Factors affecting the frequency and amount of social networking site use: Motivations, perceptions, and privacy concerns

Although major contributions are being made by Social Networking Sites (SNS) in communications and e-commerce, very little attention has been given to its implementation. This study contributes to technology and human interaction domain by (1) extending the technology acceptance model (TAM), personality trait and telepresence in developing a comparative mode based on the behavioral intention, (2) testing the model with Partial Least Square (PLS) using Facebook user's data; and (3) comparing result across a developed (Taiwan) and an emerging (Thailand) economy. Results indicate TAM was to fit to test the behavioral intention model in these two economies. The findings support for the telepresence, perceived usefulness, and perceived ease of use, attitude and behavioral intention; however, the effect levels are different in these two countries (Taiwan vs. Thailand). In addition, only extraversion, conscientiousness, agreeableness, and neuroticism of the big-five personality have been discussed.

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Trust in E-Commerce

International Journal of E-Adoption ◽

10.4018/jea.2011100101 ◽

2011 ◽

Vol 3 (4) ◽

pp. 1-12 ◽

Cited By ~ 1

Author(s):

Fahri Unsal ◽

Kurt Komaromi ◽

G. Scott Erickson

Keyword(s):

Social Networking ◽

Technology Acceptance ◽

Social Networking Sites ◽

Social Networking Site ◽

Ease Of Use ◽

Perceived Usefulness ◽

Explanatory Factors ◽

Acceptance Model ◽

Security Value ◽

Institutional Credibility

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce sites. The authors apply the Technology Acceptance Model (TAM) to assess the level of trust in different types of e-commerce sites. TAM measures trust along several dimensions and includes potential explanatory factors, such as ease of use, perceived usefulness, search and research capabilities, security, value of product recommendations, and value of customer reviews. The authors directed the respondents to assess amazon.com, Facebook, and eBay—sites with different levels of institutional credibility and social networking affiliations. The data suggest definite differences exist between the sites, perhaps explained by institutional credibility and social networking.

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Trust in E-Commerce

Adoption of Virtual Technologies for Business, Educational, and Governmental Advancements ◽

10.4018/978-1-4666-2053-7.ch004 ◽

2013 ◽

pp. 44-57

Author(s):

Fahri Unsal ◽

Kurt Komaromi ◽

G. Scott Erickson

Keyword(s):

Social Networking ◽

Technology Acceptance ◽

Social Networking Sites ◽

Social Networking Site ◽

Ease Of Use ◽

Perceived Usefulness ◽

Explanatory Factors ◽

Acceptance Model ◽

Security Value ◽

Institutional Credibility

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce sites. The authors apply the Technology Acceptance Model (TAM) to assess the level of trust in different types of e-commerce sites. TAM measures trust along several dimensions and includes potential explanatory factors, such as ease of use, perceived usefulness, search and research capabilities, security, value of product recommendations, and value of customer reviews. The authors directed the respondents to assess amazon.com, Facebook, and eBay—sites with different levels of institutional credibility and social networking affiliations. The data suggest definite differences exist between the sites, perhaps explained by institutional credibility and social networking.

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Perceived value of social networking sites (SNS) in students' expressive participation in social movements

Journal of Research in Interactive Marketing ◽

10.1108/jrim-03-2013-0015 ◽

2014 ◽

Vol 8 (1) ◽

pp. 56-78 ◽

Cited By ~ 3

Author(s):

Juan D. Borrero ◽

Shumaila Y. Yousafzai ◽

Uzma Javed ◽

Kelly L. Page

Keyword(s):

Social Movements ◽

University Students ◽

Social Networking ◽

Technology Acceptance ◽

Social Networking Sites ◽

Structural Equation ◽

Ease Of Use ◽

Perceived Usefulness ◽

Intention To Use ◽

Content Type

Purpose – The purpose of this study is to determine the beliefs that influence university students to use social networking sites (SNS) for expressive participation in social movements. Design/methodology/approach – The original technology acceptance model (TAM), a quantitative methodological approach, and a survey were used to collect responses from 214 university students in Spain. Structural equation modelling was used to test the proposed relationships. Findings – Results confirm that the perceived ease of use (PEU) and perceived usefulness (PU) of SNS significantly affect a student's intention to use SNS for expressive social participation in social movements, with use intention significantly affecting actual participation. There was no significant moderating effect of students' gender on these relationships. Originality/value – Although there is much discussion in the popular press about how people use SNS, there is no published empirical research on the determinants that contribute to a person's intention to use and actual use of SNS in the context of social movements. This paper is one of the first studies to investigate young people's perception of the SNS usefulness and ease of the use for participation in social movements.

