Adoption of social networking sites for educational use

2019 ◽  
Vol 11 (1) ◽  
pp. 2-19 ◽  
Author(s):  
Godfred Matthew Yaw Owusu ◽  
Rita Amoah Bekoe ◽  
Dorothea Sekyiwa Otoo ◽  
Akua Pokuaa Essah Koli
Keyword(s):  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Perceived Ease Of Use ◽  
School Students ◽  
Content Type ◽  
Respondent Group

PurposeThe purpose of this paper is to examine the views of university students on social networking sites (SNSs) adoption for educational purposes and investigate the factors that motivate students to use SNSs for academic purposes.Design/methodology/approachA survey method of research was adopted and questionnaires were administered to the respondent group. A total of 522 valid responses from the University of Ghana Business School Students were used in the empirical analysis. Regression analysis was used to examine the relationship among the key constructs of the study.FindingsThe results of this study suggest that perceived usefulness, perceived ease of use, the existence of facilitating conditions and the purposes of SNSs are the key factors that motivate students to adopt SNSs for academic purposes. However, the influence of other people in society and the desire to be identified with social groups were found not to be important predictors of SNSs use by students for educational purposes.Research limitations/implicationsThe data examined in this study are based on sample responses from only one university, which may limit the extent of generalization of the findings.Originality/valueThis paper provides some useful insights into the key predictors of SNSs adoption for educational use by university students from the perspective of a developing country.

scholarly journals Perceived value of social networking sites (SNS) in students' expressive participation in social movements

2014 ◽  
Vol 8 (1) ◽  
pp. 56-78 ◽  
Author(s):  
Juan D. Borrero ◽  
Shumaila Y. Yousafzai ◽  
Uzma Javed ◽  
Kelly L. Page
Keyword(s):  
Social Movements ◽  
University Students ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Content Type

Purpose – The purpose of this study is to determine the beliefs that influence university students to use social networking sites (SNS) for expressive participation in social movements. Design/methodology/approach – The original technology acceptance model (TAM), a quantitative methodological approach, and a survey were used to collect responses from 214 university students in Spain. Structural equation modelling was used to test the proposed relationships. Findings – Results confirm that the perceived ease of use (PEU) and perceived usefulness (PU) of SNS significantly affect a student's intention to use SNS for expressive social participation in social movements, with use intention significantly affecting actual participation. There was no significant moderating effect of students' gender on these relationships. Originality/value – Although there is much discussion in the popular press about how people use SNS, there is no published empirical research on the determinants that contribute to a person's intention to use and actual use of SNS in the context of social movements. This paper is one of the first studies to investigate young people's perception of the SNS usefulness and ease of the use for participation in social movements.

Examining the intentions of a Ghanaian technical university students to use e-library

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eugene Okyere-Kwakye ◽  
Khalil Md Nor
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Library Resources ◽  
Technical University

Purpose Electronic library (E-library) is a form of computer mediated system that uses electronic media, such as Web/internet devices and distributes resources to improve on the quality of teaching and learning. Students’ use of e-library for learning is essential and as such the government has invested hugely into its subscription for several university libraries in Ghana. However, most university students feel reluctant to use the e-library resources for their studies. The purpose of this paper is therefore to examine the factors that influence students’ intention to use e-library resources for their studies. Design/methodology/approach Questionnaire was used to collect data from 200 students from one Technical University in Ghana. Structural equation modeling (SmartPLS) was used to analyze the data. Findings The study found that accessibility, attitude, perceived ease of use, perceived usefulness and relevance to studies have positive significant effect on students’ attitude to use e-library. In addition, self-efficacy, subjective norm and attitude have positive significant influence on students’ intention to use e-library. Research limitations/implications Although the sample frame used for this study may be unique, but the total amount of data collected was limited to providing the general representative of the Ghanaian students in one particular university. Other researchers may consider collecting data from other universities to extend the sample frame for a larger sample size of students. Practical implications Academic administrators need to organize training and workshops on how to use the e-library portal for their search and other didactic assignments. Most importantly, students should be given IT or internet tutorials as foundation for the use of the e-library portal. Social implications Universities have to provide internet access such as hotspot and network routers at the labs, classrooms and other vantage points. It is believed that with these in place, adequate access to the internet would promote students’ engagement on the e-library facility. Originality/value The study examines the factors that influence students’ intention to use e-library resources for their studies in Ghana.

scholarly journals Social Networking Sites Acceptance: The Role of Personal Innovativeness in Information Technology

2018 ◽  
Vol 13 (8) ◽  
pp. 75
Author(s):  
T. R. Wijesundara ◽  
Sun Xixiang
Keyword(s):  
Information Technology ◽  
Social Networking ◽  
Social Networking Sites ◽  
Theoretical Perspective ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness

Current wave of Social Networking Sites (SNS) has become a part of peoples’ daily lives. This study investigates the role of Personal Innovativeness in Information Technology (PIIT), in acceptance of SNS. The theoretical perspective of Technological Acceptance Model (TAM) and PIIT were used to explain the relationships developed in the study. This research is descriptive in nature and is based on primary data collected through self-administered questionnaires, among a sample of 216 undergraduates in Sri Lanka. Findings reconfirmed the relationships in original TAM, enabling to use TAM in SNS context. Further, PIIT significantly predicts the Perceived Ease of Use (PEOU) of SNS. However, PIIT did not moderate the relationship between Perceived Usefulness (PU) and Intention to Use (IU) SNS. Theoretical and practical implications of these findings and directions for further research are discussed.

