scholarly journals Building Brand Equity through the Influence of Corporate Social Responsibility (CSR): A Case Study of Hollard Insurance- Kumasi

2017 ◽  
Vol 9 (1) ◽  
pp. 145 ◽  
Author(s):  
Daniels Reese Mensah ◽  
Joseph Yensu ◽  
Daniel Abayaakadina Atuilik
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Positive Influence ◽  
Descriptive Statistics ◽  
Insurance Company ◽  
Brand Association ◽  
Corporate Social

Corporate Social Responsibility (CSR) is an important part of every business entity and as such has been described as a tool to build the brand equity of a business. Thus, understanding its implications help firms to build their brand equity. Therefore, this study investigates into building brand equity through the influence of CSR in Hollard Insurance Company, Kumasi. Questionnaires were designed and administered to a sample of 373 employees and customers of the Hollard Insurance Company. The data collected were analysed using descriptive statistics, cronbach alpha and multiple regression. The study shows that all CSR variables influence Brand Equity. However, Legal, Ethical, Voluntary and aggregated Corporate Social Responsibility significantly influence Brand Equity, with positive relationships. Ethical Responsibility was found not to be significant, but had a positive influence on Brand equity. The findings suggest that with Hollard Insurance commitments to legal, ethical and voluntary responsibility; they can present better view of their services by considering the CSR and include a positive brand association of their name in people's minds. It was further suggested that Hollard Insurance Company should review its CSR to assess the quality of legal, ethical and voluntary responsibilities to determine whether they are effectively carried out.

Impact of Corporate Social Responsibility on Consumer Trust

2008 ◽  
Vol 23 (4) ◽  
pp. 7-34 ◽  
Author(s):  
Valérie Swaen ◽  
Ruben C. Chumpitaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Questionnaire Survey ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Consumer Trust ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.

BENEFITS OF APPLYING CSR CONCEPTS IN THE FIELD OF HUMAN CAPITAL MANAGEMENT. PROVIDENT POLSKA CASE STUDY

2020 ◽  
Vol 21 (1) ◽  
pp. 217-226
Author(s):  
Magdalena Lubaś
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Human Resources Management ◽  
Work Organization ◽  
Strong Impact ◽  
Depth Interview ◽  
Corporate Social Responsibility Report ◽  
Corporate Social

Over the past few years, the importance of the concept of corporate social responsibility (CSR), which has a strong impact on the relationship between the organization and its stakeholders, has been increasing. The purpose of the article is to verify the benefits that the implementation of CSR tools can generate for an enterprise in the field of human resources management. Based on the example of Provident Polska, using in-depth interview methods and analysis of the content of the Provident Polska Corporate Social Responsibility report for 2016-2017, it has been shown that actions taken in relation to employees under the CSR concept affect the extension of the employment period, and the increase in the quality of work, improving work organization and employee satisfaction.

scholarly journals PENGARUH CORPORATE SOCIAL RESPONSIBILITY, KEPUASAN NASABAH, CITRA PERUSAHAAN, DAN EKUITAS MEREK TERHADAP PREFERENSI MEREK BANK BPD BALI

2019 ◽  
Vol 3 (2) ◽  
pp. 410
Author(s):  
I Wayan Ariwangsa ◽  
Luh Putu Mahyuni
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Brand Image ◽  
Positive Influence ◽  
Brand Preference ◽  
Corporate Social ◽  
Fit Index

