scholarly journals Designing an Ethical Targeted Marketing Model by Identifying Factors Affecting Customer Clustering

2021 ◽  
Vol 3 (3) ◽  
pp. 61-70
Author(s):  
hossein barati teimouri ◽  
jalil gharibi ◽  
ali hosseinzadeh ◽  
alireza pooya ◽  
◽  
...  
Keyword(s):  
Factors Affecting ◽  
Marketing Model ◽  
Targeted Marketing

scholarly journals Construction of the Luxury Marketing Model Based on Machine Learning Classification Algorithm

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Qiaoshan Chen ◽  
Shousong Cai ◽  
Xiaomin Gu
Keyword(s):  
Machine Learning ◽  
Learning Algorithm ◽  
Consumer Market ◽  
Luxury Goods ◽  
Machine Learning Classification ◽  
Marketing Model ◽  
Strategy Model ◽  
Sales And Marketing ◽  
Targeted Marketing ◽  
Marketing Methods

China has become the world’s largest luxury goods consumer market due to its population base. In view of the bright prospects of the luxury consumer market, major companies have entered and want to get a share. For the luxury goods industry, traditional mass marketing methods are not able to serve corporate sales and marketing strategies more effectively, and targeted marketing is clearly much more efficient than randomized marketing. Therefore, in this paper, based on consumer buying habits and characteristics data of luxury goods, the paper uses a machine learning algorithm to build a personalized marketing strategy model. And the paper uses historical data to model and form deductions to predict the purchase demand of each consumer and evaluate the possibility of customers buying different goods, including cosmetics, jewelry, and clothing.

scholarly journals Features of Marketing Activities of Tourism Enterprises in Ukraine

2021 ◽  
Vol 8 (523) ◽  
pp. 210-216
Author(s):  
I. I. Blahun ◽  
◽  
V. V. Papp ◽  
N. V. Boshota ◽  
◽  
...  
Keyword(s):  
Special Role ◽  
Marketing Model ◽  
Tourism Product ◽  
Model Of Management ◽  
Marketing Activities ◽  
Targeted Marketing ◽  
Tourism Enterprises ◽  
Operating Organization ◽  
Product Strategies ◽  
Tourism Services

The article examines the essence, significance and features of marketing of tourism services, outlines its role and significance for tour operating enterprises, identifies the main trends in the development of the national tourism market. The authors have developed and substantiated theoretical and methodological approaches to the formation and development of the conception of marketing in the market of tourism services. The analysis and assessment of the activity of tourism organizations in Ukraine are carried out, the factors of efficiency of marketing strategy of tourism enterprises are researched. The marketing model of management of tourism enterprises is proposed. Approaches to the formation of tourism services on the basis of marketing are defined, strategic directions of development of the tour operating organization on the basis of marketing approaches in the domestic and world tourism markets are offered. Recommendations for the use of the conception of targeted marketing and development of product strategies have been elaborated. The conceptual bases of marketing activity in the market of tourism services are suggested, the special role is defined and advantages of its realization taking into account transformation of socioeconomic relations, branch features of the modern tourism market and complex character of a tourism product are shown. The functional directions of marketing development in the market of tourism services and instruments of their practical realization are presented. The proposed approach provides freedom in the choice of commercial tools of an expanded set of marketing activities, which are a strategic resource to increase competitiveness, which stimulates consumer demand, increases commercial efficiency and overall effectivity of tourism services.

Big data precision marketing and consumer behavior analysis based on fuzzy clustering and PCA model

2020 ◽  
pp. 1-11
Author(s):  
Hongping Liu
Keyword(s):  
Neural Network ◽  
Big Data ◽  
Empirical Test ◽  
Sensitive Information ◽  
Market Strategy ◽  
Factors Affecting ◽  
Consumer Behavior Analysis ◽  
Marketing Model ◽  
Information Characteristics ◽  
Marketing Methods

Precision marketing is faced with multiple levels of problems, such as pollution of the data environment and unscientific algorithms, which need to be sorted out urgently. Based on neural network technology, this paper constructs a neural network-based precision marketing model and focuses on data mining to study user churn prediction and user value enhancement, which are the two most important factors affecting marketing revenue. Moreover, this paper conducts an empirical test of the product strategy and market strategy adopted by big data precision marketing. According to the characteristics of the user population and the application scenarios of the product, this paper puts the corresponding precision marketing methods in a targeted manner and analyzes the performance of the model through experimental research. The research results show that precision marketing methods based on big data information platforms need to be more detailed and more comprehensive. At the same time, precision marketing methods need to correspond to the sensitive information characteristics of target users and consider the background and current situation of actual market execution to effectively play it role.

scholarly journals Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Zhuo Bian
Keyword(s):  
Evaluation Model ◽  
Descriptive Analysis ◽  
Evaluation Index System ◽  
Quality Monitoring ◽  
Factors Affecting ◽  
Marketing Model ◽  
Marketing Models ◽  
Confirmatory Factor ◽  
Internet Economy ◽  
Quantitative Results

To fully understand the root causes for consumer’s trust and preference of we-media marketing, it is important to explore deep into the features and superiorities of the marketing model of we-media marketing platforms, as well as the factors affecting the profit-making of the model. The existing studies on WeMedia ads marketing at home and abroad are mostly descriptive analysis on the relevant concepts, the importance of WeMedia ads marketing, product quality monitoring, and the reasonability of marketing models. There is a lack of quantitative results on deeper layers. To make up for the gap, this paper explores the evaluation of WeMedia ads marketing based on the demand of Internet economy. Firstly, an evaluation index system (EIS) was established for WeMedia ads marketing, and the weight of each index was determined in turn. Then, the authors created an evaluation model, carried out the corresponding confirmatory factor analysis (CFA), and verified the model through the degree of fit verification. Experimental results confirm the correctness and effectiveness of the constructed model. The results provide a reference for the evaluation of other marketing models.

