Digital gifts: Participation and gift exchange in Livejournal communities

First Monday ◽  
2007 ◽  
Author(s):  
Erika Pearson
Keyword(s):  
Social Networking ◽  
Collective Identity ◽  
Power Relations ◽  
Social Space ◽  
Social Bonds ◽  
Gift Exchange ◽  
Social Networking Site ◽  
The Social ◽  
Gift Exchanges

This paper explores notions and rationales of gift exchange among participants of the social networking site ‘LiveJournal.’ While gift exchanges can be framed as a form of power relations, this paper argues that they also have the potential to function as a way of forming and maintaining social bonds, and of maintaining individual and collective identity within the virtual social space.

scholarly journals The Effects of Visual Displays of Furniture Product Photos Through the Social Networking Site, Instagram on Consume Perception

2018 ◽  
Vol 3 (2) ◽  
pp. 11-24
Author(s):  
Dini Cinda Kirana ◽  
◽  
Achmad Syarief ◽  
Dona Saphiranti
Keyword(s):  
Social Networking ◽  
Visual Display ◽  
Design Principles ◽  
Consumer Perceptions ◽  
Social Networking Site ◽  
Creative Economy ◽  
Communication Model ◽  
Visual Appearance ◽  
The Social ◽  
The Impact

At present, the growth of Instagram as an online site is phenomenal, because of the shift from its original function as a social communication medium into a marketing platform. Furniture products used to be only available for in-store purchase, can now be easily purchased online. The present study attempted to discover the level of influence and effectiveness of the visual appearance of the furniture products photos through the social networking site, Instagram on consumer perceptions, which is measured using the EPIC (Empathy, Persuasion, Impact and Communication) model. The purpose of the study was to identify the effectiveness of the visual display of furniture product photos on the Instagram social networking site on consumer’s perceptions, and to map the use of the ideal visual display of furniture product photos for online product marketing purposes. The research used comparative analytical methods on photos of furniture products from six accounts of small creative economy entrepreneurs of similar products that are advertised through the social networking site, Instagram. The data of this study are limited in the scope of visual perception of furniture product photos uploaded through the social networking site, Instagram on consumer perceptions. The results showed that the visual display in the form of photos of furniture products through the social networking site, Instagram had an effective result on consumer perceptions. The visual display is declared effective as a media for promoting furniture products through the social networking site, Instagram based on the four dimensions of EPIC. The dimensions of Empathy and Impact are the most dominant aspects. The visual display mapping used as an advertising photo is not only influenced by the Empathy dimension and the Impact dimension, but also dominantly influenced by the associated design principles, namely, Unity and Domination. Both dimensions have a significant correlation value compared to other dimensions. Keywords: Furniture Marketing, Instagram, Consumer Perception, EPIC Model, Design Principles

Facebook as an Educational Environment for Mathematics Learning

2014 ◽  
pp. 171-190
Author(s):  
Nimer Baya'a ◽  
Wajeeh Daher
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Mathematics Teaching ◽  
Teaching And Learning ◽  
Mathematics Learning ◽  
Educational Environment ◽  
Social Networking Site ◽  
Student Collaboration ◽  
The Social ◽  
Mathematics Teaching And Learning

In this chapter, the authors describe four successful experiments in using social networking sites (Facebook and Edmodo) in mathematics teaching and learning, where this use depended on populating the sites with historical mathematicians and/or mathematical phenomena. They describe two models of using social networking sites in mathematics education, as well as the phases of working mathematically with students when implementing each model. The authors emphasize the use of social talk as the first step to involve students with the learning of mathematics, as well as moving to cultural talk as a bridge between the social talk and the mathematical discourse. The experience in the four experiments indicates that social networking sites invite student collaboration, as well as encourage their learning actions and interactions. Teacher's or moderator's sensitivity is a very important factor for the success of the experiment, especially when young students are involved. Other factors which influenced the success of students' learning in social networking sites were the features of the social networking site, the properties of the inter-disciplinary phenomenon or the mathematics produced by the historical mathematicians, the background of the learners, and the activities of the moderator.

