Alteration of the Touch Into a Gaze - Reading Through the Drawing

Studying the touch as a sense developed by contact, and the necessity to redefine it, due to the global pandemic and social dissonance that occurred is the topic of this text. Questioning the approach to drawing under the influence of remoteness addresses the need to look closely, to get personal with the drawing, a manifestation of experience. Drawing of intimacy, evaluate concepts of encounter and isolation posing the question of whether we can experience the closeness of the other through the embodiment of the experience in the drawing. Re-examining tactile sensation observed through the obstacle of corporeal distance, a reflection of intimate experiences and spaces opens up for a new interpretation - of touch without the touch. Can this obstacle transform touch into gaze; and can an image in its making, construct a tactile sensation? Intertwining theoretical and practical approach, this text witness drawing and its visual consumption in space of violated closeness.

Students' Preferences in Visual Consumption on Instagram as the Basis for the University PR-strategy

In the mediatized society, traditional institutions, specifically high school, are included into economic and communicational competition. They face the necessity to communicate with their publicities by new unfamiliar means, like Instagram, and sometimes fail this challenge because of poor strategy preparation. The present study addresses the issue of incongruity between the visual communication of a higher education organization (Karazin Kharkiv National University as the case) and its young audience’s preferences in visual consumption. To gain a deeper understanding of the real and potential students’ preferences, an online survey was conducted. Data analysis included distributions, means, factor and cluster analysis. As a result, we identified the favorite patterns of photos and their perception, segmented the audience on Instagram by practices of picture evaluation. All this allowed proposing the strategical recommendations for the University PR-strategy, which has already shown its effectiveness for Karazin University and is potentially implementable for any educational institution facing the same challenges

CONSTRUCTION AND ALIENATION: RESEARCH ON FEMALE IMAGES IN WEBCAST

In recent years, webcasting has developed in a spurt, giving birth to a large number of camgirl communities. The interconnection of virtual fields and real spaces has made the appearance of webcast subjects a social phenomenon worthy of attention. The network media empowers people and brings new fields and opportunities for the development of female subjectivity. Camgirls based on identity and subjective expression participate in the process of constructing their own image. In the diverse and fluid cyberspace field and in the age of entertainment, the conspiracy of image capital and visual consumption has continuously created and produced a subculture in the live broadcast field, causing the construction of female images from "subjective fiction." The shift to "symbol alienation" has caused the female body to be continuously desired, materialized, symbolized, disciplined and peeped. Behind the image of the network camgirl, it conveys the changes of human society and culture, the variation of the real space and the network field, and it is worthy of our reflection and discussion.

The “Phantasmatic” Chinatown in Helen Hunt Jackson’s “The Chinese Empire” and Mark Twain’s Roughing It

This chapter explores Chinatown as an ephemeral site of visual indeterminacy in the 1870s by looking at a number of Californian Chinatown accounts in Helen Hunt Jackson’s “The Chinese Empire” (1878) and Mark Twain’s Roughing It (1872). Late-nineteenth-century Chinatown as an exhibitory locus of authentic Chinese-ness for Western tourists is paradoxically characterized by its mutability rather than realism. By examining the accounts of Jackson and Twain about the Chinese in the 1870s, the decade before the passing of the 1882 Chinese Exclusion Act, the paper rethinks the “virtual” existence of Chinatown, its contested nature as a “phantasmatic site” for Western projections and visual consumption, which manifests the potential realization of national transformation in the mythic Orient of the new West.

Ephemeral Social Media Visuals and Their Picturesque Design: Interaction and User Experience in Instagram Stories

This article examines the temporality of ephemeral visual posts to social media with an emphasis on Instagram stories. Drawing on theories of the spectacle, it is my contention that interaction and user-experience design, as it pertains to social media platforms, highlights the contemporary conditions and motivations in our society of abundant visual consumption. This article investigates what it means for a social media user to attend to such time-related visual experience. Throughout this piece, I critically survey the relationship between ephemeral Instagram stories’ popularity and the high speed temporality of the social media sphere with emphasis on the digital “picturesque.” Perishable daily sharing on social media reflects a contemplative glimpse into a personal lifespan presented as an object of mass appreciation. I examine how ephemerality as a component of design impacts online sociality through the picturesque visual mode. Contemporary boredom and competitive engagement in high-technological communication networks inform how we might direct digital publics to find alternative pathways to sociality.