Progress In The Practical Application Of Automated Image Analysis To Tem Negatives

1977 ◽  
Vol 35 ◽  
pp. 214-217
Author(s):  
F. A. Heckman ◽  
E. Redman ◽  
J.E. Connolly
Keyword(s):  
Image Analysis ◽  
Image Quality ◽  
Exposure Time ◽  
Image Contrast ◽  
Automated Image Analysis ◽  
Practical Application ◽  
Factors Affecting ◽  
High Image Quality ◽  
Qualitative Evidence ◽  
Comprehensive Study

In our initial publication on this subject1) we reported results demonstrating that contrast is the most important factor in producing the high image quality required for reliable image analysis. We also listed the factors which enhance contrast in order of the experimentally determined magnitude of their effect. The two most powerful factors affecting image contrast attainable with sheet film are beam intensity and KV. At that time we had only qualitative evidence for the ranking of enhancing factors. Later we carried out the densitometric measurements which led to the results outlined below.Meaningful evaluations of the cause-effect relationships among the considerable number of variables in preparing EM negatives depend on doing things in a systematic way, varying only one parameter at a time. Unless otherwise noted, we adhered to the following procedure evolved during our comprehensive study:Philips EM-300; 30μ objective aperature; magnification 7000- 12000X, exposure time 1 second, anti-contamination device operating.

Factors affecting microstructural scale in liquid crystalline polymers

1990 ◽  
Vol 48 (4) ◽  
pp. 220-221
Author(s):  
Christine M. Dannels ◽  
Christopher Viney
Keyword(s):  
Liquid Crystalline ◽  
Liquid Crystalline Polymers ◽  
Factors Affecting ◽  
Crystalline Polymers ◽  
Thermal Expansion Coefficients ◽  
Low Thermal Expansion ◽  
Lower Viscosity ◽  
Fine Microstructure ◽  
Planar Orientation ◽  
Strength And Stiffness

Processing polymers from the liquid crystalline state offers several advantages compared to processing from conventional fluids. These include: better axial strength and stiffness in fibers, better planar orientation in films, lower viscosity during processing, low solidification shrinkage of injection moldings (thermotropic processing), and low thermal expansion coefficients. However, the compressive strength of the solid is disappointing. Previous efforts to improve this property have focussed on synthesizing stiffer molecules. The effect of microstructural scale has been overlooked, even though its relevance to the mechanical and physical properties of more traditional materials is well established. By analogy with the behavior of metals and ceramics, one would expect a fine microstructure (i..e. a high density of orientational defects) to be desirable.Also, because much microstructural detail in liquid crystalline polymers occurs on a scale close to the wavelength of light, light is scattered on passing through these materials.

Factors affecting dentist participation in a state Medicaid program

1990 ◽  
Vol 54 (11) ◽  
pp. 638-643 ◽  
Author(s):  
PC Damiano ◽  
ER Brown ◽  
JD Johnson ◽  
JP Scheetz
Keyword(s):  
Medicaid Program ◽  
Factors Affecting

Speech Therapy Services in a Large School System: A Six-Year Overview

1976 ◽  
Vol 7 (4) ◽  
pp. 207-219 ◽  
Author(s):  
Constance P. DesRoches
Keyword(s):  
School System ◽  
Speech Therapy ◽  
Factors Affecting ◽  
Case Load ◽  
Number Of Children ◽  
School Population ◽  
System A ◽  
Therapy Services ◽  
And Shifts ◽  
Selection Factors

A statistical review provides analysis of four years of speech therapy services of a suburban school system which can be used for comparison with other school system programs. Included are data on the percentages of the school population enrolled in therapy, the categories of disabilities and the number of children in each category, the sex and grade-level distribution of those in therapy, and shifts in case-load selection. Factors affecting changes in case-load profiles are identified and discussed.

Assessing the Link Between Perception and Production in Cantonese Tone Acquisition

2019 ◽  
Vol 62 (5) ◽  
pp. 1243-1257 ◽  
Author(s):  
Peggy Pik Ki Mok ◽  
Holly Sze Ho Fung ◽  
Vivian Guo Li
Keyword(s):  
Language Acquisition ◽  
General Principle ◽  
Choice Task ◽  
Factors Affecting ◽  
Tone Pair ◽  
Tone Production ◽  
Monosyllabic Words ◽  
Early Production ◽  
Forced Choice Task ◽  
Production Accuracy

Purpose Previous studies showed early production precedes late perception in Cantonese tone acquisition, contrary to the general principle that perception precedes production in child language. How tone production and perception are linked in 1st language acquisition remains largely unknown. Our study revisited the acquisition of tone in Cantonese-speaking children, exploring the possible link between production and perception in 1st language acquisition. Method One hundred eleven Cantonese-speaking children aged between 2;0 and 6;0 (years;months) and 10 adolescent reference speakers participated in tone production and perception experiments. Production materials with 30 monosyllabic words were transcribed in filtered and unfiltered conditions by 2 native judges. Perception accuracy was based on a 2-alternative forced-choice task with pictures covering all possible tone pair contrasts. Results Children's accuracy of production and perception of all the 6 Cantonese tones was still not adultlike by age 6;0. Both production and perception accuracies matured with age. A weak positive link was found between the 2 accuracies. Mother's native language contributed to children's production accuracy. Conclusions Our findings show that production and perception abilities are associated in tone acquisition. Further study is needed to explore factors affecting production accuracy in children. Supplemental Material https://doi.org/10.23641/asha.7960826

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