This paper is dedicated to the analysis of the phenomenon of virtual narrative and its connection to the phenomenon of Internet of things. Modern virtual narrative is a complex, syncretic phenomenon, alludes to the different cultural, historical and even mythological subjects and objects. But with the development of new technologies, such as the Internet of Things, virtual narrative became to be some kind of independent phenomenon. Moreover, the Internet of things (which is not clerly identified phenomen itself from the philosophic point of view) uses the virtual narrative as one of the components, for example applaying some methond of virtual narrative in creating advertisments, creating messages in musiams, exposititions etc. So, in our paper we will analyze this both phenomena, their connections and the way of its development.