (Liability/aansprakelejikeheid) merupakan suatu kondisi dimana pihak atau subjek hukum apabila setelah melakukan perbuatan melanggar hukum, dan membawa kerugian bagi pihak lain, ia harus menanggungnya. Perbuatan melanggar hukum dapat pula ditemui dalam suatu platform media sosial, disertai dengan jenis tanggung gugatnya. Kecenderungan terdapatnya perbuatan melanggar hukum yang dilakukan oleh pemilik akun media sosial tanpa identitas disebabkan oleh salah satu platform media sosial tidak disertai verifikasi identitas pribadi pada saat pembuatan akun. Perbuatan melanggar hukum melalui akun media sosial tanpa identitas asli ini adalah penghinaan dan pencemaran nama baik yang merupakan bentuk khusus dari perbuatan melanggar hukum. Di sisi lain, atas kerugian yang dialami oleh korban, dapat diajukannya upaya gugatan keperdataan dengan gugatan perbuatan melanggar hukum. Namun, dikarenakan terdapatnya kesulitan dalam proses gugatan keperdataan, yaitu dengan tidak diketahuinya identitas pemilik akun. Maka hal tersebut baru dapat dilakukan apabila terdapat putusan yang berkekuatan hukum tetap mengenai hukum pidana. Kata Kunci: Perbuatan Melanggar Hukum; Tanggung Gugat; Akun Media Sosial.

scholarly journals The Footy Girls of Tumblr: How Women Found Their Niche in the Online Football Fandom

2019 ◽  
pp. 216747951986007 ◽  
Author(s):  
Jessica Kunert
Keyword(s):  
Social Media ◽  
Qualitative Interviews ◽  
Safe Space ◽  
Social Media Platform ◽  
Sports Fandom ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Soccer Fans ◽  
Communication Culture

This study examines how female football (soccer) fans use the social media platform Tumblr to interact and talk about their fandom, what purposes Tumblr serves for them, and why they prefer it to other social media platforms. As women are often marginalised in offline and online sports discourse, Tumblr’s football fandom was chosen to investigate how women experience their fandom on a platform with a mostly female and young user population. The results of 14 in-depth qualitative interviews with heavily invested female Tumblr users show that the fandom’s communication culture allows fans to interact in a variety of creative ways that involve the use of a specialist vocabulary. This Tumblr fandom is overwhelmingly female, which makes the interviewees feel that they can talk freely about football. Thus, Tumblr has the potential to serve as a safe space for female fans. Yet, its highly opinionated discussions and rivalries mirror those in the traditional football fandom. This study contributes to the literature that explores how women express their sports fandom online and demonstrates how they have found a niche in which to discuss their favourite sport on their own terms.

Fake or real news? Understanding the gratifications and personality traits of individuals sharing fake news on social media platforms

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brinda Sampat ◽  
Sahil Raj
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Information Sharing ◽  
Fake News ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
News Sharing

Purpose“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.Design/methodology/approachThe conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.Findings The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.Originality/value This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.

scholarly journals Seeing the smart city on Twitter: Colour and the affective territories of becoming smart

2018 ◽  
Vol 37 (3) ◽  
pp. 411-427 ◽  
Author(s):  
Gillian Rose ◽  
Alistair Willis
Keyword(s):  
Social Media ◽  
Smart City ◽  
Smart Cities ◽  
Urban Life ◽  
Data Visualisation ◽  
Social Media Platform ◽  
Smart Learning ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform

This paper pays attention to the immense and febrile field of digital image files which picture the smart city as they circulate on the social media platform Twitter. The paper considers tweeted images as an affective field in which flow and colour are especially generative. This luminescent field is territorialised into different, emergent forms of becoming ‘smart’. The paper identifies these territorialisations in two ways: firstly, by using the data visualisation software ImagePlot to create a visualisation of 9030 tweeted images related to smart cities; and secondly, by responding to the affective pushes of the image files thus visualised. It identifies two colours and three ways of affectively becoming smart: participating in smart, learning about smart, and anticipating smart, which are enacted with different distributions of mostly orange and blue images. The paper thus argues that debates about the power relations embedded in the smart city should consider the particular affective enactment of being smart that happens via social media. More generally, the paper concludes that geographers must pay more attention to the diverse and productive vitalities of social media platforms in urban life and that this will require experiment with methods that are responsive to specific digital qualities.

