Factors Influencing Students Intention to Choose Career of Halal Food Industry in Malaysia using Theory of Planned Behavior

2021 ◽  
Vol 8 (1) ◽  
pp. 50-67
Author(s):  
Nashirah Abu Bakar ◽  
Sofian Rosbi ◽  
Hydzulkifli Hashim ◽  
Noraziah Che Arshad
Keyword(s):  
Regression Analysis ◽  
University Students ◽  
Multiple Regression Analysis ◽  
Food Industry ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Model Fit ◽  
Perceived Behavioral Control ◽  
Significant Development ◽  
Halal Food

Background: The food industry in Malaysia has experienced significant development, especially in the halal food sector. The halal food industry is a market segment involved with food items and beverages that are strictly prepared according to rules underlined by the Islamic dietary law. In addition, the concept of halal covers not only Syariah law, but also hygiene, sanitation and food safety requirements. Malaysia has become a major global halal hub in delivering halal food to local and international levels. The significant development of halal food industry in Malaysia creates significant job opportunities for new graduating students.  Therefore, this study aims to evaluate factors that influence student intention to choose a career for the halal food industry in Malaysia. Research Methodology: This study using a quantitative research method with questionnaire development in assessing the factors that influence intention of students to involve in halal food industry as their future career. The underpinning theory is Theory of Planned Behavior (TPB). The independent variables are Attitude (A), Subjective Norm (SN) and Perceived Behavioral Control (PBC). This study developed four questions for each variable. Unit of analysis for respondents is university students in Malaysia. The sample size is 40 students that have an interest in working for halal food industry in Malaysia. The correlation analysis was analyzed using Pearson Correlation coefficient analysis. Meanwhile, the causal relationship was analyzed using multiple regression analysis. Results: The skewness values for four variables in this study are between -1 and +1 that indicates normal distribution. The value of Cronbach’s alpha statistical test for measuring internal reliability is larger than 0.7 for all four variables. Therefore, four constructs exhibit good reliability that indicates the suitability of internal consistency. Next, the value of R-squared for model fit in this study is 0.675 that indicates a good model fit that explained 67.5% of variance in dependent variable. Multiple regression analysis indicates Attitudes (A), Subjective Norm (SN) and Perceived Behavioral Control (PBC) are significant in predicting the value of Intention (I) to select a career in halal food industry. Conclusion: This study supported the hypothesis that indicates there is a positive and significant relationship of Attitude (A), Subjective Norm (SN) and Perceived Behavioral Control (PBC) towards Intention (I). The findings of this study add value to theoretical knowledge of career selection among university students. At the same time, this study provides guideline for government in developing better policy in cultivating interest among university students to be highly involved in the halal food industry.

Are You Ready for Change?

2015 ◽  
pp. 9-26
Author(s):  
Carlson Chan ◽  
Janet Y. Li ◽  
Fred G. Chen ◽  
Noel C. L. Chau
Keyword(s):  
Regression Analysis ◽  
Theory Of Planned Behavior ◽  
Predictive Model ◽  
Multiple Regression Analysis ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Business Strategies ◽  
Perceived Behavioral Control ◽  
Two Independent Variables

This chapter discusses the factors that influence the decision of Guangdong residents to purchase Chinese-brand automobiles. Based on the well-known theory of planned behavior, this chapter builds a predictive model to explore the determinants of the intention of Guangdong residents to buy Chinese-brand automobiles. The findings reported in this chapter can help automobile manufacturers and distributors to formulate effective business strategies. According to 125 sets of figures, multiple regression analysis indicates that high correlation exist between two independent variables (attitude toward behavior and perceived behavioral control) and dependent variable, whereas subjective norm does not have significant correlation with intention. The authors make several corresponding managerial suggestions based on the results.

scholarly journals Analysis of intention toward halal products: an empirical study of young consumers

