scholarly journals The Persuasion Knowledge Model Within Instagram Advertisements

2021 ◽  
Vol 10 (4) ◽  
Author(s):  
Natalia Miksa ◽  
Robert Hodgson

Abstract The aim of this research was to find a correlation between the Persuasion Knowledge Model and Instagram Advertisements. Past research has primarily focused on this model on other forms of media such as television, radio, newspaper, etc. Additionally, the ages studied have been over the age of 30 as well as not focused within a certain geological demographic. For this study, participants were residents of Pennsylvania who vary in age between 18-25 years old. Using a survey, statistical analysis, and Pearson Product Moment Correlation Coefficient Analysis test (PCC test), this study measured each of the 49 participants’ persuasion knowledge and correlated it to the advertisements chosen in the survey. The analyses found that those with lower persuasion knowledge were more likely to select an advertisement with less text variance and influential text. Further, a new understanding was found that showed a slightly negative correlation due to the PCC test, but the correlation was not statistically significant. Therefore, the findings of this research study refuted the initial hypothesis and other studies conducted in the field of persuasion knowledge.

2018 ◽  
Vol 7 (4) ◽  
pp. 200-208
Author(s):  
Angga Hapsila

The research was conducted by the writer on BTM Mentari in sub districts rengat - indragiri upstream. District. The research phase lasting three months. This research study is to find savings, influence financing and capital to profit in the district btm mentari Indragiri upstream. This research used secondary data , writer process data by using multiple linear regression the it using spss ( statistic package for social scince ) 24 version to get output to summarizing the research. The research that is simultaneously a conclusion can be drawn is the significant savings, between financing and capital to profit. This can be seen that the f count greater than the f table ( 29,873 > 2,36 ) When viewed from the table a model summary so r which means a correlation coefficient obtained value of 0,984 which means the amount of savings mobilized , the financing of the and capital had strong ties against spider does not permit the .Was in the middle of the value of the coefficients detrminasi as much as 0,968 paper work showing that the amount of savings mobilized , the financing of the and capital affect of the spider that has been accepted by the BTM the spacecraft mentari as much as 96,80 % the remaining of 3,20 % influenced by the fact that of other variables that do not writer you wherever you may be.


2014 ◽  
Vol 90 (3) ◽  
pp. 1149-1168 ◽  
Author(s):  
Mark W. Nelson ◽  
Kathy K. Rupar

ABSTRACT We report the results of two experiments that provide evidence that investors' risk judgments are affected by the numerical format used to describe outcomes within accounting disclosures. Consistent with prior research in psychology, investors assess higher risk in response to dollar-formatted disclosures than to equivalent percentage-formatted disclosures. Consistent with the Persuasion Knowledge Model (Friestad and Wright 1994), this effect is moderated when investors have both (1) awareness that management has discretion over format, and (2) sufficient cognitive capacity to consider its implications. Our results provide insight about the effects of current disclosure formats and suggest implications for managers who choose formats, investors who interpret formatted information, and regulators who consider whether to further prescribe the formats that are used in financial disclosures.


2014 ◽  
Vol 18 (3) ◽  
pp. 15-25 ◽  
Author(s):  
Pamela K. Lake, ◽  
Barbara K. Haas, ◽  
Marsha Matthews,

A caring-trusting relationship between teacher and student is foundational in caring educational environments. This relationship can be threatened when negative feedback to students is required. Instructional feedback based on feedback intervention theory (FIT) has been effective in communication studies. The purpose of this action research study was to explore the use of FIT-based communication techniques as a tool for nursing faculty to provide instructional feedback while protecting the caring-trusting relationship between teacher and student. Study participants reported positive changes in the instructional feedback communications with students that enabled a culture of caring to be maintained.


2018 ◽  
Vol 15 (1) ◽  
pp. 8
Author(s):  
Sabirah Ambri ◽  
Lokman Mohd Tahir ◽  
Rose Alinda Alias

The increasing women participation in the upper management level has been a comprehensive research study for women and career studies. Although only a few of them have had successfully broken the glass ceiling, they still have to struggle to keep up with the opposite gender. The purpose of the research study is to review past research studies on the glass ceiling syndrome, tiara syndrome, imposter syndrome, and queen bee barrier syndromes that commonly occur in women’s career progression and understand how it affects women’s career success. This paper reports the results of a literature review on four barrier syndromes in 45 combinations of research paper, books, magazine, thesis and discussion paper. Women need to have skills and ability in order to be leaders of upper management. The result of the study could provide a better understanding of the barriers that effects the women leaders in becoming successful. Thus, this research is conducted to gather and review the literature on the barrier syndromes and how it affects women’s success in their careers.


