When Do Start-ups Make Sense?

2005 ◽  
Vol 19 (4) ◽  
pp. 299-306
Author(s):  
Clement J. Langemeyer

The start-up has received considerable attention in the last few years. While the National Research Council of Canada has generated many start-ups over its 88-year history, the creation of a formal entrepreneurship programme in the mid-1990s dramatically accelerated the pace at which they were created. Many factors come into play in the decision to select an appropriate commercialization vehicle. While the strength and scale of the business opportunity are key factors, as are the people involved and the status of the intellectual property, there are many other internal and external factors that must be taken into consideration. This article explores these factors and discusses the risks and benefits of the start-up as a commercialization vehicle.

Author(s):  
Dian Firja Ameliani ◽  

The E-Commerce progress during the Covid-19 pandemic, has had an impact on the emergence of many startup companies such as Tokopedia, Gojek, Traveloka, and Bukalapak. There are legal problems caused by the emergence of these start-ups. One of the serious problems it causes is maintaining consumer privacy from start-up companies. A large number of applications are used, making it easier for companies to obtain their consumers' data. This raises the possibility of leakage of consumer personal data, the possibility that will arise needs to be considered regarding the guarantee of transaction security and privacy, namely the protection of consumer personal data which can cause problems in the future if data leaks occur. The discussion in this article is how the problems with consumer personal data in start-up companies are and how important the Law on personal data protection is as an effort to protect consumer personal data for start-up companies. However, Indonesia still does not have a law that specifically regulates the protection of personal data, where this law is urgently needed at this time as a legal umbrella for the people of Indonesia.


2014 ◽  
Vol 13 (2) ◽  
Author(s):  
Metta Padmalia

Entrepreneurial Marketing is a marketing activity conducted by small and medium-sized enterprises with an entrepreneurial approach. The Businessmen who able to respond market conditions quickly and anticipate market changes can be called an entrepreneurial marketer. It is very necessary, especially for start-up business that must keep innovates in order to develop brand and boost demand. Generally, start-up businesses are still not trusted by the market because of their new brand, especially for online start-up businesses which market trust is still not obtained yet. The people still not believe in it, because online start-up business doesn’t have a physical store, so they can’t see, touch or feel the product directly. These obstacles can be overcome through a pop-up store so that prospective customers can be sure before buying the product. Based on this phenomenon, researcher want to identify what is the barriers to business start-ups in developing markets. This research conducted with qualitative method by interviewing 8 project group business students at Ciputra University, Surabaya. This research has provided an entrepreneurial marketing strategy through the development of pop-up stores that fits with the needs of Ciputra University students’ business projects. Hopefully, it can be applied for business start-up to strengthen brand and increase consumer demand.


2020 ◽  
Vol 4 (2) ◽  
pp. 161
Author(s):  
Fanny Wijaya ◽  
Mariana Wibowo ◽  
M. Taufan Rizqy

The interior design of the Petra Christian University Business and Technology Incubator aims to provide a forum for the people of East Java, especially start-up companies, students, lecturers and the outside community to start their start-ups and to develop the creative economy in East Java. The current interior of IBT Petra still uses former classrooms. So that it still does not accommodate the activities and needs of its users to work optimally and creatively. In order to solve the problem formulation, the Design Thinking 101 method is used, which consists of 3 main stages, namely Understand (Collecting and Analyzing Data), Explore (Looking for ideas for problem solving) and Materialize (Testing and developing designs). Then an IBT interior design was produced with the concept of Entrepreneur's Dream, which applies the vision, mission and goals of a startup, namely innovative, grow, caring, global into its interior design that can help realize the vision and mission. The resulting scope includes creative co-working space, exhibition space, store, office, event space, makerspace and café.


2016 ◽  
Vol 14 (1) ◽  
pp. 8-15
Author(s):  
Lloyd J.F. Southern

Since the 2007 and 2008 economic downturn in the United States and most other countries of the world, it has become difficult for small business and entrepreneurial start-ups to obtain funds for expansion and seed capital even if they are brave enough to attempt to grow their businesses or startups in the depressed widespread economic conditions. Different sources of possible funding are reviewed along with short and long term costs and benefits of each are discussed. Good decision making and wise choices are discussed and encouraged from a long term business success perspective


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