Social Networking for Educational Purposes

2015 ◽  
pp. 304-326
Author(s):  
Nikleia Eteokleous-Grigoriou ◽  
Despo Ktoridou
Keyword(s):  
Social Networking ◽  
Best Practice ◽  
Social Networking Site ◽  
Special Interest Groups ◽  
Education Students ◽  
Online Groups ◽  
Educational Role ◽  
The Social ◽  
Cultural Skills

This chapter examines and evaluates the role, usefulness, and value of social networking as perceived by higher education students. It examines the educational role of social networking by developing Special Interest Groups (SIGs) within a social networking site (Facebook). It also tries to examine the development of socio-cultural skills through the SIGs created within the social networking site. Specifically, this chapter describes and presents an evaluation of the use of three Facebook SIGs by faculty and students of five Universities in Cyprus in three discipline areas: 1) MIS – Management Information Systems; 2) Computer Science; and 3) Engineering. A mixed method approach was employed, collecting quantitative data (through questionnaires) and qualitative data (through focus groups and Facebook SIGs' observations). The results highlight the promising and important role as well as the value of such online groups in both social and academic life. Additionally, the development of socio-cultural skills through the use of Facebook and specifically the SIGs is discussed. Finally, the chapter discusses the “best practice” policies for Facebook integration for educational purposes.

Information Disclosure on Social Networking Sites

2019 ◽  
pp. 91-110 ◽  
Author(s):  
Clare Doherty ◽  
Michael Lang ◽  
James Deane ◽  
Regina Connor
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Perceived Risk ◽  
Information Disclosure ◽  
Strong Support ◽  
Legal Protection ◽  
Social Networking Site ◽  
Risk Propensity ◽  
Proposed Model ◽  
The Social

This chapter explores how six constructs—control, trust, perceived risk, risk propensity, perceived legal protection, and privacy disposition—affect information disclosure on the Social Networking Site (SNS) Facebook. Building upon previous related work, an extended causal model of disclosure behaviour is proposed. The hypothesised relationships in this model were tested using survey data collected from 278 social networking site users in Ireland. The results of the analysis provide strong support for the proposed model.

The Grief Grapevine: Facebook Memorial Pages and Adolescent Bereavement

2014 ◽  
Vol 24 (2) ◽  
pp. 256-265 ◽  
Author(s):  
Mardi Frost
Keyword(s):  
Sudden Death ◽  
Social Networking ◽  
Current Literature ◽  
Social Networking Site ◽  
School Counsellors ◽  
The Social

How adolescents use the social networking site Facebook to express grief is a growing area of research. In reviewing current literature, it is evident that many questions still remain unanswered. Additionally, this ever-evolving platform for grief, mourning and bereavement may hold many implications for educators, policy developers and school counsellors and how they manage and support adolescents dealing with the sudden death of a peer. This article explores the reasons why Facebook memorials may appeal to a grieving adolescent, conventions in online grief, and challenges for schools in the context of policies for social networking.

Tying in comment sections: The production of meaning and sense on Facebook

Semiotica ◽  
2015 ◽  
Vol 2015 (204) ◽  
Author(s):  
Maximiliane Frobenius ◽  
Richard Harper
Keyword(s):  
Social Networking ◽  
Social Order ◽  
Written Language ◽  
Social Networking Site ◽  
Reading Practices ◽  
Complex Mechanism ◽  
The Social ◽  
Theoretical Significance ◽  
Turn Taking ◽  
Sequential Unfolding

