Exploring the Factors Influencing Acceptance of Mobile Phone
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This chapter describes how the adoption and usage of technologies is influenced by a number of factors. Such factors tend to affect the perception of people to accept or reject a technology in their usage context. Mobile phone technology has gained popularity as a dependable tool in SMEs. In Tanzania, for example, it is used to accomplish activities such as marketing, communication and mobile money transactions. This chapter highlights the key factors which influence the acceptance of mobile phones as they are used by individual peoples in the SMEs. The conceptual model shows that TAM can be extended by factors such as perceived values in explaining the acceptance of mobile phone technology in Tanzanian SMEs.
2016 ◽
Vol 5
(2)
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pp. 38-48
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2012 ◽
Vol 03
(03)
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pp. 309-317
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2021 ◽
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2021 ◽
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2014 ◽
Vol 5
(1)
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pp. 71
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2020 ◽
Vol 2
(1)
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pp. 81-92