scholarly journals ANALISIS NIAT PERILAKU PENGGUNAAN E-MONEY BERBASIS CHIP MENGGUNAKAN MODEL MODIFIKASI UTAUT (STUDI KASUS PADA PENGGUNA FLAZZ E-MONEY DI KOTA BANDUNG)

2019 ◽  
Vol 3 (5) ◽  
pp. 614-627
Author(s):  
Nauval Nurvian Mugni ◽  
Brady Rikumahu
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Performance Expectancy ◽  
Effort Expectancy

Flazz merupakan e-money yang diciptakan oleh bank BCA. Jumlah pengguna Flazz dari tahun ke tahun meningkat, namun faktanya jumlah transaksi Flazz masih minim apabila dibandingkan dengan alat elektronik lainya. Selain itu tingkat awareness e-money di Kota Bandung masih minim dibandingkan dengan Jakarta, Medan, dan Semarang. Tujuan penelitian ini adalah untuk mengetahui faktor yang mempengaruhi niat perilaku penggunaan Flazz di Kota Bandung dengan menggunakan Model UTAUT yang dimodifikasi oleh penelitian Abrahao et al pada tahun 2016. Metode penelitian ini adalah metode kuantitatif, teknik analisis data yaitu teknik analisis deksriptif menggunakan SEM-PLS dengan 400 sampel.   Hasil yang didapat yaitu performance expectancy, effort expectancy, dan social influence berpengaruh positif dan signifikan terhadap behavioral intention. Perceived risk berpengaruh negatif dan signifikan terhadap behavioral intention dan perceived cost berpengaruh negatif namun tidak signifikan terhadap behavioral intention pada pengguna Flazz e-money di Kota Bandung.

scholarly journals Evaluation of one of leading Indonesia’s digital wallet using the unified theory of acceptance and use of technology

2021 ◽  
Vol 24 (2) ◽  
pp. 1036
Author(s):  
Natalia Limantara ◽  
Jevan Jovandy ◽  
Anindya Khansalihara Wardhana ◽  
Steven Steven ◽  
Fredy Jingga
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Unified Theory ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior ◽  
Digital Wallet

The goal of this research is to assess the utilization of one of Indonesia's most popular digital wallets. Respondents in this study range in age from 15 to 44 years old and live on Java Island. The author employs the unified theory of acceptance and utilization of technology (UTAUT) paradigm to assess the use of this digital wallet. This UTAUT model comprises four latent variables that affect behavioral intention (BI) and use behavior (UB): performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC). In this study, the UTAUT model is combined with two additional variables: perceived risk (PR) and promotional benefits (PB). According to the findings, performance expectancy, social influence, and perceived risk all have an impact on behavioral intention, whereas effort expectancy has a less impact. Furthermore, the factors facilitating conditions and promotional benefits have a minor impact on use behavior, whereas behavioral intention factors have a considerable impact on use behavior.

scholarly journals Investigating the Determinants of Students’ Intention to Use Business Simulation Games

2019 ◽  
Vol 58 (2) ◽  
pp. 433-458 ◽  
Author(s):  
Yu-Yin Wang ◽  
Yi-Shun Wang ◽  
Shi-En Jian
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Partial Least Square ◽  
Intention To Use ◽  
Business Simulation ◽  
Simulation Games ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Behavioral Intention To Use

Business simulation games (BSGs) are educational tools that help students develop business management knowledge and skills. However, to date, relatively little research has investigated the factors that influence students’ BSG usage intention. Grounded on the extended unified theory of acceptance and use of technology, this study helped to fill this gap by exploring intention to use BSGs. Specifically, this study investigated the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and price value on behavioral intention to use BSGs. Data collected from 141 useful respondents were tested against the research model using partial least square approach. The results of this study indicated that behavioral intention to use BSGs was influenced by facilitating conditions, hedonic motivation, and price value. Unexpectedly, performance expectancy, effort expectancy, and social influence were not predictive of students’ behavioral intention to use BSGs. These findings enhanced our understanding of students’ BSG usage behavior and provided several important theoretical and practical implications for the application of BSG in the context of business and management education.

