The effects of trialability and personalization on the development of consumer-based service brand equity via the internet : an empirical investigation of internet banking service

2004 ◽  
Author(s):  
Ka-yan Ho
Keyword(s):  
Brand Equity ◽  
Empirical Investigation ◽  
Internet Banking ◽  
The Internet ◽  
Banking Service ◽  
Service Brand

Innovations in Digital Banking Service Brand Equity and Millennial Consumerism

2020 ◽  
pp. 62-79
Author(s):  
Subhankar Das
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Banking Sector ◽  
Marketing Mix ◽  
Equation Model ◽  
Brand Association ◽  
Banking Service ◽  
Service Brand ◽  
Marketing Variables ◽  
The Impact

In the goods industry, the product is considered the primary brand with various attributes. However, in the case of the services industry, the company itself is a primary brand. This chapter is based upon primary research of the services (banking) sector as a case of service branding with services extended marketing mix variables. A model has been developed to identify the impact of services extended marketing variables on customer-based brand equity. Two components of customer-based brand have been given consideration such as brand awareness and brand association. For this purpose, a structured questionnaire was prepared, and a survey was conducted on 400 respondents, and a structural equation model has been applied.

scholarly journals LEGAL PROTECTION FOR USERS OF INTERNET BANKING CUSTOMERS FOLLOWING CHANGES IN INFORMATION AND ELECTRONIC TRANSACTIONS LAW

2019 ◽  
Vol 6 (1) ◽  
pp. 54
Author(s):  
Azharuddin Azharuddin
Keyword(s):  
Financial Services ◽  
Commercial Banks ◽  
Personal Data ◽  
Legal Protection ◽  
Internet Banking ◽  
The Internet ◽  
Electronic Information ◽  
Customer Data ◽  
Banking Service ◽  
Electronic Transactions

The presence of the Internet Banking service has offered a number of convenience and flexibility in conducting transactions, both between the bank and its customers, the bank and merchant, bank with the bank and the customer with the customer. However, this simplicity does not mean no risk. In addition to the Internet Banking service provides convenience, also in fact have some risks. The risk of a new character and is a challenge for practitioners and experts in the field of Internet Banking service to handle it, so it becomes important to discuss the legal efforts to protect customers' personal data in the operation of Internet Banking service after changes in legislation and elektronic information transaction. Forms of protection against customer data in Internet Banking in Indonesia are from several types of regulations that have regulated internet banking, namely Bank Indonesia Regulation Number 9/15 / PBI / 2007 concerning Application of Risk Management in the Use of Information Technology by Commercial Banks and Act No. 19 of 2016 concerning Amendments to Act No. 8 of 2011 concerning Electronic Information and Transactions along with the Financial Services Authority Act in the section on consumer protection

E-Banking Application and Issues in Abbey National Plc

2011 ◽  
pp. 253-258 ◽  
Author(s):  
Mark X. Xu ◽  
Siobhan Wilkes ◽  
Mahmood H. Shah
Keyword(s):  
Internet Banking ◽  
Online Banking ◽  
The Internet ◽  
Banking Services ◽  
Automated Teller Machines ◽  
Internet Portal ◽  
Internet Connection ◽  
Banking Service ◽  
Limited Company ◽  
Account Information

The financial service is facing a new delivery challenge in the shape of the Internet and e-commerce (Akamavi, 2005). The Internet as a channel for banking service delivery is fundamentally different from other channels such as branch networks, telephone banking, or automated teller machines (ATMs). The term e-banking is often used interchangeably with online banking, Internet banking, and PC banking. For example, Pikkarainen, Pikkarainen, Karjaluoto, and Pahnila (2004) define online banking as an Internet portal, through which customers can use different kinds of banking services ranging from bill payment to making investments. A bank’s Web site offering only information without possibility to conduct any transactions is not qualified as online banking. Lbbotson and Moran (2003) use the term “electronic forms of banking”, which includes telephone banking, PC banking, and Internet banking. In line with this definition, Lassar, Manolis, and Lassar (2005) refer e-banking as various formats or technologies, including telephone banking, direct bill payment, electronic fund transfer, PC banking, and online (Internet) banking. In this article, e-banking is referred to Internet banking or Online banking that it must enable Internet based transactions. This distinguishes e-banking from other electronic-based remote banking. E-banking can be carried out anywhere from a device with an Internet connection and it enables access to account information and conduct online transactions. E-banking brings up unique types of challenges and requires novel solutions (Shah & Gupta, 2005; Southard & Siau, 2004). This article reviews how e-banking has been developed in Abbey National PLC (Public Limited Company) with a focus on the important issues when implementing e-banking applications1.