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Internet Use and Psychological Well-Being

Encyclopedia of Cyber Behavior ◽

10.4018/978-1-4666-0315-8.ch026 ◽

2012 ◽

pp. 302-314 ◽

Cited By ~ 3

Author(s):

Chiungjung Huang

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Internet Use ◽

Meta Analysis ◽

Well Being ◽

Social Networking Site ◽

Future Research ◽

Psychological Well Being ◽

Site Use ◽

Meta Analyses

The direction of the correlation between Internet use and psychological well-being is debatable. The displacement hypothesis indicates the correlation is negative, as Internet use for communication replaces face-to face-interaction. Conversely, the augmentation hypothesis suggests that the correlation is positive because Internet use for communication complements existing social interaction. While previous empirical findings about the relationship between Internet use and psychological well-being have been diverse, two previous meta-analyses and the present meta-analysis about the use of social networking sites and psychological well-being supported neither position, and found no relationship between Internet use and psychological well-being. Investigation of causal predominance between Internet use and psychological well-being, increased attention to measurement problems of social networking site use and older adults, and consideration of effects of indicators and moderators should be addressed in future research.

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Individual Differences in Social Networking Site Adoption

Social Computing ◽

10.4018/978-1-60566-984-7.ch101 ◽

2010 ◽

pp. 1569-1586 ◽

Cited By ~ 2

Author(s):

Harsha Gangadharbatla

Keyword(s):

Individual Differences ◽

Social Networking ◽

Technology Acceptance ◽

Social Networking Sites ◽

Structural Model ◽

Social Networking Site ◽

Individual Level ◽

And Gender ◽

Acceptance Model

This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for information, and gender—in influencing the attitudes toward social networking sites (SNS) and the adoption of such sites. First, the growing importance of social networking sites in business is discussed, and their usage as advertising vehicles is outlined. Individual differences in SNS adoption are presented from a technology acceptance model framework. A paperpencil- based survey is conducted and data obtained is used to test a structural model that explains the role of individual-level factors in influencing individuals’ attitudes toward SNS, their willingness to join SNS, and their actual membership on SNS. Results are presented and managerial implications are drawn.

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Exploring the Effects of Social Media Use on Employee Performance

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business ◽

10.4018/978-1-7998-9020-1.ch087 ◽

2021 ◽

pp. 1788-1809

Author(s):

Asbah Shujaat ◽

Ammar Rashid ◽

Asif Muzaffar

Keyword(s):

Job Satisfaction ◽

Organizational Commitment ◽

Job Performance ◽

Social Networking ◽

Social Networking Sites ◽

Employee Performance ◽

Social Networking Site ◽

Mediating Effect ◽

Equation Modeling ◽

Site Use

This study provides some clarification and extends literature by investigating the effects of the use of social networking sites by organizational employees on job satisfaction, organizational commitment and employee job performance. A survey was conducted to empirically test the proposed research model consisting of latent constructs: social networking site use, organizational commitment, job satisfaction, and employee job performance. Data of this confirmatory study was collected from 279 employees of various organizations operating in Pakistan. The model was analyzed employing variance-based structure equation modeling. Statistical software was used to assess both measurement and structural models. Results indicate that social networking sites use is not directly associated with employee job performance but with the mediating effects of job satisfaction that is also nested with the mediating effect of organizational commitment. This study is expected to both substantiate existing theories of management, and provide some extensions to social support theory.