Penelitian ini bertujuan untuk menawarkan dan menguji secara empiris model yang menjelaskan hubungan antara corporate social responsibility (CSR), kepuasan nasabah, citra perusahaan, ekuitas merek, dan tingkat preferensi merek bank. Data dikumpulkan melalui kuesioner dengan metode accidental sampling. Data dari 100 responden kemudian dianalisis dengan structural equation modelling (SEM) untuk menguji hipotesis. Penelitian ini mengindikasikan bahwa CSR, kepuasan nasabah, citra perusahaan dan ekuitas merek mampu menjelaskan sebanyak 83,5% dari variasi preferensi merek. Model penelitian ini juga telah memenuhi seluruh kriteria goodness of fit index sebagai model yang baik. Penelitian ini memberikan bukti empiris bahwa praktik CSR yang baik memberikan pengaruh positif bagi upaya peningkatan kepuasan nasabah, citra perusahaan, ekuitas merek, dan preferensi merek bank. Sosialisasi atas praktik CSR dengan cara yang tepat dan melalui media yang tepat akan dapat mengoptimalkan manfaat CSR bagi upaya peningkatan reputasi bank dan preferensi merek bank. Penelitian ini juga memberikan bukti empiris akan adanya pengaruh positif signifikan antara kepuasan nasabah dan citra perusahaan, kepuasan nasabah dan preferensi merek, citra perusahaan dengan ekuitas merek, citra perusahaan dengan preferensi merek, dan pengaruh positif signifikan antara ekuitas merek dengan preferensi merek. Penelitian berikutnya dapat dilakukan dengan menggunakan sampel beberapa bank untuk dapat menguji lebih jauh kehandalan model yang ditawarkan dalam penelitian ini. This study aims at offering and empirically testing a model explaining relationships between corporate social responsibility (CSR), customer’s satisfaction, brand image, brand equity, and brand preference. Data was collected using questionnaire. As many as 100 datasets were analysed using structural equation modelling (SEM) to test the hypotheses. This study indicates that CSR, customer’s satisfaction, brand image, and brand equity could explain 83,5% of the variation of brand preference. The model of this study has met all criteria of goodness of fit index as a good model. This study provides empirical evidence of the benefits of CSR in increasing customer’s satisfaction, brand image, brand equity, and brand preference. Disclosure of CSR practices using proper approach and right channels will optimalize the benefits of CSR in increasing bank reputation and brand preference. This study also provides empirical evidence of the significant positive influence of customer’s satisfaction on brand image, customer’s satisfaction on brand preference, brand image on brand equity, brand image on brand preference, and significant positive influence of brand equity on brand preference. Future research could further test the robustness of this model by using data collected from various banks.

scholarly journals . Strategy and Society: Corporate Social Responsibility (CSR) to the Revolving Fund Program

2021 ◽  
Vol 6 (1) ◽  
pp. 1-11
Author(s):  
Windhi Tia Saputra ◽  
Yul Tito Permadhy ◽  
Fitria Ayuningtyas ◽  
Niken Ridianti
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Small And Medium Enterprises ◽  
Data Validity ◽  
Data Collection Technique ◽  
Medium Enterprises ◽  
Corporate Social ◽  
Depth Interviews

This research was conducted to evaluate the Implementation of Corporate Social Responsibility (CSR) in the existing education program at PT FIFGROUP, as a program to help improve SME entrepreneurs' quality of business located around the company, especially in Cilandak Sub-district, South Jakarta. The theory used in this research is Corporate Social Responsibility. The method used in this research is qualitative, a case study approached, and the type of research descriptive. The data collection technique is in-depth interviews with Key Informant and Informants as well as methods of data validity by source. The results obtained in this research used the stages of Corporate Social Responsibility (CSR). The results of program activities have been running well by its purpose and benefits. The conclusion of the results of this research indicated that MSME entrepreneurs (micro, small and medium enterprises) got helped by the revolving fund program as assistance in improving the business. It is implemented by the stage of the implementation of Corporate Social Responsibility (CSR) and PT FIFGROUP doing continuous improvement to spread revolving funds to SME entrepreneurs (micro, small and medium enterprises) that eligible and promptly.

Corporate Social Responsibility Practices in Indian Petroleum Companies: A Case Study of Selected PSUs

Think India ◽  
2018 ◽  
Vol 21 (3) ◽  
pp. 13-18
Author(s):  
Abhijit Ranjan Das ◽  
Subhadeep Mukherjee
Keyword(s):  
Corporate Social Responsibility ◽  
Public Sector ◽  
Social Responsibility ◽  
Business Environment ◽  
Annual Reports ◽  
Net Worth ◽  
Net Profit ◽  
Petroleum Companies ◽  
Corporate Social

Corporate Social Responsibility (CSR) is not a very new concept, it is an old concept. Earlier, in India it was optional to the company that they may contribute voluntarily towards CSR but after the Companies Act 2013, it was formally introduced in the business environment and was made mandatory for those companies whose net worth and profit cross a threshold limit. They should contribute 2% of the average net profit of just preceding three years profit. This paper primarily focuses on CSR practices of some selected public sector petroleum companies in India. The study has been conducted based on the Annual Reports of seven selected public sector companies. Five years of data on CSR spending from 2009–10 to 2014–15 were examined. Moreover, the pattern of expenses was also examined. Since petroleum companies are giants of the India economy and contribute significantly towards the Gross Domestic Product (GDP) of our country. Thus it is necessary to look into how these companies are contributing towards CSR. An attempt has been made to examine the early impact of Section 135 of the Companies Act.

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