scholarly journals Analisis Penerimaan dan Penggunaan Aplikasi Gojek Menggunakan Model UTAUT

2020 ◽  
Vol 1 (1) ◽  
pp. 85-95
Author(s):  
Nadiyah Hidayati ◽  
Yudi Ramdhani
Keyword(s):  
Data Processing ◽  
Social Influence ◽  
Significant Influence ◽  
Behavioral Intention ◽  
Strong Relationship ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Data Processing Method ◽  
Effort Expectancy ◽  
Facilitating Conditions

Abstrak Objektif. Aplikasi Gojek merupakan aplikasi berbasis android yang menjadi pintu masuk bagi pelanggan untuk mendapatkan layanan yang disediakan PT Gojek Indonesia. Penelitian ini dilakukan untuk menganalisa faktor-faktor yang mempengaruhi penerimaan dan penggunaan aplikasi Gojek menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT) dengan 4 variabel bebas dan 1 variabel terikat yaitu ekspektasi kinerja, ekspektasi usaha, faktor sosial, kondisi-kondisi pemfasilitasi, dan niat perilaku. Penelitian ini dilakukan terhadap 100 responden pengguna aplikasi Gojek  pada SMK MVP Ars Internasional. Material and Metode. Model UTAUT digunakan untuk mengetahui tingkat keberhasilan penerimaan aplikasi Gojek agar dapat diterima oleh masyarakat. Metode pengolahan data yang digunakan adalah regresi linear berganda yang menggunakan software SPSS 22. Hasil. Dari pengolahan data tersebut didapatkan hasil bahwa variabel ekspektasi kinerja, ekspektasi usaha, faktor sosial dan kondisi-kondisi pemfasilitasi memiliki nilai korelasi sebesar 0,867 terhadap niat perilaku, artinya antara variabel independen dan dependen dalam penelitian ini memiliki hubungan yang sangat kuat, nilai R Square (R2) sebesar 75,2% sedangkan sisanya dipengaruhi variabel lain. Kesimpulan. Dengan demikian dapat disimpulkan bahwa secara simultan, variabel ekspektasi kinerja, ekspektasi usaha, faktor sosial, dan kondisi-kondisi pemfasilitasi berpengaruh secara positif dan signifikan terhadap niat perilaku aplikasi Gojek. Sedangkan secara parsial, hanya variabel ekspektasi kinerja dan faktor sosial yang memiliki pengaruh positif dan signifikan terhadap niat perilaku aplikasi Gojek. Sedangkan variabel ekspektasi usaha dan kondisi-kondisi pemfasilitasi tidak memiliki pengaruh positif dan signifikan terhadap niat perilaku dalam menggunakan aplikasi Gojek. Abstrack Objective. Gojek application is an android-based application that is the entrance for customers to get the services provided PT Gojek Indonesia. This study was conducted to analyze the factors that influence the acceptance of Gojek applications using the UTAU) method with 4 independent variables and 1 dependent variable namely Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Behavioral Intention. This research was conducted on 100 respondents of the Gojek application SMK MVP Ars International. Materials and Methods. The UTAUT model is used to determine the level of success in accepting Gojek applications to be accepted by the community. The data processing method used is multiple linear regression using SPSS 22 software. Results From the data processing, the results show that the variables of performance expectancy, effort expectancy, social influence, and facilitating conditions have a correlation value of 0,867 to behavioral intention, meaning between independent and dependent variables in this study has a strong relationship, the value of R Square (R2) of 75,2% while the rest is influenced by other variables. Conclusion. Thus it can be concluded that simultaneously, the variable performance expectancy, effort expectancy, social influence, and facilitating conditions positively and significantly affect the behavioral intention of Gojek applications. While partially, only the performance expectancy and social influence variables that have a positive and significant influence on the behavioral intention of Gojek application. While the effort expectancy and facilitating conditions variable does not have a positive and significant influence on Behavioral Intentionin using the Gojek application.

scholarly journals ANALISIS PENERIMAAN PENGGUNA SISTEM INFORMASI PERPUSTAKAAN DAN ARSIP DAERAH KABUPATEN BULELENG MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

