scholarly journals The Role of Halal Awareness on Purchase Intention of Halal Food: Evidence from Indonesian Working Students

2021 ◽  
pp. 31-44
Author(s):  
Dewiana Novitasari ◽  
Gusli Chidir ◽  
Didi Sutardi ◽  
Joni Iskandar ◽  
Erni Taruli Pebrina
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Simple Random Sampling ◽  
Subjective Norm ◽  
Private Higher Education ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Working Students ◽  
Halal Food ◽  
Working Student

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of working students in a private higher education in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to 410 population of working students. The returned and valid questionnaire results were 211 samples. Data processing was used SEM method with Smart PLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention have a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior. Keywords:Halal awareness, purchase intention, subjective norms, halal food, theory of planned behavior.

scholarly journals Effect of halal management system certified awareness on consumer purchase intention

2021 ◽  
Vol 9 (2) ◽  
pp. 317-326 ◽  
Author(s):  
Erfan Soebahar ◽  
Abdul Ghoni ◽  
Kurnia Muhajarah
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Simple Random Sampling ◽  
Subjective Norm ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Consumer Purchase Intention ◽  
Working Student

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of consumers in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to the 510 population of working consumers. The returned and valid questionnaire results were 311 samples. Data processing was used in the SEM method with SmartPLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior.

Non-Moslem Consumers Perception Toward Purchasing Halal Food Product

2020 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Hana Meka Madinah ◽  
Indarini Indarini ◽  
Dudi Anandya
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Structural Model ◽  
Behavioral Control ◽  
Food Products ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Research Approach ◽  
Perceived Behavioral Control ◽  
Halal Food

This thesis aims to analyze how Non-Muslim consumers' perceptions of purchasing halal food products. This type of research is Basic research with causal objectives and uses a quantitative research approach. This study also uses a purposive sampling approach which is a sampling technique based on the aim of getting samples from people who have met established criteria. The analysis in this study was SEM (Structural Equation Modeling) which processed data using SPSS 20 and AMOS 18 software. This software was used for testing the Measurement Model and Structural Model. The results of this study stated that the attitude, subjective norm and perceived behavioral control of non-Muslim consumers in Surabaya had a positive influence on the purchase intention of halal food products. Thus providing opportunities for businessproducts to expand its reach by selling halal food products.   Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Purchase Intention, Halal Product, Halal Food

Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers

2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang
Keyword(s):  
Conceptual Framework ◽  
Survey Data ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Policy Makers ◽  
Tpb Model ◽  
Research Findings ◽  
The Impact

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.

scholarly journals Analysis of intention toward halal products: an empirical study of young consumers

2017 ◽  
Vol 20 (2) ◽  
Author(s):  
Budi Harsanto ◽  
Dika Jatnika
Keyword(s):  
Theory Of Planned Behavior ◽  
Empirical Study ◽  
Multiple Regression ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Descriptive Statistics ◽  
Perceived Behavioral Control ◽  
Chi Square ◽  
Halal Food

The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavioral control is connected to the intention to consume halal products, particularly halal food. This study refers to the two studies both in the Malaysian context. This is a survey-based research. It used a questionnaire for collecting the data taken from  151 active students of Faculty of Economics and Business in Unpad who participated as the respondents in this research. The data were analysed using a descriptive statistics, correlation, chi-square. and multiple regression. The findings show that the three main elements have a significance effect on the intention. This study is unique since it was conducted in Indonesia’s context and the results is slightly different from the findings of the previous one.

A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa

2014 ◽  
Vol 4 (2) ◽  
pp. 158-177 ◽  
Author(s):  
Kevin K. Byon ◽  
Soonhwan Lee ◽  
Thomas A. Baker
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Group Analysis ◽  
Subjective Norm ◽  
Cross Cultural ◽  
Perceived Behavioral Control ◽  
World Cup ◽  
Global Marketing ◽  
Fifa World Cup ◽  
Content Type