2017 ◽  
Vol 20 (2) ◽  
Author(s):  
Budi Harsanto ◽  
Dika Jatnika
Keyword(s):  
Theory Of Planned Behavior ◽  
Empirical Study ◽  
Multiple Regression ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Descriptive Statistics ◽  
Perceived Behavioral Control ◽  
Chi Square ◽  
Halal Food

The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavioral control is connected to the intention to consume halal products, particularly halal food. This study refers to the two studies both in the Malaysian context. This is a survey-based research. It used a questionnaire for collecting the data taken from  151 active students of Faculty of Economics and Business in Unpad who participated as the respondents in this research. The data were analysed using a descriptive statistics, correlation, chi-square. and multiple regression. The findings show that the three main elements have a significance effect on the intention. This study is unique since it was conducted in Indonesia’s context and the results is slightly different from the findings of the previous one.

scholarly journals The Role of Halal Awareness on Purchase Intention of Halal Food: Evidence from Indonesian Working Students

2021 ◽  
pp. 31-44
Author(s):  
Dewiana Novitasari ◽  
Gusli Chidir ◽  
Didi Sutardi ◽  
Joni Iskandar ◽  
Erni Taruli Pebrina
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Simple Random Sampling ◽  
Subjective Norm ◽  
Private Higher Education ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Working Students ◽  
Halal Food ◽  
Working Student

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of working students in a private higher education in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to 410 population of working students. The returned and valid questionnaire results were 211 samples. Data processing was used SEM method with Smart PLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention have a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior. Keywords:Halal awareness, purchase intention, subjective norms, halal food, theory of planned behavior.

scholarly journals Correlates of the Intention to Reduce Meat Consumption

2020 ◽  
Vol 12 (11) ◽  
pp. 4774
Author(s):  
Ann Krispenz ◽  
Alex Bertrams
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Predictive Power ◽  
Behavioral Control ◽  
Meat Consumption ◽  
Subjective Norm ◽  
Environmental Damage ◽  
Perceived Behavioral Control ◽  
Regression Analyses ◽  
Sustainable Behavior

Meat consumption significantly contributes to environmental damage. Thus, a reduction in meat consumption can be regarded as sustainable behavior. Based on the assumptions of the theory of planned behavior, we examined the predictive power of individuals’ attitudes, their subjective norm, and perceived behavioral control for their intention to reduce domestic meat consumption. We assessed respective variables in a sample of 256 university students (2015) and 231 employees and university students (2017). Regression analyses revealed that the attitude toward reducing one’s own meat consumption was strongly related to the corresponding intention. Furthermore, the subjective norm predicted one’s intention to eat less meat, whereas perceived behavioral control did not. Results were similar across both samples (2015 and 2017). The findings imply that sustainable meat consumption is most likely to be achieved by a change in consumers’ attitudes.

Teen Texting While Driving

2016 ◽  
Vol 60 (1) ◽  
pp. 1647-1651
Author(s):  
Maranda McBride ◽  
Lemuria Carter
Keyword(s):  
Regression Analysis ◽  
Big Five ◽  
Personality Assessment ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Big Five Personality ◽  
Perceived Behavioral Control ◽  
Compliance Training ◽  
Young Drivers ◽  
Texting While Driving

This study was designed to identify key components that affect teenagers’ intent to text while driving by developing and administering a survey to identify psychological profiles of teenagers who are more or less likely to comply with TWD laws. Such profiles may be used to create unique TWD law compliance training protocols designed to address specific teenager characteristics. The method included the administration of a 108-item Likert-scale survey to young drivers age 15 through 21. The survey consisted of a set of demographic questions; a Big Five personality assessment; and items to assess attitudes, norms, and perceptions associated with TWD. The results of the regression analysis performed on the data indicate the following factors potentially impact teenager TWD behavior: perceived behavioral control, subjective norm, and TWD concealment attitude.

scholarly journals Determining behavioral intention and its predictors towards cervical cancer screening among women in Gomma district, Jimma, Ethiopia: Application of the theory of planned behavior