Baby Boom generation in the online banking market in Europe

2019 ◽  
Vol 64 (8) ◽  
pp. 5-18
Author(s):  
Mirosława Kaczmarek
Keyword(s):  
Baby Boomers ◽  
Baby Boom ◽  
Banking System ◽  
Distribution Channel ◽  
Internet Banking ◽  
European Population ◽  
The Internet ◽  
Baby Boom Generation ◽  
Banking Service ◽  
And Gender

The Baby Boom generation, i.e. persons born between 1944 and 1963, constitutes over one fifth of the total European population, which makes it a significant segment of consumers. The important feature of this generation is their high trust in the banking system, which is one of the conditions for adapting technological changes in the areaof banking service distribution, including the acceptance of the internet banking (IB). In 2018, the average of 37.1% Baby Boomers used IB, which demonstrates that this distribution channel still has a large potential for development. There are distinct differences among European states regarding the scope of the internet usage for banking services by persons aged 55–74. The aim of this study is to define the structure of IB market for the European Baby Boom generation according to social and demographical characteristics (education and gender). The study is based on Eurostat’s corresponding data for 2018.The analysis of the structure of the IB market has been based on the gender and the level of education of its users, adopting one of the methods of cluster analysis, the Ward method. The analysis demonstrates that Nordic countries and the Netherlands are the European leaders in terms of IB usage among Baby Boomers, whereas the lowest percentage of IB usage among Baby Boomers has been observed in the Balkan and Southern Europe-an countries, e.g. Turkey and Italy. Among the analysed social and demographic characteristics, education differentiates the selected groups of states to a larger extent than gender.

scholarly journals Faktor-Faktor Yang Mempengaruhi Nasabah Mengadopsi Internet Banking

2014 ◽  
Vol 6 (2) ◽  
pp. 152-159
Author(s):  
Ronny Ronny
Keyword(s):  
Research Method ◽  
Customer Experience ◽  
Internet Banking ◽  
The Internet ◽  
Marketing Communication ◽  
Banking Service ◽  
User Friendly

The study about adoption in internet banking by banking customer has already done by researches in Indonesia and abroad. This scientific articles is to analyse factors influence the behavior of banking customer in adopting internet banking service. The research method used was library analysis by observing research for the last five years regarding adoption of internet banking. The result of research indicated that seven variables was considered and influenced the decision of banking customer in adopting the internet banking, i.e: marketing communication, risk, security, benefit, user friendly website, trust, and banking customer experience.

scholarly journals Analisis Persepsi Layanan Perbankan Elektronik Dihubungkan Dengan Faktor Kenyamanan, Komunikasi Dan Keamanan

2015 ◽  
Vol 7 (2) ◽  
pp. 107-118
Author(s):  
Ronny Ronny
Keyword(s):  
Human Resources ◽  
Internet Banking ◽  
The Internet ◽  
Banking Services ◽  
Customer Perceptions ◽  
Customer Involvement ◽  
Banking Service ◽  
Main Factors ◽  
Internet Banking Services ◽  
Service Need

Bank in organizing the internet banking service need to pay attention about customer perceptions to perform banking transactions through the website, such as customer perceptions regarding the safety, comfort, and communication. This study is aimed to analyze the customer perceptions on security, convenience, and communication aspects in the transactions use features which available in the banking website. As many as of 56 respondents who use Internet banking have filled out the questionnaire. The Results of study on bank customers responded by 4 bank staffs who understand internet banking. Qualitative analysis of the data has been obtained that the implementation of internet banking services which is reviewed by the safety, comfort, and communications aspects related to 5 main factors: the ability of technology, the ability of human resources bank, communication, internet banking procedures, and customer involvement.

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