2019 ◽  
Vol 8 (2) ◽  
pp. 394
Author(s):  
Nita Rianadewi ◽  
Dewa Gede Hendra Divayana ◽  
I Made Ardwi Pradnyana
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Sistem Informasi Perpustakaan dan Arsip (SIPA) adalah sebuah website yang dikembangkan oleh perpustakaan daerah di kabupaten Buleleng sebagai alternative dalam mendukung pengelolaan dan mempermudah pengguna. Penelitian ini bertujuan untuk menganalisis pemanfaatan Sistem Informasi Perpustakaan dan Arsip (SIPA) di Kabupaten Buleleng dengan berdasarkan menggunakan Model Unified Theory Of Acceptance and Use Of Technology (UTAUT) dengan menggunakan empat variabel bebas yakni  performance expectancy,  effort expectancy, social influence dan  facilitating conditions sebagai variable bebas dengan  behavioral intention dan use behavior sebagai variable terikat dan variable moderator Age, Gender dan experience. Variabel Ekpektansi Kinerja dan variabel Ekspektasi usaha tidak berpengaruh positif terhadap  minat penggunaan Sistem Informasi Perpustakaan. Pengaruh sosial berpengaruh positif terhadap minat penggunaan, Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Informasi Perpustakaan, Variabel moderator jenis kelamin tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan. Variabel moderator umur tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial dengan minat penggunaan.Variabel moderator  umur  memperkuat hubungan antara  kondisi yang memfasilitasi  dengan  perilaku pengguna, variable moderator pengalaman memperkuat hubungan antara pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan, variable moderator pengalaman memperkuat hubungan antara kondisi yang memfasilitasi terhadap perilaku pengguna Sistem Informasi Perpustakaan.  Kata Kunci :  Sistem Informasi Perpustakaan,  Ekspektansi Kinerja, Ekspektansi Usaha, Pengaruh Sosial, Kondisi Pemfasilitasi, Minat Penggunaan,  Perilaku pengguna, UTAUT

scholarly journals Analisis Penerimaan dan Penggunaan Transportasi Online di Kalangan Pelajar (Studi Kasus: SMA di Kecamatan Blimbing, Kota Malang)

2021 ◽  
Vol 15 (2) ◽  
pp. 1
Author(s):  
Geraldo James Sahertian ◽  
Addin Aditya ◽  
Siti Aminah
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Transportation Services ◽  
Purposive Sampling ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Penggunaan telepon pintar atau smartphone di Indonesia, dan di dukung oleh kemajuan teknologi informasi yang semakin pesat, berkembanglah transportasi  berbasis online atau biasa disebut ojek online. Ojek online  memberikan akses kemudahan bagi masyarakat dan pelajar yang menggunakan aplikasi tersebut, dengan melakukan transaksi pemesanan melalui aplikasi maka ojek tersebut akan datang. Namun berdasarkan informasi dari TribunJatim News yang di dapatkan bahwa ojek online mengalami kenaikan yang cukup signifikan, yang membuat sebagian masyarakat khususnya kalangan pelajar mengeluh akan kebijakan tarif yang diberlakukan mulai Agustus 2019, maka dari itu diperlukan adanya analisis untuk melihat bagaimana kalangan pelajar menerima dan menggunakan layanan transportasi online tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana penerimaan dan penggunaan terhadap layanan transportasi online GOJEK, di kalangan pelajar SMA Kecamatan Blimbing Kabupaten Malang Jumlah sampel yang diambil sebanyak 160. Penelitian ini menggunakan model Unified Theory Of Acceptance and use of Technology (UTAUT) dengan variabel behavioral intention dan use behavior sebagai variabel dependen dan menggunakan variabel indenpenden yaitu performance excpectancy, effort expectancy, social influence, dan facilitating conditions. Metode yang digunakan pada penelitian ini dengan penyebaran kuesioner menggunakan teknik sampling purposive sampling. Untuk pengelohan data, menggunakan program SPSS untuk menguji instrument penelitian dan model penelitian. Hasil yang didapatkan dari penelitian ini adalah penerimaan dan penggunaan dikalangan pelajar terhadap layanan terhadap layanan transportasi online dipengaruhi oleh faktor social influence, facilitating conditions, behavioral intention, use behavior, sedangkan faktor performance expectancy dan effort excpectancy tidak menggunakan layanan transportasi online. The use of smartphones or smartphones in Indonesia, and supported by increasingly rapid advances in information technology, has developed-based transportation online or commonly known as motorcycle taxis  online. taxis Online provide easy access for people and students who use the application, motorcycle by making an order transaction through the application, the ojek will come. However, based on information from TribunJatim News, it was obtained that motorcycle taxis online have increased quite significantly, which made some people, especially students complain about the tariff policy that was implemented starting in August 2019, therefore an analysis is needed to see how students receive and use the service.transportation online . This study aims to determine how the acceptance and use of transportation services online GOJEK, among high school students in Blimbing District, Malang Regency. The number of samples taken is 160. This study uses the Unified Theory of Acceptance and use of Technology (UTAUT) model with variables. behavioral intention and  use behavior as the dependent variable and using independent variables, namely performance expectancy, effort expectancy, social influence, and facilitating conditions. The method used in this study by distributing questionnaires using purposive sampling technique. For data collection, use the SPSS program to test research instruments and research models. The results obtained from this study are that acceptance and use among students of transportation services is online influenced by social influences, facilitating conditions, behavioral intention, use behavior, while performance expectancy expectancy and  effort factors do not use transportation services online.