scholarly journals Undergraduate Students Expertise Level of Utilising Social Media for Instruction

2020 ◽  
Vol 7 ◽  
pp. 39-49
Author(s):  
Onojah Amos Ochayi
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Tertiary Institutions ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Analyse Data ◽  
Expertise Level ◽  
Structured Questionnaire

Acclimatising podiums that are not destined for instruction is not a laidback chore but is attainable with suitable strategies and arrangement for educators and scholars. Social networks have amalgamated many students into an online world in exploring relationships, finding and acquiring obligatory evidence for their erudition and research. This research aims to explore availability, utilisation and expertise level of the social media platform for learning, and the influence of gender on the utilisation. A structured questionnaire was administered on 450 students across universities in Kwara state. The reliability coefficient of 0.90, and 0.81 using Cronbach’s alpha was deduced. Statistical tools of mean, t-test and Variance (ANOVA) were employed to analyse data for the study. Findings of the study revealed that undergraduates’ expert level on utilising social media for instruction was intermediate and there was no noteworthy difference between undergraduates’ expertise level in the adoption of social media for instruction. The study concluded that undergraduates have average expertise skill on the adoption of social media for instruction. It was recommended that lecturers in tertiary institutions use most social media platforms to teach students as this will boost their proficiency.

I Refused to Say #MeToo: Negotiating Between Individual Agency and ‘Imagined’ Platform Constraints

2021 ◽  
pp. 097325862098055
Author(s):  
Shamika Dixit
Keyword(s):  
Social Media ◽  
Participatory Action ◽  
Social Media Platform ◽  
Individual Agency ◽  
The Social ◽  
Embodied Experiences ◽  
Social Media Platforms ◽  
Media Platform ◽  
The Media ◽  
Feminist Movements

This article describes how ‘imagined’ constraints of the social media platform by its users stand crucial while actualising platform affordances and exercising individual agency. I use the term ‘imagined constraints’ to explain how constraints of the media platform are speculated by my participants while they negotiate between the materiality of the platform and social environment to formulate their restricted agency. Here, I use a recent example of feminist hashtag movement ‘#MeToo’ as a case in point. Previous literature addressing feminist hashtag activism and other social movements influenced by social media platforms mainly discuss the participatory potential of these platforms. However, empirical investigation into the factors leading to non-participation in movements like #MeToo has hardly captured any scholarly attention. To address this existing gap in the literature, this article analyses embodied experiences shared through in-depth interviews by 11 Indian women who made a conscious decision of not participating in the #MeToo movement. I discuss my results taking into consideration theories of ‘imagined platform affordances’ and shaping of individual agency in terms of activist participation. I discuss that ‘Imagined constraints’ of the social media platform are chiefly shaped by an individual’s analysis of their sociocultural environment in which media platforms exist. These imagined constraints of a platform lead to constitute a ‘constrained agency’ of an individual. I argue that, while we theorise the potential of social media platforms in facilitating hashtag feminist movements like #MeToo, we must take into consideration the formulation of ‘imagined constraints of the platform’ by its users, as it stands crucial in guiding their participatory action.

scholarly journals Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Kiran Chaudhary ◽  
Mansaf Alam ◽  
Mabrook S. Al-Rakhami ◽  
Abdu Gumaei
Keyword(s):  
Social Media ◽  
Big Data ◽  
Consumer Behavior ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Process Data ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform

AbstractSocial media is popular in our society right now. People are using social media platforms to purchase various products. We collected the data from various social media platforms. We analyzed the data for prediction of the consumer behavior on the social media platform. We considered the consumer data from Facebook, Twitter, Linked In and YouTube, Instagram, and Pinterest, etc. There are diverse and high-speed, high volume data which are coming from social media platform, so we used predictive big data analytics. In this paper, we have used the concept of big data technology to process data and analyze it to predict consumer behavior on social media. We have analyzed consumer behavior on social media platforms based on some parameters and criteria. We analyzed the consumer perception, attitude towards the social media platform. To get good quality of result, we pre-process data using various data pre-processing to detect outlier, noises, error, and duplicate record. We developed mathematical modeling using machine learning to predict consumer behavior on the social media platform. This model is a predictive model for predicting consumer behavior on the social media platform. 80% of data are used for training purposes and 20% for testing.

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