scholarly journals Students' Preferences in Visual Consumption on Instagram as the Basis for the University PR-strategy

2021 ◽  
Vol 21 ◽  
pp. 414-430
Author(s):  
Halyna Kravchenkova ◽  
Alina Kalashnikova ◽  
Serhii Shkrebets
Keyword(s):  
Cluster Analysis ◽  
Online Survey ◽  
Educational Institution ◽  
Education Organization ◽  
National University ◽  
Visual Consumption ◽  
Traditional Institutions ◽  
Factor And Cluster Analysis ◽  
And Cluster Analysis ◽  
The University

In the mediatized society, traditional institutions, specifically high school, are included into economic and communicational competition. They face the necessity to communicate with their publicities by new unfamiliar means, like Instagram, and sometimes fail this challenge because of poor strategy preparation. The present study addresses the issue of incongruity between the visual communication of a higher education organization (Karazin Kharkiv National University as the case) and its young audience’s preferences in visual consumption. To gain a deeper understanding of the real and potential students’ preferences, an online survey was conducted. Data analysis included distributions, means, factor and cluster analysis. As a result, we identified the favorite patterns of photos and their perception, segmented the audience on Instagram by practices of picture evaluation. All this allowed proposing the strategical recommendations for the University PR-strategy, which has already shown its effectiveness for Karazin University and is potentially implementable for any educational institution facing the same challenges

scholarly journals КHIBI – KHDTUBA – KHUBA: 90 years of history

New Collegium ◽  
2020 ◽  
Vol 4 (102) ◽  
pp. 14-22
Author(s):  
O. Soloshenko
Keyword(s):  
Rapid Development ◽  
Educational Institution ◽  
Research Work ◽  
High Status ◽  
University History ◽  
National University ◽  
The Status ◽  
Higher Educational ◽  
Post War ◽  
The University

2020 is a jubilee year for Kharkiv National University of Civil Engineering and Architecture. The article is devoted to the analysis and presentation of the main pages of the University history. Emphasis is placed on the causes and peculiarities of the events that are connected with the foundation of the building institute in 1930. Among the basic stages of history, the attention is drawn to its creation and importance of preparation of qualified personnel of builders and architects during industrialization; features of work of institute during the Second World War and during post-war restoration; rapid development of KHIBI in 1950th – opening of new specialities and formation of scientific schools, expansion of a contingent of students, including the beginning of preparation of foreign listeners is marked. In the following decades there was a steady development and expansion of the structure of the university, cooperation with foreign higher educational institutions, introduction of scientific achievements of teachers of the institute into production. At the time of Ukraine's independence, new tendencies in higher education (humanization of the scientific process, introduction of new methods of teaching and control of students' knowledge, activation of research work in accordance with the requirements of national and world science, etc.) are being implemented – granting the status of a university, and later the status of a national university. The author notes the main achievements of the University during the leadership of each of the directors / rectors of KHIBI – KHTUBA – KHNUBA. The prospects of KHIBI development are determined by its high status of a higher educational institution in the architectural and construction area of modern Ukraine and the potential of its staff. At the end of the article it is concluded that the university has an outstanding history, which was created by teachers, scientists, employees, students and graduates of the university, each of whom made a significant contribution to the achievements of our Alma Mater.

scholarly journals Types of professionalization

2018 ◽  
Vol 8 (3) ◽  
pp. 298-316 ◽  
Author(s):  
Grazia Lang ◽  
Torsten Schlesinger ◽  
Markus Lamprecht ◽  
Kaisa Ruoranen ◽  
Christoffer Klenk ◽  
...  
Keyword(s):  
Cluster Analysis ◽  
Organizational Development ◽  
Online Survey ◽  
Hierarchical Cluster ◽  
Organizational Characteristics ◽  
Future Research ◽  
Content Type ◽  
Organizational Patterns ◽  
And Performance ◽  
And Cluster Analysis

Purpose The purpose of this paper is to identify types of professionalization in Swiss national sport federations (NSFs) and analyze organizational characteristics associated with specific types of professionalization. Such types reveal common patterns among the increasingly complex organizational designs of NSFs and thus contribute to the understanding of professionalization in NSFs. Design/methodology/approach An online survey of all Swiss NSFs was conducted to identify types of professionalization in these organizations using hierarchical cluster analysis, based on a multi-dimensional framework of professionalization. Findings The analysis revealed four types of professionalization: formalized NSFs managed by paid staff, NSFs managed by volunteers and a few paid staff off the field, NSFs with differing formalization and paid staff on the field, and moderately formalized NSFs managed by volunteers. The types differ in terms of the NSFs’ organizational characteristics, in particular, size, financial resources, Olympic status, and performance. Originality/value Applying factor and cluster analysis is a new approach to analyzing professionalization in NSFs that makes uncovering distinctive organizational patterns among a large number of NSFs possible. These results lay the foundation for understanding the professionalization of NSFs, counseling NSFs on their organizational development, and conducting future research on the design types of sport organizations.

Genetic variation between and within two populations of Trifolium glomeratum (cluster clover) in Western Australia

1997 ◽  
Vol 48 (7) ◽  
pp. 969 ◽  
Author(s):  
Sarita Jane Bennett
Keyword(s):  
Cluster Analysis ◽  
Genetic Variation ◽  
Western Australia ◽  
Morphological Characters ◽  
Field Station ◽  
Site Variation ◽  
Components Analysis ◽  
And Cluster Analysis ◽  
The University ◽  
Two Populations

Genetic variation between and within populations of Trifolium glomeratum (cluster clover) was studied using seed collected from 2 sites in Western Australia: Mount Barker in the south and Kwelkan in the wheatbelt. Seed was collected at 64 subplots within each site and the material was grown at the University Field Station at Shenton Park, Perth. Seventeen morphological characters were scored and the results were analysed using analysis of variance, principal components analysis, and cluster analysis. Within-site variation was much greater than had previously been shown, and a considerable amount of between-site variation was present. It is suggested that within-site variation is due to a small amount of heterozygosity, as a result of limited outbreeding, being present in each population. The 2 populations are shown to be distinct from each other, with the population from Mount Barker containing more within-site variation. It is suggested that this is a result of climatic stress influencing and reducing the amount of variation being maintained in the Kwelkan population.

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