scholarly journals Factors influencing the selection of mobile phones among young customers in Mauritius

Author(s):  
Sharmila Pudaruth ◽  
◽  
Thanika Devi Juwaheer ◽  
Indeeren Vencatachellum ◽  
Deeerajen Ramasawmy ◽  
...  
2020 ◽  
Author(s):  
Iuliia Nikolaevna Soloveva

The study of the social structure of society involves the selection of features that determine social stratification. The variety of these features contributes to the emergence of a large number of theoretical and methodological approaches. The article examines the most significant approaches for studying the social structure of Russian society based on the ideas of representatives of Western sociology: from class theories to theories of social stratification. In the process of transformation of society, not only the structure changes, but also the factors influencing it, which leads to the emergence of new approaches for the most complete and accurate analysis.


Author(s):  
Maxwell Chanakira

The purpose of this chapter is to investigate the selection of market entry strategies in the African mobile telephony industry with a view to developing appropriate business strategies and identifying risk factors. Using the survey methodology, the study focuses on six key enterprises, which account for over 60% of mobile phones in Africa. The empirical evidence suggests that market size in terms of population of the destination country and not psychic distance is the most important market selection criteria for enterprises entering Africa. The dominant entry market strategy for these enterprises is strategic alliances. Focused strategy is uncommon on the continent. More interestingly, and contrary to extant literature, political risk was not considered a market entry barrier. In any case, politically unstable countries tend to bring in higher returns. These findings are critical in informing investors engaged in or with intentions to enter Africa and in enriching international literature. The Stages model and the DMP framework individually are unable to explain the choice of market entry strategy in Africa. The key contributions of this study are both theoretical and practical insights on the process of internationalisation.


Author(s):  
Renatus Michael Mushi

This chapter describes how the adoption and usage of technologies is influenced by a number of factors. Such factors tend to affect the perception of people to accept or reject a technology in their usage context. Mobile phone technology has gained popularity as a dependable tool in SMEs. In Tanzania, for example, it is used to accomplish activities such as marketing, communication and mobile money transactions. This chapter highlights the key factors which influence the acceptance of mobile phones as they are used by individual peoples in the SMEs. The conceptual model shows that TAM can be extended by factors such as perceived values in explaining the acceptance of mobile phone technology in Tanzanian SMEs.


Author(s):  
S. M. Ferdous Azam ◽  
Jacquline Tham ◽  
Ali Khatibi

This chapter aims to establish the present understanding and commonality with the variables that affect e-business allocation. The model was tried with 200 Malaysian respondents as an example. The questionnaires were distributed to SME business visionaries in a variety of sectors. Additionally, a role connection for the extent of exposure to e-business appropriation was constructed. Data analysis was undertaken using various perspectives, ordinary tests, homogeneity tests, relationship tests, ANOVA, multicollinearity, and study estimation techniques, including chi-square. The findings indicated that each of the quantifiable variables had an effect on SMEs entrepreneurs' decision to engage in e-commerce.


2009 ◽  
Vol 73 (3) ◽  
pp. 338-344 ◽  
Author(s):  
Robert F. Majewski ◽  
Marcio A. da Fonseca ◽  
Eric S. DeVries ◽  
Jan C. Hu ◽  
Carol Anne Murdoch-Kinch

Author(s):  
J. G. Phillips ◽  
M. K. Jory ◽  
L. Wijenayake ◽  
P. Hii

Information and communication technologies allow the transmission of audio and video signals in real time, making meetings and interactions with people in remote locations a possibility. For institutions offering education in multiple geographic locations there is a real opportunity to interact with students in a virtual teaching space that supplies text, audio and visual cues. However, technological capability can outstrip availability and adoption. This chapter considers the psychological factors influencing usability and user acceptance of educational technology and associated implications for learning and evaluation. Preference for and effort devoted to educational media may be a function of personality. Preference for online or text-based education may be a function of introversion, and time spent away from study may indicate extraversion or procrastination. Using student surveys, willingness to engage in videoconferencing or to use mobile phones to support teaching and learning was explored. Within an ergonomic framework the authors detail human factors relevant to the use of videoconferencing and mobile phones to support lectures to remote locations.


2019 ◽  
Vol 57 ◽  
pp. 30-34 ◽  
Author(s):  
Raja S. Ramaswamy ◽  
Daniel Fung ◽  
Tatulya Tiwari ◽  
Gretchen Foltz ◽  
Olaguoke Akinwande ◽  
...  

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