Arquivo e Práticas Contemporâneas

The following article aims to address concepts related to archives and reflect on the organization and systematization of information.One of the distinctiveness of the contemporary archive is its versatility, it stores analog and digital content such as photos, movies, audio, etc.This comprehensive study aims to question the archival processes throughout time, it’s relation with memory and the relevance of photography as an atmosphere that enables recollections.In the words of Micheal Foucalt (1986), archives are an attempt to store everything, bringing into time and space the notion of knowledge.To understand what archive means within the context of our present lives, Paulo Bernardino Bastos (2006) advocates that along with the rise of digital technologies, there are increasingly more projects online that strive to transform the “archival sites”, this transformation is motivated by contemporary society’s velocity of visual consumption of images.With technological development, archives suffered many changes and as a consequence, drastically altered the way information is accessed and created, the technological applications we use on daily basis, whether it be by private or public institutions, have a great influence in document management archives.

Effects of Visual Cues and Social Density on Beverage Consumption: A Field Experiment in a Bar

We conducted a randomized controlled field study to explore the effectiveness of sensory marketing on beverage consumption patterns in a real bar setting. Specifically, we examined (a) the effect of visual elements (i.e., consumption-inducing text messages on coasters), (b) the effect of social density, and (c) the joint effect of visual elements and social density. We manipulated coaster type (visual consumption-inducing messages either present or absent), measured social density, and collected sales data. The results show that visual elements have a significant effect on beverage consumption, but social density does not. The joint effect between the two factors is significant such that the effect of visual elements is higher when social density is low. This study contributes to the sensory marketing literature by revealing the interaction between visual and spatial cues in a field setting.

The experience of “existence” with the cinematographic screen: the identification context

The article provides a deep analysis of a vast range of human experiences by means of highlighting the mechanisms of identification and the ways of their conceptualization. The present study grounds on the assumption that contemporary screen theories regard screen experience as a broad concept rather than a bunch of processes of visual consumption. Consequently, a creative product is viewed as a means for enriching human experience through the interaction of two types of embodiment and subjectivity: a human and a screen one. Such experience is construed via games with material features of the environment. A game creates space that encourages convergence with the object and accounts for the identification with the film as an event rather than identification with characters that are in the centre of the plot development. Drawing on contemporary touch aesthetics, the authors of the article reveal tactile features of screen experience proving that tactility deals not only with skin or screen but permeates through all the parts of viewer’s body as well as the film body.

Peer-Reviewed Images

This chapter concerns itself with the body and the circulation of its image in the consumerist landscape of contemporary India. It argues how the body is constantly under the influence of the ideal body type, which inspires consumers to reconfigure their bodies to emulate the ideal body type. This requires sufficient attention, visibility, disciplining, and display. It also explains how this emulative process reproduces similar body types through work on and care of the body, thus transforming bodies into images for visual consumption. It advances a conceptual model of image–body inseparability and situates such emulative practices within the larger context of erosion of the stigma against the eroticized body in recent times across various platforms of contemporary visual and popular media. The author argues that such stigma has significantly diminished.

Analysis of the Public Visual Consumption Turn behind the Popularity of Short Video

From WeChat, QQ to Weibo, Tik Tok this series of online social networking applications, especially with the increasingly maturity of online shopping in recent years, short video and mobile intelligence have been developing rapidly, which have strongly influenced many people's living habits and shopping habits. Their development not only promotes the social and economic development, but also produces a new form of visual communication. This paper discusses the characteristics of short video, analyzes the shift of public visual consumption behind the popularity of short video, and hopes to further build a healthy development path of short video.