scholarly journals Softwarelokalisierung - ein neues Arbeitsfeld für Übersetzerinnen und Übersetzer

Author(s):  
Klaus-Dirk Schmitz

Internationalization and localization are keywords in our present global economy. The Development and marketing of products and services are successful only if they can be adapted to requirements of the target market in a fast and easy way. The adaptation of software products that are linguistically, culturally, legally and technically appropriate for a regional market is called software localization.This paper gives an overview of the field of software localization. After some general definitions of important concepts, the types of “texts” that have to be localized and the types of software tools that are used for localization are described. Special linguistic and non-linguistic aspects relevant and specific to localization in general are discussed and explained using examples.

2001 ◽  
Vol 3 (2) ◽  
pp. 109-134
Author(s):  
Trevor H. Nakagawa

Software has become one of the central drivers of growth in an expanding global economy. Despite concerted “catch-up” efforts by European and Asian firms and governments alike, few major software players are not American. In particular, European software producers were slow to adapt to the new challenges posed by U.S. firms with standardized software products tied to rapidly innovating computer hardware systems and the Internet. One exception is Germany's SAP, which has quietly managed to become one of the largest software companies in the world. This article examines the market and nonmarket factors that have led to this company's success in both the global and Asian context. First, it will examine how SAP was able to bring the first fully integrated package to corporations around the world and thus to establish a global presence in one of the largest software niche markets, enterprise resource planning software. Second, this study highlights the importance of taking the nonmarket environment into account in Asia. Finally, the article demonstrates how SAP's strategy in Asia was a part of its global plan to simultaneously maximize market share and improve efficiency.


2004 ◽  
Vol 6 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Rahman Khatibi ◽  
Dave Jackson ◽  
John Curtin ◽  
Chris Whitlow ◽  
Adri Verwey ◽  
...  

This paper identifies the philosophy of open architecture as a feasible vision capable of transforming modelling software packages into living products. This vision, invoked within the specific context of software production in the field of flood forecasting within the Environment Agency, promotes the emerging requirements and consensus of users, academics and software producers. In the past, the philosophy of closed architecture dominated the use, development resources and investment in modelling systems by producers and users. As closed architecture encourages the development of monolithic software products with limited scope for innovation by third parties, investments often do not return the value of their full potential. A consensus is emerging that this is no longer tenable. The time is right: for the producers of hydraulic and hydrologic software tools to move from the culture of ‘doing things better’ to ‘doing things better and doing better things’; for users to design their own systems through assembling off-the-shelf software products; and for academics to have a less restrictive environment in which to innovate. The consensus view is rendered viable in a partnering culture undoing many barriers and restructuring many concepts. The paper postulates that software development is a paradigm and shifts through the forming, proliferating, norming and performing stages. This postulate is substantiated by citing evidence for the following associations:The forming stage is associated with the development of early computer programs.The proliferating stage is associated with closed architecture.The norming stage is associated with open architecture to create interoperability.The performing stage is associated with open source to freely share and improve source codes.


Author(s):  
O. Skyba ◽  
I. Domanov ◽  
V. Kravchenko

The article is devoted to certain approaches that concerned a checking random values obtained from the generator of random (pseudorandom) values. The article provides the results of a practical research of the numbers which are obtained during the division operation. The research was directed to find out the ratio of even and odd numbers in a quotients and remainders in the results of performing of the division operation. The analysis was carried out due to the fact that the remainder and quotient of division is widely used in various algorithms of software tools intended for generating random and pseudorandom values (numbers). The results of the research, which are given in this scientific publication, confirm the existence of prerequisites for the outputting by the generator of pseudorandom values such values (numbers) which will not fully meet the criteria. First of all, it is a criterion which concerns parity and oddity of the numbers which can be outputted by generator of random and pseudorandom values. The authors propose to explore parity and oddity using two methods. The first method is based on Pearson's squared test (chi-squared test). It allows you to find out the presence and admissibility of deviation of the sequence of values obtained empirically, with theoretical (predicted) values. In this case, the level of accuracy is chosen depending on the requirements for the software product as a whole and the generator of random (pseudorandom) values in particular. The second method is based on the long series test (long sequences test), which determines the permissible number of even or odd values that follow each other. In this case, the number of allowed such sequences depends on the number of results obtained during a series of experiments. The proposed approaches are recommended for software products planning and testing which is supposed to be used by the Ministry of Defense of Ukraine.


Author(s):  
Giancarlo Succi ◽  
Raymond Wong ◽  
E. Liu ◽  
Carlo Bonamico ◽  
Tullio Vernazza

The pervasiveness of Internet connectivity and the wide diffusion of Java-capable browsers foster innovative techniques for software distribution. In this chapter, we propose a new model for the electronic commerce of software tools based on a pay-per-use rental policy. Pay-per-use rental of downloadable tools is the natural exploitation of Java applets that can be transferred on demand to the user’s machine and executed dynamically inside a browser. While software rental is not a new idea (Flamnia and McCandless, 1996), at present no example of a standard pay-per-use rental mechanism for downloadable software tools exists. This approach benefits from the advantages of central management of tools and zero maintenance for users typical of Java applets, together with a new way to pay for their use. Software rental presents several advantages to producers and users. Pay-per-use rental is particularly suited to Web-based applications, because they are offered to a very heterogeneous and dynamic user population (Bakos and Brynjolfson, 1997). This chapter describes advantages and issues related to pay-per-use, and explains how to add it to Web-based systems, by presenting the example of pay-per-use integration in WebMetrics, a Web-based system providing distributed collection, management, and analysis of source code metrics. This chapter is organized as follows. Section 2 discusses tools-on-demand. Section 3 presents the role of pay-per-use. Section 4 introduces WebMetrics, our prototype pay-per-use application. Section 5 describes the architecture of WebMetrics. Section 6 presents a list of open issues. Section 7 draws some conclusions.