scholarly journals Tugas 2 Matakuliah Teknologi E-Business - Analisis E-Commerce Blibli.com

2019 ◽  
Author(s):  
Apriyan Aryatama
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Shopping Mall ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions

Blibli.com merupakan situs e-commerce berkonsep online shopping mall yang didirikan sejak tanggal 25 Juli 2011 oleh PT Global Digital Niaga (GDN). Melihat fenomena yang terjadi saat ini adalah Blibli.com memiliki lima juta pengunduh dengan rating 4.1 tetapi hanya memiliki 127.199 pengguna. Penelitian ini menggunakan model UTAUT dan menggunakan variabel Performance Expectancy, Trust, Effort Expectancy, Social Influence, Facilitating conditionss, Behavioral Intention, dan Use. Tujuan penelitian ini untuk mengetahui pengaruh variabel Performance Expectancy, Effort Expectancy, Trust, dan Social Influence terhadap Behavioral Intention. Selain itu untuk mengetahui pengaruh Performance Expectancy dan Effort Expectancy terhadap Trust pengguna aplikasi mobile Blibli.com. dan untuk mengetahui pengaruh Facilitating Conditions dan Behavioral Intention terhadap Use pada pengguna aplikasi Blibli.com. Metode penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan pada pengguna aplikasi Blibli.com di seluruh Indonesia dengan 300 responden. Penelitian ini menggunakan metode non-probability sampling dengan tipe purposive sampling dan menggunakan model persamaan struktural (SEM) serta menggunakan skala likert dengan 21 butir pertanyaan. Hasil penelitian ini menunjukkan variabel Performance Expectancy signifikan terhadap Trust, Social Influence signifikan terhadap Behavioral Intention, dan Behavioral Intention signifikan terhadap Use. Adapun variabel yang tidak berpengaruh yaitu Effort Expectancy terhadap Trust, Effort Expectancy dan Trust terhadap Behavioral Intention, dan Facilitating Conditions terhadap Use. Penelitian ini diharapkan dapat berguna bagi PT Global Digital Niaga (GDN) dalam rangka pencapaian peningkatan minat pengguna aplikasi Blibli.com.

scholarly journals Analisis Behavioral Intention Pada Layanan Aplikasi RCTI+

2020 ◽  
Vol 4 (5) ◽  
pp. 199
Author(s):  
Anggit Mardiana Permatasari ◽  
Hetty Karunia Tunjungsari
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Negative Influence ◽  
Equation Modeling ◽  
Moderator Variable ◽  
Performance Expectancy ◽  
Digital Era ◽  
Effort Expectancy ◽  
Facilitating Conditions