AbstractThis study investigates the organization of interaction through comments on the social networking site Facebook. Facebook offers a range of affordances that allow communication between users. These include written language in various settings (messaging, commenting, posting), as well as a range of non-verbal resources, such as uploading photos, sharing links, the “like”-button. Our analysis focuses on the post+commenting section, which users treat as a quasi-conversational space. Much as conversation is organized through the sequential unfolding of turns through time, the interaction in the comments section is organized according to a pattern that lets users “make sense” of the communication as a coherent exchange. This comment organizing mechanism, which is enacted through tying practices, operates on written language rather than spoken, and so needs to accommodate different affordances than turn-taking does: it has to be able to co-ordinate contributions not just through time, but through space as well. The theoretical significance of this research then is its exploration of a complex mechanism that is used by humans to maintain social order through writing and reading practices. In particular, it takes into account how the context of the website shapes people's communication through the resources made available.

Effective marketing communication via social networking site: The moderating role of the social tie

2016 ◽  
Vol 69 (6) ◽  
pp. 2265-2270 ◽  
Author(s):  
George Chung-Chi Shen ◽  
Jyh-Shen Chiou ◽  
Chih-Hui Hsiao ◽  
Chun-Hsien Wang ◽  
Hsin-Ni Li
Keyword(s):  
Social Networking ◽  
Social Networking Site ◽  
Marketing Communication ◽  
The Social ◽  
Moderating Role

What’s in a name? Exploring the preferred terminology of professionals in the field of recreation therapy

2009 ◽  
Vol 8 (2) ◽  
pp. 7-16 ◽  
Author(s):  
Angela J. Wozencroft, PhD, CTRS ◽  
Emily J. Kennedy, MS, CTRS ◽  
Angie N. Pihera, MS, CTRS
Keyword(s):  
Health Professional ◽  
Qualitative Analysis ◽  
Social Networking ◽  
Online Discussion ◽  
Therapeutic Recreation ◽  
Social Networking Site ◽  
Discussion Boards ◽  
Recreation Therapy ◽  
The Social ◽  
Allied Health Professional

Although it is widely recognized within the field of Therapeutic Recreation/Recreation Therapy (TR/RT) that there is discrepancy involving terminology used to describe our field, there have been no professional studies focusing on this issue. This study examined professionals’ preferences surrounding terminology in the field of TR/RT. The data were collected through online discussion boards on the social networking site “Facebook” and analyzed using a qualitative analysis of the discussion responses. Of the 47 respondents, 10 members preferred the term Therapeutic Recreation to Recreation Therapy, and 22 preferred Recreation Therapy. In addition, there were 10 members who preferred a combination of the two terms and five others who did not express a preference. Among all of the responses, five themes were identified: 1) setting/service specific, 2) consistency with other allied health professional, 3) title related to certification, 4) unity, and 5) respect and credibility.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

My Desired Self, Avatar

2015 ◽  
Vol 7 (1) ◽  
pp. 1-13
Author(s):  
Youjeong Kim
Keyword(s):  
Social Networking ◽  
Communication Channel ◽  
Computer Mediated Communication ◽  
Social Networking Site ◽  
Self Concept ◽  
Experimental Setting ◽  
Mediated Communication ◽  
Major Question ◽  
Computer Mediated ◽  
The Social

In computer-mediated communication (CMC) environments, users utilize their avatars as a communication channel to interact and connect with others, and they choose and create them accordingly to represent their self. As such, several major question areas arise: 1) As an extension of identity, how does a user customize his/her avatar? How is the avatar's appearance related to the avatar creator's self-concept? 2) How does avatar creation influence the avatar creator's psychological and behavioral consequences? To answer these questions, the current study leveraged a Korean social networking site, which currently provides avatars called “Minimis,” in a randomized experimental setting. This study found that the more the participants perceived their avatars to look like their desired selves, the more likely they evaluated their avatars as being attractive, credible, confident, cool, capable, and persuasive, but failed to find a significant relationship between avatar users' perceptions toward self-created avatars and their attitudes toward the social network site or ads.. The limitations and implications will be discussed.

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