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Healthcare at Your Fingertips: The Acceptance and Adoption of Mobile Medical Treatment Services among Chinese Users

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph17186895 ◽

2020 ◽

Vol 17 (18) ◽

pp. 6895 ◽

Cited By ~ 1

Author(s):

Qingchuan Li

Keyword(s):

Medical Treatment ◽

Technology Acceptance ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Privacy Concerns ◽

Treatment Services ◽

Proposed Model ◽

Acceptance Model ◽

Behavioral Intention To Use

Mobile health (mHealth) services have recently been receiving increasing attention. However, there is a lack of knowledge about how users accept and adopt mobile medical treatment (MMT) services, some of the most promising mHealth services that aim to extend the patient–physician relationship beyond the conventional clinic environment. To fill this research gap, this study proposes a research model for predicting consumers’ acceptance behavior toward MMT services based on the Technology Acceptance Model (TAM). A survey was conducted among 303 Chinese MMT service users to evaluate the proposed model and relevant hypotheses using partial least squares. Several key findings were summarized from the results: (1) the attitude toward using MMT, technology anxiety, and trust are significantly associated with users’ behavioral intention to use MMT services; (2) the perceived ease of use, perceived usefulness, and trust significantly influence users’ attitude toward using MMT services; (3) the perceived interactivity, perceived personalization, and privacy concerns have significant impacts on users’ perceptions of ease of use, usefulness, and trust toward MMT services. The current findings have both theoretical and practical implications that may guide practitioners and researchers to better understand consumers’ acceptance of MMT services.

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Adoption of social networking sites for educational use

Journal of Applied Research in Higher Education ◽

10.1108/jarhe-04-2018-0069 ◽

2019 ◽

Vol 11 (1) ◽

pp. 2-19 ◽

Cited By ~ 1

Author(s):

Godfred Matthew Yaw Owusu ◽

Rita Amoah Bekoe ◽

Dorothea Sekyiwa Otoo ◽

Akua Pokuaa Essah Koli

Keyword(s):

University Students ◽

Social Networking ◽

Social Networking Sites ◽

Ease Of Use ◽

Perceived Usefulness ◽

Survey Method ◽

Perceived Ease Of Use ◽

School Students ◽

Content Type ◽

Respondent Group

PurposeThe purpose of this paper is to examine the views of university students on social networking sites (SNSs) adoption for educational purposes and investigate the factors that motivate students to use SNSs for academic purposes.Design/methodology/approachA survey method of research was adopted and questionnaires were administered to the respondent group. A total of 522 valid responses from the University of Ghana Business School Students were used in the empirical analysis. Regression analysis was used to examine the relationship among the key constructs of the study.FindingsThe results of this study suggest that perceived usefulness, perceived ease of use, the existence of facilitating conditions and the purposes of SNSs are the key factors that motivate students to adopt SNSs for academic purposes. However, the influence of other people in society and the desire to be identified with social groups were found not to be important predictors of SNSs use by students for educational purposes.Research limitations/implicationsThe data examined in this study are based on sample responses from only one university, which may limit the extent of generalization of the findings.Originality/valueThis paper provides some useful insights into the key predictors of SNSs adoption for educational use by university students from the perspective of a developing country.

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Driving Forces Behind Participation and Satisfaction with Social Networking Sites

International Journal of Virtual Communities and Social Networking ◽

10.4018/jvcsn.2012100103 ◽

2012 ◽

Vol 4 (4) ◽

pp. 33-51 ◽

Cited By ~ 2

Author(s):

Sandra Maria Correia Loureiro ◽

F. Javier Miranda ◽

Ana R. Pires

Keyword(s):

Young Adults ◽

Social Networking ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Social Networking Sites ◽

Driving Forces ◽

Ease Of Use ◽

Acceptance Model

This study aims to investigate the antecedents of participation in and satisfaction with social networking sites (SNS) based on extension of the Technology Acceptance Model. The model is tested on a group of 336 young adults who use Facebook frequently. The findings reveal that identification with the SNS and the degree of influence are two important drivers of the usefulness of the SNS, and in turn, lead to using it more frequently and encouraging others to join. Interaction preference can influence favourably the belief that the SNS is easy to use, however, ease of use does not seem to contribute significantly to individuals participating actively in SNS.

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