Analysis of Structural Relationships among YouTube Travel Contents Characteristics, Corporate Image, Trust, and Customer Behavior Intention in the Digital Nomad Era : Focusing on Comparison of Public Enterprise and Private Enterprise

2020 ◽  
Vol 23 (5) ◽  
pp. 141-163
Author(s):  
Chae-Eun Lee
Keyword(s):  
Private Enterprise ◽  
Customer Behavior ◽  
Corporate Image ◽  
Public Enterprise ◽  
Behavior Intention ◽  
Structural Relationships

PENGARUH TRUST MARKETING, COMUNICATION MARKETING DAN CORPORATE IMAGE TERHADAP CUSTOMER BEHAVIOR INTENTION MELALUI CUSTOMER SATISFACTION PADA OBYEK WISATA GEOPARK BOJONEGORO

2019 ◽  
Vol 3 (4) ◽  
pp. 438-454
Author(s):  
Dedy Karuniawan ◽  
Woro Utari ◽  
Sri Hartati
Keyword(s):  
Customer Satisfaction ◽  
Customer Behavior ◽  
Corporate Image ◽  
Behavior Intention

Tujuan dari penelitian ini adalah Untuk mendiskripsikan marketing trust, communication marketing dan corporate image terhadap customer behavior intention melalui customer satisfaction pada Obyek Wisata Geopark Bojonegoro.Jenis penelitian ini dikategorikan sebagai explanatory research yang menggunakan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh wisatawan pada obyek wisata Geopark Bojonegoro. Adapun teknik pengambilan sampelnya dengan menggunakan insidental sampling, yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel.Hasil penelitian didapatkan bahwa Kondisi variabel Marketing trust, Corporate image, Customer satisfaction dan Customer behavior intention pada obyek wisata Geopark Bojonegoro dalam kondisi cukup baik dan Communication Marketing dalam kondisi baik. Communication Marketing dan Corporate image berpengaruh signifikan terhadap Customer behavior intention pada obyek wisata Geopark Bojonegoro, sedangkan Marketing trust dan Customer satisfaction  tidak berpengaruh signifikan. Marketing trust, Communication Marketing, Corporate image berpengaruh signifikan terhadap Customer satisfaction pada obyek wisata Geopark Bojonegoro.

Impacts of Food-Service Franchise’s SNS Marketing Activities on Customer Behavior Intention

2019 ◽  
Vol 10 (1) ◽  
pp. 43-52
Author(s):  
Ju-Yeon Lee ◽  
Min-Ji Lee ◽  
Da-Jeong Kwon ◽  
Seung-Yeon Jeong ◽  
Soon-Beom Hur
Keyword(s):  
Food Service ◽  
Customer Behavior ◽  
Behavior Intention ◽  
Marketing Activities

The Political Economy of Privatisation

1992 ◽  
Vol 3 (2) ◽  
pp. 1-17 ◽  
Author(s):  
Bob Rowthorn ◽  
Ha-Joon Chang
Keyword(s):  
Large Scale ◽  
Private Enterprise ◽  
Public Enterprise ◽  
Critical Examination ◽  
Private Ownership ◽  
Political Issues ◽  
The Public ◽  
Economic Issues ◽  
The Will ◽  
The Government

This paper examines some of the main arguments relating to the effect of privatisation on efficiency. It is concerned with both narrow economic issues and wider political issues. After a critical examination of some theories, which assert that private ownership is intrinsically more efficient than public ownership, it is argued that for large scale enterprise there are no strong economic reasons for believing in the superiority of private enterprise. As long as the government in question has the will and the power to make a public enterprise function in a socially efficient fashion, the public enterprise may be just as efficient as private enterprise whilst offering additional economic and social advantages.

scholarly journals THE LINK BETWEEN SERVICE QUALITY, CORPORATE IMAGE AND BEHAVIORAL INTENTION: SATISFACTION AS AN INTERVENING VARIABLE

2019 ◽  
pp. 119-131
Author(s):  
Yunita Engriani ◽  
Meirisa Permatasari ◽  
Abror Abror ◽  
Dina Patrisia
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Corporate Image ◽  
Partial Least Square ◽  
Least Square ◽  
Behavior Intention ◽  
The Relationship ◽  
Significant Direct Effect

This study aims to analyze the relationship between service quality, corporate image, customer satisfaction and behavioral intention of Garuda Indonesia Airways’ customers. This research also investigates the roles of customer satisfaction as a mediating variable. The population of this study is all customers of Garuda Indonesia Airways. This study employs 150 customers as respondents. The data collection has been conducted by using a convenience sampling method. This research analyzes the data by using the Structural Equation Modelling (SEM) with Partial Least Square (PLS). After some preliminary tests, this study found that service quality has a positive and significant impact on corporate image and customer satisfaction. Service quality has no significant direct impact on behavioral intention. The corporate image has significantly and positively related to behavioral intention. Customer satisfaction is a significant and positive antecedent of behavior intention. Even though there is no significant direct effect of service quality on behavioral intention, surprisingly, it has a significant indirect impact on behavioral intention through customer satisfaction as an intervening variable. Furthermore, some limitations and further research have been addressed.

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