Social media in the airline industry: acceptance of social seating

2017 ◽  
Vol 8 (2) ◽  
pp. 256-279 ◽  
Author(s):  
Stefan Koch ◽  
Franziska Tritscher
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Airline Industry ◽  
Survey Methodology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Small Data ◽  
Perceived Ease Of Use ◽  
Data Set ◽  
Content Type

Purpose This paper aims to analyze influences on the adoption of an application launched by some airlines and independent providers, called “social seating”, which is based on user profiles from or similar to social networks. These applications have not been widely successful, and therefore constitute an interesting exception within the area of social networking, warranting further investigation. Design/methodology/approach An empirical study based on the technology acceptance model and using survey methodology has been undertaken to understand antecedents of adoption and use of such applications. Findings Results show a consistent influence of perceived ease of use on perceived usefulness, as well as a strong role of privacy and data security. Research limitations/implications Due to the limited adoption, the actual use could only be investigated using a small data set, while the majority of results rely on stated intentions. Originality/value This is one of a few studies that focuses on a social networking application that both crosses into the physical world, and that has been very limited in adoption and success.

E-learning in tertiary institutions in Botswana: apathy to adoption

2019 ◽  
Vol 36 (2) ◽  
pp. 157-168 ◽  
Author(s):  
Olumide Olasimbo Jaiyeoba ◽  
Jane Iloanya
Keyword(s):  
Regression Analysis ◽  
University Students ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Web Based ◽  
Content Type ◽  
Behavioural Intentions ◽  
E Learning ◽  
Survey Instruments

Purpose The purpose of this paper is to investigate the nomological web between technology acceptance model metrics such as perceived ease of use, perceived usefulness, perceived web privacy of e-learning resources on attitude and behavioural intention of virtual platform for learning by university students. Design/methodology/approach The study employed a quantitative method by using self-administered survey instruments among university students who have at least one year of e-learning experience. Psychometric nomenclature of survey instruments was conducted and the reliability and validity metrics of perceived ease of use, perceived usefulness, extent of e-learning use, perceived web-based privacy, attitude and behavioural intentions meet the threshold as established in extant literature. Correlation and regression analysis were conducted to explicate hypothesised relationship. Findings The study found out that e-learning use, perceived usefulness and attitude are associated with learners behavioural intentions, while perceived ease of use and perceived web-based privacy are not significantly associated with behavioural intentions of e-learners in Botswana. The findings further showed in the regression analysis that the extent of e-learning use, perceived usefulness, perceived ease of use and attitude are significantly related to behavioural intentions, while the perceived web-based privacy is not significantly related to behavioural intentions. Practical implications The e-learning processes thus help outline the effective marketing strategies and promotions or nichemanship among university students which help uncover the influence of innovation metrics on e-learning among the youth target audience in Botswana as the country seeks to achieve a paradigm shift from mineral-led economy to knowledge-based society. Originality/value Despite the popularity of e-learning approach as explicated in extant literature, the extent to which such platform is accepted with respect to security and reliability most especially in an emerging economy like Botswana is ambiguous. This study thus seeks to establish the extent to which e-learning in Botho University and Botswana Open University creates a platform for intention to use as regards technological acceptance parsimonious model in Botswana.

scholarly journals Factors Enhancing Employed Job Seekers Intentions to Use Social Networking Sites as a Job Search Tool

2011 ◽  
Vol 7 (2) ◽  
pp. 38-54 ◽  
Author(s):  
Norazah Mohd Suki ◽  
T. Ramayah ◽  
Michelle Kow Pei Ming ◽  
Norbayah Mohd Suki
Keyword(s):  
Social Networking ◽  
Job Search ◽  
Social Networking Sites ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Job Seekers ◽  
Search Tool

This paper explores the factors of enhancing employed job seekers intention to use social networking sites as a job search tool. 190 survey questionnaires were distributed to employed job seekers who have used social networking sites via the snowball sampling approach. The collected data were analysed using both linear and multiple regression analysis. The results showed that perceived usefulness and perceived enjoyment are positively and significantly related to the behavioural intention to use social networking sites as a job search tool, whereas perceived ease of use is not positively and significantly related. The study implies that the developers of social networking sites need to provide additional useful functionalities or tools in the social networking sites to help users of social networking sites with their job search. The paper provides an insight for employed jobseekers to find employment by using social networking sites as a job search tool.