Purpose – The purpose of this paper is: to explain the relative influence of attitude, subjective norm, and perceived behavioral control on purchase intention of the 2010 FIFA World Cup sponsored products; and to compare the purchase intention of American and Korean spectators toward sponsoring products of the 2010 FIFA World Cup. The structural equation modeling (SEM) revealed that subjective norm and perceived behavioral control were predictors of purchase intention. Further, multiple group analysis revealed that the path coefficient between subjective norm and purchase intention for the two groups was significantly different. Design/methodology/approach – A self-administered questionnaire was developed to measure the four constructs of the theory of planned behavior (TBP) as well as demographic information. Upon completion of the psychometric properties test of the TPB, a SEM was conducted to examine the proposed hypotheses. The same fit indices as with the measurement model were adopted to evaluate the model fit. Finally, a multi-group analysis was conducted to examine if the proposed relationships are different based on nationality (American vs Korean samples). A comparison of χ2 value between unconstrained and constrained models was employed to assess whether the two groups are statistically different. Findings – SEM revealed that subjective norm and perceived behavioral control were predictors of purchase intention. In this study, a multi-group analysis was conducted to examine if the proposed relationships in our model are different based on nationality. As a result, we found that two groups (i.e. American vs Korean) exhibited notable differences in subjective norms in determining purchase intentions of the 2010 FIFA World Cup sponsored products. Originality/value – Sponsors for mega sporting events, like the FIFA World Cup, must develop global marketing plans that appeal to worldwide audiences. Sport marketers, therefore, need cross-cultural marketing analysis on equivalence and bias so that they better understand how spectators from different cultures behave after consuming the same event. Thus, application of the TPB in cross-cultural studies aimed at understanding consumer intention after spectating the FIFA World Cup would provide marketers with valuable information for the formation of global marketing strategies.

Factors Influencing Students Intention to Choose Career of Halal Food Industry in Malaysia using Theory of Planned Behavior

2021 ◽  
Vol 8 (1) ◽  
pp. 50-67
Author(s):  
Nashirah Abu Bakar ◽  
Sofian Rosbi ◽  
Hydzulkifli Hashim ◽  
Noraziah Che Arshad
Keyword(s):  
Regression Analysis ◽  
University Students ◽  
Multiple Regression Analysis ◽  
Food Industry ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Model Fit ◽  
Perceived Behavioral Control ◽  
Significant Development ◽  
Halal Food

Background: The food industry in Malaysia has experienced significant development, especially in the halal food sector. The halal food industry is a market segment involved with food items and beverages that are strictly prepared according to rules underlined by the Islamic dietary law. In addition, the concept of halal covers not only Syariah law, but also hygiene, sanitation and food safety requirements. Malaysia has become a major global halal hub in delivering halal food to local and international levels. The significant development of halal food industry in Malaysia creates significant job opportunities for new graduating students.  Therefore, this study aims to evaluate factors that influence student intention to choose a career for the halal food industry in Malaysia. Research Methodology: This study using a quantitative research method with questionnaire development in assessing the factors that influence intention of students to involve in halal food industry as their future career. The underpinning theory is Theory of Planned Behavior (TPB). The independent variables are Attitude (A), Subjective Norm (SN) and Perceived Behavioral Control (PBC). This study developed four questions for each variable. Unit of analysis for respondents is university students in Malaysia. The sample size is 40 students that have an interest in working for halal food industry in Malaysia. The correlation analysis was analyzed using Pearson Correlation coefficient analysis. Meanwhile, the causal relationship was analyzed using multiple regression analysis. Results: The skewness values for four variables in this study are between -1 and +1 that indicates normal distribution. The value of Cronbach’s alpha statistical test for measuring internal reliability is larger than 0.7 for all four variables. Therefore, four constructs exhibit good reliability that indicates the suitability of internal consistency. Next, the value of R-squared for model fit in this study is 0.675 that indicates a good model fit that explained 67.5% of variance in dependent variable. Multiple regression analysis indicates Attitudes (A), Subjective Norm (SN) and Perceived Behavioral Control (PBC) are significant in predicting the value of Intention (I) to select a career in halal food industry. Conclusion: This study supported the hypothesis that indicates there is a positive and significant relationship of Attitude (A), Subjective Norm (SN) and Perceived Behavioral Control (PBC) towards Intention (I). The findings of this study add value to theoretical knowledge of career selection among university students. At the same time, this study provides guideline for government in developing better policy in cultivating interest among university students to be highly involved in the halal food industry.

What Drives Electronic Word of Mouth and Purchase in Social Commerce?