2021 ◽  
pp. 122-127
Author(s):  
Marta Widian Sari

This study aimed to find out and analyze the analysis of the Segmenting, Targeting, and Positioning to formulate the Regional marketing strategy on UKM Christine Hakim a study On UKM Christine Hakim on JL. Nipah, no. 38, Padang Barat, Padang of West Sumatra. This research aims to find out how market opportunity, market segmentation, target market, product Positioning and strategy of marketing mix 4 p's product, price, promotion and distribution of products in formulating an Asean Regional marketing strategy On UKM in the Christine Hakim. With the collection of data using interviews and primary data.Research results are obtained, (1) UKM product Markets opportunities Christine Hakim in Asean Regional Market potential fairly, (2) market segmentation based on Demographic segmentation, (3) the Target market the overall income level, (4) positioning products "if not stop by the UKM Charistine Judge means has not been to Padang", (5) product strategy of adaptation and expansion of the communication, (6) pricing strategy Penertation Princing, (7) promotion strategy the strategy of expanding Communication (8) the distribution strategy through intermediaries and Partners in Asean countries and cooperation by establishing an Export Organization. Finally the author suggests UKM Christine Hakim in the Asean Regional market entry, and to enter the Asean Regional markets by implementing a marketing strategy (STP) strategies and marketing mix.


2021 ◽  
pp. 513-528
Author(s):  
Franz-Stefan Gady ◽  
Greg Austin

Trade in information and communications technologies (ICTs) is a new currency of international power. On the one hand, this commerce boosts national prosperity and the global economy. On the other hand, it puts capabilities for harm into the hands of potential malicious actors or political adversaries. States are scrambling to introduce new security control mechanisms through a variety of laws, regulations, and policies. These practices will have mixed results, not least because some of the more threatening elements of the trade relate to software products and even the results of basic scientific research that cannot be tracked as easily as physical goods. Enforcement of trade restrictions in this area will remain problematic. Even so, states are looking to undertake economic sanctions in this area to retaliate for the malicious behaviour in cyberspace of other states (or of criminals operating with impunity from the territory of other states). The corporate sector has emerged as an independent actor in these interstate controversies, and they have been joined by scientists and civil society activists, all pressing for a more liberal and open approach. While the unilateralist trend seems to have the upper hand for now, common interests and the imperatives of trade may force new collaborative behaviours among states.


Author(s):  
Dianne Cyr ◽  
Richard Lew

Since the mid-1990s the e-commerce industry experienced dramatic growth that was only the start of a business revolution. With the rapid expansion of Internet related infrastructure equipment and services that allowed low-cost global communications, the beginnings of a truly global economy began to take shape. Riding on the coat tails of this wave was software and content localization services that were a necessary component in selling products and services to different countries and across many cultures. The challenges of operating in a diverse, multicultural market are great, filled with cultural subtleties that can be a minefield for the uninformed. DNA Media, based in Vancouver, Canada, is a software localization company specializing in language, software application and content (Web-based technologies, application design, CD-ROM, DVD and multi-media versioning). The company enjoyed strong growth in its services in the last two years and, by the year 2000 it was in a position to expand rapidly. This case provides insight into how managers of a small but growing information technology company managed its growth, established its market in the software localization industry, and planned for the next phase of expansion.


2018 ◽  
Vol 41 ◽  
Author(s):  
Samuel G. B. Johnson

AbstractProfessional money management appears to require little skill, yet its practitioners command astronomical salaries. Singh's theory of shamanism provides one possible explanation: Financial professionals are the shamans of the global economy. They cultivate the perception of superhuman traits, maintain grueling initiation rituals, and rely on esoteric divination rituals. An anthropological view of markets can usefully supplement economic and psychological approaches.


Author(s):  
Jose-Maria Carazo ◽  
I. Benavides ◽  
S. Marco ◽  
J.L. Carrascosa ◽  
E.L. Zapata

Obtaining the three-dimensional (3D) structure of negatively stained biological specimens at a resolution of, typically, 2 - 4 nm is becoming a relatively common practice in an increasing number of laboratories. A combination of new conceptual approaches, new software tools, and faster computers have made this situation possible. However, all these 3D reconstruction processes are quite computer intensive, and the middle term future is full of suggestions entailing an even greater need of computing power. Up to now all published 3D reconstructions in this field have been performed on conventional (sequential) computers, but it is a fact that new parallel computer architectures represent the potential of order-of-magnitude increases in computing power and should, therefore, be considered for their possible application in the most computing intensive tasks.We have studied both shared-memory-based computer architectures, like the BBN Butterfly, and local-memory-based architectures, mainly hypercubes implemented on transputers, where we have used the algorithmic mapping method proposed by Zapata el at. In this work we have developed the basic software tools needed to obtain a 3D reconstruction from non-crystalline specimens (“single particles”) using the so-called Random Conical Tilt Series Method. We start from a pair of images presenting the same field, first tilted (by ≃55°) and then untilted. It is then assumed that we can supply the system with the image of the particle we are looking for (ideally, a 2D average from a previous study) and with a matrix describing the geometrical relationships between the tilted and untilted fields (this step is now accomplished by interactively marking a few pairs of corresponding features in the two fields). From here on the 3D reconstruction process may be run automatically.


2006 ◽  
Vol 39 (17) ◽  
pp. 5
Author(s):  
Jonathan Gardner
Keyword(s):  

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