The current era is called the information age, where humans really need information. The existence of the internet on smartphones makes it easier for humans to get information and enjoy content wherever and whenever. One of the content services in Indonesia is the MNC Group's RCTI + application. Although RCTI + is a new company, RCTI + has an active number of users of 302,569 until November 2019. RCTI + has a fairly high market share because the digital era is growing rapidly. This study measures the interest of users of RCTI + applications in Indonesia by using a modified UTAUT2 research model, where researchers analyze the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Habit, and Content on Behavioral Intention. The data used in this study were 89 valid respondents obtained online using a questionnaire. Respondents are users of the RCTI + application. Researchers used Structural Equation Modeling (SEM) with SmartPLS software version 3.0 to test hypotheses. The results showed that Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit and Content had an influence on Behavioral Intention. However, Hedonic Motivations has a negative influence on Behavioral Intention. The Age variable as a moderator variable influences Content on Behavioral Intention, while Gender has no effect. This study resulted in an R2 of 0,900 and included in the moderate category. This research, has found that the variable that most influences Behavioral Intention is Habit.

scholarly journals Analisis Faktor-Faktor UTAUT dan Trust Terhadap Behavioral Intention Pengguna BNI Mobile Banking Pada Pekerja Migran Indonesia

2021 ◽  
Vol 4 (2) ◽  
pp. 926-939
Author(s):  
Rita Rita ◽  
Mita Handra Fitria
Keyword(s):  
Social Influence ◽  
Migrant Workers ◽  
Behavioral Intention ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Mobile Banking ◽  
Performance Expectancy ◽  
Gender And Age ◽  
Effort Expectancy ◽  
Facilitating Conditions

The purpose of this study is to analyze the UTAUT and Trust factors on the Behavioral Intention of BNI mobile banking users on Indonesian Migrant Workers. Performance expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Trust as independent variables, Behavioral intention as the dependent variable, and Gender and Age as moderators in this study. The sampling technique used in this study is a side probability as a sampling method. Where probability sampling in this study provides equal opportunities for each element in the population to be selected. Researchers used simple random sampling where the distribution of samples was carried out randomly within the population and each member had the same opportunity. Data collection was carried out by distributing survey questionnaires which were filled in by 100 Indonesian Migrant Workers' participants. The analysis tool used is Smart PLS 3.3.2. The results showed that Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Trust towards the Behavioral intention of BNI Mobile banking users to Indonesian Migrant Workers simultaneously. Meanwhile, partially there is an influence on the Facilitating conditions variable on the Behavioral intention of BNI Mobile banking users for Indonesian Migrant Workers, but there is no influence on Performance expectancy, Effort Expectancy, Social Influence, and Trust on the Behavioral intention of BNI Mobile banking users for Indonesian Migrant Workers. There is no influence of the Gender and Age variables in moderating the effect of the Facilitating conditions variable on the Behavioral intention of BNI Mobile banking users to Indonesian Migrant Workers.

scholarly journals Wearable Technology Acceptance in Health Care Based on National Culture Differences: Cross-Country Analysis Between Chinese and Swiss Consumers (Preprint)

2020 ◽  
Author(s):  
Dong Yang Meier ◽  
Petra Barthelmess ◽  
Wei Sun ◽  
Florian Liberatore
Keyword(s):  
Health Care ◽  
Social Influence ◽  
Technology Acceptance ◽  
National Culture ◽  
Behavioral Intention ◽  
Wearable Devices ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Health Consciousness ◽  
Effort Expectancy