The rise of social networking sites

2019 ◽  
Vol 32 (1) ◽  
pp. 232-252 ◽  
Author(s):  
Mishal Naqvi ◽  
Shan Li ◽  
Yushi Jiang ◽  
Muhammad Hasnain Abbas Naqvi
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Service Providers ◽  
Demographic Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Convenience Sample ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach A questionnaire survey was developed and administered to a convenience sample of 838 university students. Findings The findings indicate that perceived privacy, demographic factors and perceived usefulness (PU) have a significant effect on the ITU SNSs, and that age does not moderate the relationship between perceived ease-of-use and PU. Originality/value This study confirms the growing importance of SNSs. It also provides social networking service providers with insights into user intentions towards such networks.

Adoption of mobile technology for mobile learning by university students during COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Faizan Hussain Zaidi ◽  
Valmira Osmanaj ◽  
Omar Ali ◽  
S.A.H. Zaidi
Keyword(s):  
University Students ◽  
Technology Acceptance ◽  
Mobile Learning ◽  
Mobile Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Technologies ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Tam Model

PurposeDue to the eruption of the COVID-19 pandemic, many universities were forced to shift from the traditional learning practices to digital learning. Hence, the purpose of this study is to evaluate the factors that affect the university student's adoption of mobile technologies for mobile learning (m-learning) in their learning process.Design/methodology/approachTechnology acceptance model (TAM) is incorporated to study the adoption of mobile learning by university students. Quantitative research technique is used as core research approach in this study. Structural equation modelling (SEM), which is a part of quantitative research method, was employed on the congregated data via a set of questionnaire from 268 University students. SEM is used to explore the relationships among the hypothesized constructs. SPSS and AMOS software were used for the analysis of data.FindingsThis study validated the updated TAM model and assessed the students' adoption of mobile technologies for m-learning during COVID-19. All the constructs of proposed model were found to be significant with more than 50% average variance extracted. It was found that two external constructs mobile system efficacy and mobile service efficacy appended in technology acceptance model show the direct positive effect on perceived usefulness and perceived ease of use constructs. However, hypothesized relationships were found to be unsupported among perceived usefulness and perceived ease of use. Furthermore, perceived usefulness and ease of use during m-learning impact the students' usage attitude which consequently impact the students' adoption behaviour towards adoption of mobile technology.Research limitations/implicationsSix constructs were considered for this study; however, mobile information quality for mobile learning was not included which could affect students' adoption criteria. Additionally, this study is limited to a country where future study needs validation of propose constructs in different demographic settings.Originality/valueNo study allied to the students' adoption of mobile technology for m-learning has accomplished in the context of India during COVID-19. Furthermore, TAM model has been updated with regard to the students' adoption of mobile learning during COVID-19 in Indian higher education setting.

Contextual variables explaining the influence of social networking sites for information communication among library users: Cross-cultural study between China and Pakistan using Structure Equation Modeling

2019 ◽  
Vol 52 (2) ◽  
pp. 562-576
Author(s):  
Misbah Jabeen ◽  
Yuan Qinjian ◽  
Muhammad Imran ◽  
Munazza Jabeen ◽  
Muhammad Rafiq
Keyword(s):  
University Students ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Contextual Factors ◽  
Cross Cultural ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Information Communication

The purpose of the study is to identify the core mechanism of how social networking sites use happens in the perspective of contextual factors and then examine the cultural difference in the motives for using social networking sites between China and Pakistan university students. An instrument was designed to calculate the various aspect factors and social networking use intention by using the technology acceptance model (TAM) and the information success model (ISSM). A survey was administered among university students of China and Pakistan. The purposed model was empirically tested by PLS-SEM to examine the influential factors on the use of social networking sites. To the best of our knowledge, there is no cross-cultural published study associated with contextual factors effecting use of social networking sites between China and Pakistan. Our findings show that there are indeed important learning and network factors that lead to social networking sites. This paper examines how cultural perspectives shape the use of communication technology by examining the patterns of using social network sites among university students in China and Pakistan. The results of the study show that perceived ease of use and perceived usefulness, perceived interaction and system use have positive and direct effect on the intention to use social networking sites for information communication. More interestingly, the use of such social networking factors varies sharply across countries with different market-based institutions.

scholarly journals Factors Enhancing Employed Job Seekers Intentions to Use Social Networking Sites as a Job Search Tool

2013 ◽  
pp. 265-281
Author(s):  
Norazah Mohd Suki ◽  
T. Ramayah ◽  
Michelle Kow Pei Ming ◽  
Norbayah Mohd Suki
Keyword(s):  
Social Networking ◽  
Job Search ◽  
Social Networking Sites ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Job Seekers ◽  
Search Tool

This paper explores the factors of enhancing employed job seekers intention to use social networking sites as a job search tool. 190 survey questionnaires were distributed to employed job seekers who have used social networking sites via the snowball sampling approach. The collected data were analysed using both linear and multiple regression analysis. The results showed that perceived usefulness and perceived enjoyment are positively and significantly related to the behavioural intention to use social networking sites as a job search tool, whereas perceived ease of use is not positively and significantly related. The study implies that the developers of social networking sites need to provide additional useful functionalities or tools in the social networking sites to help users of social networking sites with their job search. The paper provides an insight for employed jobseekers to find employment by using social networking sites as a job search tool.

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