PLoS ONE ◽  
2020 ◽  
Vol 15 (11) ◽  
pp. e0238472
Author(s):  
Wadu Wollancho ◽  
Demuma Amdissa ◽  
Shemsedin Bamboro ◽  
Yitbarek Wasihun ◽  
Kasahun Girma Tareke ◽  
...  
Keyword(s):  
Cervical Cancer ◽  
Regression Analysis ◽  
Cancer Screening ◽  
Theory Of Planned Behavior ◽  
Cervical Cancer Screening ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control

Background Cervical Cancer is the leading cause of cancer-related deaths among Ethiopian women. Despite many interventions were conducted, there is low uptake of cervical cancer screening services. Also, limited evidence was available on the women’s intention and its predictors towards cervical cancer screening. Therefore, this study was aimed at determining the intention and predicators of behavioral intention toward cervical cancer screening. Methods A cross-sectional study was conducted in the Gomma district, Jimma, Ethiopia from August 1–30, 2019. The total sample sizes were 422 and a systematic random sampling technique was employed to select the samples. Data were collected through interviews using a structured questionnaire guide. Data were entered in epidata, and exported and analyzed using SPSS version 20.0 software. Descriptive, correlation, and multicollinearity analysis were done. Also, simple and multiple linear regression analysis were performed to identify the predictors for behavioral intention. The p-value<0.05 was used to declare a significant association. Result The response rate was 382 (90.5%). The mean age of the participants was of 26.45 (SD = 4.76). Direct attitude, subjective norm, and perceived behavioral control had a mean score of 16.78 (SD = 2.87), 15.61(SD = 1.92), and 12.86 (SD = 4.85), respectively. The intention has a mean score of 14.52 (SD = 4.01). From regression analysis, direct attitude (B = 0.346, p<0.001), direct subjective norm (B = 0.288, p = 0.008), direct perceived behavioral control (B = 0.132, p = 0.002) indirect attitude (B = 0.015, p = 0.019) and the indirect perceived behavioral control (B = 0.132, p = 0.002) were statistically significant with intention. Conclusion From this study, it was understood that women’s intention towards cervical cancer screening was low. The predictors were the direct and indirect attitude, direct and indirect subjective norm, direct and indirect perceived behavioral control. This calls a need to develop strategies and take action to improve the attitude of women and their influential peoples and increase sense of control to improve their intention to screen for cervical cancer. Moreover, health care providers should have to conduct social and behavioral change communication to improve women’s health seeking behavior towards cervical cancer screening applying the concept of theory of planned behavior.

scholarly journals Factors Associated with Intention to Comply with Infection Control Guidelines in Physicians and Nurses: An Analysis Based on the Theory of Planned Behavior

2021 ◽  
Vol 28 (4) ◽  
pp. 482-490
Author(s):  
Young Sin Choi ◽  
Su Hyun Kim ◽  
Hyun Ha Chang
Keyword(s):  
Regression Analysis ◽  
Infection Control ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Healthcare Associated Infection ◽  
Healthcare Associated ◽  
Infection Control Guidelines ◽  
Doctors And Nurses

Purpose: This study aimed to identify factors affecting physicians and nurses’ intention to comply with healthcare-associated infection control guidelines, based on the theory of planned behavior.Methods: This study was a cross-sectional, descriptive survey. Data were collected using self-report questionnaires from 169 doctors and nurses at a tertiary hospital. Pearson correlation analysis and multiple regression analysis were used to analyze the factors influencing intention to comply with healthcare-associated infection control guidelines.Results: The mean score of intention to comply with infection control guidelines was 17.17±2.60 points (possible range 3-21 points). The intention to comply with infection control guidelines was positively associated with subjective norms and perceived behavioral control over compliance with healthcare-associated infection control guidelines. In the multiple regression analysis, perceived behavioral control was the only significant predictor of intention to comply with healthcare-associated infection control guidelines.Conclusion: In order to encourage doctors and nurses to comply with infection control guidelines, it is necessary to provide resources, enhance the work environment, and utilize strategies to increase perceived behavioral control over compliance with infection control guidelines.