BACKGROUND The advancement of wearable devices and growing demand of consumers to monitor their own health have influenced the medical industry. Health care providers, insurers, and global technology companies intend to develop more wearable devices incorporating medical technology and to target consumers worldwide. However, acceptance of these devices varies considerably among consumers of different cultural backgrounds. Consumer willingness to use health care wearables is influenced by multiple factors that are of varying importance in various cultures. However, there is insufficient knowledge of the extent to which social and cultural factors affect wearable technology acceptance in health care. OBJECTIVE The aims of this study were to examine the influential factors on the intention to adopt health care wearables, and the differences in the underlying motives and usage barriers between Chinese and Swiss consumers. METHODS A new model for acceptance of health care wearables was conceptualized by incorporating predictors of different theories such as technology acceptance, health behavior, and privacy calculus based on an existing framework. To verify the model, a web-based survey in both the Chinese and German languages was conducted in China and Switzerland, resulting in 201 valid Chinese and 110 valid Swiss respondents. A multigroup partial least squares path analysis was applied to the survey data. RESULTS Performance expectancy (β=.361, <i>P</i>&lt;.001), social influence (β=.475, <i>P</i>&lt;.001), and hedonic motivation (β=.111, <i>P</i>=.01) all positively affected the behavioral intention of consumers to adopt wearables, whereas effort expectancy, functional congruence, health consciousness, and perceived privacy risk did not demonstrate a significant impact on behavioral intention. The group-specific path coefficients indicated health consciousness (β=.150, <i>P=</i>.01) as a factor positively affecting only the behavior intention of the Chinese respondents, whereas the factors affecting only the behavioral intention of the Swiss respondents proved to be effort expectancy (β=.165, <i>P</i>=.02) and hedonic motivation (β=.212, <i>P</i>=.02). Performance expectancy asserted more of an influence on the behavioral intention of the Swiss (β=.426, <i>P</i>&lt;.001) than the Chinese (β=.271, <i>P</i>&lt;.001) respondents, whereas social influence had a greater influence on the behavioral intention of the Chinese (β=.321, <i>P</i>&lt;.001) than the Swiss (β=.217, <i>P</i>=.004) respondents. Overall, the Chinese consumers displayed considerably higher behavioral intention (<i>P</i>&lt;.001) than the Swiss. These discrepancies are explained by differences in national culture. CONCLUSIONS This is one of the first studies to investigate consumers’ intention to adopt wearables from a cross-cultural perspective. This provides a theoretical and methodological foundation for future research, as well as practical implications for global vendors and insurers developing and promoting health care wearables with appropriate features in different countries. The testimonials and support by physicians, evidence of measurement accuracy, and easy handling of health care wearables would be useful in promoting the acceptance of wearables in Switzerland. The opinions of in-group members, involvement of employers, and multifunctional apps providing credible health care advice and solutions in cooperation with health care institutions would increase acceptance among the Chinese.

scholarly journals Tingkat Penerimaan E-Commerce Agribisnis oleh Ibu Rumah Tangga di Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi

2020 ◽  
Vol 8 (1) ◽  
pp. 27
Author(s):  
Siti Aulia Rahmaniah
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy

E-commerce di Indonesia sudah semakin berkembang, tidak menutup kemungkinan bahwa sektor pertanian turut serta dalam digitalisasi bisnis tersebut, salah satunya dengan keberadaan e-commerce agribisnis yang saat ini sudah mulai berkembang sejak adanya program pemerintah tentang sinergi aksi untuk ekonomi rakyat pada tahun 2015. Penelitian ini dilakukan untuk mengetahui tingkat penerimaan ibu rumah tangga dalam menerima e-commerce agribisnis dengan menerapkan model UTAUT (Unified Theory of Acceptance and Use of Technology). Metode penelitian yang digunakan kuantitatif dengan teknik analisis data menggunakan PLS (Partial Least Square). Responden penelitian sebanyak 99 ibu rumah tangga Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi. Teknik penentuan responden menggunakan simple random sampling. Hasil penelitian menunjukkan bahwa ibu rumah tangga di Kelurahan Sumur Batu belum menyadari akan keberadaan e-commerce agrbisnis namun bisa bersikap positif dan menerima. Variabel Behavioral Intention (minat penggunaan) dipengaruhi oleh variabel Performance Expectancy (19,7%), Social Influence (22,4%), dan Facilitating Condition (36,7%). Sedangkan variabel Effort Expectancy tidak memiliki pengaruh yang signifikan namun berpengaruh positif terhadap minat penggunaan.

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