2020 ◽  
Vol 12 (4) ◽  
pp. 71-84
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Electronic Word Of Mouth ◽  
Research Model ◽  
Social Commerce ◽  
Consumer Purchase Intention

The purpose of this study is to develop and verify the research model to examine the antecedents of electronic word of mouth on social commerce, which influences consumer purchase intentions. In the results, first, the attitude toward the electronic word of mouth, subjective norm, and perceived behavioral control increases the electronic word of the consumer. Second, a consumer's electronic word of mouth increases his or her purchase intention. Finally, attitude toward the electronic word of mouth and perceived behavioral control among the pioneers of the electronic word of mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to contribute to the study of social commerce by giving scholarly attention to electronic word of mouth. This study provides new ways to stimulate consumer purchase intention.

Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan

2015 ◽  
Vol 28 (1) ◽  
pp. 23-36 ◽  
Author(s):  
Weisheng Chiu ◽  
Ho Keat Leng
Keyword(s):  
Purchase Intention ◽  
Design Methodology ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Tertiary Institutions ◽  
Intention To Purchase ◽  
Positive Attitudes ◽  
Sporting Goods

Purpose – The purpose of this paper is to compare the purchase intention of counterfeit sporting goods between Singaporean and Taiwanese students using the Theory of Planned Behavior. Design/methodology/approach – A quantitative approach was taken, collecting data from Singaporean and Taiwanese students studying in tertiary institutions. In total, 295 valid questionnaires were included in the data analysis. Findings – The results showed that consumers’ attitude, subjective norm, and brand consciousness were predictive of purchase intention for both countries, whereas perceived behavioral control had an effect only among Taiwanese students. Further analysis showed that Singapore students had significantly higher positive attitudes toward the purchase of counterfeit sporting goods and higher levels of acceptance from peers in purchasing counterfeits. Research limitations/implications – A limitation of this study was that respondents were selected from the undergraduate population and as such were relatively younger than the general population. Originality/value – The findings of this study provides a better understanding on how these factors affect purchase intention of counterfeit sporting goods across countries.

scholarly journals Understanding how to increase hydroponic attractiveness: Economic and ecological benefit

2020 ◽  
Vol 211 ◽  
pp. 01015
Author(s):  
Tengku Ezni Balqiah ◽  
Andreas Pardyanto ◽  
Rifelly Dewi Astuti ◽  
Syahrial Mukhtar
Keyword(s):  
Cluster Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Sustainable Food ◽  
Ecological Benefit ◽  
And Cluster Analysis

As one of the sustainable food, hydroponic vegetables begin to attract consumer attention. Previous studies focus on how to increase the willingness to pay (WTP). The cost of growing hydroponic might cause it as higher than traditional (soil agriculture) that drives higher prices. Instead of only focus on WTP, attitude and purchase intention are two constructs that important to estimate actual purchase behavior. However, a study about the antecedents of hydroponic vegetable’ purchase intention is still limited. This study aims to identify factors that can enhance purchase intention, group respondents based on those factors, and profile each respondent’s group. By online survey, 981 respondents were collected, and multiple regressions and cluster analysis analyzed further data. The result shows eight factors that could drive purchase intention (attitude, subjective norm, perceived behavioral control, perceived quality, price, availability, health consciousness, and knowledge), while environmental concern was not significant. Cluster analysis generates 3 clusters of respondents that have different profiles based on all factors and demographics variables. This study contributes to portraying respondents’ responses toward hydroponics that could deliver implications for entrepreneurs or marketers to attract target consumers based on all factors and develop a strategy based on their profiles.

scholarly journals Antecedents of the Intention and Behavior Toward Purchase of Counterfeit Luxury Goods in an Emerging Economy: a Study of Young Vietnamese Consumers

2017 ◽  
Vol 8 (2) ◽  
pp. 207-224
Author(s):  
Nguyen Thi Tuyet Mai ◽  
Nguyen Hoang Linh
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Emerging Economy ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Luxury Goods ◽  
And Behavior

This study examines some antecedents of the intention and behavior toward buying counterfeit luxury goods among young consumers in Vietnam, an Asian emerging economy. The data was obtained from university undergraduate students in Hanoi, the capital of Vietnam. The results of structural equation modeling show support for most of our hypotheses. The findings indicate that materialism (the centrality component) has positive impact on attitude toward purchase of counterfeit luxury goods. Attitude and subjective norm toward counterfeit luxury goods are found to be positively related to purchase intention, while perceived behavioral control is not found to have a direct impact on purchase intention. In addition, perceived behavioral control and purchase intention are found to be significant predictors of purchase behavior. The research findings are discussed and implications for managers and policy makers are provided.  

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