2019 ◽  
Vol 1 (2) ◽  
pp. 115
Author(s):  
Diki Maulana ◽  
Widya Sri Wahyuni ◽  
Detya Siregar

This researchis aboutthe correlation between motivation behaviour and spekaing abilityat English Students Association. Hence, this research is aimed to find out whether or not there is a significant correlation between motivation behaviour and speaking ability at English Students Association. This research used correlation research design and qualitative research. The instrument is motivation test using questionnaire and speaking test by story telling. The population of this research is English Students Association of IKIP Siliwangi and the sample is 30 students. The data o this research is analysed using pearson product  moment correlation coefficient. The degree of correlation between two variables was low with a correlation coefficient of 0.045. the result showed that there was a weak correlation between motivation behaviour and speaking ability at English Students Association.


2021 ◽  
Vol 8 (55) ◽  
pp. 79-94
Author(s):  
Dariusz Standerski

Abstract The article aims to verify whether, in the 1980s, there was a significant decrease in the involvement of the regional communist party structures in charge of economic affairs in Poland. The analysis is made on the case of the Warsaw Committee (KW) of the Polish United Workers’ Party (PUWP). Archival documents gathered in the State Archive in Warsaw were used to perform the analysis. The protocols of the meetings of the Executive and Secretariat 1970–1989 were collected, described and analysed. Moreover, the analysis was supplemented by the Statistical Yearbooks of Warsaw (GUS, 1957–1974), the Statistical Yearbooks of the Capital City of Warsaw (GUS, 1976–1981) and the Journal of Laws of the People's Republic of Poland 1970–1989. A statistical analysis of economic activity of the KW of the PUWP in the context of macroeconomic variables and economic activity of central authorities was performed. The correlation coefficient between macroeconomic performance and Party activity indicates the convergence of both trends in the 1970s and the lack of correlation in the 1980s. The decline in engagement after 1978 was unprecedented. In this period, there was a discrepancy between the activities of the central government and the Party apparatus, which remained in place until the end of the system. Institutional mechanisms in the Principal–Agent relation weakened significantly in 1980s.


1970 ◽  
Vol 19 (1-2) ◽  
pp. 75-75 ◽  
Author(s):  
L. Gedda ◽  
G. Brenci

The hereditary component of the chronological development of bones and teeth has been studied, in 40 twin pairs aged 5-7 years, through dental age (defined on account of the mineralization of the permanent dentition's dental buds) and bone age (denned on account of the presence and form of the hand ossification nuclei).The statistical analysis shows a correlation coefficient of 0.95 in MZ and 0.84 in DZ twins for dental age; and of 0.94 in MZ and 0.81 in DZ twins for bone age.The following are therefore the estimates of the hereditary component (based on Holzinger's formula) for the two parameters studied:


2015 ◽  
Vol 2015 ◽  
pp. 1-12 ◽  
Author(s):  
Dana Halmova ◽  
Pavla Pekarova ◽  
Juraj Olbrimek ◽  
Pavol Miklanek ◽  
Jan Pekar

The aim of this paper is to investigate the statistical aspects of multiannual variability of precipitation at the Hurbanovo station, Slovakia, over 140 years (1872–2011). We compare the long-term variability of annual precipitation for Hurbanovo (Slovakia), Brno (Czech Republic), Vienna (Austria), and Mosonmagyarovar (Hungary) stations using autocorrelation and spectral analysis methods. From the long-term point of view, there is no consistent trend in the annual precipitation; only a multiannual variability has been detected. Consequently we identify changes in the distribution of annual maximum daily precipitation for Hurbanovo during different periods for winter-spring and summer-autumn seasons using histograms, empirical exceedance curves, and frequency curves of daily precipitation. Next, we calculate the periods of days without precipitation exceeding 29 days between 1872 and 2011. The longest period of days without precipitation was 83 days in 1947. The statistical analysis does not confirm our initial hypothesis that neither high daily precipitation (over 51.2 mm per day) nor long dry periods (more than 50 days without precipitation) would occur more frequently nowadays. We assume that the decrease in annual precipitation over the period 1942–2011 (compared to 1872–1941) is caused by the less frequent occurrence of daily precipitation between 0.4 and 25.6 mm.


Sign in / Sign up

Export Citation Format

Share Document