scholarly journals Attitude Fosters Support for Indonesia’s Drug War: A Quantitative Analysis of The University Students of Indonesia

2018 ◽  
Vol 13 ◽  
pp. 2271-2781
Author(s):  
Queenie Pearl Villalon Tomaro ◽  
Dyah Mutiarin ◽  
David N. Almarez
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Public Support ◽  
War On Drugs ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Drug War ◽  
The Core

This quantitative study investigates the direct attributors to the formation of the intention of the Indonesian university students in supporting the War on Drugs of the Widodo administration. The core of this research rest upon the imperative role of public support to the furtherance of the enforcement of contentious policies such as the War on Drugs This study is theoretically anchored from the Theory of Planned Behavior of Icek Ajzen which links Attitude, Subjective norm, and Perceived Behavioral Control to intention - the intention to support the War on Drugs of Jokowi’s administration. In answer to the questions raised by the research, a self-reported questionnaire survey was conducted to 194 students enrolled in selected universities in Indonesia, namely, Universitas Gadjah Mada, Universitas Islamic Institute, and Universities Muhammadiyah Yogyakarta. Structural Equation Modelling and regression analysis was employed in evaluating and analyzing the results gathered from the survey. The analysis revealed that among Attitude, Subjective Norm, and Perceive Behavioral Control, only Attitude has emerged to have a positive impact over the intention of the students to support Indonesia’s Drug War Strategies. Hence, positive attitude towards the drug war is argued to drive intentions of support from the public. Consequently, in programs aimed at increasing public support for Drug War, attitude transformation strategies must be the core focus.

Non-Moslem Consumers Perception Toward Purchasing Halal Food Product

2020 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Hana Meka Madinah ◽  
Indarini Indarini ◽  
Dudi Anandya
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Structural Model ◽  
Behavioral Control ◽  
Food Products ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Research Approach ◽  
Perceived Behavioral Control ◽  
Halal Food

This thesis aims to analyze how Non-Muslim consumers' perceptions of purchasing halal food products. This type of research is Basic research with causal objectives and uses a quantitative research approach. This study also uses a purposive sampling approach which is a sampling technique based on the aim of getting samples from people who have met established criteria. The analysis in this study was SEM (Structural Equation Modeling) which processed data using SPSS 20 and AMOS 18 software. This software was used for testing the Measurement Model and Structural Model. The results of this study stated that the attitude, subjective norm and perceived behavioral control of non-Muslim consumers in Surabaya had a positive influence on the purchase intention of halal food products. Thus providing opportunities for businessproducts to expand its reach by selling halal food products.   Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Purchase Intention, Halal Product, Halal Food

scholarly journals PENERAPAN TEORI PLANNED BEHAVIOR DALAM MEMPREDIKSI INTENSI BERKUNJUNG DI OBYEK WISATA PASAR MALAM, KOTA KUPANG

2019 ◽  
Vol 2 (1) ◽  
pp. 39
Author(s):  
Protasius Tiberius Jehane
Keyword(s):  
Regression Analysis ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Theoretical Basis ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Pilot Survey ◽  
Behavior Theories ◽  
The Relationship

This study aims at exploring the behavioral intention of local tourist in Kupang City to choose Pasar Malam as their culinary tourism destination. The Theory of Planned Behavior theories have been chosen as the theoretical basis of the study.Prior to conducting a questionnaire survey, a pilot survey was conducted to test the questionnaire’s reliability. The final survey was conducted with 103 visitors during their visitation in Pasar Malam. Findings: Results obtained from the respondents allowed to test the hypotheses proposed in the study. A multiple regression analysis was carried out in order to test the hypotheses and the study findings reveal the relationship among the variables. Results indicated that the attitude, subjective norm, and perceived behavioral control were found to be determinants of behavioral intention. In addition, perceived behavioral control became the most significant influence behavioral intention. The implications of the study findings are discussed.

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